The Hypnotic Language Formula

The Hypnotic Language Formula


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Dr. Steve G. Jones

Table of Contents Chapter 1: Introduction ..............................................................................4 Chapter 2: Hypnotic Influence ..................................................................8 The Six-Step Hypnotic Language Formula ........................................11 Step One: The Switch ........................................................................11 Step Two: Hyper-Awareness ............................................................13 Step Three: Circuit Shock .................................................................16 Step Four: The Hypnotic Stake ........................................................18 Step Five: Stoking the Fires of Desire .............................................20 Step Six: Sealing the Gates ...............................................................23

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Chapter 1: Introduction

Welcome to the fantastic world of hypnotic language!

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Within these pages you will discover essential hypnotic language patterns that you can use right away to become more influential and persuasive when you are around other people. Unbeknownst to many, hypnosis is useful not only in psychotherapy but also in regular, day-to-day interactions. The principles of hypnosis can be effectively used in situations where you have to persuade and influence others – not just in clinical hypnosis sessions!

There are ultimately 4 stages of Hypnotic Language Mastery. Stage One: Hypnotic Language Fundamentals - In this stage you learn how hypnotic language works and get an overview of how to use hypnosis to communicate with others. (That’s where you are right now). Stage Two: Hypnotic Language Patterns - Once you understand the fundamental aspects of hypnosis and how it can be applied to persuasive communication you then learn the techniques involved in hypnotic language patterns. Hypnotic language patterns are “copy & paste” templates you can use when speaking to others to make them more receptive to your message. Stage Three: Street Hypnosis - This is where you learn to put what you’ve learned to the test by using the techniques in live communication with others. Stage Four: Conversational Hypnosis - This is where all of your knowledge becomes magnified. Here you learn the art of using hypnosis in everyday conversational settings to gain compliance from others. Skills learned include: Mind reading, trance induction, trance recognition, NLP, advanced rapport building, stealth magnetism, agreement chains and overcoming resistance among many others. At this stage you learn to to make hypnotic communication like second nature.

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IMPORTANT NOTE: To attain mastery level at hypnotic communication most people stop at the fourth stage. And that’s perfectly fine because the knowledge that you will have at that point will last you a life time. Should you want to utilize your skills in a career setting you could also pursue further education by getting certified as a Conversational Hypnosis Practitioner. So let’s get started. Hypnosis Recap What is hypnosis? Hypnosis is a heightened state of focus and mental awareness. The human brain is like a camera and it can shift its focus continually, depending on the situation. When a person becomes truly engaged in an activity, he enters a natural state of self-hypnosis. Self-hypnosis can occur countless times throughout the day and people willingly enter this mental state. This brings us to three important points: 1. No one can force you into a state of self-hypnosis. 2. No one can hypnotize you to do things that are against your values and moral codes. 3. Hypnosis is safe for the mind and does not require the use of any drugs or mind-altering substances.

Hypnosis is often portrayed in the media and popular culture as a “magical” way of getting people to do things for you.

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What many people don’t understand is that it is simply an effective way to directly communicate with the human mind. It works because it helps increase the mind’s awareness to the point that the mind is using most of its available resources to focus on a singular event or point in time. If you think about it, that does sound magical, doesn’t it? This small volume will give you the introduction you need to tackle advanced hypnotic language patterns. Some essential patterns can be found here as well. All you need to start is the willingness to try something new and practice – lots of it! Assumptions: This eBook assumes the following: 1. That you are interested in learning about hypnotic language patterns and how to use them to persuade others. 2. That you will be approaching this new material with an open mind and the willingness to learn. 3. That you are willing to practice your new skills as often as you can to improve your overall mastery.

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Chapter 2: Hypnotic Influence

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How can you use hypnotic language patterns effectively? Hypnotic language patterns are extremely powerful tools but they must still be used systematically in order to produce good results. Like the tools that you use when you fix your car, there is a formula or method for applying hypnotic language patterns for the purpose of persuading or influencing another person or a group of people. It is unfortunate that most of the time, people use hypnotic language patterns carelessly and without any structure or method involved. What usually happens is that would-be influencers randomly use one pattern after the other, hoping that at least one of them “would do the trick”. How does the mind resist persuasion? The brain’s secret weapon against weak persuasion tactics is its waking filters. These filters protect the subconscious mind from becoming easily influenced by potentially harmful ideas from the environment. In order to persuade someone, you need to get past these waking filters and the subconscious mind’s separate line of defenses (e.g. values, beliefs, ethics, etc.) While it’s true that the mind is potent, it does have its weaknesses (which we will be discussing shortly!) If your main goal is to use hypnotic language patterns to persuade/ influence people more easily (or without their knowledge), you must have a blueprint or formula… Otherwise, you just might end up wasting your time.

