POWER POINT PRESENTATION ON SONY ERICSSONS 24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
INTRODUCTION
Established on october 1 2001
Sony ericsson mobile corporation ab is a joint venture
between japanese consumers company sony corporation and the swedish telecommunication company ericsson to manufacture mobile phones .
Head quarter: Hammersmith, London,United Kingdom
The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector. Both companies have stopped making their own mobile phones
24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
VISION Be the leading telecom service provider in India with global presence Create a customer focused organisation with excellence in customer care,sales and marketing Leverage technology to provide affordable and innovative telecom .Services/products across customer segments To experience the joy of advancing and applying technology for the benefits of the public
24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
MISSION
• Be the leading telecom service provider in India with global presence. • Generating value for all stakeholders - employees, shareholders, vendors & business associates
• To explore International markets for Global presence • Excellence in customer service-”friendly, reliable, time bound, convenient and courteous service
• Creating a customer focused organization with excellence in customer care, sales& marketing • Developing a marketing and sales culture that is responsive to customer needs • Becoming the most trusted, preferred and admired telecom brand
24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
THE-JOINT VENTURE APRIL 2001: Sony Corporation and Telefonaktienboaget LM Ericsson signed a Memorandum August 2001 : Sony Corporation and Telefonaktienboaget LM Ericsson announced the agreement on terms and conditions to merge their mobile phone Business subject to final approval by the board. September 2001 : Sony and Ericsson Board approved the mobile phone joint venture. The new name had been set, Sony Ericsson Mobile Communications AB SEMC receives the final approval of the European Commission and other regulatory authorities
24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
STRUCTURES OF THE NEW EQUITY JOINT VENTURE Name of company : Sony Ericsson Mobile Communications (SEMC) SEMC Headquarter : London, GB Capital: Ericsson 50%, Sony 50% (Ericsson invested 600m USD, Sony unknown) Start of operation: October 1, 2001 Size of business: Fiscal year 2000 shipments: Approx. 50million units (Approx. US$7.2 billion) Board of directors : Hellström (President and CEO, Ericsson) Corporate executive team: President, Katsumi Ihara (Corporate Executive Vice President, Sony Corporation) Executive Vice President, Jan Wäreby (President, Division Consumer Products, Ericsson 24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
HISTORY In the early nineties ericsson used to obtain chips from single source a philips in mexico
In
march 2000 a fire at the philips factory contamined the sterile factory Because of that ericsson was faced with serious shortage and its position was worse as production of current models and the launch of new was held up. Ericsson
which has been in the cellular phones markets for decades and was the world no 3 cellular telephone handset maker was struggling with huge losses
24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
Key people Howard Bert
Stringer (Chairman)
Nordberg (President)
Rikko
Sakaguchi (EVP)
Kristian
Tear (EVP)
William
A Glaser Jr (CFO)
Sony Ericsson Mobile Communication India Pvt., Ltd. operates as a GSM handset player in India. The company offers handsets by consolidating its presence in the music, imaging, and smartphone categories
Mr. P.Balaji Managing director and director Mr. Anil Sethi President and region hear of sony ericsson india Mr. Dick Komiyama President of Sony Ericsson Mobile Communications Mr. Sudhin Mathur
General Manager
20-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
Mobile phones
Mobile music device
PRODUCTS
Wireless systems
24-11-2011
Wireless voice devices
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
Sony Ericsson Strategy • Reduced global workforce by 2,000 • Realigned product development organization & processes
• Strengthened management • Created leaner, flatter organizational structure
• Reduced number of products in the portfolio • New R&D investment to support future portfolio development
20-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
CORPORATE SOCIAL RESPONSIBILITY Sony ericssons believes in respect for human rights and in the ethical treatment of all employees Maintaining
a sustainable environment
Reducing environment impact Environmental technology Product recycling Battery recycling
sony ericsson announces new green heart portfolioand bold co2 emissions reductions targets
Company commits to 20% CO² emissions reduction across internal operations by 2015 Additional commitment to reduce full life cycle CO² emissions by 15% for all products by 2015
20-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
SWOT Sony Ericson Strengths:
Weakness:
Existing Knowledge of Target Market which is consumers in the age group of 15-40. Research & Development done in vast number of Countries including Sweden, China, Japan , US & UK
Creation & Innovation of Fantastic Products
Most attractive & innovative Global Brand
24-11-2011
Low effective Distribution Channels
Less importance given to Promotional activities
high price is one of the weakness
display screen is poor
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
Opportunities:
Untapped Marketssuch as Rural markets
More Demand for luxury products from high end user
24-11-2011
Threats:
Strong Competition from Nokia which as 59% share whereas Sony Ericsson has 8.1% share
Competition from other small players in the market such as Samsung, Motorola etc.
Entry of new competitors
Change in technology such as introduction of ‘iphone’ by Apple
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
SUGGESTIONS sony ericsson should reduce price
launch multimedia set in low price sony ericsson should improve the battery power& reduce weight of the set sony ericsson should improve after the sales service
company should launch new set.
company should invest funds on advertisment.
24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
BIBLIOGRAPHY • Google.com • www.sonyericsson.com • Wikipedia • www.sony.co.in • www.scrid.com
24-11-2011
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
