rhetorical analysis

Ben Allred 7/28/2015 English 1010 Prof. Maenhardt Rhetorical Analysis Essay Picking ! healthy eating ha"its ha" its is no easy task. Peo!le are constantly co nstantly telling the#sel$es that they %ill& one day& thro% a%ay the 'nk food& and start #aking %iser& healthier choices. (his is not al%ays as easy as it see#s. )nk food has a %ay of cree!ing "ack into !erson*s diet. (his doesn*t #ean the task is i#!ossi"le& es!ecially no% that !sychology can !lay a role in hel!ing so#eone change their %ays& at least this is the a!!eal #ade "y the article entitled& +(rain yor  "rain to cra$e healthy food,. -t %as %ritten "y )ace ilson& ilson& %ho otlines a recent stdy that atte#!ts to +re%ire, the "rain to sto! %anting 'nk food& and start %anting so#ething %ith s"stance& and ntrients. Althogh the stdy !resented "y the article is $ery interesting& it does nothing for the reader& %ho is there in ho!es of disco$ering so#e kind of +scifi, dieting trick. -nstead the article "asically 'st states the o"$ios& %hich is that ha"its can "e re#ade. (he article %as %ritten and !osted on  "y the  3igital 4ealth %riter/!rodcer& )ace ilson. )ace ilson ilson #a'ored in 'ornalis#& #againe o!tion& teleco##nications& and ne%s o!tion& and started her %riting career as an intern at Mncie 6tar Press& %here she %rote ne%s stories alongside editorial %ork. 6he soon e!anded her career and %ork e!erience to other !resses and #againe co#!anies sch as Ball 6tate*s iterary iterary Magaine& Pro$idence o##nications& and -ndiana ollegiate Press Association. Alongside Alongside her %ork e!erience she

has an i#!ressi$e list of $arios %riting related a%ards& and her Bach elor of Arts degree fro# Ball 6tate 9ni$ersity. (his infor#ation %as o" tained fro# )ace ilson*s ilson*s res#e. (he %e" "ased article is called& +(rain yor "rain to cra$e healthy food,& and %as  !"lished on 6e!te#"er 1& 201: in the health section of . (he article is intended for !eo!le %ho are interested in either losing %eight or ada! ting a "etter diet. (his can "e seen first of all "y the langage sed in the title as %ell as the "eginning of the article. +(rain yor "rain to cra$ e healthy food, is a state#ent sed to get the attention of so#eone %ho desires to #ake a change to their diet. (he article is a !art of a larger arg#ent that it #akes a s#all reference to near the end. (he %hole of the con$ersation con$ ersation "eing !sychology*s role in "etter dieting& and the reference  "eing a link to another article on  a"ot food addiction and ho% it can "e dealt %ith #ch like drg addiction. (he content of the actal article is short and to the !oint. -ts #ain clai# is that the desires or cra$ing of certain n%anted& "t " t hea$ily cra$ed& foods can "e " e retrained to %ant healthier& #ore ntritios ones. -t states that to do this one #st change their eating ha"its. -t goes on to say sa y that  "y #aking this change in food choices& another change occrs in the cons#er*s "rain. (he "rain ada!ts to en'oy the ne% foods "eing cons#ed& and after an etended !eriod of cons#!tion& the  "rain "egins to cra$e this food. (he sa#e conce!t can "e a!!lied to 'nk food& %hich is ho% "ad eating ha"its start in the first !lace. (o "ack this clai# ! the article otes 6san Ro"erts& %ho is the director of the 9.6. 3e!art#ent of Agricltre;s Energy Meta"olis# a"oratory. 6he says& +e don;t start ot in life lo$ing french fries and hating& for ea#!le& %hole %heat !asta. (his conditioning ha!!ens o$er ti#e in res!onse to eating  re!eatedly  %hat is ot there in the toic food en$iron#ent.,

(he article then references a stdy !"lished in the trition and 3ia"etes 'ornal. 1<  !eo!le !artici!ated in the stdy. Each of the# %ere considered to "e ecessi$ely o$er%eight %hich alified the# to !artici!ate. (hey %ere di$ided into a control gro! and an e!eri#ental gro!. Prior to any testing& each !artici!ant nder%ent an fMR- scan to ea#ine certain "rain acti$ity. Photos of $arios food ite#s& "oth of a healthy and nhealthy natre %ere !resented in front of the !artici!ants. 6cientists #onitored their "rain acti$ity as each !hoto %as looked at. (his data %old later "e co#!ared to data recei$ed at the end of the tests. (he !eo!le in the e!eri#ental gro! %ere s"'ected to $arios o! !ortnities to hel! and encorage the# to lose %eight. (hese o!!ortnities consisted of !ortion controlled #ens and s!!ort gro! sessions. (hey %ere also asked to lo%er their calorie intake "y at least 500. Mean%hile the control gro! did not recei$e any s!ecial treat#ent. After After a !eriod of si #onths the t%o gro!s had their %eight reassessed as %ell as "eing res"#itted to fMR- scans. (he control gro! had lost an a$erage of 5 !onds %hile the e!eri#ental gro! had lost a"ot 1:. -n addition to the significant difference in %eight loss of the e!eri#ental gro!& their fMR- scans also yielded a change. -n the !re$ios fMR- scans the !artici!ants* "rains* !leasre center %as triggered #ore intensely "y nhealthy 'nk food. o% their "rains* res!onded #ore to healthy foods& and less to  'nk food. (he control gro! did not change at all. (he article states that this e!eri#ent e!eri#ent illstrates %hy a !erson*s "rain cra$es nhealthy food. -t is "ecase the "rain e!ects to "e re%arded for eating it "ecase it !rodces !leasre. hen the "rain is retrained to find !leasre in healthy foods instead& it cra$es the# o$er 'nk food. (he article concldes that this is 'st a taste of %hat !sychology cold !otentially offer the %orld of d ieting. (he langage of the article is %ritten in a #anner that tries to ca!tre the attention of the reader. -t is %ritten %ritten in a %ay to #ake the reader think that there is an al#ost #ystical force

 "ehind the conce!t of re%iring the "rain. -t e$en descri"es this #ethod of dieting& +scifi,. (he (he a!!eals sed in the tet are "oth !athos and logos. -t #akes a hea$y a!!eal to the reader*s e#otions fro# the get go. (he title is called& +(rain yor "rain to cra$e healthy foods,. -t is na#ed that %ith the intent that it %ill '#! ot to anyone trying to lose %eight or #ake a change in their diet. -t*s not 'st the title that a!!eals to !athos& "t the entire article. E$en the a!!eal to logos& %hich is !resented as the stdy %ith fMR- scans&  lti#ately a!!eals to !athos. =$erall the article %as interesting& "t it "asically 'st states the o"$ios. (he article starts ot al#ost as if its intent is to teach the reader of a ne% trick to +re%ire, the "rain. As it trns ot there is no fancy trick& and %hat the article #eant "y +re%iring, the "rain " rain %as si#!ly to create ne% eating ha"its. (he article did dig dee! into %hat*s ha!!ening on a !sychological le$el&  "t that*s all it did. -t only scceeded in frther e!laining an already kno%n #ethod of dieting& %hich is to #ake ne% ha"its. ha" its. -t also #ade it see# as if "y #aking ne% ha"its the cons#er is actally !artici!ating in so#e kind of scifi dieting !lan. (his is not the case. =nce again& the article is interesting& "t it doesn*t !ro$ide the reader %ith %hat %as e!ected.