LeisLern Recreational Hub
“Merchants”
Odilia Dias Oswinda Gomes Steve Aguiar
Table of contents Sr. No.
Title
Page No.
1.
Executive Summary
3
2.
Introduction
4
3.
Vision and Mission
4
4.
Services provided
4
5.
Business Premises
6
6.
Management
6
7.
Working hours
7
8.
USP- Unique Selling Point
7
9.
Target Audience
7
10.
Design & Construction
7
11.
Marketing and Promotions
8
12.
Prices
9
13.
Membership
9
Appendix 1,2,3
10,11,12
2
Executive Summary The LeisLern Recreational hub offers an exciting on-campus atmosphere that encourages the total growth and development of its students, faculty, and staff and assists in its total wellness. Importance is given on personal fitness, fun, health, and wellness, regardless of, gender, race, or skill level. The vision is “To provide best leisure and learning activities for overall development of mind and body”. The mission is “To provide diverse and quality recreational services in order to improve the quality of life on the LeisLern campus” The LeisLern Recreational hub is a partnership business where three partners Mr. Steve Aguiar, Miss Odilia Dias and Miss Oswinda Gomes will be active partners in the business and will handle day to day activities in the business. The business location for the recreational hub is at Fr. Agnel College, Pillar which is 150sq meter carpet area. The Target audience for LeisLern will be the students of Fr. Agnel College, Pillar, even customers outside the college will be allowed to use the facilities but at a higher price as compared to prices charged to the students of Fr. Agnel College. In order to drive up utilization of the facilities provides the target customers around the center must be aware of its existence. This will be accomplished through brochures and flyers in addition various competitions will be held for the students as a part of the marketing strategy. In addition to the targeted advertising, discounts will be provided for college students on membership. To establish this business the investments is around 14 lakhs including the cost of machinery and equipments. The sourcing of funds is done through partner‟s capital as each partner contributes 5 lakhs and 5 lakhs as bank loan for the period of 5 years. With our unique features, services, and amenities the company will be truly successful in generating growth, revenue, and independent for all it‟s the initial borrower.
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Introduction The LeisLern Recreational hub provides an exciting on-campus environment that is conducive to the total growth and development of its students, faculty, and staff and assists in their total wellness. Emphasis is on personal fitness, fun, health, and wellness, regardless of age, gender, race, or skill level. Safety, security, cleanliness and responsiveness to individual needs are paramount in the hub. The programs are geared to develop an appreciation for the importance of the use of one's leisure time. The approach is aimed at improving one‟s physical, emotional, intellectual, and social well-being.
Vision: “To provide best leisure and learning activities for overall development of mind and body”
Mission: “To provide diverse and quality recreational services in order to improve the quality of life on the campus”
The services provided by LeisLern Recreational hub are:
Music room- The instruments that will be there in the music room are 2 Guitars- Electric Guitar(1) and Acoustic Guitar(1) 2 Violins 2 Casio Keyboards 1 Drum 2 Mikes
The music room will also have mentoring facilities. The existing students who know to play the instruments very well can help their friends and other students to learn. Bookings to use the music room should be done 1 week in advance. Incase no customer is using the music room students will be give to use it at last minute notice. Mr. Steve will supervise the room and will assist and mentor students who need help while playing the instruments.
Indoor games- The indoor games that will be provided at the hub are Pool Table, Table Tennis, Foosball, Chess, Carom Board, Scrabble Board and Monopoly Board.
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Computer lab- The Computer Lab will have 10 computers. Creative courses as mentioned below will be provided: Video Editing & Special Effects Diploma in Animation 2D Character Studio 2D Studio Max 2D Animation Pro Corel Draw/ Photoshop Web designing
There will be a professional computer instructor who is going to teach and be in charge of the students and teach them various computer courses. The computer lab will function from morning 8:00 am to 6:00 pm, students in the college can come and attend the course anytime during their college hours when they are free. Whereas for customers outside college there will be classes after school hours. Following is the schedule for customers who want to learn computer courses after college hours Batch No. Batch 1 Batch 2
Monday to Saturday 3:00pm to 4.30 pm 4.30pm to 6:00 pm
Locker and shower facility- LeisLern Recreational hub provides locker facilities for men as well as for women. There are 25 lockers allocated for men and 25 lockers allocated for women. This hub is also well equipped with toilet facilities, showers, dressing areas making it convenient for the members after their daily exercise. The locker facilities are exclusively for the college students.
Gym & Fitness center- The gym will have Treadmill (digital) Weighing scale( digital) Exercise Bike (digital) Stepper Dumbbell, leg, biceps bench Recumbent AB bench Steel dumbbells 8 pieces 2,4,8,10,12,15,20,24kg
The will be a professional gym instructor who will attend the members in the gym. The timing to use the facilities in the gym is from 6:00am-8pm.
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Yoga and Zumba classes will be also provided at the following schedule: Yoga Classes Yoga
Monday-Saturday 6:30am-7:30am
Zumba Classes Batch 1 (Monday, Tuesday, Thursday & Saturday) Batch 2 (Wednesday & Friday)
7:30am-8:30am 4:30pm – 6:00pm
Creative Learning Department- This department will conduct activities as suggested by students and members. The various activities which will be held are drawing, painting, rangoli, mehendi, cooking competition etc. The areas of student‟s interest will be taken into consideration while conducting the activities.
