Raymonds india
The Raymond Group is one of India of India's 's largest clothing and apparel companies, with over 60% market share in India. Established in 1925 it has a net earnings of Rs. 2,100 crores. It sells textiles, readymade garments, engineering tools, prophylactics and toiletries. Vijaypat Singhania is the chairman emeritus of the company and Gautam Singhania the Managing Director
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Raymond
Raymond manufactures worsted suiting fabric in fine grade wool. Raymond Ra ymond's 's domestic distribution is spread s pread with more than 30,000 outlets that stock and sell Raymond's range of fabrics. y
Manzoni
Manzoni is a luxury lifestyle brand offering a range of formal wear and sportswear including shirts, suits, suit s, trousers, trousers, jackets, ties and leather accessories. y
ColorPlus
ColorPlus is one of India's premium casual wear brands offering shirts, trousers, knits and survival gear. Some
of the technological innovations it is i s well known for; include thermo-fused buttons, golf balls, rough jeans, wrinkle technology, stain-free fabric, and the cone dyed [3] technique. . y
Zapp!
Raymond's range of kids wear. The brand brings to 4± 12 years a wide range of clothes, accessories, bed and bath linen and more. The first Zapp! store has been launched in Ahmedabad with ten more on their way. wa y. y
Be: HOME
Be: HOME is a specialty multi brand Home Retail Chain that present soft home furnishings & accessories which are sourced from across the globe (private & International). Spanning from a mid to premium pricing range, Be: HOME provides an assortment of quilts, blankets, robes, apparels, wall décor, déc or, vases, candles, gourmet cooking range. y
Park Avenue
Launched in 1986, Park Avenue is premium formal wear brand. The brand has received the 'Most Admired [4] Menswear Brand' for the year 2009. y
Parx
Parx is a 'premium casual lifestyle' brand bringing semiformal and casual clothes for 22-30 year olds. Parx was launched in 1999.
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Notting Hill
This brand caters to popular price segment offering affordable affordable choice to t o people transitioning from tailored clothing to readymade[5].The brand collection features men's lifestyle products comprising suits, shirts, trousers, trousers, jeans, t-shirts t-shirts and also als o accessories like ties, tie s, handkerchiefs handkerchiefs and socks. Raymond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India. With a capacity of 31 million meters, we are among the few companies in the world, fully integrated to manufacture worsted fabrics, wool & wool blended fabrics. We also convert these fabrics into suits, s uits, trousers and apparels that are exported to over 55 countries in the world; including European Union, USA, Canada, Japan and Australia amongst a mongst others. A trendsetter and an innovator in the Indian textile market, our expertise has been brought forth by our inhouse research & development team. Their innovations have become milestones in the worsted suitings industry. We mastered the craft of producing the finest suiting in the world using super fine wool count (from 80s to 240s) and blending the same with superfine polyester polyester and other specialty specialt y fibres, like Cashmere, Angora, Alpaca, Pure wool and Linen.
Raymond has created the world¶s finest worsted suiting fabric from the finest wool w ool ever produced in the t he world ± the Super 240s fabric made of 11.6 micron micr on wool. Today we are recognized as a pioneer in manufacturing worsted suitings in India, producing nearly 20,000 designs and colours of suiting fabrics, which are retailed through 30,000 stores in over 400 towns across India. Home > Our Offerings > Retail > The Raymond Shop The Raymond Shop is a premium retail store offering complete wardrobe solutions for men which includes top-of-the-line top-of-the-line brands - Raymond, Raymond Premium Apparel, Manzoni, Park Par k Avenue, ColorPlus, Parx and Notting Hill. The Raymond Shop has been a pioneer in organized retailing in the country starting around five decades ago. Our wide reach and range of products makes it the largest one stop retail network ne twork in the country. Over the years, The Raymond Shop chain of stores has become a yardstick by which other retail stores are judged and constantly sets new standards and creates environments that make shopping a pleasure.
The Raymond Shop network started with a small corner shop in Ballard Estate, Mumbai around five decades ago. It has grown multifold with a dedicated team
making it the largest retail store in the country having over 500 stores in prime locations, in over 200 cities in India. Our overseas network spans 39 stores in 15 plus cities across the Middle East, Saudi Arabia, Sri Lanka and Bangladesh. The Raymond Shop retail chain occupies a space of more than 1 million square feet built-up area. Our wide reach all over the country across big cities and smaller towns allows us to reach a wide spectrum of consumers. consumers. We have now extended e xtended our reach with a presence in some of the leading Malls with new retail formats.
Our Purpose y
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To meet our customers needs for superior superior quality equipment and service. To provide a secure and challenging work environment for all our employees. To meet the expectations of our franchisers and over time produce an acceptable return to our shareholders.
Our Values y
We are committed to supplying high quality products and superior service to our customers.
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We believe in the individual, and that shared s hared values and common purpose provide the basis of teamwork. We value our franchisers and share with our principles the objectives of enhancing the image i mage and success of their products. We believe in i n conducting conducting our business activities activit ies with integrity. We believe in optimising our profitability in a manner consistent with our values.
Our Goals y
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To provide our customers with products and service that are recognized as the best. To be a major player in all the markets in which we participate. To implement employee training and development de velopment programmes programmes that provide personal growth for all our employees and enable them to make a meaningful meaningful contribution to the t he Company. Create an environment that respects, integrates and balances the needs of our employees resulting in creative excitement, heartfelt commitments and cheerful cooperation. Institute a culture of operational innovation that results in meaningful meaningful and sustainable ways to stay sta y ahead of the pack.
Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales sales.. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement[4] . Basic theory:
