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Bharati Vidya Peeth
A Summer Internship Project Report on
Comparative Analysis of services provided by A
Broking Ltd. and other Broking Houses in Pun
(With special reference to Angel Broking Limited, Pu up to vote on this title SubmittedSign by:
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AVNEESH SINGH PGDTM
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Table of Contents Acknowledgement
3
About the company
4
Organisation structure
7
Products
7
Introduction of stock market Some basics of stock and capital market
2
Research methodology
2
Major players in the region
2
Comparative study
2
Profiler for wealth management
33
Suggestions
3 Sign up to vote on this title
Conclusion
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ACKNOWLEDGEMENT
It gives me pleasure to present this project report, which is an outcome of the “Comparative
research analysis of the services provid by Angel Broking Ltd. with other broking houses”.
Completing a task is a never a one-man effort. It is often the result of va contribution of a number of individuals in a direct or indirect manner tha helps on shaping and achieving an objective.
I wish to express my sincere gratitude to innumerable number of people who h been associated with me throughout this project. I feel blessed to have the opportunity of expressing my hearty gratitude to the following personalities, w the help of whom my project could not have been hatched.
Source of firstly I would like to acknowledge my sincere thanks thanks to Mr. Khuzem Jinwala (Assit unit manager), manager), who gave me me an opportunity to carry out this pr and had been a constant inspiration.
I am grateful to my my faculty guide Col Col V.J Gomes (Amplify Mindware , Bharati Peeth,Pune) for the Summer Internship Project, for their regular guidance with which my project report would not have been completed.
I am also thankful to the other staff member of Angel Broking ltd. for their con motivation throughout this program, which really helped me in completing this project. .
I have no words to express my indebtness for the ungrudging and unfailing co operation of my parents. Finally I want to thank all the friends, fri ends, colleagues for Signsupport up to votethroughout on this title the study constant co-operation, encouragement, help and without which this work would not have been possible. Useful Not useful
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About the Company
Angel Booking’s tryst with excellence in customer relations began more than 2 years ago. Angel Group has emerged as one of the top 10 retail broking hous India and incorporated in 1987. Today, Angel has emerged as a premium Ind stock-broking and wealth management house, with an absolute focus on retai business and a commitment to provide "Real Value for Money" to all its clients client
It has memberships on BSE, NSE and the leading commodity exchanges in In
NCDEX & MCX. Angel is also registered as a depository participant with CDS
Angel Group Companies Angel Broking Ltd.
Member on the BSE and Depository Particip with CDSL
Angel Capital & Debt Market Membership on the NSE Cash and Future Ltd. Options Segment Angel Angel Commo Commoditi dities es Brokin Broking g Member on the NCDEX & MCX Ltd. Angel Securities Ltd.
Member on the BSE
Incorporated
:1987
BSE Membership
:1997
NSE membership
:1998 Sign up to vote on this title
Member of NCDEX and MCX Depository Participants with CDSL
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Management S.No
Name
Designation & Department
1.
Mr. Dinesh Thakkar
2.
Mr. Lalit Thakkar
3.
Mr. Amit Majumdar
4.
Mr. Rajiv Phadke
5.
Mr. Vinay Agrawal
6.
Mr. Nikhil Daxini
7
Mr. Hitungshu Debnath
8.
