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Executive Summary
Square Textile Ltd. started its operation in 1997. It was enlisted in Dhaka Stock Exc Chittagong Stock Exchange in 2002. The business lines of Square Textile Ltd. are manufactu marketing of yarn. Its factory is located in Gazipur Gaz ipur , Dhaka.
The manufactures 100% Cotton Ring Span Yarn or Hosiery, 100% Cotton OE Rotor for Hos Knit Fabrics for 100% export oriented readymade Garments Industry.
The strategic Goals and Objectives of the Company are to strive hard to optimize profi conduction and transparent business operations and to create more competitive in the inte external market.
In home, customer of Square Textile Limited is export oriented readymade Garments Indu Company also exports its products to the market of Europe & USA.
The export sells increased by 19 % in 2003 over the previo Competition level is increasing both in local and abroad market. Competition will be stiffer af when multifiber agreement will be phaced out. Among the other foreign competitors Srilank Pakistan and India are prominent.
Squa Square re is one of the the bigg bigges estt empl employ oyees ees in Bang Bangla lades desh. h. It has a pers personn onnel el and ad department. The total numbers of employees are 1223. For the employees there is systematic training in home and abroad.
The managing director, the CEO is the head of the executive management Sign up to vote on thisteam. title Below in directors, executive directors and general manager. UnderUseful super usefulvision of the the direct Not manager a number of departments are controlled.
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Introduction
Square Group is one of the most renowned pharmaceutical company in Bangladesh. Th
inaugurated their journey through Square firm in 1958. This is the first medicine exporting fi
country. It’s contributing to the national economy by exporting medicine from 1987 to till now
Square group is no longer confined to medicine production. They have diversified their act
1988 they established Square Toiletries. In 1997 they established Square Textiles. In 200
spinning started exporting by satisfying the local market. In 2001 Square group lunched ma
firms: Knit Fabrics, Square Fashions Limited, Square Informatics, Square Consumer Pro Square Hospital. Now their total asset is about $200 million. And, yearly investment is ab million. The companies of Square Group of Industries are: You're Reading a Preview
Square Pharmaceuticals Ltd.
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Square Textiles Ltd. Download With Free Trial Square Spinnings Ltd. Square Toiletries Ltd.
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Square Consumer Products Ltd.
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Pioneer Insurance Company Ltd. Mutual Trust Bank Ltd. National Housing Finance And Investment Ltd. Mediacom Ltd. Aegis Services Ltd. Maasranga Productions
You're Reading a Preview These all following companies owner is Square Group of Industries. So, it’s too much tough to Unlock full access with a free trial.
companies within a day. So, we just visit their only textiles & fabrics company. In our report present the details of these companiesDownload detail & their Withproduction Free Trial possibility. And also know they help our country to improve our economic growth rate.
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business world. Square Group also follows a realistic organizational chart. The chart is given i
Organizational Chart
Managing director General Manager Manager (Export)
Manager (Purchase) Manager (Production) Plant Manager Supervisor You're Reading a Preview
Operator
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Junior Operator Download With Free Trial Assistant Operator
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Square Textiles Ltd. started its journey by establishing the first unit in 1997. One year later the unit was established. Square Textile is a subsidiary company of Square Group .The Company incorporated as a public limited company in the year of 1994. The operation was started in 19 enlisted in Dhaka Stock Exchange & Chittagong Stock Exchange in 2002. Within a very shor span the company achieved some significance success. Square Textile receives Oeko-Tex stan 100 and ISO-9002 certificates in the year 2000. Authorized capital of the company is tk. 1000 It’s paid- up capital is tk. 251.90 million. 1,223 employees are working in this organization. business lines of Square Textiles Limited are manufacturing and marketing of yarn. The facto located in Saradaganj, Kashimpur, Gazipur, Bangladesh. Its office is located at Uttara in Dhak
MISSION STATEMENT:
The mission statement of Square Textiles Limited is “Our mission is realization of vision throu maximum production of goods and services strictly on ethical and moral standards at minimum to the society ensuring optimum benefits to the shareholders and other stakeholders.” This mis envisioned by the concept of business which ensures well being of the investors, stakeholders employees and members of the society which will create new wealth in the form of goods and services.
KEY PRODUCT / SERVICES:
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As stated earlier the business line of the company is manufacturing and marketing of yarn. manufactures: Download With Free Trial • 100% Cotton Ring Span Yarn For Hosiery • 100% Cotton OE Rotor Yarn for Hosiery • Knit Fabrics for 100% export oriented readymade Garments Industry. It also performs the following services:• Dying & Post Mercerization. • Fabric Dying
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STRATEGIC GOALS & OBJECTIVES:
The company sets the following objectives for it to achieve:
• To strive hard to optimize profit through conduction of transparent business operations withi legal and social framework with malice to none and justice for all • To create more jobs with minimum investments • To be competitive in the internal as well as external markets • To maximize export earning with minimum imported in-puts • To reduce the income gap between top and bottom categories of employees.
