PROJECT SYNOPSIS
1. STUDENT STU DENT DETAILS DETA ILS •
Name:
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Roll Number:
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Name of the program:
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Specialization:
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Semester:
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Session:
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Name of LC:
APPLIT! C"MP#TRS P$t Limite%
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LC co%e:
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MBA
semester III
2. PROJECT PROJE CT SYNOPSIS SYNOPS IS DETAILS DETAI LS
+Study TITLE OF THE PROJECT: PROJECT: + Study of Opert!o"# !" Ret!$ I"du#try At RELIANCE RETAIL LTD. LTD.,,
NA%E AND DESI&NATION OF THE OR&ANI'ATION &UIDE: ALAN(RITA (UJUR) *&e"er$ %"+er,
%r#.
NA%E AND DESI&NATION OF THE ACADE%IC &UIDE: %r#.-ANDANA NI&A%)*%A F/u$ty,
1. INTRODUCTION: 1.1. 1.1. I"du I"du#t #try ry prof prof!$ !$e: e: In%ia-s retail mar.et /hich is seen as T0 1"L2MIN b3 global pla3ers has grabbe% attention of the most %e$elope% nations4 This is no /on%er to the one
/ho .no/s that the total In%ian retail mar.et is #S 5'6&bn4 7)*8 &&8&&& crore INR appro94 of /hich organize% retailing is onl3 aroun% ' percent i4e4 #S 5;bn 7'*8&&& crore INR appro94 +Retailing inclu%es all acti$ities in$ol$e% in selling goo%s or ser$ices %irectl3 to final consumers for personal8 non
unorganize%4 Retailing in In%ia is gra%uall3 inching its /a3 to/ar% becoming the ne9t boom in%ustr38 organize% retailing in particular4 The /hole concept of shopping has altere% in terms of format an% consumer bu3ing beha$ior8 ushering in a re$olution in shopping in In%ia4 Mo%ern retail has entere% In%ia as seen in spra/ling shopping centers8 multi
1.2. Co0p"y prof!$e:
The Reliance 1roup8 foun%e% b3 2hirubhai 04 Ambani 7)'?
It
$erticall3
integrate%4
This
resulte%
in
formation
of
man3
subsi%iaries4 Reliance Retail is one such subsi%iar34 Reliance Retail is a part of the Reliance In%ustries Limite%4 Reliance in%ustries is actuall3 the largest
conglomerate in In%ia4 It has an annual turno$er of #S5'64 Billion4 It is also liste% on ?&*th position in the ortune 1lobal 6&& companies4 The compan3 starte% off as a small te9tile compan3 aroun% '& 3ears ago4 An% no/ it has e9pan%e% $erticall3 an% horizontall3 to be In%ia=s Numero
2. RESEARCH %ETHODOLO&Y: 2.1. RESEARCH PROLE%: The maor limitations /hich I face% %uring m3 proect /ere:
F
A particular store-s tren% cannot be generalize% o$er the entire sho/s in Ranchi4
F
Authenticit3 of the response of the customer cannot be ascertaine%4
F
Most of the consumer prefer to go for local mar.et4
F
There /as limite% consumer base4
F
A%$ertising strateg3 is not goo% in Ranchi4
F
People are at times hesitant to respon% to sur$e3s4
F
Research base% on Ranchi cit34
F
Lac. of e9pertise4
F
inall3 the time constraint4 2.2. HY THIS PROLE% SI&NIFICANT NEED FOR THE STUDY: "perations of Reliance store 0inoo an% not the customer taste an% preferences so I too. help of 2SCRIPTIG RSARC0 ST#2IS4 2escripti$e Research in$ol$es the %escription of the characteristics of the $ariable8 %escription of the e9tent of association bet/een $ariables an% it allo/s the researcher to infer about the $ariables4 Li.e in this case8 the $ariables /ere anal3zing ootfall8 Catchment Area an% the A$erage Tic.et Size of the customers4
2escripti$e stu%ies pro$i%es a soun% basis for the solution of the problemH e$en though the3 %o not e9plain the relationship among the $ariables4
