The Process of Selling Oneself

E-Book #1: The Proc3ss of Selling Oneself

All Rights Reserved - Empowering Future Filipino Workers © RESUMÉker – All


RESUMÉker E-Book #1

THE PROC3SS OF SELLING ONESELF Copyright © by RESUMÉker, 2014

All rights reserved. The entire rights of this e-book are reserved with w ith the author and/or producer. The replication, reproduction or republication of any part is highly prohibited. No part may be reproduced in any form or by any means, including photocopied, electronic, scanned, or otherwise, except for brief quotations, without the prior permission permiss ion of the author or producer. Any of these actions without the consent of the author or producer is punishable by law.

PRODUCED BY RESUMÉker (Resumé and Cover Letter Writing Services) Mobile No.: 09205399704 Address: 126 Sto. Nino Bungahan, Malolos City, Bulacan Email Address: [email protected] Address: [email protected]

Websites www.facebook.com/RESUMEkerPH www.twitter.com @RESUMEkerPH resumekerph.wordpress.com 3

All Rights Reserved © RESUMÉker – All


Note to the Readers This e-book is written and produced for the RESUMÉker Product and Service Packages.

The author of this e-book strongly believes to the effectiveness of selling skills in landing to a job. All that are written inside this e-book are based on the knowledge, experiences, researches and opinion of the author. The purpose of this e-book is to help, educate, guide and motivate readers, job seekers and even the new entrepreneurs who are also starting to hire people for their business. The author takes no responsibility for any misuse of the details inside this and, also cannot and will not be held for any damages gained because of it.

The entire e-book came from the personal experiences of the author. He also based some of the information from other reliable resources like researches and other references. The author did his best to give relevant information, but does not guarantee a completion and accuracy. This e-book was written to show the relation of Selling Skills and Application for a job position.

We are not endorsing any person and group whom we have quoted and cited here, and any picture that we have used in this e-book except for Make Up by Lyza . RESUMÉker created this e-book to help and promote its own products and services. The author and producer of this e-book don’t take any credits for any cited quotations, company and used pictures. This e-book was produced with good intentions of helping those who are looking for a decent job.

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© RESUMÉker – All Rights Reserved


“How you present yourself to a job recruiter is just as important as what you are presenting.”

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- Anonymous


Special Thanks This e-book became possible because of the help of certain individuals who never think twice in helping RESUMÉker to deliver quality and very insightful information like what this e-book has to offer.

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Prof. Rowell Castro, College of Education Bulacan State University (Main Campus) Reviewer of all three (3) E-Books According to his reviews, all the E-Books are Excellent!

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Jie Pechon Layson, Academic Supervisor CIA - Christian International Academy “…Good job… Maganda[ang pagkakasulat].”

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Jenna Fe Reyes Espiritu, Teacher I Marcelo H. Del Pilar National High School “…ang galing mo! super napabi lib mo ko sa ginawa mo… okay yung content, kung nag aapply ako ng work malaki maitutulong sakin… …evident naman lahat ng sinabi[sinulat] mo based on my experience…”

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Ms. Edyliza N. Diño, Make-Up Artist/Entrepreneur Make-Up Designory Philippines and Make-Up Forever Academy-Singapore Make Up by Lyza

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They are good friends of mine who never hesitated extending their hands to help. They shared their expertise and knowledge. They gave some piece of advice, criticisms and compliments to what we have created.

We appreciate your help, your effort and your time. Giving us some spare time of yours is really something to be thankful. Thank you for sharing us your knowledge and let’s M.A.K.E. them ready for the next hiring!

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Dedicated to my ever supportive, No.1 critic and fan, my lovely girlfriend, Ms. Arrhiane Mohinog

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What’s inside t his

E-Book?

It is really great to have a work, a job that can support all your needs. Paying for your bills and enjoying the benefits of being acknowledged as successful person’s only few to name all.

Unfortunately, it has been a battle for survival in the labor market and only the strongest wins the struggle. But how do strong candidates win? What do they have to give to get what they want? What do they know that others do not? Are you of these people? This e-book will help you win your battle.

If you know the magic word and know how to use it, you can unlock the magic door.

We will discuss the details, one by one, on how you can nail your job. This e-book will open your eyes and your heart on the ordinary things that you should’ve done to get your deserved job.

Knowing the process is just like winning half of the battle already. Become educated and practicing the process is winning the entire battle within you!

Do you want to improve your chances of landing on your dream job? Keep reading this book, until we unveil the simple things that could help you have a better job and pursue your dreams.

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Table of Contents Note to the Readers ........................................ 4 Special Thanks ................................................ 6 Dedication ...................................................... 8 What’s Inside this E-Book ............................... 9

Table of Contents .......................................... 10 Introduction ................................................. 12 Part 1: The Preparation ................................. 14 Read. Read and Read .................................. 16 Ask and Anticipate ...................................... 18 A Day or Night Before .................................. 20 Dress Up ................................................... 21 Bring Everything ......................................... 28 E-A-T…Eat! ................................................ 30 Avoid being on time…Be Early ....................... 31 Visit the Comfort Room ................................ 33 Part 2: The Pitch-Presentation ...................... 34 Section 1: Verbal Communication The Greetings............................................. 36 Take Turns and Listen ................................. 38 Modulated.................................................. 39 Agree-Disagree .......................................... 40 Pin the Point .............................................. 42 Match-Up ................................................... 44 The Strong Side .......................................... 45 Make It Positive .......................................... 47 No Hard Feeling .......................................... 49 A Clear Path ............................................... 50 Level-Up .................................................... 52 English-Tagalog (No Jargons) ....................... 53 Question the Questions ................................ 55 10



What is your Worth ..................................... 57 Say Thank You! .......................................... 59 Section 2: Non-Verbal Communication Smile w/ both Lips and Eyes ......................... 60 The Handshake ........................................... 62 The Waiting Game ...................................... 64 Eye-to-Eye but Do.Not.Stare! ....................... 66 Be Open to the Market!................................ 69 “I Follow Your Lead” .................................... 71 The Personal Space ..................................... 72 Facial Expression and Act to the Occasion ....... 74 Use Your Hands Properly .............................. 76 Be Animated .............................................. 78 Part 3: The Completion.................................. 80 The Follow-Up ............................................ 83 The Truth .................................................. 84 Resources ..................................................... 86 Take You Note............................................... 90 About the Author .......................................... 91 Other E-Books by RESUMÉker........................ 92

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Introduction You have submitted several Resumés to different companies in quiet a long time now, and then there’s a call… At last! You are scheduled for an interview with your future

employer! Good Job!

But how ready are you to face the interviewer?

Most of the fresh graduates and job seekers are a re blinded on how to act and what to do in a Job Interview.

They do not realize that they need to SELL! (The magic word has been revealed… Spoiler Alert!)

Sell? In an Interview? Yes! Your Resumé is your “brochure”, and it has already been given to your potential targets. You are going to an interview but this is not just a simple interview. Practically, you are “Selling! ” selling your skills, knowledge, abilities and everything that is in you! In I n totality, you are selling “Yourself ” (in a good way of course) to the potential employer(s) and your question now is… How do I do it? I’m not a salesman. Whether you like it (or you should like it), you’re a sales person in your own terms.

If You Can Get A Buyer, You Can Get A Job.

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Remember! A great salesman knows thoroughly what he is selling sel ling and more than anyone else, you should be the one who should know k now yourself better. What we will do do now is prove to the potential employer(s) your worth to their company in just few minutes.

We created The PROC3SS! PROC3SS! This is a three (3) simple level that will make you ready and confident in facing your interviewer.

Since you reach this part, let us start winning your big day!

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Part 1 The Preparation Before the Job Interview

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The first part of The PROC3SS is… The Preparation!

Everyone needs to prepare for their big day! Every great result starts with extraordinary preparation. Think any great individual and read their history and you will find out that more than what they have achieved, they really work hard in preparing themselves in that one big moment.

There is a saying, “wait while hustling,” it means that the only thing you can do while

waiting is preparing yourself.

There’s no doubt that every one of us have this opportunity to fulfill our dreams, but the question is…

Are you prepared to seize that opportunity when it arrives on your way?

Remember, big success in life starts with baby steps, and this is one of your baby steps, your job interview.

Let’s get moving and prepare for your success!

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Read, Read and Read This is one of the simplest things that fresh graduates and job seekers are not doing. Maybe because most of them are so lazy to read, (Am I right?) Yes, I knew it! I’ve been there, suffered and corrected it. That is why I am telling you, you need to READ!

You need to know who will interview

Image courtesy of Kittikun Atsawintarangkul / FreeDigitalPhotos.net

you. You need to know what type of company it is. You need to know what kind of products or services they are offering to the market. You need to know how this company runs. Who are their target buyers? You need to know who you will work for and you practically need to know almost everything about your potential employer.

