RETAIL MANAGEMENT Context: Retaili etailing ng in India India is poised poised for expon exponent ential ial grow growth th with with myria myriad d retai retaill formats. Organized retail is expected to log 25-30% growth per annm. !he crrent crrent size of the Indian Retail Indstry is estimated to "e approx. approx. #$ "illion according to a stdy condcted "y &ssociated 'ham"ers of 'ommerce 'ommerce and Indstry (&))O'*&+,. Objectives !o !o enhance nderstanding nderstanding of the fnctional areas areas of retailing !o !o enhance nderstanding nderstanding of the essential principles of retailing !o !o sensitise stdents to specic isses in the Indian retailing scenario Content Outline: 1. Introducti Introduction on to retailin: retailin: enit enition ion// atr atre e and scope scope of retailin etailing/ g/ 1nctio nctions ns of Retaile etailers/ rs/ !ypes !ypes of retail instittions/ *istory of retail in India and the orld/ Organisation strctre for retail/ Retail +anagement rocess4 Indian retailing scenario dri6ers of retails change4 emerging trends and opportnities4 size and components of the Indian retail indstry. !. Envir Env iron" on"ent ent o# retai re taili lin n:: 7con 7conom omic ic44 8egal egal and and !echn echnol olog ogic ical al 7n6i 7n6irronm onment/ ent/ 'st 'stom omer er44 'om 'ompeti petito tors rs44 'han 'hanne nels ls44 'omp 'ompan any y reso esorrces/ ces/ 1orei oreign gn ir irect ect In6estment (1I, in retail in India and its implications. $. T%&es o# Retailers Retailers9 Classi'cation b% o(ners)i& Independent stores4 'hain )tores4 1ranchise )tores4 8eased epartments4 'ooperati6e )tores/ Classi Classi'ca 'catio tion n b% *trate *trate% % :ene :enera rall +er +erchan chandi dise se retai etaile lers rs44 iscont )tores4 )pecialty )tores4 O; rice Retailers/ Classi'cation b% +roduc duct Line epartment )tores4 )pe )perrmar< mar
+erchandise plan/ +erchandise "ying and handling/ >ying organization/ 'ategory +anagement/ +erchandise presentation/ &nalysing merchandise performance/ )hrin
/. Merc)andise su&&ort "anae"ent: *man resorces/ Operations/ Retail research and information systems/ )pply 'hain +anagement ()'+, 0. Merc)andise +ricin: ricing O"?ecti6es4 ricing )trategies4 )etting the retail price4 ricing +ethods4 rice &d?stments4 rice iscrimination. . Retail Co""unications Mix: Role of 'ommnications in Retailing4 +ethods of 'ommnication4 lanning4 Implementing and 76alating Retail 'ommnication rograms. 2. Mall Manae"ent: Roles of romoter4 e6eloper and Retailer/ )electing tenant stores4 real estate pricing4 +anaging experience4 footfalls and their con6ersion to sales4 Identifying cstomers4 di;erentiating the mall4 measring dration and se@ence of 6isit4 nm"er and natre of otlets 6isited4 spend of share of wallet across otlets. 13.
Retail Audit
Reco""ended 4oo5s Text 4oo5s $ +ichael 8e6y and >arton eitz4 Retailing +anagement !ata +c :raw *ill 8td4 5th 7dition 2 >erman4 >. 76ans4 A.R. Retail +anagement9 & )trategic &pproach. ew elhi .rentice*all Of India ri6ate 8imited. 20054 .5B0 3 radhan4 ). Retailing +anagement9 !ext C 'ases. ew elhi. !ata +cgraw-*ill "lishing 'ompany 8imited. 200D4 .25 D nne4 .+. 8sch4 R.1. Retailing. )ingapore. !homson 8earning. 20024 .B50 5 >a?a?4 '. !li4 R. Retail +anagement. Oxford Eni6ersity ress.2004p.F4 BGH Re#erence 4oo5s $ :anesan4 ). Retailing )ector9 +ar
2 :il"ert4 . Retail +arrand 8eadership 8ondon. +acmillan ress 8td.$GG4 .$50 5 :opal4 R. +an?reoo. Odegaard4 +.&. Retail )pply 'hain +anagement. ew elhi. &ne >ooattle 1or !he ext 500 +illion )hoppers. )ingapore. Ahon iley C )ons4 Inc.4200H4p.F4 20H $0 )chroeder4 '.8. )pecialty )hop Retailing9 *ow !o Rn Lor Own )tore. ew Lor<. Aohn iley C )ons.20024p.F6ii4 3BB $$ 1leming4 . Retail )elling9 *ow !o &chie6e +aximm Retail )ales .+m"ai. Aaico "lishing *ose.200B4p.$G0 $2 iamond4 7. 1ashion Retailing9 & +lti-'hannel &pproach. ew elhi. earson 7dcation 6t.8td.2004p.F6ii4 D$$ $3 'o;ee >oard. 'o;ee9 Retailing !he Refreshing >rew9 & :ide 1or )etting Ep Lor Own 'o;ee )hop. ew elhi. !ata +cgraw-*ill "lishing 'ompany 8imited.20054p.22H $D Ogden4 A.R. Ogden4 .! .Integrated Retail +anagement. ew elhi. >iztantra Inno6ations In +anagement.20054 .D5 $5 nne4 .+. 8sch4 R.1. Retailing. )ingapore. !homson 8earning. 20024 .B50 $B 1ernie4 A.)par