A PROJECT REPORT ON
“YASHUJEE INDIA AUTOMATION” (THE CARTRIDGE REFILLING STORE) kolkata On the Topic MARKETING OF ICON CARTRIDGE In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS BUSINESS ADMINSTRATION ADMINSTRATION
By PRIYAJEET RAJAN REDG. NO. -3511010532
Under the guidance of Mr.V.MADHU Mr.V.MADHU NAIR (Marketing Manager) SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR-603203
ACKNOWLEDGMENT
I am neither expert nor a trend spotter. I am a management student with foundations of management manag ement principles and theories who is keen in different indus industries, tries, it’s happe happening ning mainly in YASHUJEE INDIA AUTOMAT AUTOMATION ION I am highly obliged to Mr.V.Madhu Nair(Marketing Manager) yashujee india automation Kolkata, my prime internal guide for his invaluable support; guidance and knowledge that he shared with me thereby aiding me in making this project a success along with different guides of each sections who provided their utmost working knowledge, which has broaden my area of interest and benefited mostly in completing the project. Their guidance and suggestions without which it was a difficult step to complete the project alone. This provided me some experience not only in practical aspects of industry but also in human relation, group group work , individual work and provided provided great insights into the actual working of an industry . Definitely I can’t ignore the technology with internet as a backbone in building the project. I hereby also declare that the contents in the report are true to the best of my knowledge. Lastly I thank to SRM university and yashujee india autimation(ICON) which gave me an opportunity oppor tunity regard regarding ing training purpo purpose se and and helped helped me in buildi building ng some some experien experience ce in my career.
CERTIFICATE
This is to certify certify that that the projec projectt entitled entitled “MARKETING OF ICON CARTRIDGE"
at YASHUJEE INDIA AUTIMATION has been carried out by Mr. PRIYAJEET
RAJAN from 27th February 2012 to 26 TH April 2012, under my supervision MBA A Programme at SRM UNIVERSITY, in partial fulfillment of his MB CHENNAI .
I am satisfied with his sincere performance and study conducted by him in The pro project ject is here hereby by appr approv oved ed as a YASHUJEE YASHUJEE INDIA INDIA AUTOMA AUTOMATION TION. The bonafied work carried out and presented in a manner satisfactory to its acce accept ptan ance ce area area to the the post post grad gradua uate te degr degree ee for for which hich it has has been been submitted. I recommend submitting the project report. I wish him all success in life. This is also certified certified that that the project work is original and has not been submitted to any other place.
Project Guide
Project Faculty
Mr.V.MADHU NAIR (Marketing Manager)
Ms. R.RAJI Faculty
SRM
DECLARATION
I hereby hereby declare declare that that the following following documente documented d project project report titled “MARKETING OF authentic work done ICON CARTRIDGE IN YASHUJEE INDIA AUTOMATION " is an authentic by me as a part part of my study on Marketing Marketing.. I also further state that the project has been prepared by my own with the secondary data provided provided in the reports of the company, company, which were were essential for the completion completion of the project. project. The project was undertaken as a part of the course curriculum of MBA Programme, SRM UNIVERSITY. This has not been submitted to any other Examination body earlier.
PRIYAJEET RAJAN MBA 2nd YEAR SRM UNIVERSITY CHENNAI
INDEX 1. TITLE
1
2. PREFACE
2
3. DECLARATION
3
4. IND INDEX 4 5. ACKNOWLEGEMENT
5
6. EXECUTIVE SUMMARY
6-7
7. OBJECTIVE OF THE STUDY 8 8. METHODOLOGY USED 9 9. ABOUT SAIL 10-58 10.INTRODUCTION ABUOT COMPANY PRODUCTS BRANCHES CENTRAL MARKETIN ORGANISATION MARKETING DEPARTMENT OF YIA RESEARCH METHODOLOGY SUGGESTION 106 CONCLUSION BIBLIOGRAPHY
59-88 88-89 105-
107
Executive Summary
We at yashujee provides quality refilling and remanufacturing of the Inkjet and Toner Cartridges at 50% plus Savings to your Organization. We truly believe that a business evolves to a higher level if it makes a real difference to the Community. The Refill Business helps tremendously to create a Positive Impact to the Planet and the Community-and the Environmental Focus attracts Business to you.… LANDFILL OR REFILL…More and more Businesses and Individuals are Demanding Green Products. Yashujee, with its Tamper Free refilling refil ling technology, offers consumers and businesses an alternative to actively help reduce million of cartridges from being dumped in landfills, and to be RECHARGED, REFRESHED, REFILLED AND REUSED with performance and quality as good as new!
We will prove that you can actually PROTECT THEENVIRONMENT WHILE YOU SAVE MONEY. Yashujee will involve the community to raise
awareness threshold in this GREEN CAUSE.
Yashujee also assures you that it shall be responsible for any damages that may be caused your printer with respect to the Recharged Cartridge. Yashujee also like to point out that we use the best available components including the Toner Powder and all parts/usages are I.P. protected.
OBJECTIVE OF THE STUDY In Yashuj shujee ee indi india a autom utoma ation tion ther there e is vari variou ous s sect sectio ion n of marketing department. Since I have chosen "Marketing of icon products in Y.I.A." my main objectives are:1. To know what is ICON product and why is it necessary to sell
the secondary product (refilled cartridge). 2. To know the use of secondary product. 3. Marke arkett stud study y of seco second ndar ary y prod produc ucts ts in yash yashuj ujee ee indi india a
automation. 4. To know the pricing strategy of secondary products. 5. Ensuring timely dispatch of material, products, scrap etc to
the potential customers. 6. To know the others terms and conditions for marketing of
secondary products .
METHODOLOGY USED The methodolo methodology gy adopted adopted by me during the project project on "Marketin "Marketing g of Secondary Secondary Product on B.S.L" can be divided into two parts: (A)
To know about the organization
(B)
To know about about the proced procedure ure and working working of Marke Marketin ting g Depart Departmen mentt and
Secondary Section. (A) To know about the organization. Information / data has been Collected from:(i)
Government Publications.
(ii)
Journal
(iii)
Book of organizations.
(iv)
Company Website.
(B) To know about the procedure and working of Marketing Department and Secondary Section information has been collected by: (a) Observation Method (b) Personal Interview with (i)
Managers
(ii)
Senior managers
(iii)
CEO
(C) Document provided by the above personnel.
YASHUJEE INDIA AUTOMATION
ICON
Yashujee India Yashujee India Auto Automatio mation n , established in 2004 has earned a reputed name in the arena of recycling and refilling industry, has moved from one milestone to another to bolster its presence. Enhancing itself with the changing times to serve the industry with the latest and best. To increase our reach and widen our network we have come up with a new compantible toner cartridge under the brand name ICON. VISION To exhibit exhibit the the passion passion to succeed succeed through through partnering, partnering, actively actively contributi contributing ng towards a green earth while retaining unflinching integrity on deliverance. COMMITTMENT Yashujee Yashujee is commit committed ted to becoming becoming the industry industry leader leader in cartridg cartridge e remanufacturing and recycling. We are dedicated to helping our customers save money without sacrificing quality, to helping preserve the environment through smart reuse of resources. Our goal is simple - we want to provide the best quality experience for customers and brand owners. MISSION Yashujee Yashujee aims aims to be the industry industry leader leader by providing providing remanufactu remanufactured red cartridges of the highest quality. KNOWLEDGE HUB Printer consumable industry is estimated to be around Rs 3000 crores in India, and ink and toner market is growing at 30%. So there is a huge market potential. MANAGEMENT Tushar Ranka (CEO), R.K.Ranka (Business Development Head)
Our Services Includes : •
•
•
•
•
•
Inkjet refilling Laserjet refilling ICON Recycled Inkjet ICON Compatible Laser Original Cartridges for all Brands Photo Copier & Supplies
Printer Care & Services
The Business with the consumer and retail boom that took place in the second half of the lest decade, India saw a large number of brand eyeing at franchising as an option to spread their operation. The franchising was not so well organized in India, but has come up with a bang to show immense growth potential over the part few year. India such looks like it is at the threshold of a franchising boom and it’s the right time to jump in the revelry. Our Franchisee are our business partners. We strongly belive that we can grow only with our partners growth. Our investment requirement is much lower than competition. Therefore ROI (Return on Investment) can be achieved faster. How to become our franchisee? Investment Amount Rs 5 Lakhs. Shop space of 150 to 200 sq ft. What we provide? Managerial know how Training Training for appointed appointed team at your your place place Refilling Machines. Promational material T-Shirt, and other reassures. Refilling materials worth Rs. 50000.