There might be so many questions to answer at first but, how to answer it? Search and Read! We are already in the 21 st century where you can now access the internet in almost everywhere and most of the companies now are already in the cyber world (for the customer convenience). They always have this description, products and/or services offered and almost everything about their company on their online site.

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Maximize that source of details and equip yourself with everything you need to know about the company who scheduled you for an interview. (You can also use newspapers and TV shows to get information but these might be limited.)

Like in selling, you need to familiarize yourself to with your target buyer(s). In interviews, you need to familiarize yourself to with your potential employer. Now that you know who is your potential employer in the incoming interview.

Let us keep moving…

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Ask and Anticipate Look around, it is really impossible that you will not find a person that is in the corporate world. I’m pretty

sure that once in your life you had a teacher, professor or instructor, right? You know someone who already been interviewed for a certain job position. Their experience and knowledge will be very helpful to a

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

young and determined newbie like you in this kind of environment.

Don’t be afraid to ask. There’s nothing wrong in asking questions. They can share how

they answered interview questions before and what they did to get in the companies they are working. They can also share possible questions that you can practice answering those questions facing the mirror trying to answer a sample interview question.

Assess yourself. Evaluate your pronunciation, facial expression and this can really improve your confidence drastically. It can also improve your grammar especially in the business language or corporate language.

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Another technique is to record your answer in your phone or any recording gadget then listen to it (use your gadgets productively). Ask someone who is good in English or someone you know that has already been interviewed to assess your answer.

NOTE: Practice how to answer possible questions. Do Not Memorize your answer. Make it more realistic and tailored to the question.

NOTE: Write down also all of your questions about the position you are applying. It would be disturbing if you will write down your question while having the interview. You need to be focus on how to properly and completely answer every question and not creating questions. That's why you need to write down your questions before hand. If you have questions while having an interview, you can ask it immediately for clarifications. Interview is selling; selling your qualifications, you need to know and clearly recognize what your customer needs.

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Image courtesy of Danilo Rizzuti / FreeDigitalPhotos.net

A Day or Night Before Prepare all your things and don’t forget to ready yourself! Remember the Filipino saying, “Do what you can do today ”. Most of the time, Filipinos forget to do this or intentionally

not doing it at all, and as a result… They are, Late! (“Filipino Time” as you may call it) Being late to your scheduled job interview is the worst thing you can do. If I am your employer, why would I hire a person who doesn’t know how to manage his time?

Another very useful practice that you can do before the interview is visit the company a day before the interview, to know where the location of the company and how much time you will consume in traveling from your home to the company building. So as early as the night or day before you can set your alarm and ready all the things that you need to bring into your job interview.

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If you have any relaxation activity (yoga, exercise routines, etc.) that you can do to lessen the tension you are feeling because of the overwhelming opportunity, do it! So you can have a very good sleep. The two things you only need to do are…

Fix Yourself And Take That Job Opportunity.

Dress Up! Dress for success! But it is not just the attire. It is being presentable as a whole and your overall hygiene.

Take note of the first and last 3-5 minutes of your interview. This could be one of the most (if not the most) important moments of your

Image courtesy of stockimages / FreeDigitalPhotos.net

interview. Create a first good impression and make them remember you when you leave.

What you wear is what you are, but in this case, what you wear is what you really need to wear. Most of the time, the first impressions of the interviewer or employer will be from what you wear when they see you for the first time.

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If you wear what is proper for what the company is looking for, then you will be more certain of making a good impression.

Do not assume of what to wear, ask what to wear when they call you and scheduled you for an interview.

Sometimes it's the " packaging” that creates interest for the buyer to buy.

In this case your knowledge, skills and experiences are your products, you are the seller and your attire or appearance is your packaging, the buyer is your employer.

Do not overdress or it may over power what you really are selling. Do not under dress that will make your buyer uninterested just in the first look.

Be Appropriate! That would be the exact word for it. Dress for the occasion, dress for what the buyer is looking for.

If you want to know the general idea of what to possibly wear in a job interview here are some sets of business attire you can combine.

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For Men: Smart Casual, Semi-Formal, Formal and Executive.

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Smart Casual is wearing a collar shirt or polo, dark colored pants, leather shoes, belt and accessory. See the Image (Image courtesy of stockimages / FreeDigitalPhotos.net )

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Semi-Formal (Business Casual) is wearing long sleeves polo (tucked-in or tucked-out depending on the cut and length of the long sleeves you are wearing); a tie is an option, dark colored pants or denim jeans, belt, black or brown leather shoes and minimal accessory. See the Image (Image courtesy of stockimages / FreeDigitalPhotos.net )

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Formal is wearing long sleeves polo (tucked-in and do not fold the sleeves), tie, belt, slacks (preferably black, brown or gray), minimal accessory and black or brown leather shoes. See the Image (Image courtesy of stockimages / FreeDigitalPhotos.net )

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Executive is wearing a coat and tie (no shirt under, use long sleeves polo), black, brown or gray slacks (or slacks that will complement the color of your coat), an accessory and black or brown leather shoes. See the Image (Image courtesy of stockimages / FreeDigitalPhotos.net )

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For Women: Most of the time lady applicants wear almost the same, but let’s make it very specific

this time.

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Smart Casual is wearing usual polo or sleeve polo, dark colored denim jeans and black leather shoes with heels (the not so high heels). Also use accessories that will complement the colors of your attire, including bag, earrings, watch, even nail polish. See the Image (Image courtesy of stockimages / FreeDigitalPhotos.net )

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Semi-Formal (Business Casual) is wearing polo, or long sleeves (tucked-in or tucked-out depending on the cut and length of your top), use blazer, dark colored denim jeans and shoes with heels. Use accessories that will complement the colors of your attire as well. See the Image (Image courtesy of stockimages / FreeDigitalPhotos.net )

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Formal is wearing long sleeves polo (don't use plunging necklines, tucked-in), black slacks or pencil cut skirt and black leather shoes with heels. Use minimal accessories to avoid distraction. See the Image (Image courtesy of stockimages / FreeDigitalPhotos.net )

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Executive is wearing long sleeves polo, complementing top and bottom (blazer and slacks). You could also wear skirt and then leather shoes with heels. Use minimal accessories as well. (Executives are Managerial positions or higher)

See the Images (Images courtesy of stockimages / FreeDigitalPhotos.net )

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Although some ladies would want to wear dress, skirt and loose under shirt when they wear blazers, especially on the Smart Casual or Business Casual attire, I strongly advise though that girls should wear pants or slacks and avoid revealing tops to give you the permission to move properly. Having an attire or outfit that will make more conscious of how you appear will have an effect on your confidence.

NOTE: Do not wear too much accessories, cut your nails and hair (even the nose hair, seriously! it can be distracting and it could cost you your chance of getting a job). And for girls, don't have a hair cut before the interview. The reason behind this is girls are more conscious about how will they look with their new hair rather than the interview, shave your facial hair for the guys and be presentable.

NOTE: You are living and applying for a job in the Philippines, it's Hot! I’m sure you know that. Make sure you're comfortable and will not be a victim of heat stroke because of what you wear.

NOTE: When wearing a skirt make sure that it is not above the knee. The rule of thumb is to wear a skirt that is an inch below your knee and wear attires with solid colors.

NOTE: This does not include those who are applying for fitness industry that might be asked to wear proper gym attire and rubber shoes.

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If your concern is about the Make-Up Mak e-Up that an interviewee should wear on the t he day of his/her job interview, we have consulted Ms. Edyliza N. Diño, one of the experts in this field. She is a graduate of Make-Up Designory Philippines and Make-Up Forever Academy-Singapore. She owns Make Up by Lyza and she is also conducting lessons on how to do Make-Ups in the proper way.

We asked her about what an applicant should do with regards to make-up, especially for women to nail that dream job they are applying for, and here is her response.

“One of the most thrilling parts after graduation is looking for a job. And believe it or not, your beauty look has a lot to do with whether or not you land your dream job. First thing to do is to relax and prepare you mentally and physically. Do Not Panic . Here are some tips on how to look insanely chic and professional when trying to lock down your dream job.

For a morning interview make sure that you are well rested the night before. And be sure to wake up early so you don't feel rushed for the interview. Our country is really hot during summer so better to bring a hanky (handkerchief) all the time.

Fix Your Hair.

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For Men:

It’s always safe to go for a classic hair cut. Matte styling product will best suit you rather than the wet look style. Go for a conservative hair so that the person who will interview you will focus on you not on any parts of your face or your hair (we ( we don’t want that).