My Story 9


After many, many years of in-depth study, it has come to my attention that the language of persuasion and influence is not much different from the formal process used in clinical hypnotherapy. One of my biggest dreams is to combine these two languages in a unique and powerful blueprint that can be studied and applied immediately by practitioners of hypnosis and influence alike. It took a while to meld the two worlds in a single, simple blueprint that could be applied to any situation that you may find yourself in. After several years of critical refinement, it is finally here: my very own Six-Step Hypnotic Language Formula. What is the Six-Step Hypnotic Language Formula? The Six-Step Hypnotic Language Formula is a method of applying hypnotic language patterns. It ensures optimum use of patterns so that you can create the best outcomes in every interaction. It effectively combines the domain of clinical hypnosis and the world of influence in a meaningful and powerful way because you don’t have to attend expensive seminars and drive across the city (or state) to benefit from it. Why? Because I’m revealing the blueprint right here, right now!

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The Six-Step Hypnotic Language Formula Step One: The Switch Every person on this planet is equipped with a basic set of defenses against influence and persuasion. Imagine these defenses as being composed of several layers, all leading to the core of the mind – the subconscious. The subconscious is the most vulnerable part of the human mind. It is impressionable and can easily be fooled into thinking that one thing is actually another! At the surface of these many layers are the mental lenses. Like the spectacles that a person uses to see better, mental lenses are used by the mind to view physical reality and understand what’s presently happening to it. Each person has a special set of frequently used lenses. For example, a policeman who specializes in gang-related crime would have a mental lens that focuses on the common signs of gang activity. This policeman would not only be in-trance but his mental filter would be hardened and resistant because of his experiences in the field. I know what you’re thinking right now… Perhaps we can just break down a subject’s mental lenses so that they would see things our way? My answer would be no. First, it would take a lot of effort and energy to break down a mental lens that has been in use for years. Second, mental lenses can be cracked momentarily but they can never be truly broken down.

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What’s the solution? Instead of trying to break down a subject’s mental lens, why not switch it with another lens? By switching the subject’s mental lens with a more favorable mental lens, you would be able to change the subject’s perception of the situation without raising any alarms. And the best thing about “the Switch” is that you can carry it out progressively, in a series of small steps and still get powerful results! How can you switch a person’s mental lens? You can switch a person’s mental lens progressively by: 1. Convincing him that you are his natural leader. 2. Showing him that you have many similarities with each other. 3. Making him feel safe and comfortable in your presence. 4. Establishing rapport and building trust even if it’s the first time you’ve met. The main objective of “the Switch” is to establish a genuine connection with the subject so that he would let you lead the conversation and its final outcome. This genuine connection would also provide you with the opportunity to build trust and eliminate any glaring differences you may have with the subject.

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Remember: it is safer to assume that your subject does not trust you enough to listen to your message. The only way that you can persuade someone who doesn’t trust you enough is by building a tower of trust in his mind. This tower of trust would overlook the entire dialogue and every word that you say will be granted legitimacy by this mental monolith. Step Two: Hyper-Awareness

Controlle d Trance

Natural Trance

Induced HyperAwareness

How can you induce hypnosis in any social interaction? After the intake interview and completing the necessary paperwork, a hypnotherapist will begin the formal session with a hypnotic induction technique. Essentially, the hypnotic induction conditions and refocuses the client’s mind so that he will be able to pay close attention to what hypnotherapist is saying. Why is induction necessary?