INTRODUCTION
Yashujee Yashujee India Automatio Automation n , an ISO ISO 9001 001 & 2008 Certified Organization, a reputed name in the the aren arena a of recy recycli cling ng and and refil refillin ling g indu indust stry ry,, has has moved from one milestone to another in order to bols bolste terr its its pre presenc sence. e. Enha Enhanc ncin ing g itse itself lf with ith the the changing trends and technology, it has synchronized itself with the changing times to serve the industry with the latest and the best.
Known for its superior quality in terms of process and materials used, Yashujee has taken utmost care to meet customer satisfaction. We have successfully satisfi satisfied ed corpo corporate rate,, govern governme ment, nt, soho soho and other other business organizations with the standards that we set.
To increase our reach and widen our network network we have introduced A Franchise Module on a pan INDIA basis under the brand name ICON- The Refill Store, The hallmark hallmark of our store is quality,servise quality,servise and and very competitive pricing.
Our quality standards are as follows: 1 Insp Inspec ecti tio on of of ca cartri rtrid dges ges du durin ring pro prod duct uction ion pro proc cess. ess. 2 Com Compari paring ng & ana analy lyzi zing ng with ith OE OEM ben bench chm marks arks to ens ensur ure e out outst stan andi ding ng quality results. 3 ICON ICON reman remanuf ufac actu ture red d cartr cartrid idge ges s are are thor thorou ough ghly ly teste tested. d. The The outp output ut of every cartridge is analyzed to ensure high performance & fine quality. 4 All All Ico Icon n car cartr trid idge ges s com come e wit with h Com Compl plet ete e War Warra rant nty y & full full pro prote tect ctio ion n against performance defects.
Our Motto: Supreme Quality, Competitive Prices and Customer Satisfaction.
Market Scenario
In India the printer cartridge market is estimated to have over `.3700 Crore potential and the demand is growing at 25 – 30% per annum. More and corporate and retail customers are now looking for quality and cheaper refilling & refurbishing. Oppor pportu tuni nity ty in in ICO ICON‐ The The Refi Refill ll Sto Store re
ICON will have the refilling and refurbishment done at there own network and serviced through our franchisees to have strict control on the quality promised to the customers. Why us?
Low Investment and High Returns Minimal Infrastructure Sophisticated Machineries for Refilling / Refurbishing Inkjet and laser Cartridges Print quality from our Refilling / Refurbished cartridges will be similar to original. Refilling / Refurbishing of cartridges can be done several times giving cost advantage. Product Refilling & Refurbished using the latest Technology under Strict Quality Control. Franchise will get ready cartridge which can deliver instantly to the customers. Who can can be ICO ICON N‐ The The Refi Refill ll Sto Store re Fra Franc nchis hisee ee? ?
Any individual/firm/shop with financials Associated with marketing of stationery, computer, refilling or IT products
LARGE MARKET
This Industry has been estimated at over Rs. 2500 crore per annum. And the year to year growth has been estimated over 20% in India. Instead of going paper less, every one is printing more and more. HIGH PROFIT POTENTIAL
Even by selling refilled cartridges for 50‐70% less than the price of original cartridges still there is a very generous profit margin. We help consumers save heavily at the same tim time we too keep eep a fat fat margin for ourselves.
CONSUMABLE PRODUCT
Printe Printerr cartrid cartridges ges are a consumable product. They get used up and more are required. As any marketing expert
will tell repeat business business is one way to truly leverage large growth, In the cartridge refilling business the nature of the product means most of customers can be repeat business.
OEM CARTRIDGES
Cost is high LOCAL REFILLERS
Are unskilled & untrained No Cartridge testing is done Refilling is just somehow putting ink in the cartridges No concern for quality, quality is very poor Not updated with the changing technology Usage of Universal Ink for all Cartridges Be refi refilled lled only only 2‐3 times times that that too too at at the the cost cost of of prin printer ter life life Unorganized Marketing Use of inferior quality raw materials No Packaging, which is essential for product
OUR STRENGTH
Usage of Latest Automated Equipments Implementation of International refilling techniques Trained Trained manpowe manpowerr at at par Internati International onal standards standards Use of specific technology te chnology for each Cartridge Training Training & guidanc guidance e from from the experts experts Use of specific & high quality raw materials Refilling cleanly without damaging the cartridge Quality equal to OEM Properly packed as in the case of OEM Insignificant failure rates Inside Market Analysis Saving over 75% on print costs
Franchisee Advantage Array of program, systems and tools to capitalize on a growing industry Brand Sharing & Identification I dentification Proven marketing and business development methods Exhaustive technical training Unique equipments & tools to run the busine Hassle free start to your business Point of sale system Continuous R & D Support system to stay updated technically Marketing Formats & Manuals
Our Clientele Birla Group ITC Simplex Infra Emami IIT KGP Air Force M N Dastoor RamKrishna Mission South / Eastern Railway Keventer Projects Ltd Merlin Group SAIL BSF TCS Haldiram
Our Network
*Agartala *Bhubaneswar *Chennai *Coimbatore *Delhi *Durgapur *Erode *Ernakulum *Guwahati *Haldia * Howrah *Hoogly *Imphal *Jorhat *Kolkata *Mumbai *Mumbai *Raipur *Rourkela *Silchar *Siliguri
Contact Us Registered
Yashujee India Automation Automation 42, Metcalfe Street Kolkata ‐700013 West Bengal Ph‐ +91 033 64444423 M‐ +91 09836860770
COMPARISION ICON VS HP Why original HP printing supplies Benefits for your customers and your business
HP original printing supplies offer numerous benefits to both users and resellers. Here are some good reasons for you to recommend original HP printing supplies to your customers. 7 reasons for customers to buy: Exce Ex cept ption ional al relia reliabi bilit lity y – From ink to printer, HP products are designed together to work together for optimum output and reliability so customers get peace of mind. Original HP print cartridges are at least 9 times t imes more more reliable than world rldwide leading manufacturer bran rands tested. Impressive print results – With HP printing supplies, your customers can expect crisp, sharp images, whatever the quantity, media and colour requirements. HP Smart Printing Technology – Enables HP
print cartridges to communicate with selected HP inkj inkjet et and and Lase LaserJ rJet et prin printe ters rs to optim optimis ise e and cali calibr brat ate e outp output ut qual quality ity,, moni monito torr prin printt jobs jobs and supp suppli lies es leve levels ls,, and and enab enable le conv conven enie ient nt rereorder of supplies with Internet help. Please see page 5 for more details. HP Original Rewards – SMB customers can redeem gifts as part of this rewards programme
when they buy from a selection of original HP LaserJet and inkjet print cartridges. Please see page 6 for more details. Avai Availa labi bili lity ty and and ease ease of orde orderi ring ng – HP promises a compatible selection of cartridges for the long haul so customers can count on a continuous supply of cartridges for their HP printing systems. An automated Web-assisted supplies reordering system makes it even easier for customers. Please see page 9 for more details.
Value for money – Even though the price of an original HP cartridge may be higher than the alternatives, the savings, especially in reduced downtime and labour costs due to exceptional reliability, plus higher quality and output, means customers are getting greater value. Environ Environmen mental tal respon responsib sibility ility – Besides being designed for the environment, HP print cartridges can be easily returned to HP for recycling after use, through the free HP Planet Partners programme. 7 reasons for you to sell: Repeat sales – Selling printers is just the beginning. The life cycle and therefore business opportunity of printing supplies extend across the entire useful life of the printer, providing you with repeat sales. Large installed base – A large base of HP
printers gives you consistently high demand for HP supplies. – Instant brand Brand and recognition tion recognition and high market awareness means low sales resistance. igh-qu qual alit ity y HP Custom Customer er satisfa satisfaction ction – Highsupplies ensure high levels of customer loyalty and satisfaction. Return on investment – Potential for highvolume sale ales and and fast fast sto stock turn urnaroun round d for grea reat cash flow. Comp Comple lete te rang range e and and avai availa labi bili lity ty – All cartridges avai availa labl ble e from from one one sing single le vend vendor or means eans a onestop solution for your customers. You are also assured of reliable, consistent product availability with swift distribution. Mark Market etin ing g supp suppor ort* t* – Includes special reseller programmes, price protection, stock protection, reseller training, catalogues and website.
