STRATEGIC MANAGEMENT OF JET AI AIRW RWA AYS
1. INT INTROD RODUCT UCTION ION
Jet Airways is a major Indian airline based in Mumbai. It was founded on 1 April, 1992.
However, it commenced its operation since 5 May, 199. It is t!e second lar"est airline in India, bot! in terms of mar#et s!are and passen"ers carried, after IndiGo. It operates over $$ fli"!ts daily to %& destinations worldwide. Its main !ub is Mumbai, wit! secondary !ubs at Delhi, Kolkata, Chennai, Bengaluru. 'et Airways (India) !as India covered, flyin" to about &5 destinations t!rou"!out t!e country from its primary !ub in Mumbai and several secondary !ubs. *!e airline operates a fleet of more t!an +5 aircraft, mostly oein" %%s. esides domestic service, 'et Airways flies to about 2$ cities in Asia, -urope and ort! America. It e/tends its offerin"s via code0 s!arin" relations!ips wit! carriers suc! as antas and russels Airlines. (ode0s!arin" enables airlines to sell tic#ets on one anot!er3s fli"!ts and t!us offer potential passen"ers service to additional mar#ets.) 4ubsidiary 'etite serves about $ destinations, mostly in India. 'et Airways was founded in 199 and is controlled by !airman ares! 6oyal.
History Early years
'et Airways was incorporated as an air ta/i operator on 1 April 1992. It started Indian commercial airline operations on 5 May 199 wit! a fleet of four leased oein" %%0$$ aircraft. In 'anuary 199& a c!an"e in t!e law enabled 'et Airways to apply for sc!eduled airline status, w!ic! was "ranted on & 'anuary 1995. It be"an international operations to 4ri an#a in Marc! 2$$&. *!e company is listed on t!e ombay 4toc# -/c!an"e, but +$7 of its stoc# is controlled by ares! 6oyal (t!rou"! !is owners!ip of 'et8s parent company, *ailwinds). It !as 1$,$1% employees (as at Marc! 2$$%). ares! 6oyal w!o already owned 'etair (:rivate) imited, w!ic! provided sales and mar#etin" for forei"n airlines in India set up 'et Airways as a fullservice sc!eduled airline to compete a"ainst state0owned Indian Airlines. Indian Airlines !ad enjoyed a monopoly in t!e domestic mar#et between 195, w!en all major Indian air transport providers were nationalised under t!e Air orporations Act (195), and 'anuary 199&, w!en t!e Air orporations Act was repealed, followin" w!ic! 'et Airways received sc!eduled airline status. AIR SAHARA !UYOUT
In 'anuary 2$$; 'et Airways announced t!at it would buy Air 4a!ara for <4=5$$ million in an all0cas! deal, ma#in" it t!e bi""est ta#eover in Indian aviation !istory. It would !ave resulted to t!e country3s lar"est airline but t!e deal fell t!rou"! in 'une 2$$;. >n 12 April 2$$% 'et Airways a"reed to buy out Air 4a!ara for I?1&.5 billion (<4=&$ million). Air 4a!ara was renamed 'etite, and was mar#eted between a low0cost carrier and a full service airline. In Au"ust 2$$+ 'et Airways announced its plans to completely inte"rate 'etite into 'et Airways. :resent In >ctober 2$$+ 'et Airways laid off 1,9$$ of its employees, resultin" in t!e lar"est lay0off in t!e !istory of Indian aviation. However t!e employees were later as#ed to return to wor#@ ivil Aviation Minister :raful :atel said t!at t!e mana"ement reviewed its decision after !e analysed t!e decision wit! t!em. In >ctober 2$$+ 'et Airways and rival in"fis!er Airlines announced an alliance w!ic! primarily includes an a"reement on code0 s!arin" on bot! domestic and international fli"!ts, joint fuel mana"ement to reduce e/penses, common "round !andlin", and joint utilisation of crew and s!arin" of similar freBuent flier pro"rammes. >n + May 2$$9 'et Airways launc!ed its low0cost brand, 'et onnect. *!e
decision to launc! a new brand instead of e/pandin" t!e 'etite networ# was ta#en after considerin" t!e re"ulatory delays involved in transferrin" aircraft from 'et Airways to 'etite, as t!e two !ave different operator codes. *!e brand was launc!ed on sectors t!at !ad 5$7 or less load factor wit! t!e aim of increasin" it to %$7 and above. 'et officials said t!at t!e brand would cease to e/ist once t!e demand for t!e re"ular 'et Airways increases. Accordin" to a :*I report, for t!e t!ird Buarter of 2$1$, 'et Airways ('etC'etite) !ad a mar#et s!are of 2;.97 in terms of passen"ers carried, t!us ma#in" it a mar#et leader in India, followed by in"fis!er Airlines wit! 19.97. Jet Airways i" t#e EU
'et Airways entered t!e -< wit! its maiden fli"!t to ondon in May 2$$5.2 In t!e Buarter endin" $ 'une 2$$;, t!e company "enerated two0t!irds of its international revenues from its ondon operations. *!e company !as its airline reservation and tic#etin" offices at ondon in t!e < and russels in el"ium. ?ecently, it !as also entered into a reciprocal DreBuent Dlier :ro"ram (DD:) partners!ip wit! uft!ansa Airlines, 4EI44 and Austrian Airlines. 'et Airways !as its reservations and tic#etin" officesF64A offices in Austria, el"ium, yprus, t!e Gec! ?epublic, Drance, 6ermany, 6reece, Hun"ary, Italy, t!e et!erlands, :oland, :ortu"al, 4pain and 4weden. Jet Airways i" U$
'et Airways operates fli"!ts to ondon from Mumbai, el!i and Amritsar in India. >n t!is route, t!e company !as acBuired a 2$0per cent mar#et s!are wit! a load factor of over %$ per cent. Dactors for 4uccess India An Investment estination India is emer"in" as a preferred investment destination for various industries t!at are plannin" to e/pand t!eir operations. *!e investment by forei"n firms in India is increasin" at a bris# pace as a result of t!e country8s low labour costs and t!e availability of talented professionals. arious -uropean firms are scoutin" for alliances wit! Indian companies. *!is !as increased t!e air traffic to India, and 'et Airways is capitalisin" on t!is opportunity to e/pand its international operations to t!e -< and ot!er re"ions. Ta%%i"& t#e NRI Mar'et
Eit! its international operations, 'et Airways !as tapped t!e lar"e nonresident Indians (?Is) se"ment t!at resides in t!e <4A and -urope. *!e company8s advanta"e of bein" an early
entrant !as !elped it in tappin" t!is se"ment. It is levera"in" its establis!ed brand name in t!e domestic mar#et, and !as developed a "ood !old in t!e mar#et abroad. Fa(o)ra*le Go(er"+e"t Re,or+s
*!e new reforms introduced by t!e Indian "overnment !ave provided momentum to t!e "rowt! of 'et Airways. ?eforms, suc! as liberalisation of international s#ies (permission to fly to certain international destinations) for private domestic airlines, abolis!in" Dorei"n *ravel *a/, reducin" e/cise duty on air turbine fuel (A*D) from 1; per cent to + per cent and increasin" forei"n investment limit from &$ per cent to &9 per cent, !ave promoted 'et Airways8 "rowt! in international operations. To)ris+ Dri(i"& t#e Growt#
*!e "rowt! in international air traffic to India. 6rowin" at a considerable pace, t!e travel and tourism e/penditure is estimated to re"ister a A6? of +.+ per cent for t!e decade startin" from 2$$& onwards. In 2$$5, per cent of tourists in India were from t!e < and t!e <4. Almost 255,$$$ tourists annually visit India from t!e <, t!e primary reason bein" t!e stron" cultural lin#s between t!e two nations. A !ealt!y "rowt! of t!e Indian tourism industry !as also !elped 'et Airways to increase its international operations. Duture :lans0-/pandin" urrent Mar#ets 'et Airways !as plans to e/pand its e/istin" international operations in t!e < and Asia. It plans to increase t!e freBuency of fli"!ts to t!e e/istin" destinations and also start operations to new destinations. It would stren"t!en its overall networ# by supportin" its international operations t!rou"! its already establis!ed domestic networ#. A+*itio)s E-%a"sio" la"s
'et Airways !as plans of ambitious international e/pansions in t!e future wit! estimated capital e/penditure of appro/imately -
MISSIONL
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'et Airways will be t!e most preferred domestic airline in India. It will be t!e automatic first c!oice carrier for t!e travellin" public and set standards, w!ic! ot!er
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competin" airlines will see# to matc!. 'et Airways will ac!ieve t!is pre0eminent position by offerin" a !i"! Buality of
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service and reliable, comfortable and efficient operations. 'et Airways will be an airline w!ic! is "oin" to up"rade t!e concept of domestic
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airline travel 0 be a world class domestic airline. 'et Airways will ac!ieve t!ese objectives w!ilst simultaneously ensurin" consistent profitability, ac!ievin" !ealt!y, lon"0term returns for t!e investo rs and providin" its employees wit! an environment for e/cellence and "rowt!.