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As I’ve mentioned before, self-hypnosis tends to happen instantaneously. If you’re reading a good book, you were probably hypnotized when it was revealed that the hero’s girlfriend was kidnapped by a group of winged monsters. Now, when a person is in a hypnotic trance, he focuses on just one thing alone and he is able to filter out all distractions from the external environment (unless of course there was a fire or a monstrous thunderstorm outside, in which case his conscious mind wakes up). Our natural hypnotic trances are the main reason why you need to induce hypnosis before attempting to persuade or influence someone. When you talk to someone with the intent to influence or persuade, you must assume that his mind is already hyper-aware of something else. The big question is what exactly is his mind focused on? Is he focused on you and your message or is he hyper-aware of the fact that there are bills to pay at the end of the month? How about you? What hypnotizes you most of the time? In Step One of this blueprint, I showed you how you can establish rapport and build a tower of trust in your subject’s mind. This tower of trust must be created before you attempt to induce hypnosis. Why? Because hypnosis always depends on the subject’s willingness to go under a trance. If the subject does not trust you, he will resist any attempts at pulling him into a controlled trance state.

How is hypnotic induction performed?

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There are 3 main groups of hypnotic language patterns that are considered the most effective in inducing controlled trance states in regular day-to-day conversations: visualization patterns, sensorystimulation patterns and storytelling patterns. Let’s talk about each pattern and why they’re ideal for inducing hypnosis. 1. Visualization Patterns – Visualizations patterns are the easiest to learn and apply because all you need is your imagination and the willingness to convey those mental simulations to your subject. Visualization induces hypnotic trances easily because people generally require significant mental resources to carry out visualizations. When you ask a subject to imagine something for you, his present trance state is disrupted and his mind’s eye shifts to your visualization. 2. Sensory-Stimulation Patterns – Sensory stimulation patterns can be used on their own or they can be used to complement a longer visualization pattern. Essentially, this group of patterns capture the subject’s attention by taking advantage of how our senses respond to verbal language. Here’s an example: Imagine that your left hand is becoming lighter and lighter while your right hand is becoming heavier and heavier. Your left hand is floating upward because there’s a big balloon tied to it and the balloon is floating upward. Your right hand is becoming heavier and heavier because you’re holding a big brick. Left hand is becoming lighter and lighter… Right hand is becoming heavier… Heavier… Heavier… This is a sample sensory-stimulation script used in clinical hypnosis. It plays with a person’s senses and a person willingly experiences these strange sensations by simply listening to the hypnotist. 3. Storytelling Patterns – This is one of my favorite group of patterns because they can be used in different phases of the Six-Part Hypnotic Language Formula. That’s how powerful storytelling is. 15


Storytelling is an appropriate vessel for hypnotic induction because it captures not only the subject’s imagination but also his senses and how he perceives reality after the story is told. A story can be also be expanded to secretly contain other hypnotic language patterns! Step Three: Circuit Shock How can you deal with a subject’s natural resistance to persuasion? After establishing rapport and building trust, you will be able to successfully induce hyper-awareness in your subject. However, this doesn’t mean that your subject will begin to agree to everything that you have to say. The human brain has its own natural defenses against influence and persuasion, even if it has allowed itself to enter a controlled trance state. The mind’s primary layer of defense are its waking filters. Waking filters are like heavily-guarded gates that protect both the conscious and subconscious halves of the mind. The conscious mind was designed to accept only a very small percentage of new ideas and to reject all other ideas and beliefs immediately, without any further consideration. A person’s waking filters are governed by his own brand of logic and rational thinking. Each person subscribes to a particular way of thinking: my logic may be slightly or radically different from yours. These logical dissimilarities are considered the major causes of resistance in social interactions. If Person A’s message does not align with Person B’s logic, then Person B can easily reject it on the basis that it is “irrational” even if it appears rational to Person A.

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Your subject can choose to reject your message repeatedly, simply because his waking filters won’t allow your message to pass through. Instead of trying argue with your subject (which would only make his waking filters more active), your best possible option would be to shock his waking filters. “Shocking” or short-circuiting someone’s conscious mind is commonly practiced by expert influencers who have mastered the complex process of breaking down all forms of resistance. In clinical hypnosis, resistance is ironed out by continuously applying hypnotic patterns that make the conscious mind sleep temporarily. Resistance is also reduced to a minimum because clients of hypnotherapists know that they are being hypnotized and want to be hypnotized. A hypnotherapist’s client is already 50% in-trance by the time that he walks into a hypnotherapist’s clinic or office. Obviously, we don’t have this luxury when we’re talking to a friend, family member, colleague, customer or even your boss. When you set out to persuade or influence someone, the opposite scenario takes place: the subject of your persuasive words may be naturally resistant or in some cases, combative. There’s really no comparison between the mindsets of hypnotherapy patients and individuals that we try to persuade on a daily basis.