NOTE: For NOTE: For oily skin, an oil blotting blottin g paper will be your best friend. Be sure to always have it with you. Do Not use use baby powder to your face as it may leave marks and uneven color to your skin. It’s always best to look fresh and oil free on your interview so be sure to have a quick grooming check before you face your interviewer.

For Women:

What is the best hairstyle to do for an interview?

The most important thing is Comfort . You just need to be sure it looks neat. No Flyaways. No Frizz. You have to look polished but still look like YOU.

NOTE: Go NOTE: Go for a Sleek Pony Tail or a French Twist.

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If it's humid out and you hair ha ir tends to puff up, work with the natural texture of your hair. If you have curly or wavy hair that's susceptible to humidity, you'll want to pull it back from the get-go. get -go. The last thing you'll want is to be worrying about what your hair looks like as you're y ou're being interviewed — you need to be confident and half of that is looking l ooking your best, so that you come c ome across as your best self. To fight any moisture from humidity, use an anti frizz product to style your hair.

Make-Up.

Is there a Make-Up technique that is sure to land you a job?

[The answer is] No!

But there is a way that you’re Make -Up can make you look professional to impress your interviewer.

It’s true I can tell from my past pa st job interviews that 50% will always be based on on your looks. The first impression should impression should last the time you enter and leave le ave the room the moment of interview.

A natural looking make up will always be my choice. If you're into bright colors, do a stain version so that the color isn't too intense. An d if you like wearing a cat eye, tone it down a bit and draw on a kitten eye, where the flick at the outer corner of your eye

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doesn't extend that far. Also, always wear a light shade of blush. Wearing too much is the quickest way to look clown-like, so be sure it's applied lightly and blended properly.

Make sure to match the color of your foundation to your skin tone. Test the color of the product from your lower jaw extending to your neck so it will be more accurate and do not use too much shimmer and glittery eye shadows that will get too much attention. Remember Less is More. So go with earthly colors such as brown, beige, pink, rusty orange colors.

The Don’ts.

Don’t w ear a smokey eye during job interviews. Save it when it’s time to go clubbing.

Don’t use shocking red lipstick that can smudge inside your teeth or worst can also go to your white long sleeves that can be distracting. Always go for light shades of pink, old rose, brown and light orange!

Don’t use too much mascara. Make your lashes really natural by applying one to two layers of mascara so it will not appear too black.

Considering the weather we have here in the Philippines, you could be a victim of Oily Skin. Here’s what you need to do:

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E-Book #1: The Proc3ss of Selling Oneself 

Apply loose powder after you put foundation to lock-in the foundation because the oil can make the make-up move and sticky.

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Use an oil blotting paper to remove excess oil.

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Use matte make-ups so it will appear natural and not too shiny

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Do Not Ever use shimmers as your blush because it will make you look like a shinny ball.

The most important thing is to wear a Smile. And that will be your best make up!”

- Ms. Edyliza N. Diño, Owner of Make Up by Lyza

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Bring Everything When I say everything... I mean everything! As in All! All the possible documents you’ll need or they would ask. As much as possible have multiple copies of every document you have.

Things to bring: 

Extra Resume Image courtesy of iosphere / FreeDigitalPhotos.net

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Extra Cover Letter or Application Letter

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College Diploma

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Transcript of Record (Official TOR)

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Recent photo (Most likely, 2x2, 1x1 or Passport size)

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IDs (particularly school or government IDs) 

College ID

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SSS Number or E1 copy or SSS ID (GSIS in case you are a government employee)

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Phil Health ID

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Pag-Ibig Fund Number

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TIN Number or TIN ID

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Passport (if you have)

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NBI or Police Clearance

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E-Book #1: The Proc3ss of Selling Oneself 

List of references

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Ball pens (Multiple pens just to make sure you will bring one that is working properly)

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Paper or Notepad

Hopefully, I included all the possible materials that you need to bring. But for the most common things to bring are what I have listed.

NOTE: Also bring extra clothes and snack with water. If ever you have to change, you'll have extra clothes in your bag and if ever your interview will be scheduled in between meals you have something to eat and drink in your bag, but don’t eat in the waiting area.

You need to remember the slogan of Boy Scout and Girl Scout of the Philippines, " dapat laging handa!"

If too much is bad, maybe being overly prepared for a job interview is

only the exemption to the rule.

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E-A-T… Eat There's nothing worse than fainting in the middle of your interview because you didn’ t eat your meal.

Your body is your vehicle going to your success. If it doesn't have gases to burn, you are planning to go

Image courtesy of nixxphotography / FreeDigitalPhotos.net

nowhere. Eating 1 to 2 hours before your interview will help you think quickly, think properly, to be more alert and you will not be bothered by your growling stomach.

Yes, you need to eat but Don’t. Over. Eat! This can also give you problem in the middle of the interview. Feeling bloated is maybe one of the most uncomfortable feelings you'll ever have and if it will happen in your interview, it will be very unfortunate and might result to the lost opportunity.

Concentration will be affected in both ways of Not Eating and Over Eating. Losing your focus in the middle of your interview can result to difficulty in constructing a complete sentence with substance and most of the time you will unintentionally give vague answers rather than definitive and precise ones.

If you are selling, you need to be consistent in answering questions to make your buyer believe what you are saying. 35



Being inconsistent, giving illogical answers and losing your attention are the results of an empty stomach and the major result of it....... Lose Your Job Opportunity.

Avoid being on time... Be Early! Yes I know, we are in the Philippines and traffic is part of our lifestyle as we speak. Yes, we are all hoping that traffic will get better in the future, but for now, let's embrace and make a living out of it.

Most of the job interviews are inside the rush hour period, yes I know its traffic, and we all know its traffic, including your interviewer knows

Image courtesy of ratch0013 / FreeDigitalPhotos.net

that its traffic, if you still can’t get that, its traffic! But no matter how considerate your interviewer or employer is, you will still create a bad impression in the very first moment you will see each other if you came late.

One more issue, I can read your mind… Yes, again, I know it is really... really... really...

and again, really… one more, really hard to get up from bed so early in the morning (I know you’re into that!)

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Now the question is, How to be early in your job interview schedule? Wake up early of course...

Aside from waking up early (I know it's hard, but you'll get used to it), but to be more ready and to avoid too much hassle you can go to Google Map to locate where the office of your interviewer is, or do an ocular visit a day before to know where the company is. There are also website(s) like sakay.ph that will guide you, direct you going from one place to another including where to ride, what to ride, where to stop and how much is the fare.

Again your buyer here is your employer or interviewer and they are not interested to seller who doesn’t value time!

If you don't know how to value your time, how would you be able to manage the time of your work and your client and how will you be able to gain trust and respect from other people?

How early is early?

Don’t get me wrong, of course don't come too early, I mean 2 to 3 hours before the

interview, that's too early and you will lose your energy by just waiting. You can arrive 30 to 45 minutes just to make sure that you're around the vicinity and avoid rush in walking going to the office of your interviewer or employer.

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Now, the rule of thumb is to appear in the office of your interviewer 5 to 15 minutes before your scheduled interview.

Before appearing in the office of your interviewer...

Visit the Comfort Room This will be your last minute preparation. Straighten your polo or long sleeves and empty your bladder, you wouldn't know how long the interview will be, you can check yourself in the mirror, you could even Image courtesy of Sujin Jetkasettakorn / FreeDigitalPhotos.net

brush your teeth if you bring your toothbrush or take some breath freshener. This is also part of your hygiene preparation before finally meeting your interviewer.

This is also the time to do some quick relaxation activity to lessen your tension, nervousness and fear. Take some slow deep breaths and be motivated by your goals in life, be more relaxed. You prepare to top the interview so there is no reason not to be confident. The more ready you are, the more confident you will look to the eye of your target company… And finally the moment has c ome… You were called by the receptionist... It is finally your time to start your dreams and make it come to life.

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Part 2 The Pitch-Presentation During the Job Interview

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In this part we are now entering to the interview proper. This will now include interaction; conversation and movement.

But, what do I mean by PITCH?

To be particular, we are talking about Sales Pitch. Now, why sales pitch? First, let us define Sales Pitch...

According to Wikipedia, " A sales pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it or a descriptive expansion of a product or service that an audience has already expressed interest in. "1

Job Interview is not just a simple question and answer or a mere conversation but it is a presentation and persuasion, a Sales Presentation of your knowledge, skills, experience and overall personality.

Remember that this is the first time you will meet your potential employer. This is your chance to persuade him of what you are capable of doing and again your interviewer doesn’t know anything about you until you introduce yourself.

1

http://en.wikipedia.org/wiki/Sales_presentation

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It is simply selling something to someone who doesn't know anything about it.

How to do it? We will get down to details...