Mr. Mudit Kulshreshtha
Founder Chairman & Managing D Director – Research Executive Director – Strategy and Executive Director – HR & Co Executive Director – Equity Bro Executive Director - Sales and Ma
Executive Director - Distribution & W Management Executive Director – Operatio
Milestones
•
Awarded with 'Broking House with Largest Distribution Network' and Retail Broking House' at Dun & Bred street Equity Broking Awards
•
August, 2008 Crossed 500000 trading accounts
●
November, 2007 ‘Major Volume Driver’ for 2007
●
December, 2006 Created 2500 business associates
●
October, 2006 ‘Major Volume Driver’ award forto2006 Sign up vote on this title Useful Not useful and September, 2006 Launched Mutual Fund IPO business
●
July, 2006 Launched the PMS function
●
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Vision of the Company
To provide best value for money m oney to investors through innovative produc trading / investment strategies, state-of-the-art technology and personalized service
Philosophy of the Company
Ethical practices & transparency in all our dealings customer interest ab our own always deliver what we promise effective cost manag
Quality Assurance Policy
We are committed to being the leader in providing World Class Product Services which exceed the expectations of our customers Ach by teamwork and a process of continuous improvement
CRM Policy
A Customer is the most important visitor on our premises. He is not dependent on us but we are dependent on him. He is not interruption in our work, but is the Purpose of it. We are not do him a favour by serving. He is doing us a favour by giving us a opportunity to do so
Logo of the company
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OUR ORGANIZATIONAL STRUCTURE CSO (Central Support Office)
Regional Office
Regional Office
Branches & Franchise Branches
Branches & Franchise Branches
Branches & Franchise Branches
Regional Office
Business Associates
Angel Clients
Angel Clients
Products of Angel Broking ●
Online Trading
●
Commodities
●
DP Services
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E-Broking
Angle has different products and voila trading on BSC, NSC, F&O, MCX & NC It provides four softwares to customers for online trading. Angel Investor • • • •
User-friendly browser for investors Easy online trading platform Works in proxy and firewall system set up Integr Integrate ated d Back Back office office:: Access Access accoun accountt inform informati ation on –
anywhere • • • •
Streaming quotes Refresh static rates when required Multiple exchanges on single screen Online fund transfer facility
Angel Trade • • • • •
Browser based for investor No installation required Advantage of mobility Trading as simple as internet surfing BSC, NSC, F&O, MCX & NCDEX
Angel Diet • • • • •
Application based ideal for traders. Multiple exchanges on single screen Online fund transfer facility User friendly & simple navigation BSC, NSC, F&O, MCX & NCDEX
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Angel Anywhere
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Investment Advisory Services
To derive optimum returns from equity as an asset class requires professiona guidance and advice. Professional assistance will always be beneficial in wea creation. Investment decisions without expert advice would be like li ke treating ail without the help of a doctor. ●
Expert Advice: Their expert investment advisors are based at vario
branches across India to provide assistance in designing and monitoring portfolios. ●
Timely Entry & Exit: Their advisors will regularly monitor customer
investments and guide customers to book timely profits. They will also gu them in adopting switching techniques from one stock to another during v market conditions. ●
De-Risking Portfolio: A diversified portfolio of stocks is always bet
than concentration in a single stock. Based on their research, They divers portfolio in growth oriented sectors and stocks to minimize the risk and op the returns. Commodities
A commodity is a basic good representing r epresenting a monetary value. Commodities ar often used as inputs in the production of other goods or services. With the adv new online exchange, commodities can now be traded in futures markets. Wh they are traded on an exchange,
Commodities must also meet specified minimum standards known as basic gr Types of Commodities
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●
Precious Metals
: Gold and Silv ilver
●
Base Metals
: Copper, Zinc , Steel and Aluminum
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Benefits at Angel ●
Three different online products tailored for traders & investors.
●
Single Screen customized market-watch market-watch for MCX / NCDEX with BSE /
●
Streaming Quotes and real time Rates. Intra-day trading calls.
●
Resear Research ch on 25 Agro Agro Commo Commodit dities ies,, Precio Precious us and Base Base Metals Metals products and Polymers.
●
●
An array of daily, weekly and special research reports. Highly skilled analysts with professional industry experience.
●
Active relationship management desk.
●
Seminars, workshops and investment camps for investors
Depositary Participant Services
Angel Broking Ltd. is a DP services provider though CDSL. We offer deposito services to create a seamless transaction platform to execute trades through group of companies and settle these transactions through Angel Depository s ● ● ● ● ● ●
Wide branch coverage Personalized/attentive services of trained a dedicated staff Centralized billing & accounting Acceptance & execution of instruction on fax Daily statement of transaction & holdings statement on e-mail No charges for extra transaction statement & holdings statement
Portfolio Management Services
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useful Useful Nottime Successful investing in Capital Markets demands ever more and expertis Investment Management is an art and a science in itself. Portfolio Manageme Services (PMS) is one such service that is fast gaining eminence as an invest
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Mutual Fund
To enable clients to diversify their investment in the right direction. Angel Brok has added another product in its range with mutual funds. ●
● ●
●
Access to in-depth research & proper selection from diversified funds b on your preferred criteria Rating and rankings of all mutual funds from our in house expert analy News and alert for your Mutual fund Portfolio and performance tracking watch lists Current and historical performance of different funds enabling compari
