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Research Project
Phase - I Research Proposal To evaluate the level of awareness, among the people of Karachi, regarding harmful effects of using polythene bags and benefits of using paper/jute bags.
1. Problem Definition / Research Objective To evaluate the level of awareness, among the people of Karachi, regarding harmful effects of using polythene bags and benefits of using paper/jute bags. •
Exploratory research design would be used to carry out this research project.
2. Value of information / Importance This report revolves around a very common issue of present industrial framework that is global warming. Environmental pollution is the problem of this era, which needs immediate identification and measures to resolve. Environmentalists are concerned about the governmental policies related to pollution measures. Environmental pollution is going to be a major dilemma of the future if it is not fixed timely. Every individual or organization is concerned about his or her short-term gains. But no one cares about the impact of his or her shorter gains on the environment. In this report, we put a sincere effort to bring forth this serious issue of the use of plastic bags that harms the natural environment. We tried to determine the level of consciousness of individuals about environmental pollution. This report will help you understand the awareness level of people’s concern about pollution and its causes; how polythene bags affect our environment; What if the use of the plastic bags is discontinued; what consequences we should be ready to face; and what role plastic bags play in our daily routine lives.
The findings of this report could be very useful for government agencies in the following ways: •
On the basis of information collected through this research the government could decide the types and number of initiatives to be taken in order to increase the level of awareness among the people.
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With the increased awareness, a law related to the Ban on using polythene bags could be successfully made and implemented, by making it acceptable to the general public.
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Private sector could be encouraged to make investments in the production and distribution of paper/jute bags.
3. Data Collection Method The data would be collected in two ways: Secondary data Research conducted in the past Internet Magazines Newspapers Books Primary data Survey method would be used to collect primary data 4. Measurement technique Questionnaires would used to conduct survey
5. Sample 1. Population
Middle and Lower middle class 2. Sample frame
people residing in Gulshn-e-iqbal and Mehmoodabad 3. Sample
Males and Females both, age group (20 to 40), education (middle pass to graduate) 4. Sampling method
non-probability (convenience or judgment) 5. Sample size
100 6. Sample plan
sample members would be contacted face to face, during shopping in the markets, and would be asked to fill in the questionnaire either by their own selves or by responding to the questions asked by the researcher.