/isio" State+e"t Organization vision is to become the “Best Airline in the World! Com"an# $ers"ectives %et Air&a#s &ill be the most "re'erred domestic airline in India! It &ill be the automatic (rst choice carrier 'or the travelling "ublic and set standards) &hich other com"eting airlines &ill seek to match! %et Air&a#s &ill achieve this "re*eminent "osition b# o+ering a high ,ualit# o' service and reliable) com'ortable and e-cient o"erations! %et Air&a#s &ill be an airline) &hich is going to u"grade the conce"t o' domestic airline travel. be a &orld*class domestic airline
STRATEGIES ADOTED !Y JET AIRWAYS
Mer&ers 0 A2)isitio"s / In 'anuary 2$$; 'et Airways announced t!at it would buy Air 4a!ara for <4=5$$ million in
an all0cas! deal, ma#in" it t!e bi""est ta#eover in Indian aviation !istory. / >n 12 April 2$$% 'et Airways a"reed to buy out Air 4a!ara for I?1&.5 billion (<4=&$
million). Air 4a!ara was renamed 'etite, and was mar#eted between a low0cost carrier and a full service airline. In Au"ust 2$$+ 'et Airways announced its plans to completely inte"rate 'etite into 'et Airways
Jet Airways 3 Eti#a4 Airways Strate&i Allia"e 'et Airways and -ti!ad Airways announced t!e conclusion of t!e transaction for t!e subscription of 2& per cent minority eBuity sta#e in 'et Airways. *!is follows all "overnment and re"ulatory approvals received on t!e 12t! of ovember 2$1.
India is one of t!e lar"est and fastest0"rowin" mar#ets in t!e world. *!rou"! t!is association, 'et Airways and -ti!ad Airways will bot! be stren"t!ened as will be t!e economies of India and t!e
$EY STRATEGIES eep operations and "rowt! in line wit! e/pected Indian economy "rowt! w!ic! is around %7 +7 per annum Mana"e ris# N s!ort term crisis on account of any "lobal financial ris#s Mana"e s!ort term spi#e in crude oil prices. MinimiGe passin" t!e fuel price fluctuation to customers. etwor# e/pansion will be around t!e #ey focus specially 6ulf and Middle -ast Docus on improvin" service, reliability and on time performance Docus to be t!e best in Ono frills‖ sector. Measures to ne"ate effect of unprecedented increase in prices of fuel Maintain its leaders!ip position in t!e Indian aviation industry Improve >n0time performance it was ++.&7 for 'et Airways for t!e financial year 2$1$011 -/plore t!e potential for sustained "rowt! in Indian passen"er traffic because of low penetration in t!e medium to lon" term.
COMETITORS
'et Airways is an international airline so t!ere are many rival airlines at bot! level i.e. international and domestic level. 1. omestic ompetitors Indi"o 6o Air 4pice 'et Air India 2. International ompetitors
ritis! Airways elta Airlines
Awar4s a"4 A#ie(e+e"ts •
Best First Class — Service in the World award at Business Traveller's 20th annual 'Best in Business Travel' awards
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Best Business Class & Best Economy Class at the Business Traveller Awards
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Best Programme of the Year by Freddie Awards 2007 & 2006
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Best Elite Level for the second year in a row, at the 21st Annual resentation cere!ony of the Freddie Awards 200"
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Best Overall in Entertainment at the Avion Awards 2010
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ndia!s Po"ular #omestic $irline at the #ATT$ 2006 Awards
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ndia!s $irline at the %orld Travel Awards, 2006
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Best %echnical #es"atch elia'ility by Beaver 2002
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Best Cargo $irline of (orth $sia by aro Airline of the (ear Awards
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Best #omestic $irline award for the 1st consecutive year and the )th ti!e in the ast two years at the 1"th TT* +Travel Trade *aette- Travel Awards 2007
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ndia!s )ost es"ected Com"any in the %ravel and Food Sector by Businessworld 200.
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Best Long *aul Carrier e/Brussels award at the T! Travel Awards 200
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Best East'ound $irline from ndia and Best domestic $irline in ndia awards at the Abacus Tafi Awards 200
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Business Traveller's Best ndian $irline Award in 3ondon Accordin to475 n 201), it was announced that 8et Airways will be the !ain sonsors of the ndian #uer 3eaue tea! 9u!bai ity F
SWOT A"alysis
-ac! and every company !ave certain stren"t!, wea#ness, opportunity and t!reats.
