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Summer Internship Training at AMPERE ELECTRIC VEHICLES PVT LIMITED
Submitted by Mr. P.Mahendran
098001123040
Under the Guidance of Mr. G.Ramu
In partial fulfillment of the requirements of Anna Anna University ± Coimbatore for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
SCHOOL OF MANAGEM ENT SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY, COIMBATORE August 2010
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Sri Krishna College of Engineering and Technology Coimbatore. School of Management BONAFIDE CERTIFICATE
This is a bo b p bby bo naf ide cer tif ied of pr pr actical r ecor d wor k k done by Mr. P.Ma hendran, R egister No N No: 098001123040 f or Summer Inter nship Training AMPER E ELECTR IC VEHICLES PR IVATE LIMITED of the
Four th Tr imester of MASTER OF BUSINESS ADMINISTR ATIO N dur ing August - 2010.
Director/HOD
Submitted f or the Practi cal Examination h eld on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Faculty Guide Examiner
Place: Coimbatore Date:
Internal
ACKNOWLEDGEMENT
I thank the Almighty for the courage and confidence given to me to carry out this Project. I am thankful to Dr.S.SUBRAMANIAM , Principal, Sri Krishna College of Engg & Tech for the fa cilities that aid us in pursuing our our course and project. pr oject.
I
acknowledge
with
a
sense
of
gratitude
my
sincere
thanks
to
Mr.A.RAMANATHAN , Director - School of Management for giving us the opportunity to
undertake a project of this nature with the department.
I am much obliged to the Internal guide Mr. Ramu, Senior Lecturer, School of Management for providing me needed ideas and concepts in the relevant fields.
I express my sincere thanks to the Company guide Mr. Kumar HR-Manager, AMPERE ELECTRIC VEHICLES PVT LTD for providing his valuable guidance for the completion of this project. I also extend my sincere thanks to Mr. Mr.Srineevas , Marketing Manager of AMPL. . I extend my special thanks to all staff members of the company helped me for successful completion of the project.
I owe my affectionate thanks to my beloved parents, who have endured to raise me to this level of education, my brothers who provided technical t echnical assistance and my friends for the constant help towards the successful completion of the project on time.
TABLE OF CONTENTS
SI. NO 1
1.INTRODUCTION TO ELECTRIC BIKES 1.1. ABOUT INTERNSHIP
2
1.2. OBJECTIVES
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
2.
COMPANY PROFILE 2.1. OVERVIEW OF THE COMPANY 2.2.
ABOUT THE COMPANY
2.3.
ABOUT PRODUCTS
2.4.
COMPETITORS
2.5. ORGANISATIONAL STRUCTURE 3. FUNCTIONAL DEPARTMENT 3.1.
PRODUCTION DEPARTMENT
4. MARKETING DEPARMENT 4.1.
SEGMENTATION, TARGETING, AND POSITIONING
4.2
INSTITUTIONAL SALES
4.3
SALES OF ELECTRIC VEHICLES:
5. SWOT ANALYSIS 6. HUMAN RESOURCE DEPARTMENT
PAGE 2 9 10 12 12 14 18 23 25 27 27 42 42 44 47 48 50
CHAPTER I
INTRODUCTION TO INDUSTRY
1. INTRODUCTION TO ELECTRIC BIKES People have many misconceptions about the concept of electric bikes and their capabilities. This post aims at reviewing some of the pros of using electric bikes and we hope that some of the doubts, myths and misconceptions about electric bikes and its usage are cleared after going through this post.
Although there are a number of electric bikes in the market, each with its own unique features, yet most electric bikes are widely divided into two categories- peddle initiated and throttle initiated. This demarcation is done primarily on the basis of the way power is initiated in the bike. There are some other bikes which have a small electric motor, assisting the rider while peddling. Such bikes are not totally automated, but ar e more of a hybrid variety and are useful in helping the rider save some time under urgent conditions.
Throttle propelled electric bikes are more like motor bike running of gas. They do not have peddles at all and the power is initiated using a battery and a switch to start the ignition. Such bikes are ridden using a throttle, just like a normal motor bike running on gas. Such bikes are good for local commuting and you would need to ensure that the battery is fully charged before you venture out. The speed and the pickup are not as good as a bike running on gas, but running these bikes costs virtually nothing and they are environmentally much cleaner- so go on, take a ride and decide for you.
ABOUT AMPERE ELECTRIC VEHICLES Globally,
EVs (Electric Vehicles) or BOVs (Battery Operated Vehicles) has become
the most popular alternative to the conventional petr ol vehicles.
With minimal operational and maintenance cost it addresses the ever growing need of man to save money on their daily transportation expense. EV¶s running cost is @ 10% of that of a comparative petrol vehicle and the maintenance cost is only @ 30% of that of a petrol vehicle (excluding the battery replacement cost)
Various governments are actively looking at supporting these vehicles through various considerate measures, which increases the t he attraction for these pollution-free pollution-free vehicles.
The EV Industry Growing
technological advancements in batteries, motors and electronic controllers
have positioned this industry as one of the fastest growing industries in the world.
ustomer Satisfaction C ustomer
Ampere works towards a lifelong enduring relationship with the customer and not a onetime sales affair relationship. With its sincerity in maintaining the quality of the products and that of the after-sales service, Ampere aims to win the trust of the customers and thereby their loyalty.
Ampere¶s management philosophy is continuous measurable improvement in quality and service. Ampere is aware that this would be an on-going process and has put in place a Quality Process Framework which enables the organization to grow with a culture of excellence. Ampere¶s attitude, behaviour, processes, working methodologies, delivery capabilities, quality initiatives are all focused towards t owards customer satisfaction.
Ampere Infrastructure
Ampere has its state of the art assembly line in its manufacturing facility at Sulur, Coimbatore, Tamil Nadu, and India. Plans are underway for establishing a second factory in Tamil Nadu.
Search for new knowledge
In its never-ending search for value, it works towards acquiring newer knowledge for enhancing the products, methodology, and market-reach and customer satisfaction.
Ampere has its Research & Development Centre at Singapore and India, and is constantly engaged in advanced R&D in Electric Mobility to bring about innovation and continuous advancement in the quality of its products to international standards.
Ampere Team
The Ampere team is a proper mix of members with experience, education and industry specific knowledge, with excellent exposure to the Electric Vehicle technology, particularly in the area of research and development with proven management capability track record.
Taking wings
Ampere¶s dynamic and agile team with an enlarged vision and focused mission is all set to be a dominant player of the Electric Vehicles Industry in India and expand its wings into the global export markets.
ELECTRIC BIKE OPERATIONS Bike
operations
The bike is driven by the electric motor, which is powered by a rechargeable battery, which is kept on the vehicle itself.
Major components
An electric vehicle is equipped with parts like motor, controller, battery, and accelerator.
Battery
The function of the battery in a vehicle is to store and supply electricity. When the vehicle is used, the batteryµs stored electrical energy depletes. This discharged battery can be recharged using the normal household household with the help of a charger. At present ,electric bikes bikes use various forms of re-chargeable batteries batteries like Lead-acid Lead-acid batteries, Nickel- metal hydride hydride batteries, lithium Lon batteries , etc.
harger C harger
Charger is the device used to charge the batteries for supplementing the electric energy. Charging is a simple procedure wherein the charger converts the supply current for AC to DC Store power in the battery
ontroller C ontroller
The motor controller is the brain of the electric vehicle. This is the control centre of the electrical system, which controls the electric bikes motor energy management and signals management.
Accelerator
The accelerator is an electronic sensor accelerator. On usage, it passes electric signal through the wire. Depending upon the input strength of the signal from the accelerator the controller determines and sends the required drive current to the hub motor. The drives strength varies based on the input from the accelerator allowing the user to increase or decrease the speed.
