Successful Stories of Filipino Entrepreneurs Prepared by: Cruz, Astergene Paol Paoloo Q. Q.
JULIE·S y
BAKESHOP
Julie Gandionco, the owner owner of the the business, at the age ag e of 47,
her duties as mother becomes less demanding. Her sons educational expenses were going up and the sugar farm of her husband is not doing well. She thought then that she had to do something to help her husband.
Opportunity y
She applied and got the contract c ontract as a canteen concessionaire concessionaire at PHILDA PHI LDACAN, CAN, a rattan rattan factory factory.. After After a year, year, Admacor Admacor,, PHILDACAN·s sister company, she was offered to run it. Another year passed, she was also offered with La Union Carbide factory. factory.
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Julie noticed that most of his customers consume bread
which she bought from different bakeries during that time. Vicente Ruiz, one of her bread suppliers, encouraged her to open her own bakery business to meet her needs. It was an opportunity since there is already market but she was hesitant because she have no experience in baking or bakeshop business.
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In the end, she took Vicente·s Vicente·s advice advic e on the condition conditi on that he joins her business and take care of all the baking while she took care of the rest. Julie put up her savings, P19,000 and opened the first
bakeshop on January 6,1981 in Wireless, Mandaue. After six months, she opened another shop at Aznar road, near Southwestern Southwestern University . She recovere recoveredd her investment investment after one year.
Success in Mango Farming y
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Lito Arenas, after finishing her nursing course, returned returned to his hometown hometown in in Manaoag, Manaoag, Pangasinan to pursue something something closer to his heart, hear t, raising mangoes. When he was still a kid, he was tasked to cut grasses, also in picking and cleaning the mangoes. He was also tasked in selling the mangoes after hi classes.
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With his love and familiarity with the field, he choose to be in the mango trading. He buy and sell mangoes with a capital of P2,500. He was not contented with just trading them. He wants to grow them. them. As far as Batac, Ilocos Norte, he searched searched for the best mangoes to grow in his three hectare land in Manaoag He got the help of Department of Agriculture to get financial support with his frustrations such as the high cost of fertilizers and others.
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infor med, he attended several several trainings For him to become more informed, about mango growing and the industry. He also honed his entrepreneurial skills through thee trainings. He was also able to set up his own manufacturing plant for dried mangoes which is delivered domestic and export markets. He was able able to provide provide 200 Manaoag residents with employment. employment. He is now in partnership par tnership with the DA, Bureau of Plant Industry and UPLB Institute of Plant Breeding with the help of his wife.
Level Up! y
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Level Up! is the company behind the successful online game Ragnarok. It is being being runned by fathe fatherr and son Nono Nonoyy and Ben Cola Colayco yco.. Nonoy Nonoy Colayco Colayco has been been in the the fields of finance, finance, investment investmentss and funds management. management. Ben Colayco Colayco took Politacal Politacal science at New York University and decided to take law proper. Nonoy Nonoy is having doubts doubts if Ben really really wanted to pursue law law so he advised him to take a break for one year and decide whether to take law or not.
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Ben took his h is father·s father·s advice. . He joined Grey Advertising and got his first firs t marketing experience. While in i n Grey G rey,, Ben learned how to come up with advertising campaigns for detergent brands. b rands. After a year, year, Ben was no longer interested in pursuing a law degree. degree. He decided to take take a MBA degree. He said his plans to his father. father. Nonoy told him he wont wont pay for it and encouraged him to go back to Philippines for a new project. Ben quit hi MBA plans and returned to the Philippines.
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During a business trip to Korea before, he smelled the opportunity that online gaming had to offer. He met with his former AIG colleagues to explore the potential of online gaming here in i n the Philippines. P hilippines. He didn·t didn·t know anything about video games and online gaming but he knew that Filipinos are a re fond of gaming g aming..
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During those times, CounterStrike CounterStrike was the most most popular popular game. Wherein kids play against ag ainst each ea ch other ot her connected in a network. They decided to introduce a new kind of gaming, g aming, ´MMOGµ or Massively Multiplay Multi player er On-Line Games. The internet is growing fast and gaming is going towards that direction.
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However, Ben asked how they are going to monetize it? How do they get people to pay for the games? For network gaming, it was easy ² you just just pay the the cashier of the gaming gaming center or internet café. But how would it be in the case of MMOGs? Anyone could virtually vir tually play anywhere with the use of the internet. So they thought that there should only be one center point of registration. And the only way to do it was for gamers gamer s to log-in log- in and be required to pay before they play. play.
Marketing y
They didn·t didn·t use us e the traditional way of marketing. marketing. Instead they produce produce as many Ragnarok installations installations as they could. hey literally flooded the market with these CDs by giving them away away.. They gave it to publishers of local loc al comic books and gaming magazines. ma gazines. They distributed distri buted them in anime, sci-fi and toy conventions. They sponsored spons ored proms and a nd high hig h school sc hool parties par ties and an d they gave out these th ese CDs. They connected with their target customers which are the youth. They made friends with the kids.
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Pretty soon, kids were were hanging hang ing out in their office. They developed ´street credibilityµ credibi lityµ by being one of them. th em. It didn·t didn·t take long long before news news about Ragnarok spread. Before they they knew it, they already had around 20,000 subscribers. It was at that point that they knew they had accomplished something something special.
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They are eyeing now to expand in Brazil and India as potential markets.