How can you shock someone’s logical circuits? There are some specific hypnotic language patterns that will allow you to successfully short-circuit someone’s conscious defenses. Here are some of them:

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1. Use the subject’s logic and modify it to support your own message. 2. Overload the subject’s conscious mind with several pieces of information; the bits of information may or may not even be interrelated. 3. Trigger agreement by diverting the subject’s attention so that he commits to your message bit by bit until he commits to the entire message. 4. Gain the subject’s support by presenting a common problem or enemy and by providing a viable solution or beneficial counter-move against the common enemy. These are just some of the basic patterns that you can use to get past the heavily guarded gates of your subject’s conscious mind. Once you’re “inside”, it would be easier to start transplanting hypnotic suggestions that will further boost your position as a persuader/ influencer.

Step Four: The Hypnotic Stake What is the “hypnotic stake”? The hypnotic stake is actually the hypnotic suggestions that you will be hammering into the subject’s subconscious mind. Completing Step Four requires a firm mastery of Step Three because you will not be

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able to access your subject’s subconscious mind without shocking his waking filters first. What’s the difference between a hypnotic suggestion and a regular, direct suggestion? The main difference between a regular suggestion and a hypnotic suggestion is that the latter often involves a series of interrelated messages. A hypnotic suggestion is rarely expressed in just one or two sentences. It is often structured in a way that the subject gradually accepts separate pieces of information which leads to a progressive build-up. An effective hypnotic suggestion has the following characteristics: 1. Direction-Giving – It leads the subject to the direction that you want to go. 2. Ethical – It provides mutual benefit to the influencer and subject. 3. Angle-Changing – It allows the influencer to reframe the situation so that the subject is able to see the message in a better light or from a different angle. 4. Conditioning – It will allow the influencer to gradually shift the subject’s belief about the issue so that in the end, the subject and influencer are on the same side. Hypnotic language patterns are ideal for driving home vital messages of persuasion because they can easily be presented in a way that makes them sound like regular conversational language. Unlike direct suggestions, hypnotic messages tend to avoid scrutiny because the message in its entirety is often covertly transmitted through cleverly structured fragments. Here’s an example: 19


Target Message: You should upgrade your laptop computer because it’s outdated. Actual Dialogue: I – Influencer S – Subject I: How would you like to upgrade your home office with a new laptop? S: It’s too expensive! I: Do you want to experience less stress when handling big files? S: Of course, who wouldn’t? I: How many times were you frustrated with your old laptop this week? S: Well, a couple of times. A few times I really felt like throwing it against the wall. It keeps freezing! I: And what happens when it freezes? S: I stop what I’m doing obviously and I try to reboot it, which isn’t always possible. When I can’t reboot it I remove the battery. I know, it’s bad! I: And did you know that new laptops actually do more computations to avoid freeze-ups? S: Really?! I: And that’s just a very minor benefit of a new laptop. The flow of conversation in this sample dialogue can easily lead to a sale… If the influencer continues observing and adapting to his subject. That’s another important characteristic of a good hypnotic suggestion. It should be molded to suit your subject’s needs and desires. We will be talking about needs, desires and even fantasy very soon, because they’re also part of the Six-Step Hypnotic Language Formula. Step Five: Stoking the Fires of Desire What does desire have to do with persuasion and influence?

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Step Five of the Six-Step Hypnotic Language Formula tackles the most intimate part of the subconscious mind: the region that deals with desire. If you want to be truly successful in persuading your subject, you need to take the following elements into consideration: needs, desires & fantasies. Let’s talk about each one of these elements so that their purpose becomes clearer: 1. Needs – There are different kinds of needs – physical, emotional, spiritual, financial, etc. Humans are naturally preoccupied with fulfilling their needs – all of their needs, if time and resources permit. Being able to fulfill one’s needs has a direct impact on a person’s happiness, contentment and feeling of comfort and safety. Some needs are immediately apparent and known to people (e.g. you have to eat at least 3 times a day, the children need to attend school, etc.) while others aren’t immediately obvious unless it is pointed out specifically (e.g. you need to go out to meet new friends, you need to take vitamin supplements to fill the gap in your nutrition, etc.) 2. Desires – “Desire” is defined as longing or hoping for something. Desire isn’t just about wanting something for yourself, it also involves hope that somehow, the object of the desire will be attained. In short, there is a lot of emotion involved when a person desires for something. Desire is rooted in the subconscious and is rationalized by the conscious mind. The conscious mind’s main job is to reflect what lies beneath, like the surface of a clear pond. If a person desires for something, that can be immediately reflected by the surface level of the mind – our waking consciousness. 3. Fantasy – Fantasy is the twin brother of desire. Objects of desire would be completely meaningless if the imagination cannot fathom 21