Motor
Many Electric bikes use wheel hub DC motors, which are of Brushless DC hub motor type driving the front wheel or the rear wheel. wheel. The size of the motor varies with the power of the bike such as 250w or 500w or 800w. Motors are rated in terms of voltage and output power watts. Normally, there are two categories y
Brush DC motors (BDC) and
y
Brush less DC motor (BLDC) Ampere Vehicle bikes come with the brush less DC motors as they have the
advantages of high efficiency, energy saving, long lasting little or no maintenance and low noise
FUNCTIONS OF ELECTRIC BIKES
Though the shape and battery location are not the same for all electric bikes, the droving and controlling principle are the same.
When the ON/ OFF key is switched on all the electric circuits are powered on. The current from the battery flows to the controller, and then the controller takes control of the bikes entire electric system and circuits.
When the accelerator is used, it sends an electric electr ic signal to the controller, which in turn sends current to the motor.
When the current reaches the motor and flows through the wires, a magnetic field forms around the wire coils, making the coils rotate, and there by producing a rotary motion, which makes the wheels rotate. This movement is used to drive the vehicle.
The speed of the vehicle is controlled by acceleration or deceleration of the accelerator. The controller senses this process and powers the motor accordingly. The resultant rotational movement of the wheel varies and thereby the speed of the vehicles, in accordance with the supplied power
The work of the magnetism in the motor can be switched off by disconnecting the electricity supply, by turning the ON/OFF key to the OFF position.
Thus an electric vehicle operates on a simple but effective mechanism, with less number of moving or frictional parts. This enables easy mobility at a very economical maintenance and running cost.
BENEFITS OF ELECTRIC-BIKES
Electric bikes generate both personal and global benefits. And the benefits are multiplied when other household members use electric bikes.
Riding a bike, even an electric one, is about waving to your neighbours, talking to people at crosswalks, enjoying your own power, coasting down the hill with a bit of wind in your hair, paying attention to the cracks in the road, sticking your tongue out to taste the spring rain, always being able to find a parking place, feeling like a kid.
It's a part of what the new culture is about enjoying the moments of life, the getting there as much as the being there, the effort as much as the reward, wholeness as much as efficiency, muscle power as much as turbo power, your community as much as your solace.
The economic benefits of electric bicycles are better, in terms of quick payback, than insulating your home. Substituting e-bike trips for car trips saves on purchase price, insurance, and registration fees. Beyond the purchase price, cars cost about $0.10 per mile in fuel and parts. Some families will use an electric bike to augment their car use, while others
will find tremendous savings by living with one less car. For some folks, there's no comparison because they don't have a license to drive and don't need one for an electric bike.
The environmental benefits include reduced pollution and reduced resource consumption (less material, fuel, and infrastructure). Reduced CO 2 emissions are most important because scientific opinion is close to unanimous that global warming is already happening. The average car emits one pound of CO 2 for every mile driven.
Electric bicycles also allow you to reduce your risk of living in a technologydependent culture. Automobiles and buses may be stalled by oil embargoes, fallen bridges, and mega-traffic jams. An electric bike, a vehicle light enough to carry short distances over or around obstacles, is nearly immune. At the personal level, an e-bike owner is free of license, registration, and insurance requirements. E-bikes support a simple lifestyle. They're easy to use; t hey save time in two ways: 1. For errands up to a mile and on some congested commutes, e-bikes are quicker than the Petrol bike. 2. Their low cost means you work fewer hours supporting them. them. The T he pace of life slows a bit while riding an electric bike. Stress goes down, enjoyment of life goes up. Fun happens!
PEOPLE CHOICE TO RIDE AN ELECTRIC BIKE y
Enjoy the feeling of riding a bicycle - except for hills, headwinds, and starting from a stop;
y
Prefer their local errands to be easy, slow paced and scenic;
y
Like to save money, meet new people, and protect the environment;
y
Still need convenient, point-to-point transportation after losing their driving privileges;
y
Convenient parking spots and shortcuts; s hortcuts;
y
Considered a gas-powered moped or motor scooter, but dislike the noise, smell, starting problems and special laws;
y
Deserve more fun and freedom in their lives.
WHY ELECTRIC VEHICLES?
EVs (electric vehicles) produce zero tailpipe emissions and up to 99% lower emissions than gasoline and diesel vehicles. EVs help America reduce its dependence on oil. Thousands of EVs are registered across the country. New battery technology gives full function EVs ranges of 80-120 miles per charge travelling at highway speeds. An EV fits perfectly into multi-car households; the EV for everyday travel, and a hybrid or conventional car for extended trips. Studies have shown that 80% of commuters travel less than 40 miles per day. How about you? Could 100 mile range and convenient refuelling at home meet your daily driving needs? We know there is a market for EVs. Every EV produced is immediately sold or leased! EVs are high performance vehicles and priced competitively when measured against comparable gasoline-powered vehicles. In addition, fuel and maintenance expenses are significantly lower for EVs. And talk about lasting value, an electric drive motor provides as many as 1,000,000 miles of service. The initial purchase price for EVs will drop as production volume increases. Prices always go down as volume goes up - Henry Ford knew that long ago! In the meantime, EV owners enjoy the financial benefits of significantly lower fuel and maintenance expenses.
EVs are a clean, efficient alternative to conventional vehicles ± using technology readily available today!
1.1. ABOUT INTERNSHIP
An internship may either be paid, unpaid or partially paid (in the form of a stipend ). Paid internships are most common in the medical, architecture science, engineering , law, business (especially accounting and finance ), technology and advertising fields. Internships in non-profit organization such as charities and think tanks are often unpaid, volunteer positions. Internships may be part-time or full-time;
typically they are part-time during the university year and full-time in the summer, and they typically last 6±12 weeks, but can be shorter or longer. The act of job shadowing may also constitute interning.
Internship positions are available from businesses, government departments, non profit groups and organizations. Due to strict
labour
laws, European internships are
mostly unpaid, although they are still popular among non-Europeans in order to gain international exposure on one's resume and a nd for foreign language improvement.
Internships are an excellent way to shape any career or business development goal and the benefits available for both Interns and Businesses can be a win-win opportunity. Like all things though, there are considerations that should be taken into account on both sides before undertaking an Internship arrangement. We will explore the pros, cons and benefits that await individuals and businesses when Internship opportunities exist.
I did Internship on ., Corporative office in Anna statue, and Sulur Manufacturing unit, in Coimbatore. In this corporation I have learnt about the organisational functions like Marketing, Production, HR, Stores, and Service. I have been learning in those departments from 14.06.2010 to 20.07.2010.
1.2. OBJECTIVES
Objectives of the Internship are, y
To study the organizational structure
y
To have a practical knowledge about the working environment
y
To understand the various process and functions of the departments
y
To understand the various methods of book keeping
y
To know about various production process and various machines used for production.
CHAPTER II
OVERVIEW OF THE ORGANISATION
2. COMPANY PROFILE Company Name
:
Ampere Vehicles Pvt.Ltd.
Business Type
:
Import the Raw materials & Manufacturer Manufactur er
Founder & MD
:
Mrs. Hemalatha Annamalai, India.
Co-Founder & Partner :
Mr. Hang Chang Chieh, Singapore.
Import From
:
China, Singapore & Malaysia
Product/Service
:
Electric Bikes, Battery Operated Bikes
Number of Employees
:
101 - 500 People
Branches
:
Chennai, Singapore, Malaysia
Trade & Main Market :
Coimbatore, Chennai, Erode, Karur, Na makkal, Trichy, Trichy, Theni, Dindigul.
Established Year
Our
:
2004 July
Vision
Ampere¶s vision is to empower and enhance the lives of people through affordable mobility solutions, world-wide.