Thus the company focuses to pole-star its mission that fulfill the objective with emphasis on th quality of the product , process and services blended with good – governance that help build t of the most enable corporate – citizenship at home and abroad . The company wants to produc society friendly goods and services that go to satisfy the wants of all the relevant party withou disturbing or damaging the socio- economic and ecological, balance of the mother earth and th process of human civilization leading to peaceful co-existence of all the leaving beings. The c always strives for top quality products at the least cost reaching the lowest rungs of the econom You're Reading a Preview of people in the country. The company values its obligation to the greater society as well as it to protect the interests of it’s shareholders and to ensure highest return and growth of their asse Unlock full access with a free trial. Download With Free Trial
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Square Textiles Limited - Marketing Overview
MARKETING OVERVIEW POTENTIAL CUSTOMER:
The target market for products produced in Square Textiles Ltd. and Square Spinning Ltd. is E Oriented Readymade Garments Industry. Readymade Garments exporter that is Knit Fabrics, and Denim manufacturer. In Bangladesh Beximco Kitting, Grameen Knitwear, Shasha Denim Concern etc are the customers. Target market for products produced in Square Fashion Ltd. is and U.S.A. Square Textiles does not direct sales in overseas market but sometimes India, Pak other countries take their yarn.
SIZE & GROWTH OF MARKET:
The Company’s marketing operations continued its emphasis on export sales over the years as depicted below: You're Reading a Preview Unlock full access with a free trial. Year - 2006 Year - 2005
(a) Quality sold (Kg) •
Local sales
•
Export Sales
•
Total Sales
(b) Sales Revenue
Year - 2004
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99,800 (0.7%) 14,554,342 (99.3%) 14,654,142 (100%)
527,903 539,417 (3.7%) (3.9%) 13,817,314 13,129,599 (96.3%) (96.1%) Sign up to vote on this title 14,345,217 13,669,016 Useful Not useful (100%) (100%)
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COMPETITOR ANALYSIS:
Only in few years back textile sector in Bangladesh was left behind but current scenarios is di In recent years a mentionable figure of money has been invested in this industry. Government encouraging this sector. Government is making some favorable policies and minimizing the regulations, so that this sector can be grown up.
Among the domestic companies Square is one of the leading one. The other potential competi Padma Textiles, Shamim Textile etc. Competition will be severe after 2005, that is, during the multifiber agreement period. World market will be Quota free at that time. So Bangladesh wil compete with countries like Srilanka, China, Pakistan, Vietnam etc.
Square Textiles Limited - Management
MANAGEMENT
You're Reading a Preview Management: The entire management process comprises the following units:
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Executive Management:
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The Managing Director, the CEO is the head of the Executive Management Team which com senior members of the Management Apparatus. Within the limits of delegated authority and responsibility by the Board of Directors , Executive Management operates through further del of authority at every echelon of the line management . The executive Management operates w Sign up to vote on this title framework of Policy & Planning strategies set by the Top Management with periodic perform Not useful Useful for reporting for guidance . The Executive Management is responsible preparation of segment sub – segment plans for every profit centers with budgetary targets for every items of goods & and are held accountable for deficiencies, with appreciation for outstanding and exceptional
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Audit Committee: • Internal Audit Committee • ISO Audit Committee • Social / Environment Committee • Performance Evaluation Audit Committee Employment Relations Committee: • Remuneration Committee • Work Environment Committee • Performance Evaluation Audit Committee Management Committee: • Product Planning & Development Committee • Quality Control & Research Committee • Production & Inventory Management Committee • Export Promotion Committee
Products: You're Reading a Preview
In two units of Square Textiles Ltd. The following products are produced : Unlock full access with a free trial. In Square Knit Fabrics Ltd. Product range Engineering stripe and semi jacqu plain , pique , Four Neddle structure , Crepe rib , Interlock , Drop needle , Crossmiss , Milano rib , etc. Download With Free Trial
In Square Fashions Ltd. Following types of products are produced T-shirts & shirts, Tank tops , Pajamas, Sport wear , Under garments , Mens & Ladies f wear , Kidswear etc. Sign up to vote on this title
Price:
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The unit selling prices over the years varied substantially as shown below:
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Place:
Export oriented ready made garments industry operating in Bangladesh ar main purchaser of products of Square Textiles Ltd. The size of export orien RMG industry is fairly large in Bangladesh . So there is a huge market for S Textiles Ltd. In Bangladesh. Moreover products of Square Fashions Ltd. Are exported to Europe and USA.
Promotion: Square Textiles Ltd. Does not pursue any rigorous promotional activity . As of the purchaser are export oriented garments , they don’t need to be prom Infact, the buyers themselves are aware enough from where they will get q products. So there is not much room to pursue. For the UK and USA based market this fact is true as well .
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SWOT ANALYSIS: Download With Free Trial
SWOT analysis means the analysis of strength , weakness, opportunity and threats . For Square Textiles L given below:
Strength: Square Textiles Ltd. Is a rapidly expending Company . Standing its journey in 1998 it has already doubled turnover by the year of 2006. All the units of the factory enjoy highly of machinery are imported from Switzerland , Italy & japan . As a result it can maintain a smooth rate production. Welltitle trainedhuman r Signofup to vote on this are another strength of the Company . They train up their key p ersonally in the country and abroad . So t Not useful Useful practice Company can get some competitive advantages over the competitions. The HRM is also re marka Weakness:
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