their usefulness or desirability in different contexts. A person’s fantasies often involve an object of desire. Sometimes, the object of desire is well-defined; other times, a person would only have a vague idea of what he truly desires. These 3 vital components should be tapped whenever you want to persuade or influence a subject. Again, this can be accomplished by using specific hypnotic language patterns that will make it easier for you to enter that part of the subconscious mind that deals with desire, fantasy and needs. Your “best friend” when it comes to Step Five is the capacity of the mind to create unlimited fantasies. When you’re talking to a subject, you can induce him into a guided fantasy, with you at the helm. There are many ways to induce fantasy in a person: anchoring, subconscious cues, wordplay, etc. Is it sufficient to simply invoke someone’s desire? After inducing a guided fantasy, the next step is to use hypnotic language patterns that will make the subject commit to your idea or to the action that needs to be performed. Commitment needs to be associated firmly with a benefit or advantage. Of course, you must ensure that the subject desires the reward and also deems it a legitimate need. Commitment and involvement can also be achieved by the using hypnotic techniques that integrate the situation within a social context. For example, if you’re trying to convince someone to participate in an upcoming charity fundraiser, you would want to go about the invitation slowly so that you are not rejected outright. By asking a person to perform small, insignificant actions such as signing a paper or reading a flyer, you are driving home a hypnotic suggestion to become committed to the event. Eventually, the 22


subject’s own sense of responsibility will begin to kick in and he will naturally want to continue helping with the event because he has already committed to it in some way. Step Six: Sealing the Gates In clinical hypnosis, hypnotherapists generally instruct their clients to forget everything that was told throughout the session. Triggering hypnotic amnesia is performed to make sure that the subject does not recall the hypnotic process and over-analyze it. Over-analysis can mean death for hypnotic suggestions that have barely taken root in the subconscious mind. Like fragile saplings, hypnotic suggestions can be uprooted by the newly awakened conscious mind because that’s its job – to protect the subconscious from new ideas which might pose a risk to the person. It will take some time before hypnotic suggestions take root; they must be consciously forgotten so that they can grow and influence a person’s conscious thinking. The sixth and final step is aptly called “sealing the gates” because once you’ve implanted your hypnotic suggestions, you have to close the subconscious channels that you accessed to drive home those hypnotic suggestions. The obvious conundrum here would be the scenario itself: you can’t just tell your subject to forget everything you said. You can’t use a hypnotherapist’s patter when you’re in a conference or if you’re talking to a colleague at work. How can you encourage hypnotic amnesia as you make your exit? One of the simplest ways to shift the subject’s attention away from you and away from your message is by appealing to the subject’s ethics, values and personal beliefs. 23


By appealing to these core elements of his personality and behavior, you will be able to establish a direct link between your message and his personal ideals. You will learn about your subject’s ideals as you interact with him; so it’s very important that you listen as much as you try to apply the appropriate hypnotic language patterns to enhance your ability to persuade. Hypnotic language patterns are simply tools – you would only be able to use them properly if you observe, listen and adapt to how your subject is responding throughout the dialogue. They don’t work “automatically” (i.e. work regardless of what you’ve been doing or saying throughout the dialogue)! When you use hypnotic language patterns to shift your subject’s idea away from you, you are effectively transferring responsibility for the idea to your subject. So when you’re about to end the conversation, you must make it a point to make your subject believe that your message is actually reflective of what he believes, values or desires. You must never be at the center of the subject’s mind before you part. Your subject must be the superstar that determines his own fate and plan of action. Through this final step, you can be sure that your message will continue to influence your subject even after you’ve parted ways. Congratulations! You have successfully completed Stage One. You now understand how you can combine the power of hypnosis to your communication skills to become more persuasive. Now that you understand exactly how hypnotic language works, it’s time to move on to Stage Two. The next step is to learn the actual Hypnotic Language Patterns so you can start influencing others.

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I want to give you premier access to my exclusive training on Hypnotic Language Patterns. Click Here To Learn More Talk soon, Dr. Steve G. Jones

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The Hypnotic Language Formula

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