Our
Mission
To provide stylish, affordable and comfortable electric powered bicycles and motorcycles as an eco-friendly alternative for personal commuting and business transportation needs.
Our
Values
We recognise the urgent need to reduce carbon emission, so as to conserve the environment for our present and future needs. We help our clients and consumers adopt the changes that will lead towards a sustainable lifestyle. We offer high-quality functional products that integrate easily and effectively into our client¶s lives, fulfilling their business and personal needs.
2.1. OVERVIEW OF THE COMPANY Ampere Vehicles Private Limited (AMPVL) designs and manufactures a wide
range of reliable, cost effective and quality Electric Vehicles (EV) for providing economical, comfortable, stylish and well performing electric mobility solutions for all categories of people and businesses in Asia and beyond.
AMPVL is a wholly owned subsidiary of Ampere Vehicles Pte. Ltd., Singapore. Ampere has its state of the art vehicle assembly line in its manufacturing facility at Sulur, Coimbatore, Tamil Nadu, India. Within a short period of time the company has established a wide network of partners and associates ass ociates all over the state.
Ampere Vehicles is named after the famous scientist Andre-Marie Ampere whose theory became fundamental for 19th century developments in electricity and magnetism. World over, the term ³Amp´ or ³Ampere´ is used to denote the base measuring unit of current, in remembrance of him.
Ampere¶s dynamic and agile team with an enlarged vision and focused mission is all set to be a dominant player of the Electric Vehicles Industry in India and expanding its wings into the global markets as well. The Ampere team is a proper mix of committed employees with relevant experience, experience, education and industry specific knowledge.
2.2. ABOUT THE COMPANY
Ampere Vehicles designs and manufactures reliable, cost effective and quality Electric Vehicles (EV) providing affordable mobility for people and businesses for the emerging markets in Asia. Ampere Vehicles is incorporated in early 2008 in Singapore and India by Chang Chieh Hang and Hemalatha Annamalai.
Ampere collaborates in the development and supplier partners to develop designs suitable for India; Ampere has a prototype of a load vehicle that can carry 1 ton of load suitable for rural India. Ampere will develop R&D Ingenuity to change and customize products suitable for Indian roads.
Ampere is in a growing market that is currently sized at US$ 67M (Rs 300 Cr) and will exceed $100M by 2010. Ampere will become one of the dominant players in this market by 2010 with the best team that can deliver results in the shortest time.
Ampere Vehicles Pvt. Ltd. is a wholly owned subsidiary of Ampere Vehicles Pvt. Ltd., Singapore. In India it is has manufacturing plant in Coi mbatore, Tamil Nadu.
Though Ampere is not the first, it wants to be the best in its business area. With its sincerity in maintaining the quality of the products and that of the after-sales service, aims to win the trust of the customers and thereby their loyalty.
Ampere has its Research & Development Centre at Singapore, and is constantly engaged in advanced R&D in Electric Mobility to bring about innovation and continuous advancement in the t he quality of its products to international standards.
The Ampere team has a proper mix of members with deep international business management experience, education and industry specific knowledge. knowledge.
Ampere as dynamic and nimble footed team with an enlarged vision and a focused mission is all set to be a dominant player of the Electric Vehicles Industry in India and expand its wings into the global export markets. With Ampere¶s range of electric-motor driven bicycles and motorbikes, you can easily reduce your carbon footprint while commuting in comfort and style.
A revolution in personal and business transportation, these electric bicycles and motorcycles are stylish, speedy and easy to handle. With their quiet engines and electric motors, they are kind on the environment too, reducing noise and air pollution.
Ampere electric bikes cost as low as 10 cents a day to operate, helping you to reduce both environmental and financial costs. Top on for an easy, stylish and affordable way to make a positive impact on the environment today!
Aim:
y
To deliver the vehicles at right time, quality and required model with zero errors at the considerable costs.
y
To achieve our Aim at the short period with our family.
y
To educate our staffs to do their work with the thorough knowledge.
y
To implement 5S at factory as well as our residence.
y
To maintain proper record for all of our regular and modification activities.
y
To attain ISO 9001 certificate as soon as possible by the above said regular practice.
Hema Annamalai, Founder & CEO y
20+ yrs of corporate experience in Singapore and India ± Built & lead teams for software development.
y
Have start up entrepreneurial experience in Singapore & India
y
Involved in development development of Ampere Vehicles since last 1 to 2 years
y
Computer Science Engineer from
GCT,
Coimbatore
with MBA from RMIT University, Australia y
Indian Citizen & Singapore permanent resident
Prof. C C Hang, Co-founder, Technology/Strategy/Funding Technology/Strate gy/Funding Adviso r
y
After 3 years of industry experience in the Shell petroleum company, joined the National University of Singapore in 1977, serving in various positions including being the Head of Electrical Electr ical Engineering Dept (1990 to 1994) and the Deputy Vice-Chancellor for Research (1994 to 2000).
y
In July 2007, CC was appointed as the Founding Head, Division of Engineering & Technology Management, Faculty
of
Engineering,
National
University
of
Singapore (NUS). y
Currently serves as non-executive Chairman or Board member of six high-tech companies in Singapore.
y
Has PhD in Control Engineering from University of Warwick in 1973.
y
Impeccable
Personality
with
Charisma
&
Entrepreneurial Drive y
Singapore Citizen
Mr. P. Bala, Technology/Market Advisor y
20+ yrs of entrepreneurial experience in Singapore & India
y
Well known person in Semiconductor industry in Singapore and Japan
y
E & C Engineer from
GCT,
Coimbatore with MS from
BITS, Pilani. y
Sound DC Motor Knowledge and technolog tec hnology y evangelist evang elist
y
Speaks Japanese, Singapore Citizen
2.3. ABOUT PRODUCTS
Electric bikes are part of a wide range of Light Electric Vehicles (LEVs) that provide convenient local transportation.
Generally
designed for one person and small
cargo capacity, electric bike range, speed, and cost are moderate. For most of us, the majority of our trips are less than 10 miles - within the range of most e-bikes. Clean, quiet, and efficient LEVs offer the advantages of an extra car without the burdens.
LEVs range in size from small electric scooters that fit under a bus seat, up to one person cars that use freeway HOV lanes. LEVs offer point-to-point transportation for one person and some cargo at speeds and costs that are moderate. For most of us, half of our errands and trips are less than 10 miles and within the range of most LEVs. Using clean, efficient vehicles saves money and time while helping the environment and improving our quality of life. People P eople enjoy this technology.
Here are most LEV types. Either follow these links to in-depth introductions - or read on for short descriptions. y
Electric Scooters
y
Electric Bicycles
y
Electric Tricycles (adult three wheelers)
y
Electric Pedi cabs (rickshaws)
y
Utility/Cargo Vehicles
In contrast to conventional cars, LEVs offer dramatically reduced energy consumption: "In the city, roughly 80% of the total energy consumed by cars comes from the effects of mass."
Electric Scooters
Electric scooters start with an adult-sized scooter with air-filled tires - and add a motor and battery. Riding one feels like water skiing on a single ski. Being more agile than bikes, scooters are more fun and adventurous. Due to a wide variety of scooters available and the minimal legislation regarding them, their speeds and range vary dramatically. When scooter range and speed increase, increase, so do size and weight.
Electric Bicycles
Electric bikes and motors, when combined with a long list of bicycle options, extend ordinary bikes into flexible and utilitarian vehicles. People amazed at the possibilities. Electric bikes also combine well with bus and train for long-range point-to point transportation. For most of us, that's enough for our local errands. For some, it will get us to work faster fast er than driving - and without the stress. str ess.
Electric Tricycles (adult three wheelers)
For those with balance problems or other disabilities, an adult-sized trick with motor and battery with a basket full of groceries.
Utility/ C argo Vehicles C argo
Utility electric vehicles do the heavy lifting of carrying cargo and going off-road.