Section 1: Verbal Communication The Greetings The very first thing you will do when you step into the vicinity of the company where you will be interviewed is to greet almost everyone you will encounter. Image courtesy of cooldesign / FreeDigitalPhotos.net

Your goal is to be a very positive person to everyone you will meet. It is not so hard to say "Good Morning or Good Afternoon! " to everyone and it’s always nice to see and to talk to people who has a positive energy and knows how to treat everyone in a nice way.

Be friendly to everyone!

Remember, your interview begins with first person you will meet on the day of your interview. You'll never know if the one who will sit beside you in the bus is the person 41



who will interview you, or the one you will meet in the lobby of the building. Be nice and be positive all day long.

Maybe you might exclude the security guards, utilities and receptionists because technically they will not be the ones who will interview you (be good to them, those guys are the people who will let you in to the office of your interviewer), but they are part of the interview process especially with the assessment of your behavior, attitude and overall personality. Sometimes the company is asking people you have met before the interviewer to see how you deal with people other than the interviewer. Simply demonstrate your flexibility to adapt in different environment especially to the environment of your target company.

Treat everyone as an important person, it doesn't matter who they are and what are their position in the company. Be personable, be likeable, be friendly and make a personal connection to the people you will meet in the day of your interview yet keep your professionalism. And when you finally meet your interviewer, greet him or her the same way you greeted all the other personnel you meet in the premises of the company before your interviewer.

How they can buy your skills, knowledge and experiences if you, the seller, don't have the right manners.

Every opinion counts! It is just the Word-of-Mouth...

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Take Turns and Listen Job Interview is a "sales presentation"

of your education,

skills and experiences but there are times that you need to keep your mouth close, ears open and listen to what your interviewer is saying.

Talk when you need to talk and listen when it is time to listen.

How would you answer a question if

Image courtesy of 89studio / FreeDigitalPhotos.net

you didn't understand it because you were not listening? You don't need to talk all the time, you should also pay attention to what the interviewer is asking or saying.

Most of the job seekers are so focus on listing their abilities, skills, education, experiences to the point that they are not even aware that they are not listening to what the interviewer is asking.

Perhaps the listening part is the most taken for granted in terms of presentation or conversation. Show that you are listening by giving a little nod while saying, “Yes, I understand.” or “I get it Sir or Ma’am.”

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You could also lose your focus if you're paying too much attention on how to persuade your potential employer. Actually you could get a hint of what you need to say if you will just listen.

It is very annoying in the part of the interviewer if you will ask him or her to repeat the question over and over again because you weren’t able to get the question because you are simply giving too much attention to how you will answer. Listen first, understand the question and then answer...

Presentation or persuasion is not just about talking, you also need to listen to know what the buyer is looking for and by that process you will know what to say, when to say it and how you'll say it.

Modulated When doing a presentation of yourself in a job interview you should always keep the tone of your voice in the proper level, not too low that the interviewer will have a hard time hearing what you are saying and not loud that your interviewer will be Image courtesy of luigi diamanti / FreeDigitalPhotos.net

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annoyed in listening to you.


Different tones of voice may imply different meanings, wrong stress point and intonation may send wrong message to your interviewer.

Modulating your voice or speaking in your normal voice (I'm hoping that your normal voice is not too low or not too loud) will be the best speaking voice, in this manner. You'll sound comfortable and the more comfortable you are the more confident you will look, and will create an impression of being knowledgeable. You’ll display that you know what you are talking about.

Your buyer will not listen to what you are saying if he can't understand what you’re saying, simple as that! And as a result, you, as the seller of yourself, won’t be able to sell what you have achieved in the past.

Speak in the normal tone of your voice, be comfortable, be confident and sell your qualifications to your potential employer.

Agree – Disagree Diplomatically In this type of presentation or conversation there will be points that your interviewer will speak his mind according to his belief and his own point of views and opinions. Image courtesy of Stuart Miles / FreeDigitalPhotos.net

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You need to agree…

Of course if you don’t want to start with the wrong foot, you need to agree, be

considerate, be professional, don’t just speak while your interviewer is talking, and be diplomatic. Listen first to what he wants to say and try to understand where he’s coming. You should also analyze his opinion to totally know what to react after you employer state his opinions.

And then, in a very diplomatic way, try to state your own views and opinions but avoid harming the feelings of your interviewer. There’s nothing wrong by expressing your

opinions, as long as it’s in a nice way, your interviewer is a professional who knows how to understand and listen to what others can say (although there are some that are taking it personally, so be cautious, do not argue about Religion, Politics, Race and Lifestyles).

You are contradicting in some sort, but by doing that, you are demonstrating that you are a person with your own opinion, with your own stand that cannot be influenced by other people.

This shows that you have your own decision, you stand to what you believe in and you are willing to voice out your opinion and be not afraid of conversing with contradicting minds, which you might experience inside a group or an organization like a company or business. 46



Job Interview is selling, knowing and believing to what you can offer to the market. In this case you need to stand on what you believe in to show your potential employer that you know what you are saying and you have your own set of belief.

You need to know yourself well to confidently sell your qualifications and experiences to your potential employer.

Pin the Point! Image courtesy of ddpavumba / FreeDigitalPhotos.net

You only have a minute to (win it!) answer it! You are not the only one who will be interviewed on the day of your interview. Your interviewer also has other things to do. Your interviewer is a busy person. He doesn’t want to waste precious time.

Answer directly! Straight to the point!

Avoid stuttering, most of the job seekers who are so nervous would always use the, “Uh…” and “Uhm…” That will show your interviewer that you don’t know what to say, you didn’t prepare for your interview and you are not confident enough and ready to be

employed.

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You only need 1 to 2 seconds to be ready in your answer, that’s how fast you need to

think. But how you will get the small amount of time to construct your answer?

While your interviewer is talking listen and anticipate the possible question he is trying to ask and simultaneously compose your answer inside your head and if you need a little more time to construct your answer, you can use phrases that will give you enough time to create substantial answer to the question of your interviewer. “Well…”, “With regards to the…”, “ About the…” or “Based on… ” are only few examples of words and phrases that

you can use in the start of your answer to give yourself a little bit of time to complete your thoughts and answer the clearly and direct to the point.

Remember that the attention span of your interviewer is really short and they don’t want

to waste time.

That’s why you need to K.I.S.S. and don’t K.I.L.L. the conversation.

Keep It Short and Simple to avoid mistakes in answering questions and answer the questions with full confidence, while on the other hand, when you Keep It Long and Lousy, your interviewer will lose the interest of listening to you and to what you have to say, you might also talk too much that will lead to questionable answers and might jeopardized your chances of getting the job.

Knowing how to communicate well will give you an obvious advantage and a big plus factor of consideration why they should hire you. 48



You have only a short period of time to convince your interviewer to buy your capabilities, Get it! And make the most out of it. This is the right time for your target employer to buy.

Match-Up Definitely you have your own set of strengths, knowledge, skills, abilities, and experiences, but how would you relate it to the position you are applying? Image courtesy of ddpavumba / FreeDigitalPhotos.net

Know what the company or your employer needs. Study the position you are applying. Know how the job will be very beneficial for a company and relate it to what you can do for your employer’s company or business. Use definite examples and relate it to your

experiences. Stating relevant stories will give clear picture of what you want to tell your interviewer, this will also show your success in the past and a possible sign of your performance in the future.

Show yourself as a potential viable employee who can be an asset for the company.

When answering a question always relate your strengths, skills, abilities, knowledge and experiences to what they need. In this process you are giving your interviewer a sort of realization that they need to hire you because of what you can bring to their company. 49



A buyer will buy an item if it will solve his problem, if it fits to their needs, same thing as a company or business. They will only hire people that will match to what they are looking for.

The Strong Side Are you a strong candidate for employment? There are only two things… Strong Credentials and Positive Personality.

It is obvious that a company will hire people because of their strengths, and not with their weaknesses. You need to sell your strong side all the time including your education, skills and accomplishments or achievements.

But how will you do it?

Make sure that you have the right skills for the job. Knowing how your chosen industry works will Image courtesy of jesadaphorn / FreeDigitalPhotos.net

give you hints of what to acquire and not.

But first, identify what you already have. What are your strengths? What are the things you love doing? What are the things that you’re capable of doing? What are the things

that you are willing to do and are you willing to learn? Will you be competitive enough in 50



this position with all the credentials you have? How will the company benefit from you? And how will you benefit from your credentials?

You need to know your strengths before you can sell it to your employer.

If there’s a missing quality that the company is looking for, you should always have the willingness to learn and undergo training to be more equipped and ready for the real job.

Being always open to learning is perhaps one of the most important things, if not the most important thing in any industry.

Always sell your strong side! With good personality plus your openness to learning will always give you a higher chance of being hired.

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Make It Positive! One of the Most Difficult Questions you will encounter in a job interview is… What are your weaknesses ? Even

Superman has his Kryptonite. So, most probably you also have your own weaknesses.