1. Stre"&t# 4tron" presence N "ood name in t!e Indian Aviation mar#et. *a#in" t!e plane on lease rat!er t!an purc!asin". ?eadymade distribution networ#. Innovation in services. -/perience e/ceedin" 2$ years. ar"e fleet siGe. Amon" top in India
5. Wea'"ess 4alaries was not !i"! as compared to ot!er airlines so difficulty to retain employees. Dinancial not sound as compared to ot!ers airlines. oosin" domestic mar#et s!are. Eea# brand promotion. eed improvement in in0fli"!t services. >ld fleet avera"e a"e &.%+ years. . >pportunity
n0"oin" economic wea#ness. ?apid increase in fuel prices. 4tron" competitors. >verseas mar#et competition. ?e"ulations
5.
CSR
'et Airways commenced its operations in May 199. It is an airline t!at !as pioneered concepts li#e *!rou"!0!ec#0in, ity !ec#0in, Eeb and ios# c!ec#0in, 4M4 c!ec#0in, automated tic#ets at travel a"ency locations, e0tic#etin", 'etMobile and t!e uniBue five0tier freBuent flier pro"ramme 'et:rivile"e in India. As an Indian orporate ody, 'et Airways also reco"nises its responsibility to t!e 4ociety and ation. onseBuently, in 199+ 'et Airways launc!ed its Jellow ?ose campai"n. :eople are li#e roses, and li#e t!e flower t!ey reBuire friends!ip, warmt! and carin". 'et Airways !as striven not only to e/tend t!ese Bualities to its "uests, but also to t!e country in times of crises or calamities.
6S#ri+a4 Ra7#a"4ra G)r)')l8 e-%lore worl4 o, a(iatio" 4!rimad ?ajc!andra Mission !arampur8s ove and are pro"ramme !as launc!ed t!e P-/pressions of oveQ initiative, in conjunction wit! P'oy of 6ivin" Eee#0 India3s Destival of
6ivin"Q, to spread t!e messa"e of love and care. Amon"st several ot!er activities or"aniGed, one of t!em is Mumbai ars!an 0 a daylon" city e/cursion for 1%$ students of a rural residential sc!ool called P4!rimad ?ajc!andra 6uru#ulQ located in t!e villa"e of aranjveri, !arampur. It was a once in a lifetime opportunity for t!ese rural students to visit 'et Airways8 aircraft maintenance !an"ar near t!e !!atrapati 4!ivaji International Airport, 4antacruG. *!e visit to t!e !an"ar was or"anised by 'et4par#, an e/clusive initiative of t!e airline to connect wit! its youn" travelers, in association wit! 4!rimad ?ajc!andra ove and are to open up t!e world of aviation to t!ese c!ildren. At a !alf0day event !eld at t!e airline8s !an"ar, t!e c!ildren were "iven an opportunity to e/plore a oein" %%0%$$ aircraft par#ed in t!e !an"ar, spendin" more t!an t!ree !ours learnin" and understandin" t!e wor#in" of t!e aircraft. *!e c!ildren were also s!own t!e interior of t!e 'et Airways aircraft coc#pit, t!e car"o !old, airline maintenance and landin" "ear operations. *!e c!ildren interacted wit! 'et Airways -n"ineers, :ilot and abin rew. *!ey also observed t!e landin" and ta#e0off of various planes at t!e Airport. *!e c!ildren were later ta#en for a visit to t!e en"ine, structure, bra#e N w!eel and seat s!ops, wit! t!is educational e/cursion by t!e en"ineers providin" t!e c!ildren wit! ric! insi"!ts into airline maintenance and operations.
!loo4 Do"atio" Ca+% 'et Airways, India3s premier international airline will or"aniGe a blood donation camp on Driday, May $9, 2$$+ from 12$ !ours to 1%$$ !ours at t!e 'et Airways A!medabad ity >ffice in association wit! :rat!ama lood entre. *!e 4taff and Mana"ement of 'et Airways will participate in t!is noble cause. :rat!ama lood entre, India3s lar"est N most modern blood centre is a non0profit or"aniGation reco"niGed by t!e Indian entral and 6ujarat 4tate 6overnment, w!o will arran"e for a mobile van to be par#ed at t!e 'et Airways3 A!medabad ity >ffice for t!e blood donation camp. 'et Airways, !as received stron" support from t!e *ravel *rade community. Mr. alpes! 4!a! (!airman of *AAI 6ujarat !apter) !as consented to be present at t!e blood donation camp. lood donors will receive a tote ba", snac#s and bevera"es, courtesy :rat!ama lood entre.