Electric Pedi-cabs (Rickshaws)
Electric Pedi-cabs are used in large cities for both transportation and sight-seeing. They offer the same rider experience as standard Pedi-cabs but with a powerful assist for the driver.
Products ± Save µn¶ style
Ampere comes with the widest range of models to cater to the varied range and needs of people
Ampere brings brings in a vibrant range of of colours in each model model and also
offers customer specified color col or combinations.
Ampere comes with the widest range of models & colours to cater to the varied range and needs of Indian people. The present product range include, Youth
Ampere vehicle is specially designed for young people. These vehicles are attractive and high speed in the electric vehicle segment i.e. max 50kmph.
Arya
Asva
Aadi
Diti
Abhi
Adya
Bobo
V60
Students Ampere is design the electric vehicle to the student which is light in weight and
run at an average speed of max.40kmph.
Keya
Twinkle
Buddy
Angel
Spark
Industrial Ampere vehicles are also producing the electric vehicles to the industry people
which are very useful to carrying the luggage for transferring goods to one place to another place in the organisation.
Gaja
Mithra
Dosth
Yaar
Maha
Customised Ampere vehicles are also providing their vehicles for the customer¶s choice which
is useful to the customer to choose their own requirement. This vehicle is can be used as electric rickshaw or else can be used for handicapped. This goes at a speed of 35kmph max.
Aditi
SECIFICATIONS
Model Name
: Abhi
Weight (Without Battery)
: 40Kg
Weight (Battery)
: 17Kg
Max. Loading
: 60Kg
Max. Speed
: 25Kmph
Motor Power
: 250 W
Charger
: AC 220V 50Hz
Battery Type
: Maintenance Free
Battery Capacity Capac ity
: 60V 20Amp
Charge Time
: 6 ± 8 Hrs
Run Distance/Charge Distance/Charge : 60Km 60Km
Model Name
: ` 24,000
Model Name
: Angel
: Adya 60
Weight (Without Battery)
: 58Kg
Weight (Battery)
: 35Kg
Max. Loading
: 100Kg
Max. Speed
: 25Kmph
Motor Power
: 250 W
Charger Char ger
: AC 220V 50Hz
Battery Type
: Maintenance Free
Battery Batter y Capacity Capac ity
: 60V 20Amp
Charge Char ge Time
: 6 ± 8 Hrs
Run Distance/Charge Distance/Charge : 50Km 50Km Price
Price
: ` 33,500
Weight (With Battery): 45Kg Max. Loading
: 90Kg
Max. Speed
: 25Kmph
Motor Power
: 250 W
Charger
: AC 220V 50Hz
Battery Type
: Maintenance Free
Battery Capacity Capac ity
: 36V 10Amp
Charge Time
: 6 ± 8 Hrs
Run Distance/Charge Distance/Charge : 35Km 35Km Price
: ` 14,500
Model Name
: V60
Weight (Without Battery)
: 65Kg
Weight (Battery)
: 45Kg
Max. Loading
: 100Kg
Max. Speed
: 35Kmph
Motor Power
: 250 W
Charger Char ger
: AC 220V 50Hz
Battery Type
: Maintenance Free
Battery Batter y Capacity Capacit y
: 60V 20Amp
Charge Char ge Time
: 6 ± 8 Hrs
Model Name
: Diti
Weight (Battery)
: 28Kg
Max. Loading
: 75Kg
Max. Speed
: 35Kmph
Motor Power
: 250 W
Charger
: AC 220V 50Hz
Battery Type
: Maintenance Free
Battery Capacity Capac ity
: 60V 20Amp
Charge Time
: 6 ± 8 Hrs
Run Distance/Charge Distance/Charge : 50Km 50Km Price
: ` 28,000
Model Name
: BOBO
Run Distance/Charge Distance/Charge : 50Km 50Km Price
: ` 35,000
Weight (Without Battery)
: 53Kg
Weight (Battery)
: 28Kg
Max. Loading
: 75Kg
Max. Speed
: 35Kmph
Motor Power
: 250 W
Charger
: AC 220V 50Hz
Battery Type
: Maintenance Free
Battery Capacity Capac ity
: 60V 20Amp
Charge Time
: 6 ± 8 Hrs
Run Distance/Charge Distance/Charge : 50Km 50Km Price
: `32,500 & `32,000
2.4. COMPETITORS
Apart from some of the major players like Indus ± Division of Electrotherm from Gujarat (Yo
Bykes), EKO Vehicle - a Bangalore based company (EKO cosmic-I scooter
and EGO bike), Hero Ultra Motors Pvt. Ltd., (Velocitii, Maxi, etc.), TVS Motors (Scooty Teenz Electric), AVON Cycles, KEV India, Kaisar Auto Moto, Standard
Group,
Atlas
Cycles, ACE Motors, SAR Group under the name of Lectrix Motors, there are regional players. Lohia Auto Industries (LAI) has invested Rs 150 crore to manufacture electric two and three wheelers and would be able to ³roll out its power-driven two and three wheelers in July and September respectively this year´. There is no organised body to represent these manufacturers. According to estimates, there are about 75-80 manufacturers of e-bikes in the country.
Electrotherm (India) Ltd .
Electrotherm (India) Ltd., Ahmedabad, (ET) - a trusted name in foundry and steel business now has forayed into electric and hybrid electric vehicles by opening up a separate auto division ± Indus Elec-Trans to manufacture electric vehicles and hybrid electric vehicles. It currently produces hi-tech electric two wheelers under the brand YObykes.
It offers two scooterette and four models of bikes with the motor power range
200-250W.
YO-smart
scooter model from Indus come with a very compact dimension.
The vehicle weighs less and has a payload of 75kg.
YO-smart
vehicle clocks a top speed
of 25km/hr and the vehicle offers a range/charge mileage of 75km. Charge duration required is 6 ± 8 hours.
YOBikes
are ranged between Rs 13,999 and Rs 23,249.
It started offering e-bikes in 2005 with a manufacturing plant in Kutch district of Gujarat
with an initial capacity of 1 lakh units per annum. In 2006, the company invested
Rs. 60 crores for in-house technology development for electric vehicles and expanded the capacity to 2.8 lakh bikes per year. Today, 80% of the product has been indigenised.
In the first year of operation, it sold about 28,000 e-bikes and has sold 35,000 e bikes during April to August 2007.
Acoording to an estimate,
Yobykes
command approximately 70% of the market in
India. In future, it plans to develop electric three wheelers, four wheelers and hybrid electric low floor buses.
EK O vehicle
EKO vehicle a Bangalore based company offers EKO cosmic ±I scooter and E GO bike. This company has been in this business for a long time and has dealers in various locations in India than its counterparts. Battery weighs at 28kgs and has a life of 12000 ± 15000kms. The company offers a rapid charger, which will charge the bike at 10 ± 15 minutes (good for Institutional consumers). Cosmic offers a variable mileage depending on the payload. The maximum speed is 40 km/hr and Cosmic noise is less than tha n 60decibel. 60decibel. Cosmic is offered in five colours and is exported to many countries.
AC E motors
Pune based Ace motors manufacturers e-bike (electric bike) and the majority of the components of this bike are imported from China based company Changtong E Bike Company Ltd. The e-bikes from Ace Motors weigh almost 60kg. The bike offers a loadcarrying capacity of 100-140 kg. To cover a distance of 220 km, you need to charge the bike for 6 - 8 hours at 220 volts. The maximum speed of the bike is 25 km/hr and is priced at Rs 26,500.
Kaiser Auto Moto
After establishing a strong presence in the Chinese market, the company plans to do the same in India as well. The company wants to sell at least 1,000 bikes in the first year.
