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ACC , VISION, MISSION , VALUES , PORTERS FORCES , SWOT , PESTLE , I/O & O/I analysis , Disclaimer : Its a group presentation which we made for our Management course . Many inputs while preparati...
Faculty Department
Lord Ashcroft International Business School Leadership and Management
Deadline of submission
4 Janua January ry 2017 2017 2pm 2pm (fin (final al copy copy)) Group presentation and individual sub parts submission deadlines are indicated below (see the attachement) MOD001074 Strategic Management Analysis Level 6; 15 credits
Module Code Module Title Level and credit volume Word Limit Number of questions set:
3,000 words 4 out of 7 (please follow instructions)
Instructions to Candidates 1.
2.
3.
The assessment contains four sections that cover the four main thematic areas of the module. For sections 1, 2, and 3, select and answer one question. Section 4 contains only one question, which is compulsory. You are required to carry out your own research on this case organization and collect relevant information beyond what is provided in the case-study (i.e. corporate reports, corporate corporate websites, press releases, media outlets etc.). 5% towards the total mark will assess your presentation skills, that is appropriate use of of Harvard System System of Referencing, Referencing, formatting, style style of writing and use of language, word limit. l imit.
QUESTIONS: SECTION 1. MISSION, VISION, AND STAKEHOLDERS (20%) [LOs 1-2] Select and answer one one of the following questions: questions: (word count 600-700 words) Group presentation submission deadline (10 th October 2016) Individual written report Submission deadline (14th October 2016) 1.1. Write a mission and a vision statement for Biocon India Group. How ill these statements support the development of sustainable competitive advantage. 1
1.2. Identify Biocon India Group key stakeholders and map these stakeholders in terms of the power/interest grid. Critique, with supporting commentary, which of these stakeholders will need to be repositioned over the next 12 months
SECTION 2. SCENARIOS AND INDUSTRY ANALYSIS (25%) [LOs 2-3] Select and answer one of the following questions: (word count 750-850 words) Group presentation submission deadline (24th October 2016) Individual written report Submission deadline (28th October 2016) 2.1. Describe and analyse some of the key trends and uncertainties facing the pharmaceutical industry over the following 10 years. Build on this analysis to generate two possible scenarios for Biocon India Group, what implications are there for their strategy? 2.2. By employing relevant data from the case, conduct a five forces analysis of the Pharmaceutical Industry. What do you conclude about that industry’s attractiveness?
SECTION 3. RESOURCES AND CAPABILITIES (25%) [LOs 2-3] Select and answer one of the following questions: (word count 750-850 Group presentation submission deadline (7th November 2016) Individual written report Submission deadline (11th November 2016) 3.1. Evaluate the bases of Biocon India Group strategic capabilities by utilizing the VRIO/VRIN criteria (value, rarity, inimitability, organisation and/or nonsubstitutability). Which are the key strategic capabilities that provide, or could provide them with a sustainable competitive advantage? Why? 3.2. Evaluate Biocon India Group resources and capabilities by utilizing the value chain framework. How is the company creating value? Discuss how could the company develop and improve further in respect to t his?
SECTION 4. BUSINESS AND CORPORATE STRATEGIES (25%) [LOs 1-4] (word count 750-850 Group presentation submission deadline (21st November 2016) Individual written report Submission deadline (25th November 2016) What suggestions could you make to Biocon India Group Senior Management team to support their position in achieving sustainable competitive advantage in the pharmaceutical global competitive environment?