HP ENVIRONMENTAL PROGRAMME Cartridge designed with recycling in mind Recycling HP LaserJet print cartridges Returned original HP LaserJet print cartridges are disassembled at a recycling plant in China, where more than 95 per cent of the material can subsequently be recovered and reclaimed. First, the print cartridge components are sorted and separated into plastics, metals and residual toner powder. The plastics can then be melted; aluminum and other metal components such as screws and metal springs are processed or reused after a thorough quality check. Residual toners are used to recover pigments and energy. Plastics and metals serve as the basis for producing a wide variety of new products, for example wire spools, buttons, property markers and other useful articles. Recycling HP inkjet print cartridges Returned original HP inkjet print cartridges are shipped to a state-of-the-art recycling facility, f acility, where they are sorted and shredded to remove the ink. The shredded materials are then separated into their component materials such as plastics, foam and metals. Plastics and metals are further purified to make new
products such as plastic parts for cars, and also used to manufacture other HP products, or formed back into raw material stock including steel, copper and precious metals. Depending on the model, HP recycles up to 70 per cent of the print cartridge by weight. The remaining materials materials (ink, foam and composite parts) are disposed of in an environmentally responsible manner. HP’s Planet Partners Return and Recycling Programme for its LaserJet and inkjet print cartridges is already available in over 30 countries worldwide today. HP is committed to further expanding the programme. To meet the demands demands of business customers customers with a high turnover of HP LaserJet and/or inkjet print cartridges, the programme includes free delivery of special HP recycling Individual ink cartridges vs. integrated ink cartridges – which is better? How do you respond when customers have such questions? Here’s some information to help you better advise your customers. Consider print volume and printing needs HP printers are based on either one of two different ink cartridge technologies – individual and integrated (also known as tri-colour or tri-chamber ink cartridges) – to meet customers’
different print volumes and printing needs.
It doesn’t mean that printers using HP individual ink cartridges are inherently a better choice than those using HP integrated cartridges – it all depends on customers’ usage levels and type of benefits they value. What’s common is that all HP printing systems offer print quality, reliability and efficient ink usage. When to recommend individual cartridge systems HP individual ink cartridge systems offer the best technology for users with high print volumes (150-400 pages a month) and who tend to use some ink colours more than others. Users enjoy breakthrough print speeds, larger ink capacities for individual colours compared c ompared to HP integrated cartridges, plus flexibility to replace only the colour that runs out. For customers who print a lot, value speed and need flexible cartridge replacement, this is the ideal recommendation. When to recommend integrated cartridge systems HP integrated cartridge systems are ideal for users with low to moderate print volumes (50-150 pages a month) and who are looking for convenient cartridge replacement, ease of use and the flexibility to swap cartridges on a single printer to fit specific needs at different
times. For customers who print a significant mixture of photos, graphics and text documents,
but not in huge quantities, and who value convenience and ease of use, this is the more cost-effective recommendation. 16 A choice for every need Printing cost is more than just the cartridge price 17 A choice for every need At a glance: HP individual ink cartridges HP integrated cartridges Best for… High-volume printing Low- to moderate-volume versatile printing Why? Fast speeds to meet demand of highvolume Flexible cartridge swapping for best output depending on printing type of printing • Choice of cartridges for f or occasional-moderate or moderate-frequent use, enabling a single printer to fit varying usage levels • Choice of black, tri-colour and photo cartridges, enabling a single printer to meet varying photo-quality expectations Flexible cartridge replacement Convenient cartridge replacement and • Flexibility to replace only cartridge that ease of use runs out (although at least six cartridges • Fewer cartridges to replace (customers can start printing are required to start printing) with just one cartridge) • Less frequent cartridge replacement • Each time a new cartridge with integrated printhead
because of higher individual colour capacity is installed, the whole system is refreshed tuned for high-volume printing How often do you come across customers who complain that while HP inkjet printers have become very affordable, HP inks cost too much? If you put all related printing costs (including hidden ones) in context for the customer though, it’s easy to see the value of original HP inks and why they are worth the price. Cost from reliability issues Supplies – not just the printer – play a key role in customers’ desired printing experience, and only original HP supplies can deliver the seamless experience that customers expect from their HP printers. Cheaper alternatives may have reliability issues that waste ink and paper due to reprints, plus incur other hidden costs due to break-downs, need to replace faulty cartridges, etc. Research by QualityLogic* found that on average, HP inkjet print cartridges were at least 9 times more reliable than leading remanufacturer brands tested. With dependable HP performance from the first print to the last, customers can save time and money with original HP print cartridges. Cost from inefficient ink usage If a printing system is inefficient, it uses more
ink to print a given number of pages, which has an impact on page yield and cost. HP printing systems are designed with efficient ink usage in mind, printing up to two times more pages using the same amount of ink as some other competing brands, according to research by SpencerLab**. Printing efficiency is not just dependent on the printer design – HP patented inks are optimised for efficient printing in HP printers with their highly pure and anti-crusting formulations, which prevent nozzles from clogging. This in turn means more ink can be saved for printing, instead of being used to flush clogged nozzles clean as with some other printing systems. Since ink design affects printing efficiency, remind customers that they could risk it by using refills. New printers with affordable cartridges Some of HP’s new printers come with individually replaceable ink cartridges priced as low as US$9.99, while others come with tri-colour cartridges priced as low as US$17.99. Such affordable pricing gives customers even more reason to use original HP inks, hence ensuring peace of mind. Printing cost is more than just the cartridge price * 2003 Inkjet Cartridge Reliability Comparison Study test results provided by QualityLogic, Inc., and commissioned by HP. Tests were
performed under laboratory conditions and actual performance may vary. See www.hp.com/apac/suppliesreliability www.hp.com/apac/suppl iesreliability for full details. ** Based on printers and usage profiles tested in independent testing, Inkjet Printing Efficiency: Yield and the Customer Customer Experience, SpencerLab Digital Color Laboratory, July 2005, commissioned by HP. See www.hp.com/apac/saveink for more details. True inkjet printing cost Cartridge price Inefficient ink usage Reliability issues HP offers acceptable inkjet printing cost because: • HP cartridge prices start as low as US$9.99 for an individual replaceable cartridge • HP cartridge prices start as low as US$17.99 for a tri-colour cartridge – start printing with just one cartridge • HP printers, cartridges and ink formulations are designed for efficiency so customers can save ink and money; using refills might jeopardise
the efficient design • Original HP ink cartridges are tested to be at least 9 times more reliable than remanufacturer brands*, avoiding reprints and replacement costs Visible cost Hidden cost =++ 18 HP inkjet cartridge technology HP Vivera Inks 19 HP Vivera Inks are specially engineered to work with HP printers and papers to deliver the best combination of exceptional image quality and fade resistance. HP Vivera Inks contain specially designed colourants and active agents that produce an optimal balance of rich colour and fade resistance. The ink formulations are put through hundreds of tests to ensure reliability and performance during printing, superb image quality and clog-free printheads. The reasons to use use HP Vivera Inks are compelling: Superior ingredients and unique ink formulations – Unlike many competitive inks derived from generic ‘off-the-shelf’ ink formulations, HP Vivera Inks are specifically designed to be chemically compatible with the
HP cartridges and to flow and eject effectively through the complex, highly tuned components in the printhead. New black and tri-colour Vivera ink formulations also deliver optimal balance of key printing attributes – laser-quality black text, outstanding colour images, permanence and reliability. Exceptional ink purity – Purer inks translate into cleaner printing and therefore ink savings in the long run. HP Vivera Inks combine precise levels of purity for each ingredient with stringent, ‘clean’ manufacturing processes to ensure optimal reliability and performance. Versatile technology, adaptable to a wide variety of applications – HP Vivera Ink technology is adaptable to a variety of applications. Whether it is to print quick-drying or faderesistant photos on HP Photosmart printers; professional-quality photos or colour proofs on HP Designjets; laser-quality text documents or impressive marketing presentations on HP Officejet and Officejet Pro printers – there are specific HP Vivera Inks that can do the job. HP inkjet cartridge technology HP Vivera Inks If you think that the printer alone is responsible for producing sharp text and vivid images that you see on your printouts, think again. Did you know that the inkjet print cartridge is just as important, packing in more innovation than meets the eye?
Not just a container for ink HP inkjet print cartridges are not simply containers of ink but an ingenious union of sophisticated printheads and proprietary inks. What this means is that every original HP inkjet print cartridge has an integrated circuit that intelligently routes precisely timed electronic signals to hundreds of microscopic ink nozzles, creating printouts just the way you want them to be. This is actually harder harder than it sounds sounds as there are hundreds of nozzles in the printhead and each nozzle is only one-third the width of a human hair. More than meets the eye For two millionths of a second, HP inkjet cartridges use a pulse of heat more than seven times as intense as the Sun’s surface to create up to 36,000 tiny superheated vapour bubbles per second. This propels ink drops through the nozzles, accurately positioning them on paper. Working together with HP’s proprietary printer algorithms, the print cartridges print millions of tiny dots – carefully distributing them based on the image data – to produce the most realistic, grain-free image output. As you can see, HP has packed a whole lot of research and thought into a small inkjet print cartridge just so that customers can enjoy high image quality and a fuss-free f uss-free printing experience.
