STRAIGHT LINE SYSTEM
TEN REASONS PEOPLE ARE BROKE !"#$%$&'()$#*+),-#,(#.$#/)+)01+22'#-300$--"32#,4$)#*4'#1-)5,#$%$&'()$#*$+2,4'6#74$#+)-*$-)5,#+#-1892$#()$:# .3,#!#4+%$#0&$+,$;#,41-#21-,#,(#4$29#-4(*#-(8$#("#,4$#;$-,&30,1%$#.$4+%1(&-:#81-,+<$-:#+);#1;$(2(=1$-#,4+,#9$(92$# "+22#1),(#,4+,#<$$9#,4$8#"&(8#+041$%1)=#-300$-->#?(,#+22#("#,4$-$#9(1),-#*122#+992'#,(#'(3:#.3,#1;$),1"'1)=#,4$# ()$-#,4+,#;(#*122#4$29#'(3#&$+04#'(3&#=(+2->
10
THEY ARE UNABLE TO MANAGE THEIR STATE.
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
9
THEY SET IMPOTENT GOALS.
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�(8"(&,#P()$#-(#,4+,#,4$'#1)-91&$#'(3#,(#0(),1)3$#*(&<1)=#,(*+&;#,4$8>#74$#&1=4,# =(+2#*122#8+<$#'(3#*+),#,(#-$03&$#,4$#"3,3&$#"(&#)(,#()2'#'(3:#.3,#+2-(#'(3&#"+812'> 74$#9&(9$&#=(+2#*122#=1%$#'(3#*$+2,4#+);#8()$'#*4104#1-#-1892'#+#*+'#("#+041$%1)=#"&$$;(8>#
8
THEY SUBSCRIBE TO THE SECRET .
74$#9412(-(94'#(3,21)$;#1)#,4$#.((<#The Secret #1-#)(,#()2'#0(3),$&Q9&(;30,1%$:#1,#1-#+#2(+;#("#0&+9>#E00(&;1)=#,(# The Secret,#,4$#*+'#,(#=+1)#-300$--#1-#,(#=(#1),(#+#I31$,#&((8#1)#'(3(3-$:#,3&)#(""#,4$#21=4,-:#02(-$#,4$#-4+;$-:#-1,#()#,4$# 0(304:#+);#18+=1)$#+#04$0<#*1,4#+#.1=#)38.$&>#!"#'(3#.$21$%$#1)#The Secret :#$%$),3+22'#,41-#04$0<#-4(32;#-4(*#39#+,#'(3&# ;((&>#N($-#,41-#*(&<6#?(R#J4'#*(32;#1,6# !"#,41-#1-#'(3&#-,&+,$='#"(&#-300$--#,4$#()2'#,41)=#,4+,#*122#$%$),3+22'#-4(*#39#1)#'(3+12#.(D#1-#+)#$%10,1()#)(,10$>#!# .$21$%$#1)#8+)1"$-,+,1():#.3,#!#.$21$%$#'(3#4+%$#,(#,+<$#+0,1()#+);#=(#(3,#+);#8$$,#1,>#B(3#-1892'#*122#)(,#+041$%$#-300$--# (&#*$+2,4#1"#'(3#;()5,#,+<$#+0,1()#,(*+&;-#1,># !#,&1$;#The Secret #+);#)(,41)=#4+99$)$;>#!#*(&<$;#,(*+&;-#8'#=(+2-:#+);#!#+041$%$;#-300$-->#
7
THEY HAVE LIMITING BELIEFS ABOUT LIFE AND MONEY.