?adio ity, *imes of India and A!medabad *imes are ta#in" t!e initiative to impart awareness of t!is blood donation camp. ommentin" on t!is initiative, Mr. Eolf"an" :roc#04c!auer, ->, 'et Airways, said, R'et Airways is deli"!ted in associatin" wit! t!is wort!y cause. *!e airline always endeavours to be a socially responsible corporate body, and t!is initiative is a step in t!at direction.R
Relie, e,,orts i" Ja++) 0 $as#+ir 'et Airways launc!ed its infli"!t collection pro"ramme t!e 3Ma"ic o/3 in association wit! t!e 6> 4ave t!e !ildren India (4*I) on 'anuary %, 199% for relief efforts in t!e aftermat! of t!e eart!Bua#e in 'ammu N as!mir. *!is uniBue infli"!t c!arity collection !as contributed over ?s.&2.+ million till end April 2$$&. *!is fund !as been utilised in development activities in remote ar"il, improvement of education and !ealt! care facilities in Bua#e affected >smanabad district in Ma!aras!tra and in t!e fi"!t a"ainst traffic#in" of women and c!ild prostitution in t!e Indian 4ubcontinent. Amon" t!e notable ac!ievements of t!e Ma"ic o/ of 'et Airways is 4:A?4H (4astur :roject of Action ?esearc! 4ervices t!rou"! Hospital), w!ic! came into bein" at 4astur illa"e in >smanabad district in Ma!aras!tra after t!e terrible eart!Bua#e t!ere. *!is is bein" run by t!e funds "enerated t!rou"! Ma"ic o/ and e/tends advanced medical care to t!e in!abitants of almost 25% villa"es. 'et Airways3 infli"!t collection !as contributed si"nificantly in runnin" of t!e 4:A?4H, w!ic! ma#es available inte"rated, preventive, curative and re!abilitative !ealt! services to t!e eart!Bua#e victims of atur and 4astur villa"es in >smanabad istrict. 'et Airways, carried more t!an 2,$$$ #ilo"rams of relief material includin" blan#ets, mil# powder and clot!es for t!e use of affected people of a#sar villa"e in ada#!, one of t!e worst affected re"ions on t!e border of t!e 4tate of 'ammu and as!mir durin" t!e ar"il conflict. a#sar alon" wit! t!e villa"es of atur and Hunderma !ave been adopted by 4ave t!e !ildren pro"ramme under t!e activity titled (a#sar0ar"il0as!mir) pro"ramme to re!abilitate t!e affected populace. >t!er si"nificant projects run by 4ave t!e !ildren, include pre0sc!ools for t!e urban slum c!ildren in Mumbai and a special care centre for t!e mentally retarded and !earin" impaired.
Anot!er uniBue project of 4ave t!e !ildren is to respond and build confidence amon" pre"nant women w!o are HI positive wit! a view to decreasin" t!e infant mortality rate. As a continuin" effort t!rou"! Debruary and Marc! 2$$1 all contributions by passen"ers to 'et Airways3 uniBue infli"!t Ma"ic o/ collection were directed t!rou"! 4ave t!e !ildren or"anisation to t!e benefit of c!ildren rendered !omeless and orp!aned by t!e 6ujarat Bua#e.