The cartridge ejects up up to 36,000 tiny tiny drops of ink per second. 20 HP inkjet print cartridges HP inkjet print cartridges 21 HP 10 Ink Cartridges Smart ink cartridges deliver clear, sharp results without guesswork. Target market Business professionals who require high-quality colour and fast, easy, reliable printing solutions. s olutions. Key selling points •Laser-quality black printouts on HP inkjet speciality papers or plain papers. •Photo-perfect colour images on HP Everyday Photo Paper and HP Photo Paper. •Individually replaceable colour ink cartridges maximise ink efficiency. •Smart cartridges provide ongoing status feedback for clear, sharp results without guesswork. •Specially engineered HP dye-based colour inks and pigmented black ink. Compatibility •HP Officejet 9110, 9120, 9130 All-in-one •HP Business Inkjet 1100+ printer series, 1200+ printer series, 2000 printer series, 2230+, 2280+ printer series, 2300+ printer series, 2500 printer series, 2600+ printer series, 3000* printer series •HP Colour Printer cp1700+ series 2 Based on 15% coverage. + Uses HP 11 Black Printhead. P rinthead.
* Uses HP 12 Black Printhead. P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (
kg ) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4844A HP 10 Black Ink Cartridge, 69 ml 7 25184-72496 1 1 142 x 125 x 38 0.156 1 07 25184-72496 8 50
540 x 210 x 135 6.8 n/a n/a 1,4302 HP C4841A HP 10 Cyan Ink Cartridge, 28 ml 7 25184-72493 0 1 142 x 106 x 23 0.090 1 07 25184-72493 7 50 540 x 210 x 135 5.0 n/a n/a 1,6502 HP C4842A HP 10 Yellow Ink Cartridge, 28 ml 7 25184-72494 7 1 142 x 106 x 23 0.090 1 07 25184-72494 4 50 540 x 210 x 135 5.0 n/a n/a 1,6502
HP C4843A HP 10 Magenta Ink Cartridge, 28 ml 7 25184-72495 4 1 142 x 106 x 23 0.090 1 07 25184-72495 1 50 540 x 210 x 135 5.0 n/a n/a 1,6502 HP 02 Ink Cartridges New HP Vivera Inks provide vivid, longlasting colour for realistic photos and laser-quality documents. Target market High usage customers who require best in class solutions for home and photo printing (14 sec photos, efficient printing systems, individual ink cartridges). Available in Asia Pacific except China, India and Japan Key selling points •True-to-life colour photos and laser-quality black text with HP Vivera Inks. •HP Vivera Inks are backed by HP's innovation and expertise
—for reliable results. •HP cartridges are designed for efficient ink use and are easy to recycle. Compatibility •HP Photosmart 3110, 3310, 8230 P/N
Descriptio UPC/Unit code Unit count HP C8721WA HP 02 Black Ink Cartridge, 10 ml 882780119079 1 114 x 45 x 143 0.059 10 882 780 119 076 50 586 x 223 x 243 3.586 1,600 129.7 4801/6502 HP C8771WA HP 02 Cyan Ink Cartridge,
n
6 ml 882780119086 1 114 x 37 x 143 0.046 10 882 780 119 083 50 586 x 190 x 208 2.735 2,000 124.4 350 HP C8772WA HP 02 Magenta Ink I nk Cartridge, 4 ml 882780119093 1 114 x 37 x 143 0.043 10 882 780 119 090 50 586 x 190 x 208 n/a 2,000 n/a 3501/2802 NEW P/N Description UPC/Unit code Unit count
Unit measureme
nts (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C8773WA HP 02 Yellow Ink Cartridge, 3.5 ml 882780119109 1 114 x 37 x 143 0.043 10 882 780 119 106
50 586 x 190 x 208 n/a 2,000 n/a 4901 x 1702 HP C8774WA HP 02 Light Cyan Ink Cartridge, 5.5 ml 882780119116 1 114 x 37 x 143 0.045 10 882 780 119 113 50 586 x 190 x 208 n/a 2,000 n/a 2402 HP C8775WA HP 02 Light Magenta M agenta Ink Cartridge, 5.5 ml 882780119123 1 114 x 37 x 143 0.045 10 882 780 119 120 50 586 x 190 x 208 n/a 2,000 n/a
2402 1 Plain paper, 8x11. 2 HP Premium Plus Photo, P hoto, 4R. 22 HP inkjet print cartridges HP inkjet print cartridges 23 HP 11 Ink Cartridges Deliver superfast printing speed. Target market Business professionals who require high-quality printing with brilliant colour and easy maintenance. Key selling points •Laser-quality black on high-quality paper. •Genuine HP-formulated dye-based inks for brightest possible colours. •Works as a modular system with HP 10 Black Ink Cartridge and HP 11 Printheads. •Built-in smart chip for outstanding print quality without guesswork. •Micro-tiny ink drops, nearly invisible to human eyes, produce smooth, sharp images. •New ink printing system enables faster dry time and improves smudge resistance. Compatibility •HP Officejet 9110, 9120, 9130 All-in-One •HP Business Inkjet 1100 printer series, 1200 printer series, 2230, 2280 printer series, 2300 printer series, 2600 printer series •HP Colour Printer cp1700 series P/N Descript UPC/Unit cod e
ion
Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4836A HP 11 Cyan Ink Cartridge, 28 ml 7 25184-72489 3 1 142 x 106 x 23 0.090 1 07 25184-72489 0 50 540 x 210 x 135 5.0 n/a n/a 1,750 HP C4837A HP 11 Magenta Ink Cartridge, 28 ml 7 25184-72490 9 1 142 x 106 x 23 0.090 1 07 25184-72490 6 50
540 x 210 x 135 5.0 n/a n/a 1,750 HP C4838A HP 11 Yellow Ink Cartridge, 28 ml 7 25184-72491 6 1 142 x 106 x 23 0.090 1 07 25184-72491 3 50 540 x 210 x 135 5.0 n/a n/a 1,750 HP 10 Printheads Built to last: Each printhead will print a minimum of 12,000 pages1. Target market Business professionals who require reliable, high-quality, fast, and easy colour printing solutions. Key selling points •Easily maintained: simply replace worn-out printheads for uninterrupted clear, sharp output without expensive repair service or printer downtime. •Designed to provide exceptionally refined print quality using ultra-small ink drop technology.
•Built to provide high-speed black and colour printing. •Works with HP 10 Ink Cartridges (HP C4841A– 44A). Compatibility •HP Business Inkjet 2000 printer series, 2500 printer series 1 Based on 5% coverage. P/N Description UPC/Unit code
Unit cou Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4800A HP 10 Black Printhead, 8ml 0 88698-21729 0 1 140 x 107 x 23 0.045
nt
n/a 50 142 x 208.3 x 548.6 2.7 5,850 333.8 Minimum of 12,0001 HP C4801A HP 10 Cyan Printhead, 8 ml 0 88698-21730 6 1 140 x 107 x 23 0.045 n/a 50 142 x 208.3 x 548.6 2.7 5,850 333.8 Minimum of 12,0001 HP C4802A HP 10 Magenta Printhead, 8 ml 0 88698-21731 6 1 140 x 107 x 23 0.045 n/a 50 142 x 208.3 x 548.6 2.7 5,850
333.8 Minimum of 12,0001 HP C4803A HP 10 Yellow Printhead, P rinthead, 8 ml 0 88698-21732 0 1 140 x 107 x 23 0.045 n/a 50 142 x 208.3 x 548.6 2.7 5,850 333.8 Minimum of 12,0001 24 HP inkjet print cartridges HP inkjet print cartridges 25 HP 12 Ink Cartridges Professional-quality colour results. Target market Business professionals in small work teams. Key selling points •Proprietary technology and ink formulations deliver outstanding print quality. •Designed for reliable performance and consistent results. •New architecture and features for easier use and maintenance. •Specially designed to work with HP inkjet specialty papers or plain papers. Compatibility
•HP Business Inkjet 3000+ printer series + Uses HP 10 Black Ink I nk Cartridge. P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4804A HP 12 Ink I nk Cartridge, Cyan, 55 ml n/a 1 140.2 x 123.8 x 37.7 0.112 n/a 40 512 x 212 x 219 6.2 2,880 472 n/a HP C4805A HP 12 Ink I nk Cartridge, Magenta,
55 ml n/a 1 140.2 x 123.8 x 37.7 0.112 n/a 40 512 x 212 x 219 6.2 2,880 472 n/a HP C4806A HP 12 Ink Cartridge, Yellow, 55 ml n/a 1 140.2 x 123.8 x 37.7 0.112 n/a 40 512 x 212 x 219 6.2 2,880 472 n/a HP 11 Printheads Superfast printing speeds and enhanced output quality. Target market Business professionals who require realistic colour that is fast, reliable, and easy to maintain.