TVS group
The South-based two-wheeler major TVS is also in the fray with the announcement for the launch of its electric scooter Scooty Teenz Electric. Aimed at teenagers and young women, the product is aimed to be positioned as a reliable but green option for youngsters.
According to the company, the Scooty Teenz Electric has an edge over existing models as it offers best-in-class comfort, ride quality, tradability, load carrying, fit and
finish and is fitted with the maximum power pack in its category. Its USP is ease of use and manoeuvrability particularly for people whose daily travel is limited to around 15-25 km per day.
2.5. ORGANISATIONAL STRUCTURE
Managing Director
Advisor
General Manager
Production
Finance
Marketing
Human Resource
CHAPTER III
FUNCTIONAL DEPARTMENT
3. FUNCTIONAL DEPARTMENT
I have done internship program in AMPL Coimbatore. There I have learnt the funtions of the Production department in the Production Plant, Sulur.
Generally,
Production as ³a process by which goods and services are created´.
Production management deals with decision-making related to production processes so that the resulting goods or services are produced according to specifications, in the amounts and by the schedule demanded and at minimum cost.
Ampere Vehicles is producing Electric vehicles for childrens, students, corporates and physically challenged people. Its designing their vehicle¶s model in the Singapore Corporate Office. It has the assembly unit in the Sulur plant in India. Ampere is assemblying their electric vehicles depending on the market requirements. So that, for producing vehicles, Ampere is purchasing spare parts like bolts, nuts, tires and tubes in India itself. Remaining components like body parts and electrical components from China and Singapore. Then the parts are to be assemblled in the production plant. After then the vehicles are to be dispatched to the show rooms and also customers from their factory itself. The production plant has the following function, y
Logistics
y
Stores
y
Assembly
y
Quality Control
y
Service
3.1. PRODUCTION DEPARTMENT
Ampere is producing Electric Vehicles by using State of Art Assembly. It has the assembly unit in Sulur, in this plant Ampere is assembling around 10 types of Electric vehicles. Ampere is producing around 20 types of Electric Vehicles in both India and Singapore plant. Production function is that part of an organization, which is concerned with the transformation of a range of inputs into the required outputs (products) having the requisite quality level.
Production is defined as
³t he s he st ep-by-s ep-by-st ep ep conversion
of one of one form form of ma of mat erial in erial int o
anot her form her form t hrough hrough chemical or mechanical pro al process t o creat e or enhance t he he ut ili ilit y of he product t o t he he t he
user.´ Thus production is a value addition process. At each stage of
processing, there will be value addition.
Edwood Buffa defines production as µ a process by
which goods
and servi and services are
¶. ed ¶. creat ed
PRODU C T CTI I ON ON SYSTEM
Ampere is assembling electric vehicles depending on their market requirements. They purchase the components from China and Singapore and few components from Local market. The electrical components and the body parts are imported from China and Singapore. In India they purchase the electric motor, tires, tubes, tubes, nuts and bolts.
The production system of an organization is that part, which produces products of an organization. It is that activity whereby resources, flowing flowing within a defined system, are combined and transformed in a controlled manner to add value in accordance with the policies communicated by management. A simplified production system is shown below.
The production system has the following characteristics: y
Production is an organized activity, a ctivity, so every production system has an a n objective.
y
The system transforms the various inputs to useful outputs.
y
It does not operate in isolation from the other organization system.
y
There exists a feedback about the activities, which is essential to control and improve system performance.
Inputs y y y y
Transformation Process
Men Material Machine Money
y y y y
Product design Process planning Production control Maintenance
Output y
Product
OBJECTIVES OF PRODUCTION MANAGEMENT
The objective of the production management is µto produce goods services of right quality and quantity at the right time a nd right manufacturing cost¶.
RIGHT QUALITY
The quality of product is established based upon the customer¶s needs. The right quality is not necessarily best quality. It is determined by the cost of the product and the technical characteristics as suited s uited to the specific requirements.
RIGHT QUA N TITY TITY
The manufacturing organization should produce the products in right number. If they are produced in excess of demand the capital will block up in the form of inventory and if the quantity is produced in short of demand, leads to shortage of products
RIGHT TIME
Timeliness of delivery is one of the important parameter to t o judge the effectiveness of production department. So, the production department has to make the optimal utilization of input resources to achieve its objective. objective.
RIGHT MA N UFA UFAC TURI TURI N G G CO ST
Manufacturing costs are established before the product is actually manufactured. Hence, all attempts should be made to produce the products at pre-established cost, so as to reduce the variation between a ctual and the standard (pre-established) (pre-established) cost.
OPERATION MANAGEMENT
Managing operations can be enclosed in a frame of general management function as shown in Figure. Operation managers are concerned with planning, organizing, and controlling the activities which affect human behaviour t hrough models. models.
Organizing
Planning
Conversion Process
Controlling
PLA NN I N G G
Planning conversion system y
Operation strategies
y
Forecasting
y
Product and process choice
y
Operation capacity
y
Facility location planning
y
Layout planning
Scheduling conversion system
y
Scheduling system and aggregate planning
y
Operations scheduling
IZI N G G O RGA N
Organizing for conversion y
Job design, production/operations standards work measur ement
y
Project management
TRO LI N G G CON TR
Material control y
Inventory control
y
Material requirement planning
Management for World-Class World-Class competition competition y
Japanese manufacturing
y
Managing for quality
y
Quality analysis and control
SCOPE OF PRODUCTION AND OPERATIONS MANAGEMENT
Production and operations management concern with the conversion of inputs into outputs by using physical resources, so as to provide the desired utilities to the customers while meeting, the other organizational objectives of effectiveness, efficiency and adoptability. It distinguishes itself from other functions such as personnel, marketing, finance, etc., by its primary concern for µconversion by using physical resources.¶ Following are the activities which are listed under production and operations management functions: 1. Location of facilities 2. Plant layouts and material handling 3. Product & Process design 4. Production and planning control 5. Quality control 6. Materials management 7. Maintenance management.
LOC ATI ON ILITIES ON OF FAC
Location of facilities for operations is a long-term capacity decision which involves a long term commitment about the geographically static factors that affect a business organization. It is an important strategic level decision-making for an organization. It deals with the questions such as µwhere our main operations should be based?¶
The selection of location is a key-decision as large investment is made in building plant and machinery. An improper location of plant may lead to waste of all the investments made in plant and machinery equipments. Hence, location of plant should be based on the company¶s expansion plan and policy, diversification plan for the products, changing sources of raw materials and many other factors. The purpose of the location study is to find the optimal location that will results in the greatest advantage to the organization.
Because of these reasons the Ampere is selected select ed Coimbatore as a location for their assembly plant. This location is optimal location for producing their Electric Vehicles with least cost.
PLA N T LAY OUT A ND MATERIAL HA ND LI N G G
Plant layout refers to the physical arrangement of facilities. It is the configuration of departments, work centres and equipment in the conversion process. The overall objective of the plant layout is to design a physical arrangement that meets the required output quality and quantity most economically. economically.
According to J ames ames Moore,
³P lan lant layout is
a plan of an of an opt imum imum arrangemen t
of fa facilit ies ies including personnel, luding personnel, operat ing ing equipment , st orage orage space, mat erial erial handling equipment s and all ot her suppor her suppor t ting servi i ng servi ces along wit h t he he design of bes of best st ru ruct ure ure t o ain cont ain
all t hese fa hese facilit ies´. ies´.
µMaterial Handling¶ refers to the µmoving of materials from the store room to the machine and from one machine to the next during the process of manufacture¶. It is also defined as the µart and science of moving, moving, packing and a nd storing of products in any form¶. It is a specialised activity for a modern manufacturing concern, with 50 to 75% of the cost
of production. This cost can be reduced by proper section, operation and maintenance of material handling devices. Material handling devices increases the output, improves quality, speeds up the deliveries and decreases the cost of production. Hence, material handling is a prime consideration in the designing new plant and several existing plants.
