FABRICATION OF TURBOCHARGER IN TWOWHEELER A PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF ENGINEERING IN MECHANICAL ENGINEERING TO H…Full description
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-Hindustan Unilever's strategy to manage and maintain its vast portfolio of brands with distinct and clear positioning strategy - Deodorant vertical of HUL's brand portfolio - Brand Positi…Full description
The percentage of pollutants in the air from vehicular emission has increased as market constitutes of more fossil fuel powered vehicles than new green technology. Now days demand of the fossil fuel is reduced in the market we are encourage the new t
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case study
This is a project on promotional strategies adopted by different FMCG brands in India.
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This project explains about a two wheeler carburator in brief. It also produces the procedure involved in designing and analysis of the above mentioned topic.
Find information about nri India, Business in India, NRI Loans, NRI Banking, Indian overseas citizen, indian overseas, indian overseas citizen, indian overseas citizenship, ministry of overs…Full description
Women empowerment is not a new concept and its need was sensed much earlier, even before independence. Not only in India but all over the world women have faced atrocities and thus since the beginning of its history they have been challenging gender
Women Entrepreneurs may be defined as the women or a group of women who initiate, organize and operate a business enterprise. Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financ
wheeler commercially available in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds
India
has became 2nd largest two-wheeler market both in production and domestic sales in the year 2005
Annual sales of motorcycles in India is expected to cross 10 million mark by 2010
Emergence
of new motorcycle sub-segments
Economy Executive
As of 2005
Within 2-Wheelers, Motorcycles contribute 80% of the segment size
Source:
Indian two wheeler market – Competitive Scenario
Figures denote Mkt Share (Apr-Oct 08) 08)
India is now the second largest two-wheeler market in the world
Key Players in Indian Market
Bajaj Auto
The Bajaj group was founded in 1926 by Jamnalal Bajaj The
Brand name “BAJAJ” is after a fter its founder member ‘Jamnalal Bajaj’
Bajaj
Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer
The
turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million) under the Chairmanship of Mr. Rahul Bajaj
BAJAJ AUTO LTD. BIKES
PULSAR 220
AVENGER
XCD
PULSAR
PLATINA
DISCOVER
Distinctly Ahead
Taglines: Inspiring Confidence
Hamara Bajaj
Brand Refurbish
Earlier LOGO
Current LOGO
Brand Association: MTV BAJAJ Pulsar Stunt Mania: A biking stunt television show
Brand Ambassador Jackie Chan- Bajaj Discover
Website “The Permanent Branding tool” www.bajajauto.com
Brand Personality
Gender: Male (103/120)
Age group: 18-30 (61/120)
Would
usually wear Black. Bajaj
is mostly perceived as a respected family member.(47/120)
Bajaj
is considered as a stylish person.(44/120)
Hero Honda Motors Ltd. •
Named after the flagship company Hero cycles ltd. By Munjal brothers •
A JV between Hero group & Honda Motor Company signed in 1984
•
It is the leader with the Domestic market share of 44% The Evergreen hero:
Hero Honda has never made any change to its brand name
HERO HONDA BIKES
KARIZMA
HUNK
CBZ
PASSION
GLAMOUR
ACHIVER
SPLENDOR NXG
CD DELUX
SUPER SPLENDOR
DAWN
Brand Logo:
Color Association •Red:
Energy , Excitement •White: Honest, true •Black: Class
Slogan:
Fill it, shut it, forget it Desh Ki Dhadkan Dhak Dhak Go… back to……Fill it, shut it, forget it
Brand Association: Hero Honda Campus Rock Idols
Hero Honda Sa Re Ga Ma Pa…(ZEE TV)
Hero Honda Terra Quiz
Hero Honda Roadies (MTV) :
An adventure series, very successful and currently running in its 7th year
Hero Honda Passport program
Hero Honda Delhi Daredevils:
Hero Honda joined the coveted Indian Premier League with an association with Delhi Daredevils
Also associated with Hero Honda cup, Hero Honda Indian Golf open and many more…
Brand Ambassadors: Hrithik Roshan
Karizma
Priyanka Chopra
Pleasure
Saurav Ganguly
Passion
Virendra Sehwag Yuvraj Singh
Glamour
Website:
Hero Honda
Gender: Male ( 106/120)
Age : 30-50 (59/120)
Would usually wear bright colors, Red
Hero Honda is mostly perceived as a Respected family Member.(50/120)
Hero Honda is mostly viewed as a family oriented person(71/120)
India Yamaha Motor Pvt. Ltd. •
Named after the founder : Torakusu Yamaha in 1887 as a piano manufacturer
•
EYML was a JV between Escorts Ltd. & Yamaha Motor Co. in 1985 •
In 2001, the JV dissolved and it became India Yamaha Motor Pvt. Ltd. “Yamaha”: From Escorts Yamaha to India Yamaha •They used their flagship company as their Brand Name Motor Private limited
1985
1993
2001
YAMAHA BIKES
FZ
R 15
FAZER
GLADIATOR
G5
ALBA
Brand Logo: They launched a logo with three tuning forks covering 360 degrees which signifies that Yamaha bikes are highly technical sound bikes
Slogan: “Yes Yamaha”
Brand Communication: R 15 Championship: Concept of Racing Championship, an effort to promote and strengthen safe biking culture and motorsports in India.
Yamaha’s “Life Rocks” Campaign
Teaser to rally the youth around a bike brand
Drives : lifestyle with attitude.
Brand Ambassador:
John Abraham
Website:
Personality
Gender: Male (112/120)
Age
Group: 18-30 (76/120)
Would usually wear red color
Considered as a Friend. (61/120)
Perceived as a Stylish person (55/120)
TVS Motors Pvt. Ltd.
It was formed as a Transport company in 1911
The brand name TVS is named after its founder Shri T V Sundaram Iyengar
Originally
incorporated in 1982 as Indian motorcycles Pvt. Ltd.
In
2001, The contract dissolved & they used their Flagship name as their Brand Name
Enfield Manufacturing Company Limited with the trademark ‘Made Like a Gun’ •The
1939 Bullet 350 kick-started the post-war models •In
March 1994, Eicher group acquired Enfield India Company •Royal
Enfield
claims
to
be
the
ROYAL ENFIELD BIKES
MACHISMO
ELECTRA
THUNDRBIRD
Bullet-350
Bullet-Machismo
Brand Name:
•
The company name changed from Enfield to Royal Enfield Motors Limited in 1994 •
In 1949, the 350cc Bullet was launched in India
Brand Logos
1923 1950
1951 1960
1991 -2009
1961-1970
1999-2002
1971
Brand Association: Royal Enfield Tour of Rajasthan
Website:
Personality
Gender: Male (112/120)
It
is considered to be of the age group of 3050 (59/120)
Wears
colors like Black n Silver
Considered as a BOSS (71/120)
It has a Rugged personality (71/120)
What comes to your mind? “Humara Bajaj - jingle” “Pulsar - bike” “ Splendour – Bike” “ Desh ki dhadkan- jingle” “ Sports bikes” “ Speed- RX100” “ Heavy Masculine Sound ” “ Power , Royalty” “ Heavy size” “ Scooty” “ More smiles per hour”
Personality of the Motorcycle Industry Gender: Male
(450/600)
Age group: 18-30(286/600) 18-30(286/600)
Considered
as a Friend (223/600)
Perceived as Stylish & Family oriented
New product : In the survey we asked our respondents:
If a new bike was being launched in the market, what brand name from the following would attract you the most? Insanity Rugged