Business Premises Business location: LeisLern Recreational Hub will be in Fr. Agnel Pilar College, Fr. Agnel College of Arts and Commerce Pilar – Goa who may be creditors of the Society. This hub is located in the capital city of Goa that is Panjim. This hub will occupy the space of 150 square meters of carpet area. Lease: the LeisLern Recreational hub is in Fr. Agnel College of Arts and Commerce Pilar which they are currently leasing it at 10,000/-only per month. Management The facility will be owned and operated by the team comprising Mr. Steve Aguiar, Miss Odilia Dias and Miss Oswinda Gomes who will take the primary responsibility of working with contractors to design and develop the facility, and the subsequent day-to-day operational responsibilities. Mr. Steve is a singer and a musician and has taken part in many singing as well as playing musical instruments and won many prizes. He knows to play different instruments like the guitar, violin, and keyboard. He has completed his graduation in Business Administration and knows very well to manage people and he will take in charge of the music room. Miss Odilia Dias is a graduate in Business Administration and is well skilled to handle the job of a receptionist and handle the drinks area. This job requires customer handling skills and scheduling and managing activities and Miss Odilia is well familiar with this job.
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Miss Oswinda Gomes has completed her graduation in Business Administration and will be managing the activities in the drinks area and indoor games. This job is selling of the drinks and supervising the day to day activities in the indoor games area. Others hired will be 2 Computer instructors, 2 Gym instructors, 1 instructor each for Yoga and Zumba, and 1 Cleaner. Working hours The operation will run for 14 hours per day starting at 6:00am to 8:00pm, 6 days a week, for the whole year. All the activities will be at the customer‟s service from Monday to Saturday, Sunday will be a holiday. The computer classes will be going on from 8:30am to 6:00pm. The yoga classes will be held from 6:30am to 7:30 pm. The gym, music room, indoor games will be open from 6:00am to 8:00pm. Zumba classes will be held from Monday to Friday in two different batches. USP- Unique Selling Point We've got something for everyone- The USP of LeisLern is that it is „THE‟ place to fulfill everyone‟s fitness, health, leisure, and recreation needs! This multipurpose recreational hub offers a wide variety of facilities and services to enhance their lifestyle which is available for students, faculty and the community. Target Audience The Target audience for LeisLern will be the students of Fr. Agnel College, Pillar. It will enhance their on campus life through the diverse developmental activities. Even students outside the college will be allowed to use the recreational hub but at a higher price. Design & Construction Mr. Anthony Fernandes from Verna Goa has been contracted to provide design and interior management expertise. In this capacity, he will be responsible for the overall designing of the interior like the drink area, reception area, painting, lockers, glassing filling and music room. Mr. Mario Dsouza from Benaulim Goa has been contracted for the plumber needs. He is responsible for the pipe line fitting and other equipment fitting in the washroom area. Mr. Kenny Fernandes from Varca has been contracted for the electrical management in the recreational hub. He is responsible for all the electrical fitting and wiring of the hub. He will also be responsible for CCTV installation. One camera will also be installed outside the hub to keep a closer check on who entering and exiting the hub. Mr. Sambaji Desai will perform the interior construction phase of the project. He will be responsible for the coordination of all labours on the project and ensuring that the project 7
remains on schedule and on budget. Regular reviews of the project during the design and construction phases will be held by the team. The above individuals are selected bases on the quality of work, efficiency of work and the team‟s budget. Marketing and Promotions Marketing for LeisLern Recreational hub can be thought of broadly in two segments: 1. Awareness of the facility 2. Special Events and Promotions Awareness of the Facility In order to drive up utilization of the facilities provides by the hub, the direct population around the center must be aware of its existence. This will primarily be accomplished through brochures and flyers. A “Grand Opening” is part of the package that this hub provides. This event is specifically designed to raise awareness of the facility immediately. For the grand opening the guest will be special Goan celebrities like Miss Cecille Rodrigues who won second place in DID Super Mom and Mr. Cyrus Berne who is the Voice of Goa will be invited. A “Musical event” in college (singing and playing musical instruments competition) will also be held during the grand opening which will be judged by the celebs invited. In addition, first 10 members will get locker facilities free for three months. Free games in the indoor area will be promoted aggressively for 2 days after the grand opening. Special Events and Promotions Once people know of the existence of the center, this advertising will turn into a reminder that the center is available and what activities are offered by LeisLern. Therefore, the following competitions will be held throughout the year: Video- editing competition Table-tennis competition Body-building contest Games League: Many people enjoy playing pool and chess, and many people participate in competitive leagues. LeisLern intend to utilize this unique marketing concept by offering and aggressively promoting such leagues. They will be geared primarily towards teenagers since the leagues will run during the weekdays. There will also be leagues for the chess and fosse ball. Other promotional strategies will be Prizes: Coupons will be given as prizes for activities in the college. For example, in the college whoever stands first in the entire stream will get prizes. Picnics- During the later part of the business, picnics and other events will be organized for the members. 8
Prices FOR INDIVIDUALS
Music room
GENERAL MONTH RUPEES 600
Yoga
PER STUDENTS IN DISCOUNT)
(10% MEMBERS DISCOUNT)
540
420
600
540
420
Zumba
700
630
490
Gym
550
495
385
Indoor games
600
540
420
Lockers
70
Computer lab Diploma in 2D Animation 6months 2D Character Studio 3months 2D Animation Pro 3months 2D Studio Max 3 months CorelDraw/ Photoshop 3 months Web Designing 3 months
750
675
525
600
540
420
600
540
420
850
765
595
500
450
350
750
675
525
Membership: The Membership fees charged on the members is Rs. 200 and is open to all college students. To be a member in LeisLern the person has to provide ID card photocopy. The members of the club will enjoy discount on facilities, locker & shower facilities and free picnics organized by the club once a year. The age gap for general public will be 13-28 years. Visiting card will be given to them at the entrance of the college gate. They will have fill registration details to avail the facilities of the hub. They will have to submit ID proof (license, passport etc.) and a photo also.
9
(30%
APPENDIX 1 Layout
10
APPENDIX 2 Flyer
11
APPENDIX 3 Brochure
12
