SECTION C MODULE 3- SPEAKING AND WRITING
The questions in this Section tend to rely on a candidates ability to write and express one’s self. As such it is important for one to understand that anything that has to do with composing a presentation or has to rely on one’s opinions opi nions will not be answered. It is keen to know however that you will be directed as to how to approach it. 1. CAPE 2003 Read the scenario below and answer the question that follows.
You are a member of an environment protection group that is concerned about shipments of nuclear waste through Caribbean waters. Your group is trying to sensitize persons in the community to the potential threat, and persuade p ersuade them to join a protest march. (a) Indicate an appropriate channel and medium that you would use for the above purpose. Compose your presentation. Answer:
(i)
One may use a written channel that will carry a medium such as the Gleaner- letter to the Editors a spoken channel where the medium may be a general meeting or a speech.
In composing your presentation, first think about what you ought to write. The question mentions shipments of nuclear waste through Caribbean waters. Hence, introduce the listeners/ readers about such shipments? After that make sure that the readers are well informed: Where are they coming from? What are Nuclear wastes? How harmful can it be? How can it impact on the lives of the Caribbean (both people and animals)? Remember to be very persuasive: Use Persuasive techniques to win them over - Rhetorical Questions - Authoritative Sources or any Statistical Data- Are they any evidence of its impact on Caribbean Society. - The use of a formal Register Remember that you are in an exam and as such the examiner does not really expect you to know any real Scientist that knows about nuclear waste, hence it is safe to make it up: According to James Smith, Researcher of Aquatic live in Caribbean, Nuclear waste is very dangerous . Who is James Smith? We don’t know and we don’t care. You are in an exa m and the aim is to
prove that someday in the future you can make a presentation. Be free to make up as many statistics and sources you want or need.
(b) Write a paragraph explaining the appropriateness of your composition. Answer:
The composition is very important as it brings to the listeners/readers the harms of nuclear waste in the Caribbean society. It is very persuasive and informative and uses a conversational tone. The tone is also a lso very pleasant and the register very formal thus making it appeal to everyone. The readers are therefore made to understand the main point of my composition, and the overall purpose of my composition. Not only that, they would also act towards it and do something about it.
Total 25 marks 2. CAPE 2004 Read the scenario below and answer the question that follows.
Your community market has just been renovated and vendors and authorities are quite pleased with the results. However, at a management meeting the need for vendors to cooperate with the authorities to maintain the market’s cleanliness has been raised. You have been approached to conduct a campaign to make vendors aware of their responsibilities. You are well aware that the subject matter must be handled in a delicate manner. Discuss the approach you would take in creating the campaign in terms of: (a) Answer: -
The communication challenges you would expect to find when targeting the vendors
Deciding on the best medium and channel Understanding the best way to communicate with the vendors in a delicate manner. What particular language should be used or considered to make it absolutely clear How to make it very persuasive pe rsuasive
(b) The information that must be relayed, and the vocabulary and register you would consider appropriate Answer:
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The renovation of the market The importance of this renovation The cost of such a Renovation and therefore the need for it to be maintained The responsibilities of the vendors A brief idea of the consequences of them ignoring the warnings and their responsibilities
The Vocabulary should be quite simple and persuasive which should create seriousness in the message being said. The message should avoid using words that the vendors would not understand as this would cause confusion and loss of interest. : The register should be very strangers.
which means that it should appeal to everyone since they are
(c) Any other organizational strategies, as well as visual approaches you would employ in your campaign. Answer: - The information should be very persuasive - Posters would be placed around the market reminding them of their responsibilities e.g. -
There would be the monitoring of the facilities Regular meetings would be organized There would be the building of dumps around the market Total 25 marks
3. CAPE 2005 Read the scenario below and answer the question that follows.
Your country’s Board of Tourism intends to promote the country as a destination that offers cultural and business opportunities to visitors. Wealthy elite travelers from Europe and North America are to be targeted in this campaign. (a) Identity the medium you think would effectively promote the campaign. Answer:
The best medium would be a televised advertisement (b) Write the presentation that the Board of Tourism could use to promote your country. Answer: -
In think about your tone, your audience and the register that is appropriate. Your tone must be pleasant and the register very ve ry formal Think about the special features of your country and what would make it appealing to tourists. The beaches, the attitude of the people, the unique blend of cultures in Jamaica Your message should be very persuasive and so there should be the use of Persuasive techniques. Include illustrations, Rhetorical Questions, Use loaded and emotive words
(c) Point out the strategies you would employ to enhance the presentation and explain why you would consider these appropriate.
Total 25 marks 4. CAPE 2006 Read the scenario below and answer the question that follows.
You are a school counsellor who has been asked to make separate addresses to parents and guardians of teenagers aged 14 – 14 – 17, 17, and to teenagers themselves. The address would be based on the sensitive subject of sexual activity and sexually transmitted diseases (STD’s) (a) Identify and justify the difference in approach that you would use in your address to BOTH audiences. Your response should focus on your use of content, language and register. (b) Describe those strategies and visual aids that could be used to enhance your presentation to BOTH audiences. Total 25 marks
5. CAPE 2007 Read the scenario below and answer the question that follows.
You recently joined an advertising firm. You have been assigned to a team that must design an advertisement promoting a named vegetable product aimed at pre-teens and teenagers. You are aware that pre-teens and teenagers generally dislike vegetables of any sort. You are told that parents should also be considered part of your target audience. There is a bonus for the team that comes up with the best proposal. In ESSAY format, write a PROPOSAL for the advertisement that you will present to your teammates for consideration. Your proposal must include the following. (a) (b) (c) (d)
The information about the product, including the name Language codes and register you would consider appropriate Visual presentation of the product The medium for presenting the advertisement Total 25 marks
6. CAPE 2008 Read the following scenario carefully and then answer the question that follows.
Your Principal has invited you to deliver the feature for the annual graduation ceremony at your school/college, in which respect, tolerance and togetherness are emphasized. Your address should be directed to both graduates and parents. (a) In no more that 50 words, explain how you would use TWO verbal and TWO non-verbal elements to influence how the audience receives your message.
(b) In no more than 300 words, write the feature address in which respect, tolerance and togetherness are emphasized. Total 25 marks
N.b. the linguistic features of creole language are Phonology- the sound of the words, Semantics – Semantics – the the different meanings of the words, Syntax- the organization of the words and Lexicon – Lexicon – the the vocabulary.