Relie, e,,orts i" t#e a,ter+at# o, t#e Ts)"a+i *!e trail of deat! and destruction t!at t!e *sunami isaster left across 4out! and 4out! -ast Asia on ecember 2;, 2$$& is unparalleled in t!e annals of modern world !istory. In India, *amil adu, :ondic!erry, And!ra :rades!, erala and t!e Andaman N icobar Islands, w!ic! bore t!e brunt of t!e #iller waves, t!ousands !ave died and still many ot!ers !ave been uprooted from !omes and liveli!ood. In t!e immediate aftermat! of t!e tra"edy 'et Airways !as operated special relief fli"!ts to :ort lair from !ennai and ol#ata to enable speedy evacuation of stranded residents and tourists. In addition to t!e on"oin" relief efforts, to enable evacuation of t!e needy residents of t!e Andaman N icobar Islands to t!e mainland, 'et Airways offered a 5$ per cent rebate on $ seats in t!e -conomy lass of its daily fli"!t from :ort lair to !ennai. >ver 1,;$$ stranded residents and tourists on t!e Islands were evacuated from :ort lair on t!e 1+ fli"!ts, w!ic! 'et Airways operated from :ort lair to !ennai and ol#ata from ecember 2; until ecember 1, 2$$&. Additionally, 'et Airways is upliftin" 2,5$$ #ilos of relief car"o everyday, comprisin" of pac#a"ed water, clot!in" material, foodstuffs and medical supplies for ur"ent despatc! to :ort lair and olombo in 4ri an#a from !ennai. >ver 1&$,$$$ #ilos of relief car"o sent by 6overnmental a"encies and reco"nised voluntary a"encies in different parts of India !ave already been flown to t!e *sunami0rava"ed arc!ipela"o and t!e Island ation of 4ri an#a. 'et Airways waived cancellation c!ar"es for tic#ets issued for travel on !ennai0:ort lair0 !ennai and !ennai0olombo0!ennai sectors. *ic#ets issued separately on domestic sectors in conjunction wit! onward journey on t!ese routes were also entitled to t!is benefit.
'et Airways !as contributed ?s.5$ la#!s to t!e :rime Minister3s ?elief Dund for re!abilitation of t!e *sunami victims of India. *!e Airline !as also made a contribution of <4 55,$$$ for similar efforts in t!e Island ation of 4ri an#a to t!e :resident3s ?elief Dund.Additionally, appro/imately %,$$$ employees of 'et Airways !ave contributed one day3s salary for relief efforts of t!e *sunami victims of t!e coastal areas of India.
Relie, E,,orts ,or t#e G)7arat Eart#2)a'e *!e 'anuary 2$$1 eart!Bua#e in 6ujarat was a catastrop!e of enormous proportions. *!e devastation besides leavin" t!ousands dead or injured also uprooted many. 'et Airways set up %5$ temporary s!elters for over %$$ families of ?amvav villa"e in ?apar *alu#a of utc! district in t!e Bua#e0devastated 6ujarat as part of a massive re!abilitation pro"ramme. *!is ambitious relief and re!abilitation effort was underta#en wit! active support from t!e Drenc! aircraft manufacturer Avions de *ransport ?e"ionale (A*?) and t!e 6> ivara Ha## 4ura#s!a 4amiti (H44), w!ic! !as vast e/perience in social or"anisation and !ousin". 'et Airways and A*? to"et!er committed nearly ?s.5 million for t!is project. ?amvav, located 5$ #m nort!0west to t!e 4tate capital A!medabad and a furt!er 115 #m from !uj Airport, !as a total population 5,$$$ consistin" of A!ire, 'adeja, ?abari, Harijan, !oli, :awa, Ea"ri and arbari communities. *!e severely affected villa"e reported over 5$ calamities durin" t!e 'anuary 2; eart!Bua#e. A joint team comprisin" of e/perts from 'et Airways and H44 toured several villa"es in t!e state in t!e immediate aftermat! of t!e Bua#e before finally decidin" on ?amvav 0 a remote villa"e alon" t!e ?ann of utc! 0 for re!abilitation. 4ubseBuently, a detailed social survey was or"anised to establis! a close relations!ip wit! t!e Bua#e0affected populace as well as to involve its participation in t!e project. early 5$ volunteers from Mumbai wor#ed to"et!er wit! t!e villa"ers for ten wee#s to set up temporary, Bua#e0resistant accommodation for ?amvav and tented !ostels for staff and students of t!ree sc!ools in t!e nearby ilpar, also in utc! district. ?amvav was a part of 'et Airways3 commitment to en!ance relief efforts in belea"uered 6ujarat since 'anuary 2%, 2$$1 w!en it became t!e first private airline to land in rava"ed !uj t!e very ne/t day after t!e devastatin" eart!Bua#e wit! doctors, paramedics, and
