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36. For ________ companies, it may be even more important to change strategies quickly. A)

retail

B)

traditional

service

pure play

D

C)

D)

Answer:

Diff: 1

Type: MC Page Ref: 619 AACSB: Objective:

37. A broad-based formula for how a business is going to accomplish its mission, what its goals should be, and what plans and policies will be needed to carry out those goals best defines A)

business case. B) strategy.

C)

business objective. D)

business focus. Answer: B

Diff: 1


38. The formulation and execution of a vision of how a new or existing company intends to do business electronically best defines A)

e-commerce policy. B) e-commerce case. C)

e-commerce strategy. D)

e-commerce focus. Answer: C

Diff: 1


39. General strategies for competitive advantage include each of the following except A)

entry barriers.

B) stabilization. C)

growth.

D)

customer or supplier lock-in. Answer: B

Diff: 1


40. Technological e-commerce challenges include each of the following except A)

integration.

cost.

distrust.

B)

C)

D)

software standards. Answer: C

Diff: 3


41. A process for developing a strategy and plans for aligning information systems with the organization's business strategies best defines A)

strategic information systems planning. B) strategic alignment. C)

business planning. D)

business case. Answer: A

Diff: 3


42. The initial phase of strategic planning in which the organization examines itself and its environment best defines A)

feasibility study. B) strategic alignment. C)

strategy initiation. D)

value proposition.

Answer: C

Diff: 2


43. Each of the following about the strategic planning process is true except A)

the strategic planning process forces corporate executives, a company's general manager, or a small business owner to assess the current position of the firm, where it should be, and how to achieve objectives. B) the strategic planning process is cyclical and continuous. C)

the strategic planning process begins with strategy formulation. D)

the process of developing a strategy may be even more important than the strategy. Answer: C

Diff: 3


44. A specific outcome of the strategy initiation phase is the ________, which includes the vision, mission, value proposition, goals, capabilities, constraints, strengths, and weaknesses of the company. A)

company analysis

B) functional strategy C)

core competency D)

value proposition Answer: A

Diff: 2


45. Specific outcomes from the strategy initiation phase include each of the following except A)

day-to-day operations. B) forecasts.

C)

competitor analysis. D)

company analysis. Answer: A

Diff: 2


46. A specific outcome of the strategy initiation phase is a clear statement of the company's ________, which summarizes the customer segment, competitor target, and the core differentiation of one's product from the offerings of competitors. A)

core competency B) company analysis C)

value proposition D)

functional strategy Answer: C

Diff: 2


47. The unique combination of resources, experiences, and expertise within a particular firm is called their A)

functional strategy. B) corporate strategy. C)

competitive advantage. D)

core competencies.

Answer: D

Diff: 2


48. Projections of the business technological, political, economic, and other environments are called A)

forecasts.

B)

competitive intelligence. C)

SWOT analysis. D)

value propositions. Answer: A

Diff: 1


49. The development of strategies to exploit opportunities and manage threats in the business environment in light of corporate strengths and weaknesses best defines A)

strategy initiation. B)

strategy completion. C)

strategy formulation. D)

strategy alignment. Answer: C

Diff: 2


50. Which of the following involves scanning the business environment to collect and interpret relevant information about direct competitors, indirect competitors, and potential competitors? A)

competitor analysis B) competitor evaluation C)

environmental evaluation D)

corporate espionage Answer: A

Diff: 2


51. Specific activities and outcomes from strategy formulation include each of the following except A)

project plan. B) business plan. C)

cost-benefit analysis. D)

risk analysis, assessment, and management. Answer: A

Diff: 2


52. Google's ________ is its expertise in information search technology. A)

company analysis B) functional strategy C)

value proposition D)

core competency Answer:

D

Diff: 1


53. Many of the outcomes from the first two phases of the strategic planning process, such as a determination of goals, competitor analysis, strategic opportunities, and risk analysis come together in a ________. A)

business plan B) value proposition C)

SWOT plan

D)

technology audit Answer: A

Diff: 2


54. ________ is the process of making the selected applications and projects a reality by hiring staff; purchasing equipment; licensing, purchasing, or writing software; and contracting vendors. A)

Project planning B)

Strategy assessment C)

Resource allocation D)

Project management Answer: D

Diff: 2


55. ________ is the continuous evaluation of progress toward the organization's strategic goals, resulting in corrective action and, if necessary, strategy reformulation. A)

Strategy assessment B) SWOT analysis C)

Scenario planning D)

Competitor analysis grid Answer: A

Diff: 2


56. Specific activities and outcomes from strategy implementation include A)

resource allocation. B) company analysis. C)

identifying business opportunities. D)

creating a business plan. Answer: A

Diff: 2


57. A tool that delineates the relationships among the key organizational objectives for all four BSC perspectives defines A)

competitor analysis. B) strategy map. C)

business plan. D)

SWOT analysis. Answer:

B

Diff: 2


58. An analytical tool in which a company looks for points of differentiation between competitors and itself is called A)

SWOT analysis. B) scenario planning. C)

competitor analysis grid. D)

strategy assessment. Answer: C

Diff: 2


59. A methodology that surveys external opportunities and threats and relates them to internal strengths and weaknesses best defines A)

competitor analysis grid. B) business plan.