FAC T TO RY LAY OUT
Plant layout refers to the physical arrangement of production facilities. It is the configuration of departments, work centres and a nd equipment in the conversion conversion process.
According to Moore ³Plant layout is a plan of an optimum arrangements of facilities including personal, operating equipment, storage space, material handling equipment and all other supporting services along with the design of the best structure to contain all these facilities.´
Ampere vehicles is also arranged their facilities to the optimum level. So, they ca n save the time, money and other resources and also those uses there using their resources effectively and efficiently. efficie ntly.
Fig: Factory Layout
PRODU C T CT D ESIG N
Product design deals with conversion of ideas into reality. Every business organization has to design, develop and introduce new products as a survival and growth strategy. Developing the new products and launching them in the market is the biggest challenge faced by the organizations. The entire process of need identification to physical manufactures of product involves three functions: marketing, product development, and manufacturing. Product development translates the needs of customers given by marketing into technical specifications and designing the various features into the pr oduct to these specifications. Manufacturing has the responsibility of selecting the processes by which the product can be manufactured. Product design and development provides link between marketing, customer needs and expectations and the activities required to manufacture the product.
PROC ESS D ESIG N
Process design is a macroscopic decision-making of an overall process route for converting the raw material into finished goods. These decisions encompass the selection of a process, choice of technology, process flow analysis and layout of the facilities. Hence, the important decisions in process design are to analyse the workflow for converting raw material into finished product and to select the workstation for each included in the workflow.
VEHI C ASSEM B LY PROC ESS C LE
Ampere vehicles private limited assembling vehicles through the following process. They can do inspection the materials before the assembly process. Once they get the right quality of the material then they can to move the parts to the vehicles assembly process. After the materials are ready to assemble the sub assembly can be done before the main assembly. Then the vehicles are assembled, they can be sent to the quality control department. There the vehicles are checked manually. Once the vehicles do not have any fault on it, then it is ready for the dispatch to their customers.
Material Inspection, Rejection, Logistics & Stocking
Quality Control
Material to Production for Assembly
Packaging, Documentation, Logistics Check &
Sub Assembly
Pre Shipment Check
Main Assembly
Shipment & Logistics
Fig: Production process
MATERIAL FLOW
The material flow is as shown in the following figure. The material flow is the process of the material is moving to one section to other for producing or assembling electric vehicles.
Fig: Material Flow
PRODU C T I N G A ND CON TR TRO L CTI I ON ON PLA NN
Production planning and control can be defined as the process of planning the production in advance, setting the exact route of each item, fixing the starting and finishing dates for each item, to give production orders to shops and to follow up the progress of products according to orders.
The principle of production planning and control lies in the statement µFirst Plan Your
Work and then Work on
Your
Plan¶. Main functions of production planning and
control includes planning, routing, scheduling, dispatching and follow-up.
Planning is deciding in advance what to do, how to do it, when to do it and who is to do
it. Planning bridges the gap from where we are, to where we want to go. It makes it possible for things to occur which would not otherwise happen.
selec tion of path whic h each part of the t he product will Routing may be defined as the selection follow, which being transformed from raw material to finished products. Routing determines the most advantageous path to be followed from department to department and machine to machine till raw material gets its final shape.
Scheduling determines the programme for the operations. Scheduling may be defined as
µthe fixation of time and date for each operation¶ as well as it determines the sequence of operations to be followed.
Dispatching is concerned with the starting the processes. It gives necessary authority so
as to start a particular work, which has already been planned under µRouting¶ and µScheduling¶. Therefore, dispatching is µrelease of orders and instruction for the starting of production for any item in acceptance with the route sheet and schedule charts¶.
The function of follow-up is to report daily the progress of work in each shop in a prescribed proforma and to investigate the causes of deviations from the planned performance.
QUALITY CON TR TRO L
Quality Control (QC) may be defined as µa system that is used to maintain a desired level of quality in a product or service¶. It is a systematic control of various factors that affect the quality of the product. Quality control aims at prevention of defects at the source, relies on effective feedback system and corrective action procedure.
Quality control can also be defined as µthat industrial management technique by means of which product of uniform acceptable quality is manufactured¶. It is the entire collection of activities which ensures that the operation will produce the optimum quality products at minimum cost. The main objectives of quality control are: y
To improve the companies income by making the production more acceptable to the customers i.e., by providing long life, greater usefulness, usefulness, maintainability, etc.
y
To reduce companies cost through t hrough reduction of losses due to defects.
y
To achieve interchange ability of manufacture in large scale production.
y
To produce optimal quality at reduced price.
y
To ensure satisfaction of customers with productions or services or high quality level, to build customer goodwill, confidence and reputation of manufacturer.
y
To make inspection prompt to ensure quality control.
y
To check the variation during manufacturing. manufacturing.
MATERIALS MA N AGEME N T T
Materials management is that aspect of management function which is primarily concerned with the acquisition, control and use of materials needed and flow of goods and services connected with the production process having some predetermined objectives in view. The main objectives of materials management are: y
To minimise material cost.
y
To purchase, receive, transport and store materials efficiently and to reduce the related cost.
y
To cut down costs through simplification, standardisation, value analysis, import substitution, etc.
y
To trace new sources of supply s upply and to develop cordial relations with them in order to ensure continuou c ontinuouss supply at reasonable rates.
y
To reduce investment tied in the inventories for use in other productive purposes and to develop high inventory turnove tur noverr ratios.
MAI N TE TE N A NC E MA N AGEME N T T
In modern industry, equipment and machinery are a very important part of the total productive effort. Therefore, their idleness idl eness or downtime becomes are ar e very expensive. Hence, it is very important that the plant machinery should be properly maintained. The main objectives of maintenance management are: y
To achieve minimum breakdown and to keep the plant in good working condition at the lowest possible cost.
y
To keep the machines and other facilities in such a condition that permits them to be used at their t heir optimal capacity without interruption. interruption.
y
To ensure the availability of the machines, buildings and services required by other sections of the factory for the performance of their functions at optimal return on investment.
I N VE VE N T T O RY MA N AGEME N T T Inventory is defined as the blocked Working Capital of an organization in the
form of materials. As this is the blocked Working Capital of organization, ideally it should be zero. But Inventory is being maintained, to take care of fluctuations in demand and lead time.
Inventory System is a set of policies and controls that monitors levels of
inventory and determines what levels should be maintained, when stock should be replenished, and how large orders should be.
Inventory management (IM) is one of the components of working capital
management. More than 60% of the working capital will normally be invested in the inventory. There can be disadvantage in holding either too much or too little inventory in the form of raw materials, work-in-progress & finished goods. Therefore, Inventory management is primarily concerned with obtaining a correct balance between these two extremes.
Optimal inventory levels come from balancing the cost of ordering with the cost
of holding inventory. The more often we order a part in small quantities, the more costly it is in terms of purchasing, receiving and accounts payable resources. But if you order a part less frequently in larger quantities the inventory carrying costs escalate. The optimal level is one where the combination of total ordering costs and total inventory carrying costs are the lowest.
Benefits of good inventory management: y
Helps to reduce purchasing and inventory costs and increases operational / warehouse efficiency.
y
Integrates purchasing and sales order processing with demand planning and helps to reduce costs, improve cash flow and ensures to have the right stock available during the need.
y
Improves customer satisfaction by more accurate order promises. We can respond quickly and knowledgably to customer queries.
y
Provides information to efficiently manage the flow of materials, effectively utilize people and equipment, coordinate internal activities, and communicate with customers.
