SUMMER TRAINING PROJECT (SYNOPSIS)
MARKET ANALYSIS OF HCL CAREER DEVELOPMENT DEVELOPMENT CENTRE Undertaken at “HCL CAREER DEVELOPMENT CENTRE” Submitted in the partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION Under the Supervision Submitted by and Guidance of 3RD Semester
MBA Dheeraj
Prof Rajesh Bajaj
Verma 0771703908
SESSION: 2009
- 2010
TECNIA INSTITUTE OF ADVANCED STUDIES (Approved by AICTE, Ministry of HRD, Govt. of India) Affiliated To Guru Gobind Singh Indraprastha University, Delhi INSTITUTIONAL AREA, MADHUBAN CHOWK, ROHINI, DELHI- 110085 E-Mail:
[email protected], Website: www.tecniaindia.org Fax No: 27555120, Tel: 27555121-24
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
INTRODUCTION
HCL dominates the IT space as a leader. 58,000 gifted professionals, a colossal US
$5.0 Billion turnover, an international presence in 19 countries, and most importantly a deep-rooted commitment to innovate, makes it a true Technology Giant .
As the fountainhead of the most significant pursuit of human mind, HCL believes, only a leader can transform you into a leader. HCL CDC is an initiative that enables
individuals to benefit from HCL expertise in the space and become Industry ready IT professionals
HCL takes students to the core of IT fundamentals and the most advanced cutting problems .Its course modules are structured to give you the best of both worlds, academic and hands-on. Whether you are a beginner or a working professional, HCL CDC can make a difference to your learning curve and thereby to your earning curve .
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
OBJECTIVES OF STUDY •
To identify the promotion approach and product image in market.
•
To know the price and fees effect to customer and competitors.
•
To know the competitive status in market.
•
To find out advantages and disadvantages of HCLcdc .
DATA COLLECTION Primary data : Data which is collected on our own is called primary data. •
Personal interaction with company guide.
•
Discussion with other officials.
•
Group discussion.
•
Company’s policies and circulars.
•
Questionnaires , Surveys and suggestions
Secondary data : Already existing data is called secondary data. It has been collected by the following methods: •
Company’s website.
•
Articles in company’s internal newsletters/periodicals.
•
Others sources.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
• • • • • •
10 competitor’s faculty and staff (minimum 2 from each) 5 Btech. Students (Related to IT course) 5 MCA Students (Related to IT course) 25 Students (from Competitor’s Institute)-5 from each 5 Students (After 12 and correspondence) 10 Others
Total No. of people in Survey = 60
LIMITA LIMITATION IN RESEARCH RES EARCH •
No. of Samples is 60, which can’t give the exact view of research.
•
Competitors can give biased result
•
Student from other Institute can prefer their institute only ….
•
Its give the small view of Market, not a complete and depth study..
CONCLUSION AND RECOMMENDATIONS The conclusion and the recommendation will be drawn on the basis of data analysis and interpretations.
