Executive summary
Spices constitute an essential part of any dish and are used to add that special distinctive relish to Indian, Arabic and Mediterranean dishes for their aroma, fragrance and harmonized flavors’ Indian spices are world famous for their aroma, tangy taste and flavor. India meets almost 65% of the global demand for derivatives like spice oils and oleoresins. India leads in exporting spices and condiments to foreign countries. There are hundreds of marketers in India making good profits through spice market. The main objective of the project was to study the market potential of Ramdev food products in a particular area. After surveying the market, I concluded that spice is a potential market. MDH is the market leader in the national spice market. Ramdev Food products is a major exporter Ramdev and spice processor. The local market has huge potential for Ramdev food products. There are few competitors in local market like Everest, Mtr, Catch, Itc Aashirwad, Parrot. Retailers and end consumers agree with the unmatched quality of ramdev spices and we treat Ramdev Red chilli as the core product of ramdev spices. Price wars are the major limitations of the spice market. Customer demand in this segment arises with the awareness towards the product and then comes the taste and aroma of the product. Retailers focus on their profit margin. They push the high profit yielding products.
INTRODUCTION OF SPICES
A Brief History : The fame of Indian spices is older than the recorded history. The story of Indian Spices is more than 7000 years old. Centuries before Greece and Rome had been discovered, sailing ships were carrying Indian spices, perfumes and textiles to Mesopotamia, Arabia and Egypt. It was the lure of these that brought many seafarers to the shores of India.
Indian Spices : India is known the world over as `The Home of Spices`, thus Spices and condiments need no introduction. The climate of the country is ideal for the growth of almost all spices. Spices are an important group of agricultural goods, which are virtually indispensable in the culinary art. They also play a significant role in our national economy and also in the economies of several spice producing, exporting and importing countries. India accounts for about 45% of the global spice exports. In India, from the point of view of both domestic consumption and export, spices are important commercial crops.
According to the International Organization for Standardization [ISO], there are about 109 spices and India produces as many as 75 in its various agro climatic regions. The term ` spices and condiments` applies to `natural plant or vegetable products or mixtures in whole or ground form, which are used for imparting flavor, aroma and piquancy to the food items`. Spices are also being used within the country for flavouring foods and in medicines, pharmaceutical, perfumery, cosmetics and several other industries.
Spices may comprise different plant components or parts such as Floral parts [cloves, saffron etc.], or Fruits [cardamom, chilies etc.], or Berries [allspice, black pepper, juniper etc.], or Seeds
[aniseed, caraway, celery, coriander], or Rhizomes [ginger, turmeric etc.], or Roots [angelica, horse-radish, lovage etc.], or Leaves [bay leaves, mints, marjoram, tejpat etc.], or Kernel [nutmeg etc.], or Aril [mace], or Bark [cinnamon, cassia etc.], or Bulbs [garlic, onion etc.], or other part of spice plants.
There is a popular belief that spicy foods are bad for health. This belief is not only far from the truth but also that; spices in fact have medicinal properties and are good for health. Spices are well known as appetizers and digestives and are considered essential in the culinary art all over the world.. Some of them have anti-oxidant properties, while others have preservative properties and are used in some foods like pickles and chutneys, etc. Some spices also possess strong antimicrobial and antibiotic activities. Many of them possess medicinal properties and have a profound effect on human health, since they affect many functional; processes. For example, spices intensify salivary flow and the secretion of amylase, neuraminic acid and hexosamines. They cleanse the oral cavity from food adhesion and bacteria; they may help to check infection, and to protect the mucous membrane against thermic, mechanical and chemical irritation. Spices increase the secretion of saliva rich in ptyalin, which facilitates starch digestion in the stomach, rendering the meals, which are rich in carbohydrates, more digestible.
Spices possibly activate the adrenal-cortical function and fortify resistance and physical capacity. Stroke volume, blood pressure and stroke frequency can be markedly diminished or augmented by means of spices. Spices inhibit thrombus formation and accelerate thrombolysis. During World War I, and a few years after, India was principal supplier of essential oils like thymol, produced both with the help of traditional distillation methods as well as modern steam distillation methods. But the market was lost forever due to inven tion of synthetic essential oils.
