Question 3

1. Does Chipotle Chipotle Mexican Mexican Grill Grill have any any core competenc competencies ies and, if if so, what are they? they? Answer: Core competency means the qalities and stren!th of any company that helps it to "eep ahead of its competitors. Chipotle Mexican Grill also has some core competencies li"e their tar!et cstomers #ein! the people who not only li"e Mexican fast food #t are also health conscios at the same time. $he compan y ensres the loyalty of sch cstomers #y offerin! them their favorite fast food which is or!anic too. $hey se natrally raised meat and other or!anic in!redients in coo"in!. $o complement the or!anic food in their men they also present a complete environment env ironment friendly perspective #y havin! !reen architectre and se of environment friendly material in the constrction of their restarant #ildin!s. Another featre that adds to its competency is the vale for the money that it provides to the cstomers. Chipotle ma"es the experience of sophisticated fast food dinin! possi#le at low and afforda#le rates ma"in! it reacha#le to more cstomers.

%. &hat does a '&($ analysis reveal a#ot the a ttractiveness of Chipotle Mexican Grill)s sitation sitation and ftre prospects? Answer: A '&($ analysis showin! Chipotle Mexican Grill)s stren!ths, wea"nesses, opportnities and stren!th depicts that presently the compan y has a stron! and positive ima!e in its esta#lished mar"ets which is mainly in the *.'., *.+. and Canada. t is a well-"nown we ll-"nown  #rand that ed!e a#ove its competitors #ecase of its niqe qality of offerin! or!anic or!anic fast food in an environment friendly set p. &hat ma"es it attractive to the cstomers is the se of or!anic in!redients and natrally raised animal mea t for the food. t tar!ets that !rop who is health conscios, environment friendly and loves Mexican fast food. $he #rand also has a #ri!ht ftre in the ntapped re!ions and with ample scope of introdcin! new food items in in it men. t can also #enefit #y #ein! the pioneer of  promotin! health friendly fast food. &ith &ith the !rowin! consciosness amon! people re!ardin! their health, the #rand can #enefit #y providin! healthy and yet tasty fast food at an afforda#le price. owever with prospective !rowth in new states comes the pro#a#ility of hi!h competition with many other ma/or #rands in fast food c ate!ory that may enter the se!ment of healthy fast food to #enefit from the risin! trend. &ith &ith limited men items and in!redients that have price volatility v olatility it may not #e a smooth esta#lishment in new states and contries.

0. &hat are the primary and secondary components of Chipotle)s vale chain? Answer: $he primary component of Chipotle)s vale chain is the qality of the food they serve. t is their first priority to serve freshly made food to their cstomers within a few mintes of  it #ein! ordered. *sin! or!anic and healthy options of the raw in!redients they pt in their food is another primary component. rovidin! qic" and #est possi#le cstomer service is also one of Chipotle)s priorities. n its vale chain what can #e seen as the secondary components is the environment it  provides to its cstomer. $hey provide qic" service with an aim of maximm cstomer satisfaction at the restarants which have !reen architectre and ecofriendly interior and d2cor.

3. &hat are the chief components of Chipotle)s strate!y? Answer: Chipotle has #een sin! some #asic and simple strate!ies that it had #een followin! reli!iosly resltin! in its !reat sccess story. 'ervin! hi!h qality food with hi!h qality in!redients in an environment friendly set p is the crrent strate!y that also have  #een their core stren!th. 4y #ein! a#le to implement this simple strate!y at each new restarant has helped this food chain to ma"e its food, service and operations more valed and efficient. Chipotle)s men strate!y has #een to "eep it simple. $hey tried to avoid incldin! men selection sch as coffee or ice-cream which cold hinder the efficiency #y complicatin! the store operations. $hey focs on sin! hi!h-qality raw in!redients and try to se as mch classical methods of coo"in! as possi#le to ma"e their fast food exceptionally tasty. A lar!e percenta!e of the raw materials sed #y the food chain are 5!rown or raised with respect for the environment, animals and people who !row or raise the food.6 7%818 Annal 9eport of the company. (ther than concentratin! on the taste and qality of their food they also focs on employin! and retainin! people who are capa#le of hi!h performance to ensre that the restarant experience which their cstomers !et is exceptional. $o add to this exceptional experience they also create restarants that are aesthetically pleasin! and operationally efficient.

;. &hich one of the five !eneric competitive strate!ies discssed in Chapter ; most closely approximates the competitive approach that Chipotle Mexica n Grill is employin!?

Answer: $he five !eneric competitive strate!ies that any indstry ses are #asically #ased on cost and prodct differentiation or a mix of #oth with a #roader or focsed implementation. n Cost >www.m#as"ool.com>#rand!ide>food-and-#evera!es>08%-chipotle-mexican!rill.html http:>>www.ohiodominican.ed>ploaded@iles>Corsea!es>Corses>4s>4s3B> '&($%8Matrix%8and%8(r!aniational%8'trate!ic%8lan%8aper.pdf  http:>>www.ifm.en!.cam.ac.">research>dstools>porters-!eneric-competitive-strate!ies>