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Te 9-SECOND ELEVATOR PITCH BASED ON THE FASCINATION ADVANTAGE
SALLY HOGSHEAD 1
THE 9-SECOND ELEVATOR PITCH POWER
PRESTIGE
MYSTIQUE
PASSION
ALARM
REBELLION
The average attention span is 9 seconds. You have 9 seconds to introduce yourself to your prospective customer or employer. What can you say to show your value? Deliver your 9-Second Elevator Pitch.
STEP
1
Log into your account on HowToFascinate.com and get your two main fascination advantages (primary and secondary triggers).
STEP
2 3
IDENTIFY YOUR APPROACH Everyone’s style is different. Let’s take this opportunity to see how you click.
STEP
4
IDENTIFY YOUR ABILITIES What, exactly, are you bringing to the table? Potential clients want to know.
STEP
5
A LITTLE WORD PLAY Here’s where you take what we’ve learned and start to apply it in just the right way.
STEP
HOW TO FASCINATE
IDENTIFY YOUR PRIMARY AND ALTERNATE PERSONALITY ARCHETYPE Using your primary and secondary triggers, find your archetype on the attached matrix.
STEP
6
HAVE YOUR FASCINATION ADVANTAGE REPORT HANDY
CRAFTING YOUR ELEVATOR PITCH Part of creating a unique elevator pitch is making it truly yours. Take our formula, and tweak it up a little.