Benefits ●
●
● ●
●
●
No risk of loss, wrong transfer, mutilation or theft of share certificates. Hassle free automated pay-in of your sell obligations by your clearing members Reduced paper work. Speedier settlement process. Because of faster transfer and registratio securities in your account, increased liquidity of your securities. Instant disbursement of non-cash benefits like bonus and rights ri ghts into yo account. Efficient pledge mechanism. FUNDAMENTAL SERVICES
The Sunday Weekly Report
This weekly report is ace of all th reports. It offers a comprehensive market ov and likely trends in the week ahead. It also presents top picks based on an inanalysis of technical and fundamental factors. It gives short term and long-ter outlook on these scripts, their price targets and advice trading strategies. Ano unique feature of this report is that it provides an updated view of about 70 pr Sign up to vote on this title stocks on an ongoing basis. Useful Not useful Stock Analysis
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TECHNICAL SERVICES Intra-Day
Calls
For day trader’s angel provides intraday calls with entry, exit and stop loss lev during the market hours and our calls are flashed on our terminals. Our analy continuously track the calls and provide the recommendations according according to th market movements. Past performance of these calls in terms of profit/loss is a available to our associates to enable them to judge the success rate. Posting Trading Calls
Angels “Position Trading Calls” are based on a through analysis of the price movements in selected scripts and provides calls for taking positions with a 10 days time span with stop losses and targets. These calls are also flashed on o terminals during market hours. Derivative Strategies
Our analyst take a view on the NIFTY and selected scripts based on derivativ technical tools and devise suitable “Derivative Strategies” , which are flashed terminals and published in our derivative reports. Future Calls
A customised product for HNIs to help them trade with leveraged positions wh
clients are advised on stocks with entry, exit and stop loss levels for short-term
benefits. Over and above this, financial status of the calls is mentioned at all t
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Introduction of Stock Market
In most industrialized countries, a substantial part of financial wealth is not ma
directly by savers, but through a financial intermediary, which implies the exis
of an agency contract between the investor (the principal) and a broker or por
manager (the agent). Therefore, delegated brokerage management is arguab
of the most important agency relationships intervening in the economy, with a
possible impact on financial market and economic developments at a macro le
As the per-capita-income of the city is on the higher side, so it is quite obvious
they want to invest their money in profitable ventures. On the other hand, a nu of brokerage houses make make sure the hassle free investment investment in stocks. Asset
management firms allow investors to estimate both the expected risks and ret
as measured statistically. There are mainly mainly two types of Portfolio Portfolio manageme strategies. ●
Passive Portfolio Strategy
●
Active Portfolio Strategy
1. Passive Portfolio Strategy: A strategy that involves minimal expectat
input, and instead relies on diversification to match the performance of
market index. A passive strategy assumes that the marketplace will will re available information in the price paid for securities Sign up to vote on this title
Useful Not useful 2. Active Portfolio Strategy: A strategy that uses available information
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Primary market: markets in which new securities are issued are known as pr
market. This is part of the financial market where enterprises issue their new s and bonds. It is characterized by being the only moment when the enterprise received money in exchange for selling its financial assets. Secondary Market: Market in which existing securities are dealt is known as
secondary market. The market where securities are traded after, they are initi offered in the primary market. Most trading is done in the secondary market.
The Stock Market is an invisible market that trades in stocks of various compa belonging to both the public and private sectors. The Indian Stock Market is o referred to as the Share Market since it deals primarily with shares of various companies. A Stock Exchange is a place where the stocks are listed and traded. Such exchanges may be a corporation or mutual organization which specializes in business of introducing the sellers with the buyers of stocks and securities. The Indian Stock Market in India comprises of two stock exchanges: ●
Bombay Stock Exchange (BSE)
●
National Stock Exchange (NSE)
BSE The Bombay Stock Exchange (BSE) was established in 1875.The BSE India
Exchange serves as the most important for companies to raise money. The ch
function of the Stock Market of India is to help raise money as capital for the g
and expansion of various private and public sector enterprises. Besides, the S
Market of India provides able assistance to the individual investors through da
updates on current position of the stocks of the respective r espective companies that are Sign up to vote on this title
enlisted in the Stock Index in which the movement of prices in useful a section of the Useful Not market are captured in price indices. The popular acronym for Stock Index is
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NSE
The National Stock Exchange of India Ltd. (NSE), set up in the year 1993, is t
the largest stock exchange in India and a preferred exchange for trading in eq
debt and derivatives instruments by investors. NSE has set up a sophisticated
electronic trading, clearing and settlement platform and its infrastructure serve
role model for the securities industry. The standards set by NSE in terms of m
practices; products and technology have become industry benchmarks and ar being replicated by many other market participants.
NSE provides a screen-based automated trading system with a high degree o
transparency and equal access to investors irrespective of geographical locat
The high level of information dissemination through the on-line system has he integrating retail investors across the nation.