MARKETING : ' Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer¶ -
Philip Kotler
Marketing is the process by which companies create customer interest in products or
services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong t hemselves.. customer relationships and create value for their customers and for themselves Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved
to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term market ing or ganizational goals depends on knowing knowing ing concept holds that achieving organizational the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors
SEGMENTATION, TARGETING, AND POSITIONING : A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying process of segmenting and positioning is needed. These processes are ar e chronological steps which are dependent on each other. Segmenting Segmenting is the process of dividing the market into segments based on customer characteristics and needs. The main activity segmenting consists of four sub activities. These are:
1. determining who the actual and potential customers are 2. identifying segments 3. analyzing the intensity of competitors in the market 4. selecting the attractive customer segments. After the most attractive segments are selected, a company should not directly start targeting all these segments -- other important factors come into play in defining a target market. Four sub activities form the basis for deciding on which segments will actually be targeted. The four sub activities within targeting tar geting are: 1. defining the abilities of the company and resources needed to enter a market 2. analyzing competitors on their resources and skills 3. considering the company¶s abilities compared to the competitors' abilities 4. deciding on the actual target markets. Targeting can only be done when segments have been defined, as these segments allow firms to analyze the competitors in this market. When the process of targeting is ended, the markets to target are selected, but the way to use marketing in these markets is not yet defined. To decide on the actual actua l marketing strategy, knowledge of the differential advantages of each segment is needed. When the list of target markets is made, a company might want to start on deciding on a good marketing mix directly. But an important step before developing the marketing mix is deciding on how to create an identity or image of the product in the mind of the customer. Every segment is different from the others, so different customers with different ideas of what they expect from the product. In the process of positioning the company:
1. identifies the differential advantages in each ea ch segment 2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning here different concepts of positioning are given. The process-data model shows the concepts resulting from the different activities before and within positioning. The model shows how the predefined concepts are the basis for the positioning statement. The analyses done of the market, competitors and abilities of the company are necessary to create creat e a good positioning statement. When the positioning statement is created, one can start on creating the marketing mix.
Here AMPVL decided to sell electric vehicles to south part of india because large no of educational institutes are available ava ilable in south india.
1. GEOGRAPHICAL GEOGRAPHICAL SEGMENTATION: In southern part of india is segmented as the states and Electric Vehicles are being sold through Future Techno Design (FTD)- Show room, Dealers and direct selling. Southern region are 1. Tamil Nadu 2. Andhra Pradesh 3. Kerala 4. Karnataka and Pondyche P ondycherry rry
2. DEMOGRAPHICAL DEMOGRAPHICAL SEGMENTATION: Based on the age and gender gender the customers are Segmented and the school children, ladies- house wives and elder people are target customers. 1. School Children 2. Working women and house wives 3. Elder people 4. Nurses in Hospital use 5. Hotel staffs
PRODUCT & TARGET CUSTOMERS: Targeted SI No
Products
Customers
1
Bobo, Angel
Ladies
2
Abhi
School Children
3
Adya 60, Adya 48, V60
Youth
4
Diti
Italian Police
5
Mitra, Mitra Plus
Industrial
6
Sun Prince
Male
7
Trisul
Hospital
PRICING: Pricing is the process of determining what a company will receive in exchange for its
products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Price is one of the tools in marketing tools and one of the factor affects the selling of the product. The cost of the Electric Vehicles will be changed on time to time. This is minor change in price.
COST OF THE VARIOUS ELECTRIS VEHICLES MODEL:
SI No
Products
Price
1
Angel
Rs. 14,199.00
2
Abhi
Rs. 24,787.00
3
Diti
Rs. 30,987.00
4
Bobo
Rs. 31,668.00
5
V60
Rs. 38,011.00
6
Adya60
Rs. 38,011.00
7
Adya48
Rs. 34,053.00
8
Aditi
Rs. 36,449.00
9
Mitra Plus
Rs. 76,274.00
10
Trisul
Rs. 22,002.00
11
Sun Prince
Rs. 32,822.00 32,822.00
INSTITUTIONAL SALES: Focusing the sales on the customers available in the various institution. AMPVL is focusing their sales in various institution like Schools, Colleges, Universities, Hospitlas , Banks and Hotels.
Institional Sales is similar as corporate sales, here products/Services/Solutions are selling to other organisations. organisations. Its also called B2B Sells. AMPVL sell one EV to a customer customer for his his personel personel uses its B2C Selling, Selling, where as in instituional sales we sell in bulk quantities Selling 300-1000 EVs to one new opening hotel or school. Institutional Sales does not involve the channel of dealers/distributors, its the direct sales for company to company. Institutions are, 1. Schools 2. Colleges 3. Hospitals 4. Banks 5. Hotels and Various Var ious educational institutions.
SALES OF ELECTRIC VEHICLES: VEHICLES: AMPVL is selling the Electric Vehicles in three different way. They are selling the EVs through FTDs, Dealership and Direct S elling. elling.
MARKETING/SALES
Future Techno Design
Dealership
Direct Sales
FUTURE TECHNO DESIGN(FTD)DESIGN(FTD) - SHOW ROOM: In AMPVL the show rooms are named named as Future Techno Design (FTD). (FTD). FTDs are located in various place of south India. FTDs are monitored by the show room manager of AMPVL. Through FTDs the Electric Vehicles are being supplied to the customers. This is one of the easiest ways for reaching reaching customers. customers.
DEALERSHIP: This is another one one of the methods in selling the electric bikes to the cutomers. In dealership the interested person of the particular location will be selected by AMPVL according to the agreement. This This person person may belong to that particular location. location.
DIRECT SELLING: In the direct selling AMPVL is focusing in Institutional sales. The customer available in the institution instit ution can be easi easily ly identified identi fied as the targeted tar geted audience.
The main main advantage advanta ge of the
institutional sales is the bulky bulky sales. The large number of Electric Vehicles can be sold in one institution at a time.
SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, O pportunities, and Threats involved in a project or in a business venture. It involves
specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning, has been the subject of much research citation needed. y
Strengths: attributes of the person or company that are helpful to achi eving the
objective(s). y
Weaknesses: attributes of the person or company that are har mful to achieving
the objective(s). y
O pportunities: ext ernal ernal conditions that are helpful to achieving the
objective(s). y
ernal conditions which could do damage to the objective(s). Threats: ext ernal
Identification of SWOTs are essential because subsequent subsequent steps in the process proc ess of planning for achievement of the selected select ed objective may be derived from the SWOTs.
STRENGTHS:
Electric bike features y
Less fuel cost.
y
No license, No Tax, Ta x, No Registration, No Pollution,
y
No noise pollution, Less maintenance,
Dedicative employees and labours.
Good
Systematic Operation in marketing. marketing.
Electric bike delivery to the customer on the time.
Good
Production of the electric bike bike components components undertaken undertaken by Ampere Ampere
management.
response to customer complaints.
WEAKNESS:
outside of
our country. countr y. It Increases Increa ses electric electri c bike market price.
Electric bike is being sold in southern region in India not in north side.
There is no charging point in common c ommon place of the cities or the villages like Petrol Petr ol bulk.
High battery charging hour. No fixed price.
OPPORTUNITY:
High demand of electric bike in India.
Rising Petrol And Diesel cost.
Cost of the electric bike is lower than the Petrol and Diesel Vehicles.
Good
Demand of electric bike in various institution.
The strategies should be made to Compete with others electric bike.
Wrong assumption and perception percepti on of electric electr ic bike.
There is chance that the vehicles can be used other alternate fuel.
Introduction of new technology. Electronic Bike may be introduced.
quality of Ampere electric bike.
THREATS:
3.2. HUMAN RESOURCE DEPARTMENT
Human Resource department is a management function that helps the manager to recruit, select, train, and develop members for the organization. Obviously HR department is concerned with the people¶s dimensions in the organization. The functions and principles are applied developing, maintaining under remunerating employees in the organization.