S(( $(92$#.$21$%$#,4$'#+&$#0&$+,3&$-#("#01&038-,+)0$>#@$0+3-$#("#,41-:#21"$#4+99$)-#,(#,4$8>#T104#9$(92$#.$21$%$#,4$'#+&$# 0&$+,(&-#("#01&038-,+)0$>#@$0+3-$#("#,41-:#,4$'#0&$+,$#(99(&,3)1,1$-#*1,41)#,4$1%$-># 74$&$#1-)5,#+)'#8(&$#;$-,&30,1%$#.$21$"#1)#,4$#*(&2;#,4+)#,(#,41)<#,4+,#21"$#4+99$)-#,(#'(3>#F$&$#+&$#,4&$$#,41)=-#,4+,# 4+99$)#,(#'(3#*4$)#'(3#.$21$%$#,4+,#'(3#;()5,#0&$+,$#'(3&#(*)#;$-,1)'G
1
B(3#92+'#,4$#.2+8$#=+8$>#B(3#.2+8$#+)'()$#+);#$%$&'()$#"(&#*4'#'(3#;()5,#4+%$#*4+,#'(3#*+),>#B(3#.2+8$#,4$# =(%$&)8$),:#'(3&#"+812':#'(3&#.(--:#,4$#$0()(8':#(&#,4$#9$(92$#()#J+22#A,&$$,>#!"#'(3#;(#,41-#'(3#+&$#9(*$&2$--# ,(#+041$%$#-300$-->
2
B(3#H3-,1"'#'(3&#-1,3+,1()#,(#'(3&-$2"#+);#,(#,4(-$#+&(3);#'(3>#B(3#3-$#-$),$)0$-#,4+,#-,+&,#*1,4#U!,#1-#.$0+3-$>V# W(&#$D+892$:#U!,#1-#.$0+3-$#,4$#$0()(8'#-,1)<-#,4+,#!58#)(,#*4$&$#!#*+),#,(#.$:V#(&#U!,#1-#.$0+3-$#9$(92$#+&$# 3)"+1&#,4+,#!#;()5,#4+%$#*4+,#!#*+),:V#(&#U!,#1-#.$0+3-$#8()$'#;($-)5,#&$+22'#8+,,$&#,4+,#!#;()5,#4+%$#+-#8304#+-#!# *(32;#21<$>V#@'#H3-,1"'1)=#'(3&&$),#-1,3+,1()#'(3#+00$9,#'(3&&$),#-1,3+,1()>#
3
B(3#0(892+1)>#J4+,#'(3#"(03-#()#'(3#+,,&+0,#+);#8(%$#,(*+&;>#J4$)#'(3#0(892+1)#*4+,#;(#'(3#"(03-#()6#E22# ,4$#0&+9#1)#'(3"$#+);#1"#'(3#"(03-#()#+22#,4$#0&+9#1)#'(3"$#*4+,#;(#'(3#.$0(8$6#E#8+=)$,#,4+,#+,,&+0,-#8(&$# 0&+9>#E2-(:#'(3#83-,#;1-,+)0$#'(3&-$2"#"&(8#,4(-$#+&(3);#'(3#*4(#0(892+1)#+-#,4$'#8+'#1)C3$)0$#'(3&#-,+,$#1)#+# )$=+,1%$#*+'>
S(( $(92$#.$21$%$#8()$'#;($-)5,#8+,,$&>#T104#9$(92$#%+23$#8()$'#+);#<)(*#1,#8+,,$&->#!58#)(,#-+'1)=#1,#1-#,4$# $);Q+22:#.$Q+22:#.3,#1,#1-#+#.$+3,1"32#,((2>#J4$)#'(3#4+%$#1,#'(3#0+)#3-$#1,#1)#0(3),2$--#*+'-G#,(#4$29#(,4$&-:#,&+%$2:#(&#,+<$# 0+&$#("#'(3 +&$),->#L()$'#+22(*-#"(&#,4$#"&$$;(8#,(#;(#,4$#,41)=-#,4+,#'(3#*+),#,(#;(>#!#+8#)(,#-+'1)=#,4+,#8()$'# 0&$+,$-#4+991)$--:#.3,#+#2+0<#("#8()$'#1-#+#9+--9(&,#,(#81-$&'>#!#-+'#-(2%$#,4$#8()$'#9&(.2$8#+);#,4$)#-(2%$#,4$#41=4$&# 9&(.2$8-#+",$&*+&;>
6
THEY CHOOSE BAD MENTORS.
B(3#83-,#.$#0+&$"32#*4(#'(3#04((-$#+-#'(3$),(&>#S$(92$#*1,4(3,#8()$'#+&$#%$&'#I310<#,(#(""$&#,4$1&#+;%10$:#+);#,4$#*(&2;# 1-#"322#("#9$(92$#*4(#02+18#,(#.$#21"$#0(+04$-:#.3-1)$--#0(+04$-:#(&#-300$--#0(+04$->#74$#-0+&'#,41)=#1-#,4+,#8(-,#("#,4$8# 4+%$)5,#+041$%$;#+)',41)=>#!"#'(3#/);#+#21"$#0(+04#(%$&#,4$#!),$&)$,#4(*#;(#'(3#<)(*#,4$'5%$#+0,3+22'#+041$%$;#-(8$,41)=6# O)#,4$#C19Q-1;$#&104#9$(92$#0+)#8+<$#"(&#.+;#8$),(&-#,((>#!)#,4$#8(%1$#Wall Street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
5
THEY ARE CONTROLLED BY FEAR.