C)

SWOT analysis. D)

business case. Answer: C

Diff: 2


60. A strategic planning methodology that generates plausible alternative futures to help decision makers identify actions that can be taken today to ensure success in the future best defines A)

business case. B) scenario planning. C)

communications matrix. D)

information systems planning. Answer: B

Diff: 2


61. A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different areas is A)

BCG growth-share matrix. B) balanced scorecard. C)

Web analytics. D)

SWOT analysis. Answer: B

Diff: 2


62. After four years in business, a magazine publisher decides to add the online distribution of its magazine to its existing traditional publishing business. The company would need to develop a A)

business plan. B) business strategy. C)

business metric. D)

business case. Answer:

D

Diff: 2


63. The risks of being a first mover include each of the following except A)

the chance that a second wave of competitors will eliminate a first mover's lead through lower cost and innovation. B) the high cost of pioneering EC initiatives. C)

over the long run, first movers being substantially less profitable than followers. D)

the risk that the move will be too late. Answer: D

Diff: 3


64. Factors that determine whether a first mover succeeds or fails in the EC marketplace include each of the following except A)

the size of the opportunity. B) the nature of the product. C)

the speed of market entry. D)

whether the company can be the best in the market. Answer: C

Diff: 2


65. Separating a company's online operations into a new company makes sense in each of the following situations except A)

when the subsidiary can be created without dependence on current operations and legacy systems. B) when the company is unable to form new alliances, attract new talent, or raise additional funding. C)

when a new business model needs to be developed apart from the constraints of current operation. D)

when the volume of anticipated e-business is large. Answer: B

Diff: 2


66. When planning a successful online EC strategy that includes social media, an important issue to consider is

A)

effectively market to existing customers. B) develop a consistent online and offline brand strategy. C)

sell globally as well as locally. D)

all of the above. Answer: D

Diff: 1


67. Which of the following can occur when a company waits to see what competitors in the industry do? A)

technology-driven strategy B) competitor-driven strategy C)

market-driven strategy D)

second-mover strategy Answer: C Type: MC

Diff: 1

Page Ref: 635 AACSB: Objective:

68. The most dangerous risk to a company engaged in e-commerce is A)

customer and business partner risk. B) threats posed by hackers. C)

business risk. D)

negligent loss of data. Answer: C

Diff: 2


69. The likelihood that a negative outcome will occur in the course of developing and operating an electronic commerce strategy best defines A)

competitor risk. B) business risk. C)

technology risk. D)

e-commerce risk. Answer: D

Diff: 1


70. Security issues that need to be considered when setting an EC strategy include A)

liability for damage to a third-party's computer system. B) accidental alterations to or destruction of electronic information and records. C)

costs to mitigate a covered loss. D)

all of the above. Answer: D

Diff: 1


71. The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.

A)

price percentage B) revenue markup C)

competitor model D)

cost-plus

D

Answer:

Diff: 1


72. Selling the same good, but with different selection and delivery characteristics best defines A)

versioning.

B)

selective distribution. C)

channel marketing. D)

cost-plus marketing. Answer: A Type: MC

Diff: 2

Page Ref: 637 AACSB: Objective:

73. Internet technologies can provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers need smarter pricing strategies, which include each of the following strategies except A)

greater precision in setting prices. B) new ways of customer segmentation for differentiated pricing. C)

reducing prices. D)

more adaptability in changing prices. Answer: C

Diff: 2


74. The person who ensures the EC project gets the time, attention, and resources required and defends the project from detractors at all times best defines A)

project referee. B) project champion. C)

project gladiator. D)

project manager. Answer: B

Diff: 1


75. A methodology for conducting a comprehensive redesign of an enterprise's processes best defines A)

corporate makeover. B) business case. C)

redesign strategy. D)

business process reengineering. Answer: D

Diff: 2


76. The most important objectives of strategic assessment include each of the following except

A)

reassess the initial strategy in order to learn from mistakes and improve future planning. B) determine if the EC strategy and projects are still viable in the current environment. C)

measure the extent to which the EC strategy and ensuing projects are delivering what they were supposed to deliver. D)

identify what competitors are doing to avoid head-on competition. Answer: D

Diff: 2

Type: MC Page Ref: 641-642 AACSB: Objective:

77. A quantifiable measurement, agreed to beforehand, that reflects the critical success factors of a company, department or project best defines A)

key performance indicator. B) spot check.

splog.

C)

D)

dashboard measurement. Answer: A

Diff: 1


78. Advanced performance measuring and analysis approach that embraces planning and strategy best defines A)

dashboard.

B)

key performance indicator. C)

metric.

D)

corporate performance management. Answer: D

Diff: 1


79. With the balanced scorecard approach, the term balance arises because the combined set of measures is supposed to encompass indicators that are each of the following except A)

core and non-core. B) financial and nonfinancial. C)

quantitative and qualitative. D)

leading and lagging. Answer: A

Diff: 2


80. The analysis of clickstream data to understand visitor behavior on a website best defines A)

splogging.

B)

clickstream tracking. C)

cookies.

D)

web analytics. Answer: D

Diff: 2


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