medical and relief supplies. A risis oordination ommittee !eaded by 'et Airways ice :resident, 4upport 4ervices was constituted in t!e wa#e of one of post0independent India3s unprecedented calamities to monitor operation of special fli"!ts. *!e 150ft S 1$0ft tents set up to provide accommodation to t!e Bua#e affected people, comprised of a pre0fabricated steel structure t!at could be assembled in a matter of an !our and a !alf. *!e roofin" was double layered wit! t!e inner layer made of bamboo mats and t!e top covered wit! mud0coated tarpaulin. *!is combination provided insulation a"ainst t!e e/treme temperatures of t!e utc! re"ion. A door was provided in t!e front part wit! provision for ventilation in t!e rear. Eell0#nown Indian arc!itect :.. as desi"ned t!e tents, wit! active involvement of Mumbai based ouncil of Arc!itecture. *!e cost of eac! tent, includin" transportation and installation, was ?s.;, 5$$. Dabricated in Mumbai and A!medabad, t!e tents were desi"ned so t!at t!ey did not reBuire a c!an"e of canvas for two years. esi"ned to provide s!elter till t!e villa"ers were able to reconstruct t!eir !omes, t!ese tents will also serve as emer"ency s!elters durin" any future calamity. In brief, t!is also constituted buildin" up of a ban# of emer"ency s!elters in a re"ion prone to cyclones and eart!Bua#es. 'et Airways, t!erefore, considered t!is as an investment for t!e future too. Alternatively t!e tents can also be used as stora"e or cattle s!eds once t!e villa"ers !ave moved to t!eir reconstructed !omes. etween 'anuary 2% and Debruary &, 2$$1 t!e airline, apart from t!e daily Mumbai0!uj0 Mumbai fli"!ts, operated seven additional fli"!ts to facilitate transportation of relatives of victims and representatives from relief or"anisations to reac! !uj, and also carried over ;$ tonnes of relief car"o includin" foodstuffs, blan#ets, medicines and rescue eBuipment. All fli"!ts operated wit! a full complement of passen"ers and car"o. 'et Airways car"o offices t!rou"! its route networ# were instructed to accept all relief material from reco"nised "overnmental and non0"overnmental a"encies for ur"ent despatc! to 6ujarat. *!e relatives of t!e victims carried relief material and no e/cess ba""a"e was c!ar"ed towards t!e same. Also, t!e over &,$$$ employees of 'et Airways voluntarily contributed a days3 salary for t!e mont! of Debruary 2$$1 for re!abilitation of 6ujarat victims.
Ma&i !o- 3 Co"tri*)tio" to Os+a"a*a4 a"4 $ar&il 'et Airways launc!ed its infli"!t collection pro"ramme t!e 3Ma"ic o/3 in association wit! t!e 6> 4ave t!e !ildren India (4*I) on 'anuary %, 199%. *!is uniBue infli"!t c!arity collection !as contributed, over ?s. ;5,+&,;;+ till end0'une 2$$;. *!is fund !as been utilised in development activities in remote ar"il, improvement of education and !ealt! care facilities in Bua#e affected >smanabad district in Ma!aras!tra and in t!e fi"!t a"ainst traffic#in" of women and c!ild prostitution in t!e Indian 4ubcontinent. Amon" t!e notable ac!ievements of t!e Ma"ic o/ of 'et Airways is 4:A?4H (4astur :roject of Action ?esearc! 4ervices t!rou"! Hospital), w!ic! came into bein" at 4astur illa"e in >smanabad district in Ma!aras!tra after t!e terrible eart!Bua#e t!ere. *!is is bein" run by t!e funds "enerated t!rou"! Ma"ic o/ and e/tends advanced medical care to t!e in!abitants of almost 25% villa"es. 'et Airways3 infli"!t collection !as contributed si"nificantly in runnin" of t!e 4:A?4H, w!ic! ma#es available inte"rated, preventive, curative and re!abilitative !ealt! services to t!e eart!Bua#e victims of atur and 4astur villa"es in >smanabad istrict. 'et Airways, carried more t!an 2,$$$ #ilo"rams of relief material includin" blan#ets, mil# powder and clot!es for t!e use of affected people of a#sar villa"e in ada#!, one of t!e worst affected re"ions on t!e border of t!e 4tate of 'ammu and as!mir durin" t!e ar"il conflict. a#sar alon" wit! t!e villa"es of atur and Hunderma !ave been adopted by 4ave t!e !ildren pro"ramme under t!e activity titled (a#sar0ar"il0as!mir) pro"ramme to re!abilitate t!e affected populace. >t!er si"nificant projects run by 4ave t!e !ildren, include pre0sc!ools for t!e urban slum c!ildren in Mumbai and a special care centre for t!e mentally retarded and !earin" impaired. Anot!er uniBue project of 4ave t!e !ildren is to respond and build confidence amon" pre"nant women w!o are HI positive wit! a view to decreasin" t!e infant mortality rate. As a continuin" effort t!rou"! Debruary and Marc! 2$$1 all contributions by passen"ers to 'et Airways3 uniBue infli"!t Ma"ic o/ collection were directed t!rou"! 4ave t!e !ildren or"anisation to t!e benefit of c!ildren rendered !omeless and orp!aned by t!e 6ujarat Bua#e.
