The Final Nestle Research Project 2272

A Grand Project Report On STUDY OF CONSUMER  PREFERENCE TOW TOWARDS ARDS CADBURY CAD BURY AND NESTLE NE STLE CHOCOLATES

Good Food, Good Life SHREEJI DISTRIBUTORS At Junagadh Prepared by: Hitesh J. Vachhani (MBA-IV) Roll No. 82 Project Guide: Mr. Nailesh Limbasiya

R.K. College of Business Management (R.K.C.B.M.) Submitted to:

Saurashtra University–Rajkot R. K. College of Business Management

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DECLARATION

I, undersigned undersigned Mr. Hitesh Hitesh Vachhani student of MBA semester semester IV from R.K.COLLEGE R.K.COLLEGE OF BUSINESS MANAGEMENT, RAJKOT, declare that I have prepared this project report on “STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND  NESTLE CHOCOLATES, CHOCOLATES, (Marketing-officer, Mr.Nilesh Sachaniya, Junagadh), and by Prof. Dr. N M Khandelwaal (Director) R. K. college of business management.

I also declare that this project report is my own original work and not copied from anywhere else.

Date: Place: Signature

R. K. College of Business Management

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Preface

An Industrial, Business or service organization by taking up a project study is most important part of our M.B.A course & is must as per the syllabus prescribed by Saura Sa urasht shtra ra Univer Universit sityy. Our MBA course course is of admini administr strati ative ve and manage manageria riall activity of industrial, Business or service organization. The main objective of this  project study is to help the student to develop ability of research of the products and practical technique to solve real life problem related to the products. Acco Accord rdin ingg to the the rule rules, s, I have have take takenn my gran grandd proj projec ectt repo report rt in SH SHRE REEJ EJII DISTRIBUTORS at junagadh. Our gardeners and professors gives the knowledge and guidance of nestle to me. The grand project programmed for student of M.B.A Sam-iv training is near about two months. Theoretically knowledge and class room discussion is not that much sufficient for the student, but training give them practical and day to day working of Nestle In this grand project report I had tried to analyze the needs of the customers and suggest them the most suitable product solutions. As well as I also analyzed the  brand awareness among the people.

R. K. College of Business Management

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ACKNOWLEDGEMENT

Every piece of hard work requires the combined efforts and talents of many people. An ambitious work of this kind, providing analytical review to the subject would have remained a concept rather than the finished product without cooperation of those who resp respon onden dentt to our our requ reques estt to contr contrib ibut ute. e. Howe Howeve verr, I alone alone is resp respons onsib ible le for for any shortcomings remained in this report. I am very much graceful to our respected Prof. Dr. N.M. KHANDELWAAL(Director) RK College of Business Management who has enriched my knowledge and gave me a moral support to do this report. I am also highly thankful to him for showing the right  path and encouraging me for the preparation of this report. I am very much thankful to Mr. Nilesh Nilesh Sachaniya & Mr. Mr. Vipul Vipul Rancch for allowing me to take training in a reputed Nestle Distributor knows as ‘SHREEJI DISTRIBUTORS’.

I am very much thankful to Mr. Nailesh Limbasiya, (Lecturer of R .K. College of Business Management), Management), the project project work presented in this report is carried carried out under supervisio supervisionn and guidance of Mr. Nailesh Limbasiya. Last but not least, I am thankful to my entire staff member who have helped us directly or  indirectly in preparing this report.

R. K. College of Business Management

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