What are those?

Image courtesy of nonicknamephoto / FreeDigitalPhotos.net

In a job interview, don’t ever answer your interviewer that you don’t have any

weakness. That’s insane! But seriously, there are applicants who answered, they don’t have any weakness, it happened, and it was the reason why they were not hired.

But how will you answer the question?

First, ask yourself, what are your weaknesses (of course you have)? How can you make it sound positive? Do not give weaknesses that will affect your chance of being hired.

To make it clearer, here’s a sample answer: I work so hard, I never stop until I finished my tasks. I’m afraid of letting other people down, and most of the time I overworked and it ’s resulting to a burnout. I need to pace

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myself better and have a more balanced life, in that way I’ll have enough energy to do other things and be more effective in my work.

Let’s analyze…

The bad side in my answer is I’m becoming less effective and less active because of overworking and the time that I consume for resting from the burnout.

But if you will look at my answer again, I showed my interviewer that I’m a hardworking

person who wants to achieve my goal and finished what I have started. It also showed that, I’m responsible and at the same time a true professional who will not leave my job in the middle of the activity. And then I gave a solution to my weakness to assure my interviewer that I am doing my best to be the best I could be.

Positivity out of negativity and reassurance of actions are the keys.

Any person will love an individual who is very positive and will takes actions to improve and be better, and as a seller of your qualifications, being positive and having the plan of improving yourself will give you a step closer to that job opportunity.

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No Hard Feelings For those who already have previous employment, we understand your feelings. It’s really hard to lose your

job and find a new one, especially today with a very high competitive labor market. Image courtesy of jesadaphorn / FreeDigitalPhotos.net

Just like what an old Filipino cliché goes, “ Trabaho lang, walang personalan.”

But what can you say about your previous employers?

Corporate world or business world is a very small world. Don’t expect that what you will say will not come around and reach your previous employer/s. They are your references. Your target company can call them up and ask about how you work with them.

Telling something bad about your previous employer/s will not reflect on them, instead you are just telling your interviewer or recruiter who you really are.

Your professionalism will be measured by providing appropriate answers regarding past employment questions. Protecting and giving professional answers with your interviewer will give them an idea that you will also protect and work professionally with their company. 54



Dishonoring your previous employer/s will show that you don’t know how to pay gratitude.

Again, your buyer is your potential employer and if you don’t know how to pay gratitude in your previous buyer s (employers) don’t be too surprised if one day, there will be no one who will trust you and buy your capabilities.

Professionalism = Good Personality

A Clear Path… What is your goal as a person and as a professional?

… … … … I bet you’re thinking right now…

(Give yourself enough time to think)

Image courtesy of ddpavumba / FreeDigitalPhotos.net

I hope you already have a picture in your mind of how you will be as a person and as a professional in 5 to 10 years from now. Be precise, be clear, and be certain of what you want to be in the future.

Why do you need this?

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Companies want people who have ambitions, people who have plans, and people who have reasons why they need to work, people who are so determined in achieving their goals, and people who have dreams, dreams that will make them happy.

If you don’t know the reasons why you are doing a thing, eventually you will lose your drive in doing it.

Having a clear vision of what you want to be in the future that will reflect your answers in your interview. You will sound very confident, you will give clear directions of what you need to do, you will have substantial answers to impress your interviewer, and you will eventually make sense to your potential employer.

If you don’t know what to do to what you are selling, if you don’t have plans after selling

it, you will not be appreciated, no one will appreciate and eventually, you will stop from where you are right now. It will be a dead end for you and for the company.

Make a path for success! Take some time to plan your personal and professional life. Give yourself goals to achieve and relate it to your target employer and to the position you are applying.

NOTE: Make plans that are engaged with the company you want to work with. Clear Career Path inside the company you are applying.

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Level Up!

Image courtesy of Feelart / FreeDigitalPhotos.net

It is the time to raise your standards! Always show your commitment in continues learning and improvement. Companies and potential employers are looking for results, effectiveness and efficiency from their new hires. Don’t expect that they will just hire because they want to, it is because they need to.

Your target company will hire you, because you can deliver effective and efficient results.

Most of the companies are avoiding potential employees who are mediocre, those who have the “Pwede na yan” attitude.

In the business or corporate world, there’s no room for people who will just do the job for the sake of just doing it. Display your abilities of achieving primary goals and not just settling for a “second place” type of results. Most of the companies want to be on top of

the competition and they also need to hire top quality individuals to achieve their goals.

When answering questions always make sure that you will show your interviewer your productivity and that you are a highly effective and efficient on every tasks or job that you have done in the past.

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Any employer wants quality of work, but they also needs you to work as fast as you can so they can produce more.

Just like any buyer, they will buy the best quality service or product that is available in the market, and as a seller of you, the employment market is looking for the best quality and will help any employer for their productivity and efficiency.

Keep improving and don’t just settle for m ediocrity.

English - Tagalog with No Jargons Sometimes when you are so nervous and tense, you are losing your presence of mind. If there is one major rule that most of the job seekers is forgetting most of the time is how the questions is being asked and how it should be answered. Images courtesy of domdeen / FreeDigitalPhotos.net

If the questions are English… answer it in English.

If the questions are Tagalog or Filipino… answer it in Tagalog or Filipino.

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But what if the questions are being asked in Taglish (Mixed of English-Tagalog language)? Technically, it is still English.

Maximize your English and use few Tagalog words. Make sure that you relay you answer very clearly for your interviewer to understand what you want to say. Yes, you need to impress your potential employer but you also take into consideration that you interviewer should understand what you are saying. “Impressing” is just one thing and “Expressing” is another thing, make your answer clear and understandable.

Now, what do I mean by “ No Jargons”? What are jargons?

Jargons are layman’s terms or words that are being used only with people that you have known for a very long time, in Tagalog “ Salitang Kalye”. Use the appropriate language of

the job or industry that you are applying. This will make you look and sound professional. You will also be in the same level of understanding with your interviewer and there will be no problem discussing topics within the industry and the job.

Be professional in presenting your capabilities, use the proper languages and there will be a meeting of the minds between you and your interviewer.

To convince people to buy, you need to have a connection and understanding of one another to make significant result.

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Question the Questions There’s nothing wrong with asking

questions. As we know it has been our (the Filipino) culture to just say “Yes” when we need something in

return, like a work or job.

During your interview, if there are areas that you can’t understand or

vague on your part, simply raise a question to clear things up. If you answered questions that you didn’t

Image courtesy of Master isolated images / F reeDigitalPhotos.net

understand, you are just doing it in your own expense. You will just give a non-sense and unrelated answer. It is just like walking and crossing the streets with blind fold, you are just waiting to be hit by a running truck and lose your chance to live.

There’s nothing wrong to ask them to repeat or rephrase the questions if you really don’t understand what the interviewer is saying. But just like in any other presentation,

it is annoying to ask over and over again or make the person to repeat his questions one after the other. If that happen, your interviewer will feel that he is just wasting his time with you. Listen! Focus! This is your chance. Grab It!

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Give your 110% attention to your interviewer, at that point in time, the most important person is your interviewer.

Asking questions will not lessen your chances to get the job (as long as it is not too much), in fact, this will show your interviewer that you are interested to the job. You want to know almost everything with regards to your possible job. This will also guide you if the company and the job are right for you.

Interviewers love applicants who are asking questions, they love candidates who are curious, this will also create an impression of having care to the job, care to the company and care to the people you will work with for a long period of time.

NOTE: This will also prevent you from discriminating questions and questionable questions. Asking questions to your interviewers demonstrate you knowledge about your rights. NOTE: WARNING! Don’t ask about the salary yet!

A seller should know what his buyer wants, then go ahead, ask your interviewer about the things you don’t understand about the company and the job you are applying.

It is not a sin to ask!

“ Asking a question will make you ignorant in just a few minutes, but by not asking at all will make you ignorant forever. ” – Anonymous 61



What Is Your Worth? It is not new to everyone that we are looking for a job because of the salary. Everyone is working for a living. Let’s be honest and let us be very realistic. Most of the newly

graduates and job seekers or even the experienced ones are considering the pay before the career they want to pursue.

We can’t complain about that, we are

Image courtesy of bplanet / FreeDigitalPhotos.net

living in a trading generation where in we need money to buy and trade things.

But how would you know your worth as a professional?

Know your competition, the industry you want to pursue, and the things that you already have, including your education, skills, certifications, experiences, etcetera.

How do you compare yourself with other applicants? Do you have the same qualifications or do you have more compare to them? Do you know how your industry works? Do you know the salary range in your industry? Do you know the starting salary with regards to the job you’re applying and the industry where it belongs? What you can do to increase your qualifications and increase your worth simultaneously?