The exchange has a network in more than 350 cities and its trading members
connected to the central servers of the exchange in Mumbai through a sophis telecommunication network comprising of over 2500 VSATs.
NSE has around 850 trading members and provides trading in equity shares and deb securities. Besides this, NSE provides trading in various derivative products such as futures, index options, stock futures, stock options and interest rate futures.
In addition to these organizations there are other organizations highlighting on the sh trading in the Indian Stock Market are: ●
●
Securities and Exchange Board of NSDL CDSL
up to vote on this title India Sign ( SEBI) (SEBI)
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Stock Broking Sector in India
The Indian broking industry is one of the oldest trading industries that has bee
around even before the establishment of the BSE in 1875. Despite passing th number of changes in the post liberalization period, the industry has found its
towards sustainable growth. In this section our purpose will be of gaining a de
understanding about the role of the Indian stock broking industry in the countr economy.
What is meant by a Stock Exchange?
The Securities Contract (Regulation) Act, 1956 [SCRA] defines ‘Stock Exchan anybody of individuals, whether incorporated or not, constituted for the purpos assisting, regulating or controlling the business of buying, selling or dealing in securities. Stock exchange could be a regional stock exchange whose area o operation/jurisdiction is specified at the time of its recognition or national exch which are permitted to have nationwide trading since inception. NSE was incorporated as a national stock exchange. What is an ‘Equity’/Share?
Total equity capital of a company is divided into equal units of small denomina each called a share. The holders of such shares are members of the compan have voting rights. What is a ‘Debt Instrument’?
Debt instrument represents a contract whereby one party lends money to ano pre-determined terms with regards to rate and periodicity of interest, repayme principal amount by the borrower to the lender.Sign In the Indian securitiesmarket up to vote on this title term ‘bond ’ is used for debt instruments issued byUseful the Central and State Not useful governments and public sector organizations and the term ‘ debenture’ is used instruments issued by private corporate sector.
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What is a Mutual Fund?
A Mutual Fund is a body corporate registered with SEBI (Securities Exchange of India) that pools money from individuals/corporate investors and invests the in a variety of different financial instruments or securities such as equity share Government securities, Bonds, debentures etc. Mutual funds can thus be con as financial intermediaries in the investment business that collect funds from t public and invest on behalf of the investors. Mutual funds issue units to the inv The appreciation of the portfolio or securities in which the mutual fund has inv the money leads to an appreciation in the value of the units held by investors. investment objectives outlined by a Mutual Fund in its prospectus are binding Mutual Fund scheme. The investment objectives specify the class of securitie Mutual Fund can invest in. Mutual Funds invest in various asset classes like bonds, debentures, commercial paper and government securities. The schem offered by mutual funds vary from fr om fund to fund. Some are pure equity scheme others are a mix of equity and bonds. Investors are also given the option of ge dividends, which are declared periodically by the mutual fund, or to participate the capital appreciation of the scheme. What is an Index?
An Index shows how a specified portfolio of share prices is moving in order to an indication of market trends. It is a basket of securities and the average pric movement of the basket of securities indicates the index movement, whether upwards or downwards. What is a Depository? Sign up to vote on this title deposits are securities (viz. shares,
A depository is like a bank wherein the Useful Not useful etc.) debentures, bonds, government securities, units in electronic form.
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investment scheme, interest and rights in securities, security receipt or any ot instruments so declared by the Central Government.
What is the function of Securities Market?
Securities Markets is a place where buyers and sellers of securities can enter transactions to purchase and sell shares, bonds, debentures etc. Further, it pe an important role of enabling corporate, entrepreneurs to raise resources for t companies and business ventures through public issues. Transfer of resource those having idle resources (investors) to others who have a need for them (corporate) is most efficiently achieved through the securities market. Stated formally, securities markets provide channels for reallocation of savings to investments and entrepreneurship. Savings are linked to investments by a var intermediaries, through a range of financial products, called ‘Securities’. Which are the securities one can invest in? ● ● ● ●
Shares Government Securities Derivative products Units of Mutual Funds etc.
Why does Securities Market need Regulators?
The absence of conditions of perfect competition in the securities market mak role of the Regulator extremely important. The regulator ensures that the mar participants behave in a desired manner so that securities market continues to major source of finance for corporate and government and the interest of inve are protected. Sign up to vote on this title Useful Not useful Who regulates the Securities Market?