W$+-#+#)+,3&+2#9+&,#("#,4$#.3-1)$--#*(&2;>#!"#,4$#9+,4#,(#-300$--#*$&$#02$+,#+);#1)"+221.2$#,4+)#$%$&'()$#*(32;#.$# *$+2,4'>#@$0+3-$#1,#1-)5,#$%$&'()$#83-,#;$+2#*1,4#-1,3+,1()-#,4+,#8+<$#418#($&#+)D1(3->#74$&$#+&$#,4&$$#;1""$&$),#*+'-# ,(#9&(0$--#+);#8+)+=$#"$+&>#74$#/&-,#,*(#(9,1()-#*122#;$-,&('#'(3+)0$-#"(&#+#-300$--"32#+);#4$+2,4'#21"$#*412$#,4$# ,41&;#=1%$-#'(3#,4$#81);-$,#'(3#)$$;#,(#3-$#"$+&#,(#'(3&#+;%+),+=$>
1
74$'#9&$,$);#,4+,#"$+&#;($-#)(,#$D1-,Q#74$#9$(92$#*4(#8+)+=$#"$+&#,4&(3=4#1=)(&1)=#1,#$);#39#1)#+#21"$#/22$;#*1,4# 9(%$&,'#+);#81-$&'>#@'#1=)(&1)=#"$+&#'(3#2$,#1,#0(),&(2#'(3#.$0+3-$#'(3#)$1,4$&#+0<)(*2$;=$#1,#)($+&)#4(*#,(# ;$+2#*1,4#1,>#Y)+0<)(*2$;=$;#"$+&#&$);$&-#'(3#189(,$),#1)#'(3&#$""(&,-#,(#&$+04#'(3&#=(+2-:#+);#,41-#1-#,4$#8(-,# ;1-$89(*$&$;#-,+,$#"(&#*$+2,4#+);#-300$-->#
2
74$'#+0,#1)#-91,$#("#"$+&Q#741-#*+'#("#;$+21)=#*1,4#"$+&#+22(*-#'(3#,(#+041$%$#0$&,+1)#=(+2-#;$-91,$#.$1)=#+"&+1;M# 4(*$%$&:#,41-#2$+;-#'(3#,(#+#92+0$#1)#'(3"$#*4$&$#'(3#+&$#*$+2,4'#+);#+)D1(3->#B$-:#'(3#*122#4+%$#*$+2,4:#.3,# '(3#*122#0()-,+),2'#.$#+"&+1;#("#,+<1)=#+#*&()=#-,$9>#74$-$#9$(92$#+&$#43)=#39#()#,4$#1;$+#(":#UJ4+,#1"#!#"+126V#(&# UJ4+,#1"#!#;()5,#41,#8'#=(+26V#741-#&$-32,-#1)#+#-300$--#21"$-,'2$#*4$&$#'(3#-$0();#=3$--#+22#'(3&#;$01-1()-#+);# 21%$#1)#"$+&#("#"+123&$>##
3
74$'#$8.&+0$#"$+&#+);#2$,#1,#8(,1%+,$#,4$8Q#74$-$#9$(92$#+041$%$#,4$1&#=(+2-#+);#;(#-(#.'#+0<)(*2$;=1)=#,4$1&# "$+&#*1,4(3,#2$,,1)=#1,#&31)#,4$1&#$)H('8$),#("#,4$1&#-300$-->
4
THEY TRY TO REINVENT THE WHEEL.
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
3
THEY ARE LOUSY AT BUSINESS.