Key selling points •Wide printhead for extra fast printing. •Breakthrough printhead technology for exceptionally refined print quality. •Performance engineered to last through up to six ink cartridges. •Engineered to work with HP 11 colour ink cartridges and HP 10 Black Ink Cartridge. •Modular ink delivery system enables lower overall cost of ownership and fewer replacement. as supplies are replaced individually when needed. •Built-in smart chips automatically align printheads to deliver the best print quality. Compatibility •HP Officejet 9110, 9120, 9130 All-in-One •HP Business Inkjet 1100+ printer series, 1200+ printer series, 2230+, 2280+ printer series, 2300+ printer series, 2600+ printer series •HP Colour Printer cp1700+ series P/N Description UPC/Unit code
Unit count Unit measurements (H x W x D) (mm)
Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4810A HP 11 Black Printhead, 8 ml 0 88698-85721 2 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85721 9 24 329 x 203 x 103 1.35 n/a n/a n/a HP C4811A HP 11 Cyan Printhead, P rinthead, 8 ml 0 88698-85722 9 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85722 6 24 329 x 203 x 103
1.35 n/a n/a n/a HP C4812A HP 11 Magenta Printhead, 8 ml 0 88698-85723 6 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85723 3 24 329 x 203 x 103 1.35 n/a n/a n/a HP C4813A HP 11 Yellow Printhead, P rinthead, 8 ml 0 88698-85724 3 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85724 0 24 329 x 203 x 103 1.35 n/a n/a n/a + Uses HP 10 Black Ink I nk Cartridge.
26 HP inkjet print cartridges HP inkjet print cartridges 27 HP 14 Ink Cartridges Smart print supplies for business printing. Target market Business professionals in home or small- and medium-sized offices. Key selling points •Small ink drops produce sharp, laser-like black text for professional-quality results. •Specially formulated colour inks for faderesistant results that last. •Fast print speeds and fast-drying inks reduce waiting time. •Continuous •Continuous uninterrupted printing as customer knows exactly when to replace the supplies. •On-screen message communicated via a smart chip in the ink cartridge monitors ink levels and printhead health to eliminate guesswork. Compatibility •HP Officejet 7130, 7140 All-in-One •HP All-in-One D145, D155 •HP Business Inkjet cp1160 HP C5011A HP 14 Black Ink Cartridge, 26 ml 7 25184-71253 1 1 140 x 116 x 37 0.096 1 07 25184-71253 8 50 594 x 208 x 210 5.0
1,800 215 n/a HP C5010A HP 14 Tri-colour Ink Cartridge, 23 ml 7 25184-71259 5 1 140 x 116 x 37 0.100 1 07 25184-71259 2 50 594 x 208 x 210 6.0 1,800 222 n/a HP 12 Printheads Crisp, sharp, vibrant output every time. Target market Business professionals in small work teams. Key selling points •Advanced printhead technology for outstanding quality. •Reliable performance and consistently great results. •New architecture and features for easier use and maintenance. •Specially designed to work with HP inkjet specialty papers or plain papers. Compatibility •HP Business Inkjet 3000+ printer series HP C5023A HP 12 Printhead, Black,
6 ml n/a 1 140.6 x 111 x 20.3 0.0493 n/a 50 549 x 208 x 142 3.95 2,700 238 n/a HP C5024A HP 12 Printhead, Cyan, 6 ml n/a 1 140.6 x 111 x 20.3 0.0493 n/a 50 549 x 208 x 142 3.95 2,700 238 n/a HP C5025A HP 12 Printhead, Magenta, 6 ml 8 08736-27099 1 1 140.6 x 111 x 20.3 0.0493
n/a 50 549 x 208 x 142 3.95 2,700 238 n/a HP C5026A HP 12 Printhead, Yellow, 6 ml 8 08736-27100 4 1 140.6 x 111 x 20.3 0.0493 n/a 50 549 x 208 x 142 3.95 2,700 238 n/a + Uses HP 10 Black Ink I nk Cartridge. 28 HP inkjet print cartridges HP inkjet print cartridges 29 HP 15 Black Inkjet Print Cartridge Achieve HP print quality, even on everyday paper. Target market Low-volume home and small-business users who desire high-quality output. Key selling points •Affordable HP printing at a competitive price.
•High-quality output even on everyday paper. •HP-proprietary pigmented ink for sharp, laserlike black text. Compatibility •HP Deskjet 810c, 840c, 845c, 920c, 948c, 3820 •HP Officejet 5110, v40 All-in-One •HP PSC 500*, 750, 950 All-in-One P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurem ents (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C6615D HP 15 Black Inkjet Print Cartridge, 25 ml 7 25184-72503 6 1 157 x 118 x 26 0.144 1 07 25184-72503 3 40
483 x 285 x 150 6.4 1,920 332 4951 1 Based on 5% coverage. * Available in selected Asia-Pacific countries only. HP 14 Printheads Designed to deliver fast results for high-volume business printing. Target market Business professionals in home or small- and medium-sized offices. Key selling points •Save up on buying a new printer with replaceable printheads. •Fast results for high volume business printing. •Small ink drops for precise, professional print quality. •Brilliant colour prints through intelligent inkdrop layering. Compatibility •HP Officejet 7130, 7140 All-in-One •HP All-in-One D145, D155 •HP Business Inkjet cp1160 P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code
Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4920A HP 14 Black Printhead, 8 ml 7 25184-71235 7 1 142 x 106 x 23 0.050 1 07 25184-71235 4 50 594 x 208 x 142 3.0 2,700 183 16,000 pages or 3 years HP C4921A HP 14 Cyan Printhead, P rinthead, 8 ml 7 25184-71236 4 1 142 x 106 x 23 0.050 1 07 25184-71236 1 50 594 x 208 x 142 3.0
2,700 183 30,000 pages or 2.5 years HP C4922A HP 14 Magenta Printhead, 8 ml 7 25184-71237 1 1 142 x 106 x 23 0.050 1 07 25184-71237 8 50 594 x 208 x 142 3.0 2,700 183 30,000 pages or 2.5 years HP C4923A HP 14 Yellow Printhead, P rinthead, 8 ml 7 25184-71238 8 1 142 x 106 x 23 0.050 1 07 25184-71238 5 50 594 x 208 x 142 3.0 2,700 183 30,000 pages or
2.5 years 30 HP inkjet print cartridges HP inkjet print cartridges 31 HP 17 Tri-colour Inkjet Print Cartridge Delivers photo-quality results in colour. Target market Low-volume home and small-business users who desire high-quality output. Key selling points •Create vibrant and true-to-life colours. •Proprietary HP dye-based inks for great results and fast-drying that resists smudging. •Works with many types of HP papers to meet a variety of printing needs. •Works together with HP 15 Black Inkjet Print Cartridge. Compatibility •HP Deskjet 840c, 845c HP C6625A HP 17 Tri-colour Inkjet Print Cartridge, 15 ml 7 25184-72504 3 1 157 x 118 x 42 0.160 1 07 25184-72504 0 20 440 x 254 x 174 3.6 1,800 349 4102
2 Based on 15% coverage. HP 16 Tri-colour Inkjet Photo Print Cartridge Photo-quality results made easy. Target market Home users who want to produce photo-quality output with their HP Deskjet printers. Key selling points •Produce vivid images and clear, colourful printouts. •Print photos at home or incorporate photos into personalised greeting cards, calendars and more. •Works with HP photo papers for high-definition images and photographic results. Compatibility •HP Deskjet 610c, 630c, 640c, 656c, 690c, 692c, 694c, 695c •HP Officejet 710*, 725* All-in-One P/N Description
UPC/Unit c ode Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg)
MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C1816A HP 16 Tri-colour Inkjet Photo Print Cartridge, 22.8 ml 7 25184-72485 5 1 140 x 116 x 37 0.098 1 07 25184-72485 2 50 594 x 208 x 210 5.4 1,800 218 2122 2 Based on 15% coverage for a 4” x 6” image on plain paper. * Available in selected Asia-Pacific countries only. 32 HP inkjet print cartridges HP inkjet print cartridges 33 HP 20 Black Inkjet Print Cartridge Achieve HP print quality, even on everyday paper. Target market Low-volume home and small-business users who desire
high-quality output. Key selling points •Affordable HP printing at a competitive price. •High-quality output even on everyday paper. •HP-proprietary pigmented ink. Compatibility •HP Deskjet 610c, 630c, 640c, 656c P/N Description UPC/Unit code Unit count Unit measurem
ents (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg)
Page yield HP C6614D HP 20 Black Inkjet Print Cartridge, 28 ml 7 25184-72501 2 1 140 x 116 x 37 0.086 1 07 25184-72501 9 50 594 x 208 x 210 4.8 1,800 197 5041 1 Based on 5% coverage. HP 19 Black Inkjet Print Cartridge Exceptional printouts from your portable printer – anywhere, anytime. Target market Small-office users or mobile professionals who want high-quality output from their HP printers. Key selling points •Professional-quality results, even at changing altitudes and temperatures. •Clog-free throughout the life of the cartridge. •Drop-in installations. •Print crisp black text. •Specially designed to work with HP inkjet speciality papers or plain papers. Compatibility
•HP Deskjet 350cbi P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C6628A HP 19 Black Inkjet Print Cartridge, 30 ml 7 25184-72505 0 1 140 x 116 x 37 0.090 1 07 25184-72505 7 50 594 x 208 x 210 5.0 1,800 204
COMPETITOR
REMANUFACTURING
Cartridge World has raised the bar in the printer cartridge remanufacturing industry by using the latest technology and processes. Cartridge World stores keep many types of top quality inks on hand to ensure we can refill or remanufacture most any brand of cartridge.
Our printer cartridges undergo a highly rigorous process:
Inkjet Cartridges 1.
The cartr cartridge idge will be be given given a "footpr "footprint int test" test" to see see if the print print head head has has dried dried up;
2.
The cartri cartridge dge will will be cleaned cleaned with with speci special al solutio solutions ns that allow allow the the print print heads to open
again if previously clogged; 3.
The cartr cartridge idge will then then be fille filled d with with the appropr appropriate iate type and and amount amount of ink ink that is
specific to your cartridge requirements; 4.
Afterr refillin Afte refilling, g, your your cartridg cartridge e will will be put into into a prin printer ter and and tested tested 3-7 3-7 times times to assure assure the the
highest quality standards; 5.
Afterr successf Afte successful ul testing, testing, your your cartrid cartridge ge will will be package packaged d and ready ready for you you to take take
home.
Laser Toner Cartridges 1.
Cartr Car tridg idges es will will be comp complet letely ely dis disass assem emble bled; d;
2.
Every Ever y part part of the the cartrid cartridge ge will will be be cleaned cleaned and inspe inspected cted for damag damage; e;
3.
Afterr replacing Afte replacing the parts parts that are are damaged damaged or or worn, worn, the cartri cartridge dge will will be reasse reassembl mbled; ed;
4.
The cartri cartridge dge will will then be fille filled d to its capacit capacity y with toner toner speci specific fic to your your cartri cartridge dge
requirements; 5.
Your lase laserr toner toner cartri cartridge dge will will then then be tested tested in in a printer printer for for ten to twent twenty y pages pages to
assure the highest quality standards; 6.
Afterr successf Afte successful ul testing, testing, your your cartrid cartridge ge will will be package packaged d and ready ready for you you to take take
home.
Re-feel is a retail printer cartridge refilling and recycling chain with its head office at Kolkata, India. Concept Refeel was established in Feb' 2007, after an extensive research on the cartridge industry for over 3 years. Refeel now has its presence at over 115 locations across 80cities in India I ndia and evolving continuously together with our dedicated and passionate store owners & our valued customers. Re-feel Cartridge Stores are independently owned and operated by the franchisees. The diverse background and the experience of Re-feel store owners coupled with our expertise in cartridge refilling industry enables us to provide outstanding services to our customers. We
thrive to be technically inspired, economically sound and environmentally environmental ly safe. s afe.
B M A TONERS Toner & Inkjet Inkjet cartridge cartridge Refilling Refilling Refilling Refillin g Save up to for inkjet 77.5% of your printing print ing cost. Refilling Save up to for toner cartridge 87.14% of your printing cost. Refilling is all about refilling of empty cartridges with new Ink & Toner powder & replacing with some new components. This enables the cartridge to be reused, saving the cost of a complete new cartridge and prevents the disposal of the old one too. As with Inkjet & Laser printing become increasingly expensive due to the high costs of the original printing consumables. And after providing effective environment friendly cost saving solutions for Inkjet & Laser printing, with the added new service to our customer. REFILLING REFILLIN G solutions by B M A TONERS are one of the most international internat ional methods to recycle all popular Hp, Canon, Lexmark, Samsung & Xerox Inkjet & Laser Cartridges, Cartrid ges, black & colour. With this expertise, expertis e, We came with one of the most versatile & technical Solution Providers available today for quality refilling and recycling of cartridges. This system system of operat operation ion results results in reduction reduction of costs costs compared to original consumables and a fool-proof method that can be repeated on the cartridge many times over.The process is environmentally friendly since
it reuses the original cartridges, saving money up to ±80% for both individuals and organizations. This reiterates reiterates our commitm commitment ent to saving saving your money money and protecting our environment
Discover value in your old printer cartridges when you buy a NEW ICON Laser cartridges. With over 10 years of experience in laser printing, ICON offers industry-leading print innovations and unrivalled reliability to help your business gain that competitive edge and benefit from a more effective printing environment. Choose from a wide range of ICON Laser cartridges designed to suit need for every office. Our latest range offers enhanced density & page yields These help in easy operations, manage costs and improve productiv productivity ity in your your imaging imaging and printing printing environments, with the assured ICON LaserJet reliability & legendary performance . Get the most of your technology investments and achieve better business results. Here is a chance to save more when you buy ICON Laser cartridges. Discover value in your old printer cartridges when you buy a NEW ICON Laser cartridges. Recycle your old printer cartridges when you buy a new ICON LaserJet cartridges* to receive a CASH REBATE, plus ICON will remove your old printer from your office FREE OF CHARGE. PARTICIPATE IN THE BUY BACK OFFER IN JUST 3 EASY STEPS:
1.Purchase an eligible ICON Laser cartridges from your preferred partner. 2.ICON or its representatives will collect the buyback or old toner cartridges. 3.Receive the buyback amount by cash
GET FLAT 40% DISCOUNT ON ALL LASER TONER CARTRIDGES FOR EVERY PURCHASE OF ICON LASER CARTRIDGES
I C O N - T h e R e f ili l Prim a O EM Co de C h ip D o ct o r B la d eD ru m D e v . R oMllea rg R o ller Ch arg C o m m o n N am e R o lle
To n er
HP
Q 2612A 12A C7115A 15A Q 5949A 49A Q 7551A 51A Q 7553A 53A CB436A 36A Q 7570A 70A CC388 A 88A C E 50 5 A 0 5 A C B 4 3 5 A 35 A /
2 8 .0 . 0 0 1 1 2. 2 . 0 0 5 5. 5 . 0 04 5 .0 .0 0 7 5 . 2 8 . 0 0 1 2 8 . 0 0 9 5 . 0 04 5 . 0 0 7 5 . 1 0 0 ..00 0 2 8 .0 . 0 0 1 6 5 .0 . 0 0 1 1 5 .0 . 0405 . 0 0 1 1 5 2 0 0 .0 . 0 01 0 1 8 0 .0 . 0 05 05 5 0 .0 .0 0 1 0 0 .0 . 0 0 2 6 .0 . 0 0 1 6 5 .0 .0 0 1 0 0 .0 . 0 0 5 0 .0 . 0 0 1 5 5 .0 .0 0 1 7 5 .0 . 0 03 0 3 6 4 .0 . 0 06 06 7 6 .0 .0 0 1 0 0 .0 . 0 0 5 0 .0 . 0 0 1 5 5 .0 .0 0 1 1 5 .0 . 0 0 5 5 .0 . 0 0 1 9 5 .0 .0 0 7181A0 . 0 01 0 1 2 0 . 0 03 03 2 0 . 0 0
2 2 0 .0 . 01 08 0 . 0 0 1 1 5 .0 . 0405 . 0 0 1 1 5 8 5 .0 . 0 06 0 .0 .0 0 8 0 . 6 7 6 .0 . 04 06 8 . 0 0 8 5 .0 . 0 06 0 .0 .0 0 8 0 . 1 8 0 .0 . 0505 . 0 0 1 1 5 2 7 0 . 02 06 0 . 0 0 8 0 .
SA M SU N G M L 1 6 1 0 1 6 1 0 / 1 6 4 0 1 1 5 .0 . 0 01 01 6 5 .0 .20 0 0 . 0 0
1 1 7 .0 .0 0 8 5 .
PRICING OF THE COMPONENTS OF THE TONER TONER CART CARTRID RIDGE GE
Laser Cartridge Components
Drum
D.Blade
W.Blade
M.Roller
PCR
Chip
Inkjet Cartridges list
Cartrid ge Ink Size
Cartridge Model No.
OEM Pag es Yiel d 100 200
Pages Yield 100* 200*
850.00*
475.00
18ml
100 200
150* 250*
950.00/1350.0 0*
550.00
HP Price List
HP Inkjet Black:21/27/56/818/702/850/851/900/86 0/852. HP Inkjet Color:22/28/861/57/818/854/855/901/70 3. HP Inkjet Black:15D/45D/14D/29D.
15ml
40ml
150 250
150* 250*
1050.00/1250. 00*
575.00
HP Inkjet Color:17D/78D/49D/23D.
60ml
200 250
225* 300*
1450.00*
725.00
CANON PIXIMA: CL40,830 BLACK
150
200
1050.00*
475.00
CANON PIXIMA: CL41,831 BLACK
200
250
1450.00*
575.00
Monochrome Model
For Use In Printer Model
Pages Yield
Price
No. HP
CC364A
HP 4015/4014
10,000
CC364X
HP 4015
24,000
CE505A
HP LJ2055
2,300
CE505X
HP LJ2055
6,500
CC388A
HP P1005/1006/1007/1008
1,500
CB435A
Q7570A
HP MFP1005/1006 HP P1505/1505N/M1120/M1522N/M1522NF HP M5035MFP/M5025MFP
Q2612A
HP 1010/1015/1012/3015/3020/3030/1020
2,000
Q2612X
HP 1010/1015/1012/3015/3020/3030/1021
3,000
Q7516A
HP 5200L/5200
12,000
Q7553A
HP P2015/2014
3,000
Q7553X
HP P2015/2014
7,000
Q7551A
HP P3005/M3035/M3027
6,500
Q7551X
HP P3005/M3035/M3027
13,000
Q2624A
HP 1150
2,500
Q2624X
HP 1150
4,000
Q5949A
HP 1160/1320/1320n
2,500
Q5949X
HP 1320/1320n
6,000
Q5942A
HP 4250/4240/4350
10,000
Q5942X
HP 4250/4240/4350
20,000
Q5945A
HP 4345
18,000
Q6511A
HP 2410/2420/2430
6,000
Q6511X
HP 2410/2420/2430
12,000
C3906F/EP- A
HP5L/6L/6Lpro/ Canon LBP-460/660
2,500
Q2613A
HP 1300
2,500
Q2613X
HP 1300
4,000
C7115A/EP- 25
HP1000/1220/3330/1005
2,500
C7115X
HP1000/1220/3300/3330/1005
4,000
C4092A/EP- 22
2,500
C4127X/EP-52/53
HP1100/3100 HP50 P5000/5 00/500 000L 0Le/ e/5 5100 100/Ca /Canon non 840/850/860 HP50 P5000/5 00/500 000L 0Le/ e/5 5100 100/Ca /Canon non 840/850/860 HP4000/4000N/4050/4000dn
C4127X/EP-52/53
HP4000/4000N/4050/4000dn
10,000
C4096A/EP- 32
HP2100/2100N/2200/2200dn
5,000
C4096A/EP- 32
HP2100/2100N/2200/2200dn
5,000
C8061X /
HP4100/4100N
10,000
C8061X /
HP4100/4100N
10,000
CB436A
C4129X/EP-62 C4129X/EP-62
Monochrome Model No.
For Use In Printer Model
Q5950A
HP---4700
Q5951-53A
HP---4700
Q6460A
HP---4730
Q6461-63A
HP---4730
C4191A/EP-87 -87
HP---4500/4550 / Canon LB LBP-20 -2040
C4192-94A
HP---4500/4550 HP---4500/4550 / Canon LBP-2040 CANON
FX3
Canon L250/350/380/388/1060P/L240
E16/E31/E40
Canon 200/220/230/950/210/310
BK BK
15,000
LBPBP-
10,000
LBPBP-
10,000 10,000
Pages Yield
Price
EP22
Canon LBP-800/810/1120
EP25
Canon 1210
EP26/EP27
Canon 3200/3110/3240
EP 65
Canon LBP-2000
CRG-W
Canon D323/383/L398/390/380/400 Canon MF3110/3112/5650/5630/5770/5730 Canon LBP-2900/3000
CRG-U CRG-303/703 CRG308/308II/708/108 CRG-309/509
Canon LBP-3300/3360 Canon LBP-3500
CRG-310/310II
Canon LBP-3460
S35
Canon L170/D320/D340
CRG-315
Canon LBP-3310/3370 LBP-3310/3370
FX-6
Canon L1000
FX-7
Canon L2000
FX9/FX10/104
Canon L100/120/4120/4150/4122
CRG-912/712
Canon LBP-30 -3018/3010/ 10/3050/3020/3100
CRG-313
Canon LBP-3250
FX-8/ T
Canon L400/PCD320/340
CRG-N/L50 CRG306/106/706/406 CRG-305
Canon D6 D620/680/PC1060/1080 Canon MF6550/6530/6500/6540/653 MF6550/6530/6500/6540/6531/6580/960 1/6580/960 Canon ICMF7120
X25
Canon MF5550/5530/3200/3110/3240
EP-86
Canon icc3500
EP-86
Canon icc3500
EP- 87
Canon LBP-2410
EP-87
Canon LBP-2410
CRG-307
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106R1033/1034
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HP 4200/4200n/4200tn/4200dtn
Q1339A
HP 4300/4300n/4300dn/4300dtn
C390 C3909A 9A/E /EP-W P-W
HP80 HP8000 00/8 /800 000N 0N/5S /5SII
C418 C4182X 2X/E /EP-7 P-72 2
HP81 HP8150 50/8 /815 150d 0dn/ n/810 8100 0
C8543X
HP 9040/50MFP/9050
9229 92298A 8A/E /EPP-E E
HP 4/4M 4/4M/5 /5/5 /5M/ M//C /Can anon on-E -EX X
C3900A/EP-B
HP 4V 4V/4VC
C390 C3903F 3F/E /EPP-V V
HP5P HP5P/6 /6P/ P/Ca Cano non n -VX -VX
9227 92274A 4A/E /EPP-P P
HP4L HP4L/4 /4L LC/4P C/4P/C /Can anon on -PX -PX
HP Color Laser CB540A
HP-----1215/1 5/1515/1518/ 518/C CM1312/1300/CP1210/1510
CB54 CB5411-54 543A 3A
HP-HP---1 -121 215/ 5/15 1515 15/1 /151 518/ 8/CM CM13 1312 12/1 /130 300/ 0/CP CP12 1210 10/1 /151 511 1
CB530A
HP---CP2025/2020/CM2320
CB531 CB531A-5 A-533A 33A
HP--HP---CP CP202 2025/2 5/2020 020/CM /CM232 2320 0
C9720 A
HP---4600
C9721-23A
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C9730 A
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C3960A
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Q2670A
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Q6470A
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Q6470A
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HP---3800
Q7560A
HP---3000/2700
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CRG-316
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ML-5 ML-510 100D 0D3 3
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ML-4500D3
SAMSUNG ML-4500
ML-1 ML-121 210D 0D3 3
SAMSUN MSUNG G ML-10 ML-1010 10/1 /122 220/ 0/12 1250 50/1 /143 430/ 0/12 1210 10
SF-550D3
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SCX-4 CX-410 100D 0D3 3
SAMSU MSUNG SCX-41 -4100
SCX-D CX-D42 4200 00A A
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ML-2 ML-201 010D 0D3 3
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ML-1610D2
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ML-1 ML-171 710D 0D3 3
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ML-1520D3
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SCXSCX-42 4216 16D3 D3
SAMS SAMSUN UNG G SF-56 SF-560/ 0/56 565P 5P/7 /750 50/7 /755 55P/ P/40 4016 16/4 /411 116 6
ML-2 ML-225 250D 0D5 5
SAMSUN MSUNG G ML-22 L-2250 50/2 /225 251/ 1/22 2252 52/2 /255 550 0
SCX4720D3/D5
SAMSUNG SCX-4520/4720F
SCX-4 CX-452 521D 1D3 3
SAMSUN MSUNG G SCX-4 CX-452 521F 1F/4 /432 321 1
SF-5800D5
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ML-2 ML-215 150D 0D8 8
SAMSUN MSUNG G SCXSCX-21 2151 51N/ N/21 2152 52W/ W/25 2550 50/2 /255 551N 1N
ML-255 -2550D 0DA A
SAMSU MSUNG ML-2 L-2550/ 550/2 2551N 551N
ML-1650D8
SAMSUNG ML ML-1650/1651N
ML-1450D6
SAMSUNG ML ML-1440/14 /1450
ML-5200D6
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ML-D ML-D30 3050 50A A
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ML-D ML-D30 3050 50B B
SAMSUN MSUNG G ML-30 L-3051 51ND ND/3 /305 051N 1N/3 /305 050 0
SCXSCX-D5 D553 530A 0A
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ML-3560 560D8
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MLT-D1 -D108S 08S
SAMSU MSUNG ML-16 L-1641 41/2 /224 241/ 1/16 1640 40
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DAILY SALES REPORT Ex ec uti ve Na m e: Da te
priyaje et rajan
Comp any Visit
Address
Remarks
college more sector -5 salt lake
they will contact when they needed.very less usage of printer
no
"
take apponitment
haldia cantact petro details is chemic with nair sir als
"
Monday have to take appointment
9/2 RMC /20 12 9/2 wipro /20 12 do
Contact No/ Person's Name sayomal same(2361 194)
do
fitwell manas dev hostery (40034218) corpora tion
"
they will contact when they need
do
SHARD prashanjeet " A (33141219) GROUP
already they have vendor they want to contact next month
do
THE no ELECTR O MEDIC AL INDUST RIES LTD
"
concern person is on leave
do
SOFTW no ARE TECHN TECHN OLOGY
"
not intrested
do
EIILM
contact details is with nair sir
"
already have one year stock
do
AURVE DA
do
"
appointment on 12th feb
do
TERA SYSTE MS
no
"
quatation
PROCESS OF REFILLING
ADVERTISING STRATIGIES internet
newspaper
direct ad
RESEARCH METHODOLOGY
Methodology refers to the process of doing a work in a well defined and systematic manner. The present report uses certain procedures to find out correct result which can be used to make effective decisions.