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of securities, in addition to all intermediaries and persons associated with sec market. SEBI has been obligated to perform the aforesaid functions by such measures as it thinks fit. In particular, it has powers for: ●
Regulating the business in stock exchanges and any other securities m
●
Registering and regulating the working of stock brokers, sub–brokers e
●
Promoting and regulating self-regulatory organizations
●
Prohibiting fraudulent and unfair trade practice.
●
Calling for information from, undertaking inspection, conducting inquirie audits of the stock exchanges, intermediaries, self- regulatory organiza mutual funds and other persons associated with the securities market.
Broking houses in India
India is a country having a big list of Broking Houses. The Equity Broking Indu India has several unique features like it is more than a century old, dynamic, f looking, and good service providers, well conversant, highly innovative and ev adaptable. The regulations and reforms been laid down in the Equity Market h resulted in rapid growth and development. Basically, the growth in the equity is largely due to the effective intermediaries.
The Broking Houses not only act as an intermediate link for the Equity Market also for the Commodity Market, Foreign Currency Exchange Market, and man more. The Broking Houses has also made an impact on the Foreign Investors invest in India to certain extent.
In the last decade, the Indian brokerage industry has undergone a dramatic transformation. From being made of close groups, the broking industry today of the most transparent and compliance oriented Long Signbusinesses. up to vote on this title settlemen and large scale bad deliveries are a thing of the Usefulwith Not advent useful of T+2 past the settlement cycle and dematerialization. Large and fixed commissions have be replaced by wafer thin margins, with competition driving down the brokerage f
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Some basics of stock and capital market Investment
The money you earn is partly spent and the rest saved for meeting future exp Instead of keeping the savings idle you may like to use savings in order to get on it in the future. This is called Investment. Why should one invest? ●
Earn return on your idle resources
●
Generate a specified sum of money for a specific goal in life
●
Make a provision for an uncertain future
One of the important reasons why one needs to invest wisely is to meet the co Inflation. Inflation is the rate at which the cost of living increases. The cost of l simply what it costs to buy the goods and services you need to live. Inflation c money to lose value because it will not buy the same amount of a good or a s in the future as it does now or did in the past. What care should one take while investing? ●
Obtain written documents explaining the investment
●
Read and understand such documents
●
Verify the legitimacy of the investment
●
Find out the costs and benefits associated with the investment
●
Assess the risk-return profile of the investment
●
Know the liquidity and safety aspects of Sign the up investment to vote on this title
●
Useful Not useful Ascertain if it is appropriate for your specific goals
Compare these details with other investment i nvestment opportunities available
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What is meant by Interest?
When we borrow money, we are expected to pay for using it – this is known a Interest. Interest is an amount charged to the borrower for the privilege of usin lender’s money. Interest is usually calculated as a percentage of the principal balance (the amount of money borrowed). The percentage rate may be fixed life of the loan, or it i t may be variable, depending on the terms of the loan. What factors determine interest rates?
When we talk of interest rates, there are different types of interest rates - rate banks offer to their depositors, rates that they lend to their borrowers, the rate which the Government borrows in the Bond/Government Bond/Government Securities market, ra offered to investors in small savings schemes like NSC, PPF, rates at which companies issue fixed deposits etc. The factors which govern these interest r are mostly economy related and are commonly referred to as macroeconomic factors. Some of these factors are: ●
Demand for money
●
Level of Government borrowings
●
Supply of money
●
Inflation rate
●
The Reserve Bank of India and the Government policies
What are various options available for investment?
One may invest in: commodities Physical assets like real estate, gold/jewellery, Sign up to vote on this title etc.
Useful Not useful i nstr Financial assets such as fixed deposits with banks, small saving instr
with post offices, insurance/provident/pension fund etc. or securities ma
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Unlike most mutual funds, money market funds are primarily oriented towards protecting your capital and then, aim to maximize returns
Fixed Deposits with Banks are also referred to as term deposits and minimu
investment period for bank FDs is 30 days. Fixed Deposits with banks are for investors with low risk appetite, and may be considered for 6-12 months inves period as normally What are various Long-term financial options available for investment?
Post Office Savings Schemes, Public Provident Fund, Company Fixed Depos Bonds and Debentures, Mutual Funds etc.
l ow risk savin Post Office Savings: Post Office Monthly Income Scheme is a low instrument, which can be availed through any post office.