ROLE OF HR MANAGER
The head corporate HRD is responsible for effective implementation and maintenance of the procedures. The head corporate HRD identifies the training needs of the department personnel based on the functional requirement updates the skill matrix and assigns the functional responsibility to the qualified personnel equipped with necessary skill.
HR PRACTICES
The success of any business depends as much on appropriate, effective, wellcommunicated, HR and business practices as it depends on meeting the requirements of mandated laws and regulations. In fact, good planning and the development of effective practices make regulatory compliance much easier.
HR practices helps in increasing the productivity and quality, and to gain the competitive advantage of a workforce strategically aligned with the organization¶s goals and objectives.
AVPL¶s FOR HR PRACTICES
Some of the key performance indicators for Human Resources include but are not limited to t he following, y
Employees¶ clarity on HR policies
y
Employees¶ clarity on roles, responsibilities and expectations
y
y
Development of qualitative staff Number of HR issues arising for which there are no clear policies and guidelines
y
Competitiveness Competitiveness of compensation structure relative to industry benchmark
y
Usefulness and accuracy of compensation survey
y
Lead time to respond r espond to staff welfare issues
y
Employees¶ Employees¶ assessment of promotion criteria and process (clarity, fairness)
y
Measurement of HR policy violation
y
Average time required to fill vacancies
y
Proportion of training programs resulting in productivity improvement
y
Staff attrition rate
y
Understanding / Clarity of the Organizational philosophy
y
Outline Internal capabilities and identify gaps on skills-competencies-behavioural aspects
y
Prepare HR strategic Objectives and bring in clarity as to how the HR strategy supports supports the organizational strategy
y
Develop AVPL¶s for each of t he strategic objectives.
y
Track and measure performance
Human Resources Resources Best Practices
The best practices in the management of human resources are the ones which optimize a workforce so that it can not only get work done, but also ensure a greater level of efficiency, timeliness ti meliness and quality as it accomplishes increases productivity overall.
Hence the job of the best practices human r esources firm is to make sure that these benefits and pay scales meet the company¶s budget while remaining attractive and competitive enough to pull in the very best talent possible. We should know that these figures put the company in a good light while also presenting themselves as engaging and competitive for company¶s recruitment efforts.
OBJECTIVE OF HR PRACTICES
The main objective of HR Practices is to differentiate the organization from its competitors by effective and efficient HR Practices. By following this, the organization does its whole work process. The objective of HR Practices is to increase productivity
and quality, and to gain the competitive advantage of a workforce strategically aligned with the organization¶s goals a nd objectives.
As The Transparent HR practices can reduce r educe attrition, becauseTransparent HR practices ensure continuous business business growth in every organization. y
It gives the suitable working environment to the employees.
y
The success of company motivates the employees of organization to continue relationship with it. As all the employees Perks chart has been mentioned according to their designation in the HR practices, it helps the employees to know what their perks charts are. So it creates a transparency.
As we know the whole function of HR depart ment depends upon the HR Practices of the organization. The HR management is done according to the HR Practices of the company. Which things to be done and which things should not be done depend upon this only. It also helps the organization to ac hieve the target of the organization.
The HR policies of the organization have been mentioned in the HR Practices. All the rules & regulations for the employees have been also mentioned in this. All the welfare of the employees¶ processes is also mentioned in this.
So the study of the HR Practices means basically the brief study of all HR functions in the organization. I believe the HR Practices is a vital part of an organization, which helps the organization to achieve a chieve the goal of the organization. orga nization.
All companies are having their HR Practices but the company who is having the best, is the most successful company among its competitors. So the company can get success within its competitors by applying best, effective HR Practices.
The main objective of the project is y
To understand the HR practices followed & Pr ocess of Performance Appraisal.
y
To know what are the t he uses of HR practices for any a ny organization.
y
How these HR Practices help any organization orga nization to know its stand in the market and to be competitive by implementing good HR Practices for their employees.
y
To understand how the organization would achieve its goals by implementing good HR Practices.
y
To understand the work culture of the organization organizat ion
HR function is very important in every organization. It helps the organization to manage not only the people of the organization but to manage all the working processes in it also. HR is management function that helps managers to recruit, select, train and develop members for an organization. Obviously HR is concerned with the people¶s dimensions in organizations. HR refers to set of programs, functions, and activities designed and carried out.
RECRUITMENT
It is a process to discover the sources of manpower to meet the requirements of the staffing schedules and to employ the effective measures for attracting that manpower in adequate numbers to facilitate effective selection of an efficient workforce. Edwin B.Flippo has defined it as ³the process of searching for prospective employees and stimulating them to apply for jobs in the or ganization´.
OBJECTIVES OF RECRUITMENT
y
To attract people with multi-dimensional skills and experiences that suit the present and future organizational strategies
y
To infuse fresh blood at all levels l evels of the organization
y
To develop an organisational culture that attracts competent people to the company
y
To search for talent tale nt globally and not just within the company
y
To design entry pay that competes on quality but not on quantum
y
To anticipate and find people for positions that do not exists yet.
PROCESS
y
Finding out the requirement (hiring vs. exit), upcoming vacancies, kind of employees needed.
y
Developing suitable techniques to attract suitable candidates.
y
Stimulating as many candidates as possible.
FACTORS AFFECTING RECRUITMENT INTERNAL FACTORS y
Employer¶s Employer¶s brand
y
Company¶s Company¶s pay package
y
Quality of work life
y
Organisation culture
y
Career planning & growth
y
Company¶s Company¶s size siz e
y
Company¶s Company¶s products, services
y
Role of trade unions
y
Cost of recruitment
y
Company¶s Company¶s name & fame fa me
EXTERNAL FACTORS
y
Socio-economic factors
y
Supply & Demand factors
y
Employment Employment Rate Rat e
y
Labour market conditions
y
Political, Legal, Governmental overnmental factors
SOURCES OF RECRUITMENT INTERNAL SOURCES y
Present employees
y
Retired employees
y
Dependent of present
y
Employee Referrals
y
Trade Unions
y
Walk-ins
y
Head Hunting
y
Mergers & Acquisitions
y
E-Recruitment
EXTERNAL SOURCES y
Campus Recruitment
y
Private employment consultant
y
Data Banks
y
Casual Applicants
It helps in translating Business Strategy into people requirements. A combination of internal Recruitment, campus recruitment, and executive search is is leveraged to meet up to the changing needs of the organization.
In today¶s rapidly changing business environment, organizations have to respond quickly to Requirements for people. Hence, it is important to have a well-defined recruitment policy in place, which can be executed effectively to get the best fits for the vacant positions. Selecting the wrong candidate or rejecting the right candidate could turn out to be costly mistakes for the organization.
CHAPTER IV
TRANING EXPERENANCE IN SPECIFIC DOMAIN
PERSONAL LEARNINGS
I have learnt about the function of the organisation in the following areas, y
Logistics process
Logistics is a process of importing & exporting goods (buying & selling) i.e. transferring (moving goods from one place to other place) goods from one country to other. I have learnt how the organization is doing logistics process, a nd the methods.
y
Assembly process
Assembly is a process for making a product from the individual spare parts. The small parts are assembled to make ma ke a complete product as electric vehicles. I understood about the assembly process, how they assembling their vehicles and what are the methods they are using to assemble the vehicles.
y
Store management
I have leant about the store management of Ampere vehicles private limited. How they are managing the inventory and how they are requesting for the inventory which is required for assembling ass embling the electric vehicles.
y
Quality control
The Quality of the electric vehicles is checking that quality by manually with the skilled person.
y
Fabrication
The fabrication work is done when a parts has small damage which is can be repaired by themselves, they can correct the t he damages.
y
Service department
Whenever the vehicle has fault after dispatched to the customer the can service that vehicles. I learnt how the planning to service the t he vehicles.