Types of Spices
Seed type Spices :
Ajowan
Celery Seed
Caraway
Cumin
Coriander
Fennel
Dill
Poppy Seed
Mustard
Aniseed
Anardana
Celeriac
Black Cumin
Fenugreek
False
Coriander
Fruits type Spices :
Lesser Cardamom
Tamarind
Kokam
Nutmeg
Star Anise
Juniper
Greater Cardamom
Kababchini
Mace &Nutmeg
Vanilla
Pepper type Spices :
Black Pepper
Long Pepper
Chabika
Leave type Spices :
Basil Leaves
Curry Leaves
Origanum
Chives Billilotan
Savory
Peppermint Leaves
Marjoram
Billilotan
Thyme Leaves
Sage
Parsley
Tarragon
Spearmint
Chervil
Rosemary Leaves
Hyssop
Tejpat
Laurel Leaves
RAMDEV FOOD PRODUCTS PVT. LTD. Manufacturer Processor & Exporter of Indian Spices
A Government Recognised Export House
COMPANY PROFILE
India, the Queen of Spices, has always attracted the world with her exotic masalas. In fact, the connection goes back many centuries. To the time when travellers like Vasco da Gama and Columbus were still exploring the geography of the Earth. Even then, the mystique of Indian spices magnetised them to India and paved the way for a new chapter to be written in the annals of time.
'The lure of the unknown ', which repeatedly brought visitors to the Spice Land, was the presence of nature's rich elements in those fresh and highly aromatic spices. Spelling magic and carrying an enviable aura, they left people spellbound.
We, at Ramdev, have preserved the same values in all our products ever since we started as a small unit in 1965, in Ahmedabad, India. A small step became a giant leap in no time. But there was a binding force, a commitment that helped us keep our promise of purity and freshness in our products for all these years.
We are aware of our responsibility towards creating, maintaining and ensuring a safe and clean environment. We consciously comply with relevant laws and regulations as well as take additional care to preserve the green cover. We plant invaluable saplings, develop garden and promote lush green surroundings at our manufacturing location to work in harmony with nature.
A stretch of 2.5 km highway beautification project close to our plant has been a symbol of Green Gujarat. Our immense belief in the philosophy of 'reaching a customer's heart through quality' has enabled us to spread the rich Indian heritage to millions of homes all over the globe. And that’s our pride. Indian food. The Indian way.
Chairman and Managing Director : Hasmukhbhai R. Patel
Over 26 Years of experience in procuring, manufacturing and marketing pure Indian spices.
In 1989, introduced spices in attractive and convenient consumer packs that set a new trend in Indian spice market.
Successfully launched instant mixes, asafoetida, blended spices, pickles masala thereafter.
Actively involved in production planning, product formulation, business development, project management, quality control, distribution and export manage ment.
A visionary who initiated the tough task to set a distribution net work on foreign soils instead of exporting containers conventionally.
A person who consciously remains active in the socio-economic life of the state. A member of Rifle Club, Rajpath Club, Karnavati Club, Sun-n-step Club, Gujarat Cricket Club. Gujarat Chamber of Commerce and Industry. CFTRI, Mysore – Research and Development.
Ex. Member – Advisory Committee, Labour Board, Gujarat Government.
Joint Managing Director : Ruchir H. Patel
A dynamic young commerce graduate.
Actively involved in production & quality control.
Helped bring the honour to become the first spice company having ISO 22000:2005 in India.
Infrastructure
Ramdev Food Products Pvt. Ltd. has world class infrastructure to meet high standard requirements of global market. State-of-the-art technology shines through the finest machinery having cleaning and processing capacity of more than 60,000 kg. per day.
Packed to perfection under strict conditions of hygiene and quality. Each pack is subjected to multiple checks before despatch.
Spread over a sprawling 37,000 sq. yard area, the plant sets the standards in best manufacturing process, practice and capacity to match the expectations of the most discerning of buyers. Specious factory premises houses one of the most sophisticated plants under ultra hygienic conditions.
In-House Research &. Development Micro Laboratory, works in line with a standard set of research methodologies adopted by research institutes of repute in India and abroad to carry out analysis of various products.
We have a system of technical activities that measures the attributes and performance of a process, against defined standards to verify that they meet the stated requirements for unmatched quality. From procurement to processing to packing, stringent quality measures are taken by our quality control experts, using the best of technology accepted worldwide. No wonder Ramdev has been awarded an ISO 22000 certification.