Eo3,rie"4ly Na%'i" Cor4s o" re+i9re Class
'et Airways !as en"a"ed t!e services of 4!radd!a !aritable *rust 0 a re"istered 6> w!o train and provide post sc!ool vocation to t!eir mentally c!allen"ed and autistic youn" wards. *!e airline !as c!osen and placed bul# orders for one of t!e *rust3s in0!ouse products 0 a nap#in cords made of jute, e/clusively for t!eir :remiTre lass service on t!eir lon"0!aul international fli"!ts to ondon on board t!e Airbus &$0$$ - aircraft. E!ile bein" eco0friendly, t!e fabrication of t!is ap#in ord entails1$$7 involvement of bot! !i"! and low performin" students. 'et Airways is proud to be associated wit! 4!radd!a, and to be able to s!owcase and support t!e s#ills of t!ese special c!ildren. :roceeds from sales of t!ese products form a stipend for t!eir special employees. *!is !elps to "enerate a sense of fulfilment and self0reliance for t!ese c!ildren. 4pecial employees are tau"!t to master simple s#ills li#e pastin", foldin", assemblin", etc. *!ese s#ills are t!en applied by t!ese special employees to create eco0friendly innovative products made from jute, bamboo, dried leaves etc. and are sold t!rou"! 6> fairs and e/!ibitions. 4ince inception, 'et Airways !as been participatin" in community buildin" and lendin" support to various 6>s, as part of an on0"oin" pro"ramme of orporate 4ocial ?esponsibility.
Ma&i !o- 3Jet Airways: I"3,li&#t Colletio" ro&ra++e 'et Airways launc!ed its in0fli"!t collection pro"ramme t!e 3Ma"ic o/3 in association wit! t!e 6> 4ave t!e !ildren India on 'anuary %, 199%. *!is fund0raisin" pro"ramme for 4ave t!e !ildren India is uniBue to 'et Airways, and is implemented on all its fli"!ts in t!e airline3s domestic networ#, t!ereby allowin" its "uests to participate in t!is noble cause. 6uests can contribute onboard t!rou"! as! F !eBue or redit ard in t!e 4ave t!e !ildren India envelope placed in t!e seat poc#et or could reBuest t!e crew for t!e same and put it in t!e Ma"ic bo/ brou"!t around by our abin rew. 'et Airways does not ta#e any responsibility towards issuin" receipt. *!e receipt will be provided by 4ave t!e !ildren India if t!e contact details are mentioned on t!e envelope.
4ave t!e !ildren, include pre0sc!ools for t!e urban slum c!ildren in Mumbai and a special care centre for t!e intellectually impaired and speec! and !earin" impaired. Anot!er uniBue project of 4ave t!e !ildren is to respond and build confidence amon" pre"nant women w!o are HI positive wit! a view to decreasin" t!e infant mortality rate.
Ot#er Ati(ities -very year, 'et Airways, to"et!er wit! various 6>s or"anises one or two RDli"!ts of DantasyR for t!e underprivile"ed c!ildren. s, corporate partners are also involved. 'et Airways !as conducted several suc! fli"!ts at Mumbai and !ennai. Eit! effect from 'uly 2$$5, 'et Airways commenced operatin" military c!arters for t!e Indian Army to transport troops to *!oise to facilitate t!e travel of military personnel stationed in 4iac!en. >n 'anuary 15, 2$$;, a team of $ 'et Airways employees participated in t!e 4tandard !artered Mumbai Marat!on 2$$; to raise funds for t!e c!ildren of 3Ma"ic us3 an 6> t!at uses sports to c!an"e t!e lives of t!e city3s most at0ris# c!ildren. As an Indian operator, 'et Airways would be proud to be of service to t!e country in any ot!er manner if necessary.
;. Co"l)sio"s I would li#e to conclude t!at 'et Airways ompany w!ic! is providin" 4ervices s!ould increase its >verseas routes to "et full fled"e "lobal reco"nition, and more over t!e services offered by jet airways s!ould be improved in terms of Buality. Dinally t!is is a very "reat company because in recession also jet airways stood up stron"ly in t!e mar#et and it created trusty ima"e in t!e minds of investors and also it acts as t!e core competitor for all ot!er aviation companies in ?ecession period.
Bibliogra"h# o' 0M
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