I too. the base of 2SCRIPTIG RSARC0 because I /or.e% on the %ata pro$i%e% b3 the store i4e4 it /as secon%ar3 %ata 7total footfall8 total sales8 total no4 of customers etc4 for a month an% I .ne/ /hich parameters to /or. upon4 Also I inter$ie/e% the customers an% obser$e% their bu3ing beha$ior to/ar%s Store4 As 2escripti$e research %esign are use% /hen the researcher has a substantial %ata about the problem an% of the $ariables that are to be measure%4 In this case I .ne/ /hich all areas nee% to be co$ere% up an% anal3ze% thoroughl34 2.3. RESEARCH %ETHODOLO&Y Re#er/4 De#!+": Research Metho%olog3 is the master plan for con%ucting the research stu%34 It shoul% be note% that a Research Metho%olog3 is uniue to a Research 2esign4 As the proect un%erta.en b3 me primaril3 emphasizes on the Store "perations of Reliance resh Store8 0inoo so I too. help of 2escripti$e Research Stu%ies4 2escripti$e Research in$ol$es the %escription of the characteristics of the $ariable8 %escription of the e9tent of association bet/een $ariables an% it allo/s the researcher to infer about the $ariables4 Li.e in this case8 the $ariables /ere anal3zing oot
inter$ie/e% those /ho $isite% the store regar%ing the Store Ambiance8 Assortments of pro%ucts an% ser$ices pro$i%e%4 The t3pe of Sampling Proce%ure /hich I ha$e chosen is Con$enience Sampling4 Con$enience sampling is a generic term that co$ers /i%e $ariet3 of A%
The t/o t3pe techniue /hich /ere use% are : 6
Co00u"!/t!o" #ed Te/4"!7ue< In this techniue %ata /as collecte% b3 as.ing a set of uestion an% recei$ing a response4 T/o people are necessaril3 in$ol$e%4 Li.e JKuestionnaire4
6
O8#er9t!o" #ed Te/4"!7ue In this techniue %ata /as collecte% b3 stu%3ing the obects of interest li.e/ise m3 obect of interest /ere the customers an% their bu3ing pattern an% /hat the3 percei$e about the store4 I obser$e% them on a %ail3 basis for appro9 '&<'6 mints4
F
Also customers /ere inter$ie/e% regar%ing the a$ailabilit3 of pro%ucts an% ser$ices8 la3out of the store etc47as mentione% in the uestionnaire4
;. E
stu%34 It shoul% be note% that a Research Metho%olog3 is uniue to a Research 2esign4 It inclu%es: F
Research T3pe:
F
Sample Size:
F
Sampling Proce%ures:
F
2ata Collection Techniues:
F
Time of Collection:
F
Limitations of Research:
=. LITERATURE RE-IE RELATED RESEARCH OUTCO%ES: or the purpose of %etermining population characteristics instea% of enumerating entire population8 the in%i$i%ual in the sample are onl3 obser$e%4 Then the sample characteristics are utilize% to appro9imatel3 to %etermine the population4 The t3pe of Sampling Proce%ure /hich I ha$e choosen is Con$enience Sampling 4 Con$enience sampling is a generic term that co$ers /i%e $ariet3 of A%hoc proce%ures for selecting respon%ents4 Con$enience Sampling means that the sampling units are Accessible8 Con$enient8 eas3 to measure8 co
OR( DONE:
Time of collection of m3 research stu%3 /as ) month of anal3sis the Catchment area8 ootfall an% a$erage Tic.et Size of the Customers4 In one month time I /as able to un%erstan% the tren% of the Store an% also ho/ $arious store relate% acti$ities li.e %umping8 in%enting8 mar.%o/n8 assortments of the pro%ucts /ere %one4 >. OO(S) SITES) JOURNALS) %A&A'INES REFERRED )4 1upta8 S4P 1upta8 M4P8 Measures of Central Ten%enc3 ?4
Sharma8 4!8 Anal3sis of Gariance
'4
Sharma8 44!8 Correlation anal3sis
(4
Sharma8 4!8 Regression anal3sis
64
Sharma8 4!8 03pothesis testing
*4
0a/.ins8 2el I4 Tull8 42onal% S
E4
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