We would like to thank you in advance for your valuable time in answering this questionnaire. The purpose of this questionnaire is to help us better understand your consumption behavior on tea.
Personal Details
Full Name Gender Contact No
: ________________________ ___________________________________________________ ___________________________ : ___________________ : ____-______________ Email : _____________________
1) Age
18-24 years old 25-29 years old 30-39 years old 40-50 years old Above 50 years old
2) Occupation Executive Senior Executive Supervisor
Manager Student / Unemployed Self-employed Others _____________________ (Please specify)
3) Which range best describes your monthly income? Below RM1,000
RM1,001-2,599
RM2,600-3,599
RM3,600-5,599
RM5,600-10,000
Above RM10,000
1|Page
The world's largest digital library
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
The world's largest digital library
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Section A General Information 4) How often do you drink tea?
More than once a day 4 to 6 times a week 2 to 3 times a week
Once a week
Occasionally I am not a tea person (If this answer is selected, kindly proceed to SECTION C
no.22)
5) Which brands of black tea have you consumed? (You may choose more than one) Lipton Tea BOH
Tea
Ahmad Tea Dilmah Tea
Sabah Tea Others _____________________ (Please (Please specify)
6) Where do you normally purchase tea? (You may choose more than one) Hypermarket/ Supermarket Convenience Store Sundry Shop
Others _____________________ (Please (Please specify)
7) Please rate your criteria in choosing tea ? Please CIRCLE your ratings
Taste Aroma Price Packaging Design In-store display Health Properties Organic Non-coloring/Pesticide Non-coloring/Pesticide Free
( 1 = Least Important,
5 = Very Important)
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
8) Do you read the labels on a tea packaging? Yes
The world's largest digital library
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Instant 3 in 1 Bottled / Can Teabags Loose tea
10) How do you normally like to consume your tea? Hot Cold Both
11) What flavors of tea do you prefer to consume? Original Fruity
(You may choose more than one)
Herbs
Others _____________________ (Please (Please specify)
12) What Marketing & Promotional activities for tea products will MOST attracts you. (Please choose ONE only)
TV Commercials Radio Commercials Outdoor Advertisement(Billboards, Trolley Ads, etc) Road shows Print Media(Magazines, Newspapers) Internet Promotion(eg. Special price etc) Product Sampling (Please Specify) Others ______________________ (Please Section B (Product information)
13) Have you ever heard of Sabah Tea?
Yes No (If this answer is selected, kindly proceed to SECTION C no.20)
14) How did you come to know Sabah Tea? (You may choose more than one)
Friends/Relatives/Family
Salesperson Ads/promotions
The world's largest digital library
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
15) Are you aware that Sabah Tea is pesticide free with no-coloring?
Yes No
16) Have you tried/tasted Sabah Tea before?
Yes No (If this answer is selected, kindly proceed to SECTION C no.20)
17) How do you rate Sabah Tea for the following attributes between 1 to 5? Please CIRCLE your ratings.
Aroma
1 2 1 = Very Poor
3
4
5 5 = Very Good
Taste
1 2 1 = Very bad
3
4
5 5 = Very Good
Packaging Design
1 2 3 1 = Not Attractive at all
4
5 5 = Very Attractive
Price
1 2 1 = Not Reasonable
4
5 5 = Very Reasonable
Pesticide Free(health benefit)
1 2 3 4 1= Not Not an an imp impor orta tant nt heal health th bene benefi fitt
5 5 = Very Very impo import rtan antt hea healt lth h ben benef efit it
Non-Colouring(health benefit)
2 3 1 4 1= Not Not an an imp impor orta tant nt heal health th bene benefi fitt
5 = Very Very impo import rtan antt hea healt lth h ben benef efit it
3
5
18) If Sabah Tea has an organic an organic range, would you consider trying it?
Yes, I will No, I will not Maybe
19) Have you ever or would you consider recommending Sabah Tea to others?
Yes, I will No , I will not Maybe
The world's largest digital library
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
~The End ~ Thank you for your time!
Section C Potential User/ Non-User If you DO NOT consume tea, please answer ALL. If you consume tea, please answer 20 & 21 only.
20) Why haven’t you tried Sabah Tea? (You may choose more than one)
Not easy to find No confidence for the brand Brand unheard of / not famous Others ________________________ _____________________________________ ________________________ ___________ (Please specify)
21) Which of the following will MOST likely convince you to try Sabah Tea? (Please choose ONE only)
TV Commercials Radio Commercials Outdoor Advertisement(Billboards, Trolley Ads, etc) Road shows Print Media(Magazines, Newspapers) Internet Promotion(eg. Special price etc) Product Sampling Others ________________________ (Please specify)
22) Why do you NOT consume tea? (Please choose ONE only)
Not easy to find Not Confident Health reasons Don’t like the taste
The world's largest digital library
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
23) Which of the following will MOST likely convince you to try tea? (Please choose ONE only)
TV Commercials Radio Commercials Outdoor Advertisement(Billboards, Trolley Ads, etc) Road shows Print Media(Magazines, Newspapers) Internet Promotion(Special price, buy one FREE one,etc) Product Sampling Others ____________________________ (Please Specify)
~The End ~ Thank you for your time!