Public Provident Fund: A long term savings instrument with a maturity of 15
and interest payable at 8% per annum compounded annually. A PPF account opened through a nationalized bank at anytime during the year and is open al a through the year for depositing money. Tax benefits can be availed for the am invested and interest accrued is tax-free. A withdrawal is permissible every ye the seventh financial year of the date of opening of the account and the amou withdrawal will be limited to 50% of the balance at credit at the end of the 4th immediately preceding the year in which the amount is withdrawn or at the en preceding year whichever is lower the amount of loan if any.
Company Fixed Deposits: These are short-term (six months) to medium-ter
(three to five years) borrowings by companies at a fixed rate of interest which payable monthly, quarterly, semi10 annually or annually. They can also be cumulative fixed deposits where the entire principal along with the interest is p the end of the loan period.
than Bonds: It is a fixed income (debt) instrument issued for a period of more Sign up to vote on this title
year with the purpose of raising capital. The central or state government, Useful Not useful corporations and similar institutions sell bonds. A bond is generally a promise repay the principal along with a fixed rate of interest on a specified date, calle
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Major Players in the Region
●
Religare Securities
●
ICICI Direct
●
India Infoline Security Pvt. Ltd.
●
HDFC Securities
●
Indiabulls
●
Kotak Securities
●
Reliance Money
●
Sharekhan Securities
●
Motilal Oswal
●
Anand Rathi Securities
●
Hem Securities
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RELIGARE SECURITIES LIMITED
Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted finan product and service Provider Company. Religare provides its service in three different segments including Retail, Wealth management and the Institutional
spectrum. It offers wide range of services including equities, commodities, ins
broking, wealth advisory, PMS, personal finance services, Investment banking
institutional broking services. Religare retail network spreads across more tha locations across more than 300 cities and towns in India.
Religare Securities Limited is a subsidiary company of Religare Enterprises
and involve in equity related services include online trading at BSE and NSE,
Derivatives, commodities, IPO, Mutual fund, Investment banking and institutio broking services.
REL offers a multitude of investment options and a diverse bouquet of financi
services and can boast of a reach that spreads across the length and breadth
country with its presence in more than 1460 locations across more than 450 c and towns. Services ●
Equity & Derivatives
●
Research and Advisory
●
Depository
●
Portfolio Management Services
●
International Advisory Fund Management Services (AFMS)
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Products and Services of ICICI DIRECT ●
Investing in Mutual funds
●
Personal Finance
●
Customer Service Features
●
IPO’s
●
Margin Trading
●
Margin PLUS Trading
●
Call Trade
●
Trading on NSE/BSE
●
Trade in derivatives
India Infoline Security Private Ltd.
India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India
Infoline.com Ltd and is the stock broking arm of India Infoline.com. The subsid
was formed to comply with regulatory guidelines. www.5paisa.com is a focus
website for online stock market trading. tr ading. 5paisa.com is a trade name owned by
India Infoline.com group. IILSPL has applied for trading membership of the BS
under Securities and Exchange Board of India (Stock Brokers and Sub-Broke Rules 1992. Product offered by IILSPL
Stock market:-IILSPL deals in stock market by trading in equity and derivativ Sign up to vote on this title
Insurance. Personal finance: - It Deals In Mutual Fund and Useful Not useful
Online Trading: - It provides services in stock and commodity trading (throug
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contains features of services that they offer/propose to offer in due course. Th launch of new services is subject to the clearance of the regulators. i.e. SEBI and BSE. BSE.
Product offered by HDFC Security ●
Online trading for Resident & Non Resident Indians.
●
Cash-n-Carry on both NSE and BSE.
●
Day trading on both NSE and BSE.
●
Trade on Futures & Options on the NSE.
●
Online IPO's.
●
Telephone-based Broking (Equity & Derivatives).
INDIABULLS SECURITIES LIMITED
Indiabulls Securities Limited was incorporated as GPF Securities Private Lim June 9, 1995. The name of the company was changed to Orbis Securities Lim Li mit ited ed on De Dece cem mbe berr 15 15,, 19 1995 95 to ch chan ange ge th the e pr prof ofilile e of th the e co comp mp
subsequently due to the conversion of the company into a public limited co
the name was further changed to Orbis Securities Limited on January 5, 20 name na me of th the e co comp mpan any y wa was s ag agai ain n ch chan ange ged d to In Indi diab abul ulls ls Se Secu curit ritie ies s Li
February 16, 2004 so as to capitalize on the brand image of the term “Indiab
Signer up to onital this the com compan pany y nam name. e. ISL is a cor corpor porate ate memb member ofvote capita cap l title marke ma rkett & Not useful Useful segment of The National Stock Exchange of India Ltd.
