Can yoga and meditation unleash our inherent supernormal mental powers, such as telepathy, clairvoyance, and precognition? Is it really possible to perceive another person's thoughts and intentions...
Super Normal Esther • Kay • Kelvin • Linda • Marya • Mary
Forms
Nike Flyknit Takeaway Form-fitting Conformity Tradition (inspired from knitting)
Framework Implement
Design Tactics
Building Jumping Parallel Thinking
Brainstorm
Initial Prompt
Opening
Research
Flyknit Takeaway
Ideation
Telling a Story
Develop Constraints
“Form-fitting”
Nike Flyknit Nike Innovation
Traps
Category Brainstorm & Sketch
Puzzle Number Icon
Free Flyknit 5.0 True Breakthrough
Steer clear of
Image Provisional Form
Thinkering (prototyping & sketching)
Preliminary Form
Proposal to Client
Opening
Implementing tradition through natural conformity
Constraints
Culture
Japan
Shokunin Kishitsu Naoto Fukasawa
Super Normal
Form
Shokunin Kishitsu “Spirit of Craftsmanship”
Doing more than you are asked to and finding the satisfaction in the quality of the work you do.
typical home-made lunch box in Japan
Super Normal Naoto Fukasawa & Jasper Morrison
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Jasper Morrison speaks openly of the “loss of innocence” separating today’s designers from the craftsmen and artisans of previous centuries. Designers generally don’t think to design the “ordinary”. If anything, they live in fear of people saying their designs are “nothing special”
Super Normal, Sensations of the Ordinary (2007, p. 20)
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Everyday Objects
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Design needs to be plugged into natural human behaviour. Naoto Fukasawa
MUJI Rice Cooker 2001
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Absence
Pick up the container.
Tilt upside down.
Open the lid and take the tic tac from the lid.
Cutting Board
“If small problems indicated by discontinuity in a behaviour are resolved, then everything runs smoothly once again.” Naoto Fukasawa
Ambivalence
Ambivalence expresses an absolute
superlative (the greatest degree of normality possible). It pushes the norm to the boundaries of the possibilities.
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Super Normal is the inevitable form that results from the lengthy use of a thing. Jasper Morrison
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Spatula
Spatula
Spatula
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Our bodily sensors pick up on an appeal we seem to have known all along and engage us in that strangely familiar attraction. Things that possess a quality to shake us back to our senses are Super Normal.
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Super Normal, Sensations of the Ordinary (2007)
Citations
http://www.peoplepeople.se/reinventing-a-classic/ http://www.wangyuebo.com/reflection/?p=323 http://www.design-museum.de/en/collection/biographies-of-designers.html http://www.core77.com/blog/object_culture/jasper_morrison_and_naoto_fukas awa_discuss_super_normal_design_9326.asp http://www.reluctantgourmet.com/tools/tools-gadgets/item/281-wooden-spo ons-a-must-in-every-kitchen http://www.jaspermorrison.com/html/8851725.html Colin, K., & Hecht, S. Usefullness in small things. New York: Rizzoli International Publications. Fukasawa, Naoto, Antony Gormley, and Jasper Morrison. Naoto Fukasawa. New York: Phaidon, 2007. Print. Fukasawa, Naoto, and Jasper Morrison. Super Normal : Sensations of the Ordinary. New York: Springer, 2007. Print. http://ia.net/blog/kenya-hara-on-japanese-aesthetics/ http://warriorlife.tumblr.com/post/27108546099/shokunin-kishitsu http://darlingmagazine.org/shokunin-kishitsu/ http://www.smashingmagazine.com/2010/01/13/principles-of-great-design-c raftsmanship/ http://37signals.com/svn/posts/2115-shokunin-kishitsu-the-craftmans-spirit