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
2
THEY ARE UNCOMFORTABLE WITH WORDS LIKE “SALES,” MARKETING,” AND “PERSUASION”
[1,4$&#'(35&$#-$221)=#+);#9$&-3+;1)=#(&#'(35&$#"+121)=>#B(3#8+'#)(,#-$22#9&(;30,-:#.3,#'(3#4+%$#,(#4+%$#,4$#+.121,'#,(#-$22# '(3&-$2"#+);#'(3�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�+)0$&#+);#)(#()$#*(32;# 1)%$-,#1)#'(3$+#.$0+3-$#'(3#+&$)5,#+.2$#,(#1)C3$)0$#,4$8#,(#;(#-(>#!"#'(3#0+)5,#=$,#(,4$&-#,(#.3'#1),(#'(3$+-:#'(3# *122#"+12#+,#&$+041)=#'(3&#=(+2-> 741-#1-#*4'#!#0&$+,$;#,4$#A,&+1=4,#Z1)$#A+2$-#A'-,$8>#!,#1-#,4$#8(-,#$""$0,1%$#*+'#,(#02(-$#+)'#438+)#.$1)=#*4(#1-# 02(-$+.2$>#74$&$#1-#)(#9&$--3&$#1)%(2%$;#"(&#$1,4$&#,4$#.3'$&#(&#-$22$&:#+);#1,#1-)5,#-(#8304#21<$#-$221)=#+-#1,#1-#,+<1)=# -(8$()$#"&(8#()$#9(1),#,(#+)(,4$)#+#2(=10+2#;$01-1()#8+<1)=#9&(0$-->#
1
THEY SLAVE AWAY FOR A PAYCHECK
74$&$#+&$#()2'#,*(#H(.-#*4$&$#'(3#0+)#8+<$#&$+2#8()$'#1"#'(3#*(&<#"(&#-(8$()$#$2-$G#
1 !"#'(3#*(&<#1)#+#H(.#,4+,#=1%$-#'(3#+#4$+%'#0(881--1()># 2 !"#'(3#*(&<#1)#,4$#1)%$-,8$),#.+)<1)=#1);3-,&'#+);#0+)#2$%$&+=$#(""#("#+#43=$#0(89+)'5-#+--$,-># O,4$&#,4+)#,4$-$#,*(#$D0$9,1()-#1"#'(3#&$+22'#*+),#,(#=$,#+4$+;#1)#21"$#'(3#4+%$#,(#(*)#'(3&#(*)#.3-1)$-->#!#+8#)(,# -+'1)=#,4+,#'(3#)$$;#,(#I31,#'(3&#H(.#188$;1+,$2'>#74+,#1-#)(,#*4+,#,4$#A,&+1=4,#Z1)$#A'-,$8#1-#"(&>#!)-,$+;:#1,#-4(*-#'(3&# 4(*#,(#-,+&,#+#.3-1)$--#*1,4(3,#I31,,1)=#'(3&&$),#H(.:#*1,4(3,#4+%1)=#,(#93,#39#+#2(,#("#8()$':#+);#4(*#,(#&+1-$#\)(,# .(&&(*]#8()$'#04$+92'> E,#-(8$#9(1),#1"#'(3#*+),#,(#.$#*$+2,4'#'(3#4+%$#,(#=$,#1),(#'(3&#(*)#.3-1)$-->#O,4$&*1-$#'(3#+&$#+#9+*)#1)#-(8$()$# $2-$5-#=+8$#("#04$-->#
SCORING YOUR LIFE F$&$#1-#+#.&1$"#I31P#-(#,4+,#'(3#0+)#-$$#4(*#8+)'#("#,4$#+.(%$#9(1),-#;1&$0,2'#+""$0,#'(3>#E-#'(3#2((<#,4$8#(%$&# =&+;$#'(3&-$2"#()#+#-0+2$#"&(8#^_#\8$+)1)=#,4+,#'(3#;(#,41-#+22#,4$#,18$]#,(#_#\8$+)1)=#,4+,#'(3#)$%$&#;(#,41-]># 741)<#("#'(3&#-0(&$#+-#+#=(2"#-0(&$G#,4$#-8+22$&:#,4$#.$,,$&>#741-#1-#"(&#'(3&#(*)#.$)$/,:#+);#'(3#*122#)$%$+%$# ,(#&$%$+2#*4+,#)38.$&-#'(3#0+8$#39#*1,4>
10
You are unable to manage your state.#B(3#(",$)#"$$2#(%$&*4$28$;:#3)0$&,+1):#(&#"$+&"32#+.(3,# ;$01-1()-#(&#$%$),-#1)#'(3"$>#J4$)#-(8$,41)=#=($-#*&()=#'(3#/);#'(3&-$2"#.2+81)=#(3,-1;$# "(&0$-#1)-,$+;#("#2((<1)=#+,#,4$#-1,3+,1()#4()$-,2'>
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9 8 7 6 5 4 3 2 1
You set impotent goals.#B(3#/);#,4+,#'(3#(",$)#&$+04#,4$#=(+2-#,4+,#'(3#-$,#*1,4#21,,2$#$""(&,>#OT# B(3#/);#,4+,#'(3&#=(+2-#+&$#-(#2(",'#,4+,#'(3#=1%$#39#()#,4$8#+",$&#+#9$&1(;#("#,18$>