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IPO Distribution
SHAREKHAN SECURITIES
Sharekhan Securities is one of the leading retail brokerage of Citi Venture wh running successfully since 1922 in the country. Earlier it was the retail broking the Mumbai-based SSKI Group, which has over eight ei ght decades of experience stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, deposito services, online trading, investment advice etc.
SSKI group ventured into institutional broking and corporate finance 18 years
SSKI is one of the leading players in institutional broking and corporate financ
activities. SSKI holds a sizeable portion of the market in each of these segme SSKI’s institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. It has 60 institutional clients spread over India, Far
UK and US. Foreign Institutional Investors generate about 65% of the organiz revenue, with a daily turnover of over US$ 2 million. ●
Equity Trading Platform (Online/Offline).
●
Commodities Trading Platform (Online/Offline).
●
Portfolio Management Service.
●
Mutual Fund Advisory and Distribution.
●
Insurance Distribution.
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Comparative Study Brokerage Equity Intraday Name of Firm
Delivery
Sub-
(In Paisa) (In (In Pais Paisa) a) Clie Client nts s Broker
DMAT
Margin
in Rs.
Money
Angel Broking Ltd.
5
50
10000
75
760
5000
Reliance Money
5
50
40000
35
950
0
Sharekhan Securities
5
25
10000
50
850
10000
Motilal Oswal Securities
3
30
3000
40
650
5000
India Infoline
3
25
3500
15
805
5000
ICICI Direct
7.5
75
400
0
499
5000
Kotak Securities
3
30
4000
0
300
5000
India Bulls
3
30
10000
0
888
0
Anand Rathi Securities
3
20
15000
25
736
0
Religare Securities
2
25
17000
80
750
5000
Hem Securities
1.5
20
12000
40
660
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P M S
B E a B c r k o k o i f f n i g c e
I n v e s t m e n t
M C o n n e c t
F u n d i n g
P e r s o n a l
S o f t w a r e
Religare Securities
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
ICICI Direct
No
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
India Infoline Security Pvt. Ltd.
Yes
No
Yes
Yes
Yes
Yes
No
No
Yes
Yes
HDFC Securities
Yes
No
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Indiabulls
Yes
Yes
No
Yes
Yes
Yes
No
No
Yes
Yes
Kotak Securities
Yes
Yes
Yes
Yes
Yes
Yes
No
No
Yes
Yes
Reliance Money
Yes
Yes
No
Yes
Yes
Yes
No
No
Yes
Yes
Sharekhan Securities
No
No
Yes
Yes
Yes
Yes
No
No
Yes
Yes
Motilal Oswal
No
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Yes
No
Yes
Yes
Yes
Useful
No
Not useful No
Yes
Yes
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Market Share Of Companies
11% 26%
Angel Br
Religare 28%
Indiabul
Anand R Others
19% 16%
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Account opening opening Charges harges
Value in Rs. 1200
999
1000
900
865 750
800 600
560 460 350
400 200 0 Angel Broking Ltd.
Indiabulls Securities
Religare Securities
ICICI Direct
Sharekhan Securities
Anand Rahti Securtites
Comapny Name
India Infoline
Satisfa faction Level of cli lients In In Angel Broking Ltd.
Unsatisfie ied 17%
Satisfie ied 83%
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Findings •
Angel Broking Ltd. is the second in charging lowest brokerage
•
Reliance Money is having 32% market share in i n Jaipur (Market Lead
because of lowest brokerage whereas Angel Broking is performing b country level •
Company is having 75 Sub-brokership in Jaipur which provides a ma m part of revenue
•
Despite three branches Angel Broking Ltd. has 10000 clients where Securities has 70 branches and only 12000 clients
•
Angel Broking Ltd. is providing free of cost softwares for online clien
•
Company is providing M-connect software whereas other companies not having this service
•
Angel Broking Ltd. has the highest market coverage with respect to
channel sales. This is because Angel has the highest number of sub brokers. There are 140 sub-brokers in Jaipur
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Recommendations •
Angel broking Limited has to decrease it’s margin money up to Rs. 300
attracts more new clients and for sub-brokership company should decr security up to Rs. 50,000 •
There should be two more branches of Angle Broking Limited in Jaipur as in Rajasthan so that clients will get its services easily
•
There should be more public awareness programmed and advertiseme
related to company’s product and services so that people should be mo aware about Angel Broking Limited •
Company should organise customer happiness survey for active and in clients both
•
Company has to more aggressive toward its existing client’s feedback
their services after giving them products because it can increase comp loyalty as well its brand name •
They should provide demo version of software and its training for each
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Profiler for Wealth Management * First Name * Last Name * Gender * Date Of Birth Planned Retirement Age Marital Status No. of Kids Age of Kids My Income
My monthly income take home * Income of the other members of my family My Expense Life Insurance Premium (Annual)
What do I own
Value
Assets
Yea
Property Investments
Yea
Short Term/ Liquid Equity Insurance Provident Fund Mutual Funds Fixed Deposit Interest/Returns Rate
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●
Commitment should be equalized for every person
●
Provide the facility of free demonstrations for all
●
Improvement in the opening of De-mat & contract notice procedure is r
●
There should be a limited number of clients under the relationship man that he can handle new as well as old customer properly
●
Some promotional activities are required for the awareness of the custo
●
People at young age should be encouraged to invest in stock market
●
Seminars should be more held for providing information to prospective present customers
●
In the organization, There must me be co-operation with other departm and other branches
●
Company should make more promotional activities by giving advertisem and publicity.
