Triple Triangle Framework

Triple Tr iple Tr Triangle iangle Framework 

Introduction:

I work in Rahimafrooz Energy Services Limited (RESL), an SBU of Rahmafrooz Gro!" #he main !rodct of the gro! is $iese% Generators and &ower $istri'tion Ei!ments" s diese% Generator is the SBU*s &rimary Revene earner, the ana%ysis of different dynamics of this segment of RESL throgh #he #ri!%e na%ysis na%ysis +ramework (##+) mode% is stdied here"

" +irm +irm Lev Leve% e% +act +actor orss i. Cultur ture: a" ost of the the organizati organizations ons in this this marker marker are so%e so%e ownershi! ownershi! 'ased and and very few are are with with !ro!er !ro!er cor!orate cor!orate c%tre" c%tre" Lack of enogh enogh trained trained man!ow man!ower er is a very very 'ig cha%%enge" s $iese% Generator is an im!ort 'ased !rodct and %ot of -hinese o!tions are avai%a'%e, sma%% com!anies with %itt%e infrastrctre are trying to !enetrate market with with %owe %owerr a% a%it ity y !rod !rodct ct with with de!en de!endi ding ng on %owe %owest st !oss !ossi' i'%e %e !ric !ricee as on%y on%y com!etitive advantage"  '" RESL from its ince!tion introdces va%e 'ased !rodct marketing" +or this reason the !rodct and service a%ity have to 'e ensred which a%so have to 'e com!ati'%e with the core va%es of the com!any" #o ensre a%% these a%ity a%ways is a vita% isse for the organization which a%so affects the !rice"

ii. ii.

Capa Capabi bili lity ty::

a" s ost ost of the organiz organization ation is is very sma%% sma%% in natre natre and de!ends de!ends on im!ort im!ort 'ased 'ased  !rodct !ro!er and sfficient ski%%ed man!ower is not avai%a'%e for most of the cases"  '" RESL has one of the %argest service team of the contry to ensre !ro!er after  sa%es service" .n%y riva% com!any in this conte/t is Bang%a-#" Bt to maintain the high standard the overhead cost a%so in higher than most of the organization" iii. iii.

Capit Capital al & Cred Credit: it:

a" -ost of +i/ed cost is %ow for most com!any" +or %arger ca!acity of Gensets c%ient !rovides L0-, so the ca!ita% cost is not very high" Bt for %ower  ca!acity Genets in most cases the organizations kee! ready stock to have the com!etitive advantages" So ca!ita% cost is higher who dea%s main%y with %ower ca!acity gensets" %so as it is a high%y com!etitive market organizations are giving high credit faci%ities to the cstomer to 'eat the com!etition"  '" RESL is com!eting in 'oth Large and sma%% genstes markets" So it is kee!ing  'a%ance for 'oth of the market" Bt as it has a strong credit !o%icy , in most of the cases it have to face a very strong com!etition within the market regarding this" B" Indstry Leve% +actors 1

i.

Customers: a" #here are main%y Si/ segments of cstomers1 i" Indstria% ii" Rea% Estate iii" Government !ro2ects iv" 3os!ita%s and other emergency instittions v" +inancia% instittions vi" #e%ecom

Indstria% and Government &ro2ects are freent%y targeted 'y most of the organizations which dea%s with %arge generators" #hey a%so have a good service teams as after sa%es services is very im!ortant for them" #his market is most%y im!ort 'ased" 3os!ita%s and financia% instittions and te%ecom sectors are the indstries where mid to %ower range generators are needed" s service is im!ortant few se%ected com!anies work in this market" Bt the credit faci%ity is a 'ig isse in this market" id and %ower range 'rands are very mch in se for this market"

Rea% estate market is very com!etitive and -hinese and %oca% 'rands com!ete freent%y in this market" -redit faci%ity is the highest com!etitive !oint for this market"

 '" RESL main%y dea%s in a%% of the market" Bt recent%y it has %ess !enetration in rea% estate and te%ecom sectors de to credit faci%ity and a%ity consciosness and government sector de to high !ayot isse" +or indstria% and 'anking sectors they have a very com!etitive so%tion de to high !rodct a%ity and after sa%es services" ii.

Competitors

#he com!etitors are divided in segment wise" In Indstria% market the main com!etitors of RESL are Banga%-# and -mmins Enginer de to after sa%es service and !rice com!etitiveness" In government sectors the main com!etitors are -ross 4or%d and Energy !ac de to %ack of interest in !aying !ayot or i%%ega% !ayments" In Banking and #e%ecom sectors they are main%y com!eting with 5akson and -hinese generator manfactrers" In Rea% Estate a%so %oca% com!any with -hinese gensets are com!eting high%y with high credit faci%ity and %ower cost" iii.

Collaborators