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Those are just some of the questions that you need answer to know your worth as a professional. This will help you when it comes to salary negotiations. If you know your worth professionally, you will never be under paid and you will just work base on your pay. The company also has its own amount to offer that will be based on their capacity and the salary range of the industry where they belong.

This is your price as a seller, and if the price is right for your potential employer, as your buyer, they will have the buying power for your services and capabilities.

NOTE: Wait for the employer or interviewer to open up about the salary before you talk about it. If they ask you about the salary early in the interview try to delay answering the question, and tell your interviewer that you want to know more about the position first before going to the compensation. Focus on reaffirming your strengths, education, skills, capabilities, experiences and other qualifications first. Later on your interview you can discuss about the salary. This will show your interviewer that you are not totally after the salary and the more they know you and your qualifications the more you will become worthy for them.

When you finally know your worth and the company is capable of buying your price, you already have another step closer to your new or f irst job. Go always for a “Win-Win” situation where in the work and pay is good for you and the company is confident on you. This will also reflect that you know your Self-Worth.

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Say Thank You! Last tip for the verbal section during an interview is to say, “Thank You!” after the interview.

Yes you may say that, just use your common sense, but most of the new applicants are so overwhelmed by the Image courtesy of Stuart Miles / F reeDigitalPhotos.net

pressure of the corporate world that

they are forgetting to thank the interviewer when the interview is finally done. They just want to go out of the premises of the company and breathe easy.

Remember that you borrowed the time of your interviewer from his work, it is necessary to thank your interviewer for his time. This will also show that you appreciate the effort of your interviewer by giving you enough time and by listening to you.

It is simply showing your gratitude to your interviewer.

Everyone wants the feeling of being appreciated and knowing that they helped someone, and by saying “Thank You!” to you potential employer you are giving them a good

feeling about themselves.

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Most of the time, buyers will buy because they are comfortable with the seller and by being personable you are giving your potential employer a reason to like you, and as your buyer, they will be willing to try and buy what you are offering to them.

Section 2: Non-Verbal Communication

Smile with both Lips and Eyes Genuine smile makes other people smile too.

This will be a good start for a very nice “sales pitch” of your

qualifications in your job interview. This will also show your interviewer that you are truly excited and happy for the opportunity that they have given you. Image courtesy of Stuart Miles / F reeDigitalPhotos.net

Smiling with just your lips will create an impression of a fake smile. You should smile with your lips together with your eyes. This will make your smile more genuine. 65



Smiling will also make you look confident, prepared and happy to see and finally meet your interviewer or potential employer.

How to do it?

There’s a technique on how you can make your smile more genuine. When you smile,

make a full smile, show your teeth, and then reduce your eye openings (no big eyes!), squint (gawing singkit ang mata). Look at the mirror and try what I am saying or take a picture of yourself with a lip smile only and a smile doing the technique… and then compare it.

But the most effective way of doing your best smile is by being confident, be truly grateful of the opportunity and smile from the heart. Feel the opportunity, the chance of making your life better with the job that you are about to get.

Every time you want your potential employer to be light on you or you want to be more likeable, always wear a smile and everything will be fine.

A buyer will buy if the seller is always wearing a smile. Always be positive and always be comfortable to be with.

Smile! It will quickly change your life…

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The Handshake A firm handshake is another sign of being professional, excited and happy for the job opportunity and the chance of meeting you interviewer for the first time. Image courtesy of stockimages / FreeDigitalPhotos.net

Who should initiate the handshake? How to do proper handshake?

In the start of the interview, follow the cues of your interviewer. There are some interviewers that don’t want to do handshakes. If your interviewer extends and offer his hand, that’s already a signal that he is happy to see you and looking forward for a good interview, go ahead and do a firm handshake. At the end of the interview, you should be the one to initiate the handshake.

How would I know if my handshake is firm?

When you hear the wor d “firm” handshake, it means that a full grip (but not too hard) of the hand of your interviewer. Your four fingers except for the thumb, should hug the lower part of the hands of your interviewer and the thumb should clinched the upper part of the hand. It should be palm to palm and a full hug of your fingers to your interviewer’s hand.

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The shaking part should be limited to one or two shakes, after that release the hand of your interviewer.

There are some applicants who are experiencing sweaty palms when they are so nervous and tense. What you can do is dry your hands while waiting for your interviewer and before you initiate a handshake after the interview.

If your body movements show that you are excited about the opportunity this will also reflect to your answers and your interviewer will definitely see your confidence with your actions.

Doing a handshake is your chance to make a personal connection with your employer (your buyer), from the moment you connect with each other you will get even more confidence in presenting yourself.

NOTE: After the handshake do not sit yet! And if you are sitting when the interviewer arrived, make sure that you stand up first before doing a handshake.

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The Waiting Game… When you arrive early on your scheduled interview, you will need to wait for your interviewer to arrive or wait for your interviewer to become available for the interview. Image courtesy of stockimages / FreeDigitalPhotos.net

Most of the applicants that are waiting for their interview do typical things that should be avoided, like the following: Crossing your legs Stretching out your legs Shaking your legs or knees Cracking fingers Putting your arms in the backrest of chair(s) Putting your hands at the back of your head Yawning over and over Eating snacks on the waiting area Playing games on their phones Slouching Sitting like you’re at the comfort of your home

Putting your things on your lap Drumming your fingers in any surface

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The right things to do are the following: Sit comfortably Rest your feet on the ground Put your things on your side Your hands should rest on your knees or put your finger tips from both hands together while waiting Practice your possible answers (or pitch) on your mind You can also go to the rest room once in awhile (if you are waiting for too long) You can also drink water once in awhile

Just try to relax yourself to lessen the tension you have on your nerves, but don’t feel at

home! This is a serious opportunity just to play with. If you do the wrong things I mentioned, you will imply a message that you are not totally serious about your job interview.

This could be the point where you might expose your weakness, when no one is looking at you and when you are too comfortable.

Be patient. Take this time of waiting for an opportunity to recall what you have practice at home, possible questions with possible answers, what will you do when your interviewer arrived and so on. Don’t pressure yourself , just make yourself ready.

Remember the old saying? “Good things come to those who wait, but Greater things come to those who wait while hustling. ” 70



Maximize your time! Use it wisely!

When you know to yourself that you are ready for anything, your confidence will go up and it will reflect to your answers and presentation of yourself.

When your interviewer arrived and you have been introduced to one another, stand up before doing a handshake and then wait for your interviewer to invite you for a sit (of course your interviewer will invite you, it’s awkward to talk to someone who is standing

and the other one is sitting, but just wait for it). When your interviewer invites you for a sit, then that’s the time you are just allowed to sit again, say thank you and smile!

Buyers will buy if they are talking to a seller who knows what they are selling. Sellers will also be successful when they know how to execute proper timing.

Eye-to-Eye but Do.Not.Stare! Perhaps the most common advice you’ll ever hear that

you need to do when you are talking to someone, especially in a job interview.

But what is the difference between an Eye-To-Eye Image courtesy of Idea go / FreeDigitalPhotos.net

Contact and Staring?

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How can I look to someone into the eye if I am not accustomed of looking someone in the eye?

Eye-to-eye contact includes listening and paying attention to what the other person (particularly your interviewer) is saying or asking. A little nod and raising of eyebrows will show that you are with the one you are talking.

Staring (Titigan o Matulala) blankly to your interviewer could be one of the most embarrassing moments you’ll ever had. When your interviewer caught you staring at him and not listening at all, this will result into minus points for your chance of getting hired. Looking to someone or something blankly or locking your eyes without your attention is staring, and if you do that to your interviewer, he might feel awkward, annoyed, or just wasting his time with you.

Now, how would you look someone’s eyes without being conscious or without having

trouble?

Yes, I understand that there are times that you are being conscious when someone is looking at your eyes when you are saying something, it seems like he is reading what’s on your mind and it is kind of disturbing for others who are not used to it.

We have three (3) tested techniques that you can use when you are not used to looking at someone’s eye or for those who are really shy or those who are just starting to build

their confidence facing important people. 72



Techniques: 1. Look at the eyebrows directly. 2. Look in the middle of the forehead. 3. Look only in one eye (left eye or right eye) – this will also help you avoid moving your eyes from side to side. Consistent eye movements could imply dishonesty to your interviewer.

Try it! Practice it! Most of the sales people who are making presentation and who are not used to looking directly to the eyes of their listeners use these techniques.

When your interviewer is not looking at you and asking you a question or telling something, stay your eyes on your interviewer. Keep your attention and show that you are listening. From the time your interviewer looks onto you again he knows that you understood what he just said.

Direct eye contact shows confidence, attention and honesty.

