Copyright © 2016 by Fred Lam All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in i n the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, at the address below. iPro Academy, LLC. First Edition
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Starting From Zero
About the Author – Fred Lam Twelve years ago, Fred Lam started his online venture while employed as a dishwasher at a local restaurant. He never did well in school and wasn’t born with a silver spoon in his mouth. He thought his career would end in a restaurant until he got introduced to the Internet Marketing world. After that his life changed. Starting with zero experience, Fred struggled to unlock the secret codes to succeed in the online business industry. Through dedication and hard work, he finally discovered a system and together with his ex-partner, Fred created their first online business and generated over $4.6 million dollars in sales in just 4 months. Unfortunately, due to the lack of business knowledge and infrastructure at a young age, the business collapsed. Despite the downfall, Fred was fortunate to mastered parts of his 5-step blueprint, which he will share with you in this book. After the business collapsed, Fred went through a state of depression. He quit Internet Marketing and created his own ad agency with the skills he acquired. Quickly afterwards, Fred was retained by a local automotive dealer to be the youngest Marketing Manager for BMW Group Canada, MINI, and Rolls-Royce. From there, Fred has expanded his agency to have more than 15 dealerships under his wing along with top clients around the world. With his new success, Fred gained confidence to craft his second online busi ness venture. Within only six months, Fred generated $6 million dollars in sales. This is when he discovered his complete 5-step blueprint that has been tested and proven for any individual to start from zero. The best part is the system is fully replicable. In fact, Fred created two additional multi-million dollar businesses with one of them surpassing the $10 million-dollar mark using the exact blueprint that you’re about to learn. You never need inventory. You never need technical skills. You never need hundreds of thousands of dollars to start.
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Starting From Zero
You simply start from zero to potentially generating 6 to 7 figures a year. If you want to take charge of your life and gain financial independence, take charge and apply everything you’ll learn in – Starting From Zero. You simply start from zero to potentially generating 6 to 7 figures a year. If you want to take charge of your life and gain financial independence, take charge and apply everything you’ll learn in – Starting – Starting From Zero.
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Starting From Zero
CONTENTS About the Author – Fred Lam
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Introduction
7
The Golden Age of Entrepreneurship
7
Chapter 1: The 30,000 Foot Overview
15
Turn A Hundred Dollars Into A Profitable E-Commerce Business
18
Rags to Riches: From Restaurant Dishwasher to CEO
21
Chapter 2: Your Opportunity Within The Falling Empire Of Retailers
28
Retail Is Going Downhill
28
Amazon Revolutionized Retail
30
How Retail Is Still Profitable
34
The Old-Fashioned Retail Method VS. The Modern Method
37
Why E-Commerce Is Right For Everyone
40
Chapter 3: The Digital Goldmine Opportunity
44
The Multi-Billion Dollar Industry
44
Niche Selection
48
Secure Your Domain
51
Creating Your Brand Presence
54
Chapter 4: The Wizard Behind E-commerce
58
Technology Turns Any Newbie Into A Store Owner
58
Comparing The Two Industry-Leading Technologies
60
Shopify Tutorial
65
Processing Credit Cards
84
The Power of PayPal
85
Chapter 5: The Inventory Arbitrage
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Inventory? No Way!
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Inventory Arbitrage
91
Access To Millions Of Pieces Of Inventory
94
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