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You subscribe to the The Secret . B(3#.$21$%$#1)#,4$#9412(-(94'#("#The Secret :#,4+,#.'#-1892'# "(03-1)=#'(3&#,4(3=4,-#'(3#0+)#.&1)=#-9$01/0#$%$),-#,(#9+--#*1,4(3,#+)'#+0,1()>
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You have limiting beliefs about life and money.#B(3#.$21$%$#,4+,#'(3#+&$#+#0&$+,3&$#("# 01&038-,+)0$#+);#,4+,#'(3#;(#)(,#0(),&(2#'(3&#(*)#;$-,1)'>#B(3#92+'#,4$#U.2+8$#=+8$:V#H3-,1"'#'(3&# 03&&$),#-1,3+,1()#,(#,4(-$#+&(3);#'(3:#(�(892+1)#+.(3,#*4'#'(3#;()5,#4+%$#,4$#,41)=-#'(3#*+),># OT#B(3#.$21$%$#8()$'#;($-)5,#8+,,$&>
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You choose bad mentors. B(3#8$,#'(3$),(&#\("$#0(+04]#(%$&#,4$#1),$&)$,>#OT#B(3#+&$# 3)-3&$#1"#41-#($&#+041$%$8$),-#+&$#-3.-,+),1+2#$)(3=4#,(#I3+21"'#418#($&#,(#=1%$#'(3#=31;+)0$># OT#B(3#4+%$#+#8$),(&#*4(#0();()$-#=&$$;'#.$4+%1(&#+);#*4(-$#$,410-#0()C10,#*1,4#'(3&#(*)>
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You are controlled by fear.#B(3#,41)<#,4+,#'(3#;(#)(,#4+%$#+)'#"$+&#+);#,4+,#1,#;($-#)(,#+""$0,#'(3&# ;$01-1()-#1)#+)'#*+'>#OT#B(3#+0<)(*2$;=$#'(3&#"$+&#+);#8+<$#;$01-1()-#1)#-91,$#("#1,:#.3,#'(3# (",$)#/);#'(3&-$2"#3)0(8"(&,+.2$#*1,4#,4$#;$01-1()-#'(35%$#8+;$>#
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You are trying to reinvent the wheel.#B(3&#-'-,$8#"(&#-300$--#;($-)5,#4+%$#+#&$21+.2$#,&+0<#&$0(&;# ("#*(&<1)=#.$0+3-$#1,#1-#)$*>
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You are lousy at business.#B(3#8+'#4+%$#,+<$)#-(8$#0(22$=$#.3-1)$--#02+--$-#.3,#4+%$#21,,2$#(&#)(# &$+2#*(&2;#$D9$&1$)0$#&3))1)=#'(3&#(*)#.3-1)$-->#
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You are uncomfortable with words like “sales,” marketing,” and “persuasion”#B(3#+&$# 3)0(8"(&,+.2$#*1,4#,4$#1;$+#("#9$&-3+;1)=#(,4$&->#OT#B(3#"$$2#'(3#;()5,#4+%$#,4$#-<122-#,(# $""$0,1%$2'#-$22#'(3&-$2"#+);#'(3$+->
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You slave away for a paycheck #B(3#+&$#)(,#1)#+#0(881--1()#.+-$;#9(-1,1()#+);#*(&<#"(&#-(8$()$# $2-$>#
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E;;#'(3 (1),-#39#4$&$#`````># F$&$5-#,4$#=((;#)$*->#!"#'(3#;(#$%$&'#()$#("#,4$-$#,41)=-#+);#&$0$1%$;#+#^__a^__:#!#0+)#4$29#'(3>#[%$)#1"#'(3# &$0$1%$;#+#_a^__#!#0+)#-,122#4$29#'(3>#?(#8+,,$&#*4+,#'(3&#-0(&$#1-#'(3#0+)#,3&)#1,#+&(3);#+);#93,#'(3&-$2"#()#,4$# &(+;#,(#*$+2,4>#