NOTE: The techniques we have stated does not mean having less confidence, faking attention or displaying dishonesty. We gave those techniques to help applicants to slowly accustom their selves in looking to someone directly into their eyes. This is just a step ladder for a good practice of directly looking into someone’ s eye with comprehension.

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Use the techniques we have suggested if you are just starting to build up your confidence, but the true best thing to do is really to look someone, or more specifically your interviewer, directly to his eye.

Trusted sellers are marketable especially if they are honest, confident and giving his full attention to his buyer.

Be Open to the Market! Watch your Posture and Angles This could be the most common body language that an employer is looking at. With an open body language, it is already answering the questions of your interviewer in his mind. Is this applicant open for any possibilities? Is this applicant willing to be here? Is Image courtesy of stockimages / FreeDigitalPhotos.net

this applicant willing to do the job or he is just forcing himself to be here?

Your open body language should answer all those questions positively and with a “Loud” Yes!

How to know if you are showing an “Open Market ” body language in your interview?

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Check the following: 

Sit upright



Don’t slouch



Do not cross your arms



Do not cross your legs



Chest out



Don’t bow or look down



Don’ t lean your body towards the door

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Turn your shoulder facing your interviewer, align yourself with the interviewer to make a direct eye contact (This is if you are sitting perpendicular to your interviewer)



Display your upper body (from neck until your stomach)



Do not cover your stomach area with your bag or anything you are carrying

With these non-verbal languages, you are proving to your interviewer about your openness and willingness to be a part of the organization and to do the job.

If you are selling your qualifications to your potential employer, be sure to show that you are open to the market. If you are willing to do the job and showing that you are excited in joining their company, it will reflect on your actions and your body language.

NOTE: Don’t fake it. Your body will show it. Be confident to do everything (or every technique) correctly.

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Be watchful of your movements and actions. Be cautious on what you will do. Be open for opportunities.

“I

Will Follow Your Lead ” Sometimes the one who will welcome you, guide you and direct you to the interview room is not really your interviewer. This could be a receptionist, a secretary, an assistant of the interviewer or any Image courtesy of kibsri / FreeDigitalPhotos.net

representative of the company or the

department that will handle you if ever they hire you.

Stay compose and confident! You might be saying, “But they are not my interviewer… ”

Yes, you are right they are not your interviewer but they can be a big difference in your attitude test and how you follow instructions. This is already part of your interview. It is also part of the process.

Be professional, you are the applicant and he is the representative of the company, follow his lead, walk confidently, feel that you are already part and member of the organization. Be obedient with your guide and just stay behind the representative. If your interviewer’s representative introduce you to other employees of the company or 76



the department just give a glance at them and smile or you could also say “good morning” and quickly shake their hands firmly (if there’s only a chance to do it), but

glancing, a quick nod and a smile will do.

Doing such actions will give a clear message that you know how to follow instructions, you know to follow your leader, and you know how to follow a process.

Being organized and knowing how to be part of the cycle and the protocol, will give you a chance of impressing the representative of the company and other people (this include the employees that you would meet along the hallway).

As a seller of your qualifications, knowing how to blend to the environment of your potential employer or buyer, following the system that they have and knowing where to stand will give the organization more reason to trust you and be comfortable with you, and make you feel that you are already one of them.

The Personal Space No one wants to be interfered in their own personal space, especially your interviewer. Image courtesy of renjith krishnan / FreeDigitalPhotos.net

Create enough and comfortable space between you and your interviewer. It should be about 25 to 30 inches space between you and your interviewer. This will give you 77



enough space to use your hands (if necessary) while explaining, answering and presenting. You will also have enough space to speak clearly and avoid answering in a loud voice.

You don’t want to be interpreted as too intimate and too unprofessional. By being too

close, your interviewer will feel uncomfortable and annoyed, this will also take the focus of interviewer away from the conversation and will continuously defend himself or herself from the invasion of his space.

Leaning forward towards your interviewer will create an impression of being too aggressive and arrogant. Give yourself enough space as well as your interviewer to focus more on your conversation or presentation-interview and not in defending both your personal space.

Instead, sit up right, sit comfortably and be sure not to get too close for your own comfort.

When a potential buyer or employer becomes too uncomfortable with your action do not ever expect to be hired or even think they will be interested in buying your service or qualifications.

Know your boundaries and respect others’ boundaries.

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Facial Expressions and Act to the Occasion I’ m sorry to inform you that having a “Poker Face” won’t work in a job

interview.

Be convincing!

While speaking clearly, show some emotions. Don’t get me wrong, I did

not say that you need to cry or punch the table while explaining or presenting your qualifications to your

Image courtesy of digitalart / FreeDigitalPhotos.net

interviewer. I’m not talking about those kinds of emotions.

The tone of your voice will be base on your emotions while talking and from different tones of voice will give different emotions as well. Make the correct voice tone to imply right expressions to relay right messages to your interviewer. Facial expressions not just work while talking it also serves well when you are listening. Give some eyebrow raise when you are listening to give a message to your interviewer that you are listening carefully and absorbing what your interviewer is saying.

You need to emphasize your achievements, smile while talking. Try to feel your achievements while you are sharing it to your interviewer. Be confident! 79



Speak like you can do it again and be an achiever in their company, talk like a successful man or woman.

If you are presenting a serious matter, be serious as well while explaining it. Adapt your emotions to your answers you are expressing. Make the tone of your voice serious and formal if you need to, be light and candid if the situation say so.

Read and react to the situation.

Some interviewers are also humorous. They can crack jokes once in awhile while doing the interview. This will also helps you to be more comfortable and make the interview lighter and easier but be very cautious in cracking your jokes. Remember that you don’t know your interviewer personally and he might be offended by your jokes. Avoid crossing personal matters in cracking some jokes to your interviewer. When trying to adapt to the situation, and if you really want to make a connection with your interviewer by joking, make sure that your interviewer will be the first one to crack his joke and then make a witty reply to build rapport between you and the interviewer.

You could also find clues of what you need to do next from the body language of your interviewer.

If your interviewer is starting to cross his arms on the level of his chest, your interviewer is showing that he is not interested on what you are saying or he don’t want to listen anymore. When your interviewer is crossing his legs or playing with his pen, it indicates 80



boredom. Act with it and make quick but impressive answers to regain your interviewer’s attention and interest.

While if your interviewer is slightly leaning forward towards you it shows interest and attention to what you are saying. An open chest area by your interviewer implies possible acceptance of what you are saying and a simple nod and smile could be sign of you being impressive to your interviewer.

Making a connection and rapport to your potential employer (buyer) is very critical. This could make or break you with regards to your interview. Having a successful connection could possibly mean a successful interview.

Use Your Hands Properly Hand gestures can help demonstrate realistic experiences you had in your college life and from your past employment. Too exaggerated or ill advice hand movements can also cost you your job opportunity. Know how to use your hands wisely while having an important job interview.

When doing hand movements make sure that your interviewer can see it (but don’t overdo it), keep your hands above the table of your interviewer but don’ t go over and above your chest and neck area, don’t even cover your face with your hands while gesturing, 81



this will make an impression that you are covering something, not saying the truth and being too exaggerated and furious.

If your interviewer can see your whole upper body from waist to head, ensure that your hands are just on the level of your chest and don’t go above your collar bones while

gesturing, this will demonstrate a more confident, compose and helpful person.

In case you’re a bit small and the interviewer can’t see your hand gestures, you can move a little more, away from the interviewer’s table or desk (about 1 to 1.5 foot) when

you sit, this will also assure that you will not invade the personal space of your interviewer when making hand gestures.

Inappropriate hand movements can make a big difference. It could even end your chance of being hired. Be cautious and be conscious on your hand movements.

Rubbing or scratching your head, neck or nape creates an impression of being uninterested, selfless, and inconvenient. While rubbing and touching your nose, eyes, cheeks or side of your face will give a message of you being dishonest, deceptive or fraudulent.

What to do if you won’t need to answer with hand gestures? Good question.

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Rest your hands on your knees. Don’t make it a support of your upper body, don’t put it on your pocket and don’t hold anything. Just put your hands on the top of your knees

comfortably and relaxed.

As a seller you need to gain the trust of your buyers and your hands is one of the major demonstrators of your body movements. Make it count. Do it wisely.

Be Animated! Who likes boring? Definitely, No one!

Be interested! Be lively! Be alert! Be energetic! Be awake! Be enthusiastic! Be grateful! And be happy and excited every time you are answering questions or presenting your qualifications to your potential employer. This will build a very good

Image courtesy of stockimages / FreeDigitalPhotos.net

impression to your interviewer that you came ready, prepared and excited to be with the company and to do the job. Positive gestures like smiling, nodding and agreeing when needed are signs of being interested, alert and enthusiastic. But just do it in moderation, everything that is too much or too less has its own consequences.