●
Give more demonstration to customers so that they can get complete knowledge about online trading
●
Give the complete information about products and services offered by company to the customers.
●
The number of branches it has at present should be increased all over country, which will attract a large number of customers.
●
Company should educate about the rules and regulations of SEBI to its customers. Sign up to vote on this title
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CONCLUSION On the basis of the study it is found that Angel Broking Ltd. is better services provider than the other stockbrokers because of their timely research and
personalized advice on what stocks to buy and sell. Angel Broking Ltd. provid
facility of Trade tiger as well as relationship manager facility for encourageme
protects the interest of the investors. It also provides the information through t
internet and mobile alerts that what IPO’s are coming in the market and it also provides its research on the future prospect of the IPO.
Study also concludes that people are not much aware of commodity market a
while it’s going to be biggest market in India. From the above survey and obse it is found that most of the people who are trading tr ading in share market belongs to
employee group, next comes the business men and other class of income peo
As the share market value goes on increasing day by day the investor who wa
invest in shares also increasing. But investing in shares is as risky as earning
Trading in online trading firm is easy as it all delivered with internet and within
minutes the customer can buy and sell shares which save time as well as red
of paper work. Hence trading in share market is increasing day by day and inv are ready to invest their investment in share market only.
I got the knowledge about the customer’s needs and their references for havin
area particular product. The need of customers differs totitle person, Signfrom up to person vote on this
Useful service more Not useful locality and occupation. Customer always wants by paying l ess.
They expect all the information such less rates, less brokerages, highly return
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BIBLIOGRAPHY Websites ●
www.usectrade.com
●
www.angeltrade.com
●
www.indianshareshistory.com
●
www.bseindia.com
●
www.nseindia.com
News Papers ●
Times of India
●
Business Standard
●
Market Express
Books ●
Research Methodology (C. R. Kothari, 2nd Revised Edition)
●
Financial Management (I M Pandey)
●
Broachers and Pamphlets of Angel Broking Ltd.
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Questionnaire Questionnaire
Date _ _ /_ _ /_ _
Name o f Co Company
: _ __ ____________________________________________________
Address
: __ ____________________________________________________
Nam Namee of Repr Repres esen enta tati tive ve
:___ :_____ ____ ____ ____ ____ ____ ____ ____ ___ _ ___ ___
Cont Contac actt No. No. : ____ ______ ____ ____ ____ ____ __
1. Are you offering offering these these products/se products/service rvicess to your existing existing customers customers?? (Please (Please tick on this) Products:
A)
Online Trading
B) Commodities
D)
E-Broking
E)
G)
Personal Loans
H) IPO
Services: A) Research & Advisory Services
D) NRI Services
Insurance
C) PMS F) Mutual Fund I) Others ( ____________
B) Depository Services E) M-Connect
C) Back Office G) Others ( ___________)
2. How many clients are you having active? ________________________________________
3. How many sub-brokers is your company having? __________________________________
4. How much much you charge charge for Product Products/ser s/service vices? s? S. No.
Name of service/Product
1
DMAT Account
2
Margin Money
3
Brokerage (Equity)
4
Brokerage (Commodity)
Charges (In Rs.)
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______________________________________________________________________________
6. Any special special services services which which makes makes you different different in market market or any USP of your compan company? y?
______________________________________________________________________________
7. Who are the major competitors in market for your company? _____________________________________________________________________________
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