While lousy and lazy answers will just end your opportunity right from the start. 83



With the right dose of energy and proper timing of when to use your energy in presenting your qualifications will result to impressive actions in every moment of your interview.

Having a prepared mind, ready body and right amount of energy is the best combination in grabbing a hard to get job opportunity, especially with this kind of competition now.

This is the time to show what you got. Maximize your chance! Take advantage of the opportunity!

I guarantee you that any buyer will not buy (including you) to a seller that is not excited to sell what he is selling. You will easily be forgotten by your interviewer. Make impressive actions and answers to give your interviewer a reason to remember you and to consider you for the job opening.

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Part 3 The Completion After the Job Interview

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This is the last part of this e-book, and the last part of The PROC3SS will focus on what you will do after the interview or sales pitch-presentation. This will now include how to end the pitch-presentation, what to do next and the “truth” .

When everything is almost done and just moments away from sealing the deal, Don’t Lose That Composure!

You made your pitch-presentation very impressive and your interviewer is already considering you for the job. The interviewer already said his final words. He is now ending the interview. You are already being given a schedule. But it isn’t done yet! The

question now is how to finish the whole interview process on your side?

At the moment your interviewer ends the interview, says thank you and gives you the schedule of the hiring cycle, this is the time to pick up your things gently, stand up smoothly, smile genuinely and nod your head, shake the hand of your interviewer, if your interview is a panel type, at least shake hands with the top manager or hiring manager and say “Thank You” , you can even ask for a business card from your interviewer.

Be reminded to offer help in providing additional information to support your qualifications like providing references and examples of your work, or your portfolio.

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And before leaving the interview room (while doing the handshake and saying thank you) re-affirms your interest to the job and to be part of their company.

Also, don’t forget to acknowledge the help of the one who guided you to the interview

room, say “Thank You” with a smile and a nod of your head.

Maintain your composure until you clearly out of the company premises and that’s t he

only time you can loosen your collar, open few buttons of your polo to make it more comfortable, or even change your attire and shoes.

Is it done? It is still ain’t done yet…

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E-Book #1: The Proc3ss of Selling Oneself Image courtesy of tungphoto / FreeDigitalPhotos.net

The Follow-Up When you reach home, mark your calendar of the hiring cycle schedule or the time frame your interviewer gave you for follow up.

Send a Thank You Letter to your interviewer, most of the applicants don’t do this anymore , but it is a proof of your personal and professional courtesy to your interviewers. Some do it via email and others do it with their own hand writings and send it via mail. I suggest that if you have a great penmanship, go and do a hand written letter but if your hand writing is not that good and hard to read then a letter via email would be a great choice.

How would you know who and where to address the “Thank You Note/Letter” ?

Look at the business card you just ask before leaving the interview room or from the website of their company. That is the purpose of asking a business card from your interviewer or researching the company on the web it is for writing your interviewer a letter of gratitude.

Be sure to follow up your application status via telephone call at least a week or two after the interview, or within the timeframe your interviewer gave you. 88



“Don’t call us, we will call you.” OR “Wait for our call.”

These phrases are the most common responses that you will hear after an interview. The best thing to do here is, Follow-Up! Call them up with regards to your application. There’s nothing wrong about asking them how your application is going, it is hard to

assume and hard to expect for a call. But by calling them for a follow-up will show your continued interest for the position and for the company. If they say that you unfortunately did not qualify for the job, at least it is clear and you can start looking for another opportunity.

The “Truth” …is that you really need to “SELL”

and apply to multiple companies. Apply the Law of Averages, the more submitted Resumé, the more chances of getting an interview and the more interviews you have the more chances of getting a job.

Image courtesy of Stuart Miles / F reeDigitalPhotos.net

You and I, We, can only do so much but still we need to admit that we are not the deciding body if they will hire us or say a sweet goodbye, we don’t hold the decision of

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the potential employers. We can only influence their decision by doing the best we can in your Resumé, Cover Letter and Job Interview with the Magic of Selling…

Do your best! Keep your positive emotions! Keep your faith on yourself! And maintain your hopes and God will do the rest.

Hard Work Pays Off! But, Smart Works Create Quick Results…

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Resources Anlacan, Jr., Ruben, Mind Your (Interview) Manners, http://www.businesscoachphil.com/mind-your-interview-manners, Accessed 2/20/2014

Anlacan, Jr., Ruben, Mind Your (Interview) Manners, http://www.businesscoachphil.com/mind-your-interview-manners-part-2, Accessed 2/20/2014

Anlacan, Jr., Ruben, Tips for a Successful Job Interview, http://www.businesscoachphil.com/tips-for-a-successful-job-interview, Accessed 2/20/2014

Anlacan, Jr., Ruben, 10 Interview Tips That Will Get You Your Dream Job, http://www.businesscoachphil.com/10-interview-tips-that-will-get-you-yourdream-job, Accessed 2/20/2014

Body language interview tips, http://www.totaljobs.com/careersadvice/interviews/body-language, Accessed 2/24/2014

HEBBERD, LAURENCE, HOW TO PREPARE FOR A JOB INTERVIEW [INFOGRAPHIC], http://theundercoverrecruiter.com/prepare-job-interview-info/, Accessed 4/2/2014

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How body language affects your interview technique, http://www.michaelpage.co.uk/content/18327/use-body-language-to-enhanceyour-interview-techni.html, Accessed 3/5/2014

HOW TO PERFECT BODY LANGUAGE FOR YOUR JOB INTERVIEW, http://theundercoverrecruiter.com/perfecting-interview-body-language/, Accessed 4/2/2014

"Interview and Salary - 25 Tips for Interviewing", Individual Software Inc. (CD-ROM), ResumeMaker, 2011

"Interview and Salary - Insider Advice for Interviewing", Individual Software Inc. (CDROM), ResumeMaker, 2011

Ordona, Robert, Body Language Can Make or Break a Job Interview Are You Looking for a Job? You Have to Use Your Body, http://career-advice.monster.com/jobinterview/interview-preparation/body-language-can-make-or-break-a-jobinterview-hot-jobs/article.aspx, Accessed 2/27/2014

Paul, Shale, Job Interview Tips, http://careers.jobstreet.com.ph/interview/job-interviewtips, Accessed 3/3/2014

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Rozemeyer, Karl, Body Language Speaks Volumes on a Job Interview, http://www.theladders.com/career-advice/body-language-speaks-volumes-jobinterview, Accessed 4/8/2014

Tasker, Tilly, Dress For Success: the Dos and Don'ts of interview attire, http://www.thedailytouch.com/tilly/dress-for-success-the-dos-and-donts-ofinterview-attire/, Accessed 4/28/2014

The Interview: Body Language Do's and Don'ts, http://www.careerbuilder.com/Article/CB-746-Interview-Tips-The-Interview-BodyLanguage-Dos-and-Donts/, Accessed 2/22/2014

Wikipedia - Sales Presentation, http://en.wikipedia.org/wiki/Sales_presentation, Accessed 3/3/2014

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We will M.A.K.E. you ready for the next hiring!

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Thank You! We appreciate your time and effort for supporting RESUMÉker. In return we will make ourselves better to give you the best possible services and products that you deserve. We will stay on our grounds and we will clear our sights to help more people to find their dream job.

From RESUMÉker Founder, Ryan Estrella

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About the Author: Mr. Ryan Estrella has been part of different industries, this includes fund raising industry, advertising, travel & tours, sports coaching, academe, lending, investing and trading, and been exposed on the business and selling industry since he was in grade school.

He graduated at the University of the East – Caloocan with a degree in Business Administration major in Marketing Management.

Today, Mr. Estrella is a stock and forex investor and trader, an occasional basketball skills coach and an entrepreneur. He is the founder and creator of RESUMÉker (Resumé and Cover Letter Writing Services). This company has the intention of helping job seekers and newly graduates to be fully aware of what they should expect in the labor market and give them a higher chance of landing on their dream jobs.

Mr. Estrella and RESUMÉker already produced three e-books for job hunters, (E-Book #1) The Proc3ss of Selling Oneself, (E-Book #2) The Pursuit of Job Happiness and (EBook #3) The Logic Behind The Qs. These e-books will help new entrepreneurs as well.

“If you think you can do a thing or think you can’t do a thing, you’re right” – Henry

Ford

I believe that Marketing and Selling has a lot to do in applying for a job, because before you reach success, the first thing you need to do is market and sell your God given gifts. 96



This e-book will give you guidance on how to present yourself on the labor market and how to find and pursue your dream job.

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The 3rd e-book of RESUMÉker will help you answer different questions of a nerve racking Job Interview. The Logic and How to answer, it is all in this e-book.

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The Process of Selling Oneself

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