RESEARCH DESIGN Research design can be defined as the arrangement of condition for the collection of data in a manner that provide relevance in research and economy in procedure. In this study descriptive research design was used. It is generally concerned with narration of facts and character and concerning con cerning group g roup of situation. situati on. It also al so describes the existing state of affairs .Research can only report to what has happened and has no control over variables.
The research research methodol methodology ogy has follow following ing parts: parts: DATA COLLECTION: Primary data has been collected by interviewing the personnel employed in the plant at various units and meeting with the customers of the company. A questionnaire has been distributed among the respondents to gain insight of reality.
Secondary data has been collected by the previous and current records, magazines, and electronic sources. Data Tabulation: Collected data has been tabulated in a manner easy to grasp and is in quantified whenever possible. Data Analysis: Different statistical and non statistical techniques like histograms and pie charts are employed to analyze the collected data. Findings, suggestion and conclusion: Analysis leading to results and some important suggestions has been suggested. LIMITATIONS
The various various limita limitation tions s of of this this research research done are:
► Time was the constraint constraint for the study. study. ►Unfriendly attitudes of certain respondents. re spondents. ► The research research and its findings findings hold good for only
some
industries
and
relevant
industries
under
consideration. ►Respondents
hiding
attitudes
also
created
problems while data collection. ►Language difference became a major constraint.
► As respondents are scattered over large area, it
became a tough, tediou And time consuming job.
SWOT ANALYSIS
STRENGTH-: 1.
Yash Yashuj ujee ee indi india a auto automa mati tion on has has a huge huge pool pool of
skilled and experienced personnel. 2. Princi Principle ple of hierarchy hierarchy is given given due respect respect in YIA enabling management management to ensure proper p roper planning and its implementation. 3. Flaw Flawle less ss corp corpor orat ate e imag image e of YIA YIA enha enhanc nces es the the confidence of managers and customers alike. 4. Record of harmonious harmonious customer customer relation boosts boosts the revenue graph towards north. 5. Strate Strategic gic Informa Informati tion on System System in the organi organiza zatio tion n gives cutting edge advantage reducing cost and time for every operation.
6. Huge Huge infrast infrastruc ructur ture, e, when provides provides a strong strong base for for bett better er prod produc ucti tion on and and mark market etin ing, g, sinc since e it has has countr countrywi ywide de netwo network rk of stocky stockyard ards, s, docky dockyard ard and sales branch offices. 7. The by-product by-product of Bokaro Bokaro Steel Plant is coal-based coal-based and of best quality against the petroleum based byeprod produc ucts ts,, givi giving ng the the comp compan any y a huge huge adva advant ntag age e against their competitors. competitors. 8. Yashuj shuje ee india ndia auto utomati ation has has TQP TQP i.e. i.e. Tot Total Quality People which mean a dedicated work force towards serving the company’s customers. 9. A strong R&D cell of the company keeps on working working over enriching the quality of its bye-products and to reduce the cost of the whole process.
WEAKNESS:-
1. Lack of teamwork teamwork and internal customer customer orientation orientation inhibits proper implementation of company’s policy. 2. Complex Complex pre post sale activities activities repel repel the probable probable customers. 3. Due to its large organizat organizationa ionall structure structure involving involving numerous numerous policies policies and officials, officials, making is a real problem.
prompt prompt decision decision
4. The hard working working marketin marketing g officials officials are not given due recognition and appropriate reward that hurts their motivation and interest.
OPPORTUNITY:-
1. Ther There e is grow growin ing g dema demand nd for seco second ndar ary y and byproducts in both domestic and international market. 2. Stat State e gove govern rnme ment nt is plan planni ning ng to esta establ blis ish h smal smalll industries in and around Kolkata which will increase the list of probable p robable customers. customers. 3. New New mark market ets s are are to be searc searche hed d and and deve develo lope ped d with the opening of the global cartiridge market. 4. There is a great opportuni opportunity ty in the field of research to improve the quality of the coal-based products whic which h woul would d stren strengt gthe hen n its its well well esta establ blis ishe hed d base base among customers.
THREAT:1. The
biggest threat threat for any company company is competiti competition, on,
YASHUJEE YASHUJEE INDIA AUTOMAT AUTOMATION, ION,
ICON
is also no
exceptional. So due to globalization the company is facing stiff competition from global companies in all
produ product ct segme segment nts s as well well as faci facing ng comp compet etit itio ion n from domestic players.
FINDINGS
RELATED TO MARKETING DEPARTMENT
During our our training in marketing department of YIA. We have observed certain problems in it these problems are findings of our studies.
1.
All All mark marke eting ting pro procedur edure e of pri prime produ produc cts are are
decided by YIA and carried out by the Central Marketing Organization (CMO). 2. As the organization is concerned with a large number of productions activities and the departmental work are done done most mostly ly manu manual ally ly from from plac placem emen entt of orde orders rs to documentation,
which
ultimately
frustrates
the
employees. 3.
The The orga organi niza zati tion on is more more conc concer erne ned d with with large largerr
orders orders
of cartri cartridge dge produ products cts by igno ignorin ring g the small smaller er
orders. 4. The local local customers customers with with business of by-products by-products are sometimes made to wait for days to get their papers cleared by the department. 5.
Most Most of the existi existing ng yards yards suffe suffers rs from from impro imprope perr
stocking space and siding facility often they are not well deve develo lope ped d due due to this this the the mate materi rial al stor stored ed ther there e are are rusted and other defects are caused and later they are disposed disposed of by offering offering some some conces concession sion or or at low rate rate which result in loss. 6. Due to improper packing, the materials reach the stockyard
often
in
damaged
condition,
which
is
attr attrac acti tin ng cri critici ticism sm fro from the the custo ustom mers ers and and thes these e damaged materials are sold with loss. 7. Export considered Secondary to domestic selling as YIA is is a govt. govt. Underta Undertaking king and its First priority priority is is given to domestic marketing.
SUGGESTIONS & RECOMMENDATIONS:
1.
E-payment should be implemented for complete automation of the e-auction process.
2.
E-in E-invo voic iciing sho should be ado adopted pted for for savi saving ng mone money y by replacing paper based processes.
3.
Conc Concep eptt of of Key Key Acco Accoun untt Mana Manage gerr sho should uld be ado adopt pted ed for better customer satisfaction of regular customers.
4.
Extensive cu custo stomer co contact.
5.
The pricing as we well as the distr stribution pol policies should
be
framed
by
keeping
in
mind
the
requirements of the complete range of manufactures and not only the bulk consumers. This will encourage the new new rere-rolling mills to app approach YILf ILfor the material.
6.
Price of the material for for which 100% 00% paym ayment has has been received as advance should not be changed if the delay in the lifting of the material by the party is due to some fault of YIL but if is due to deliberate delay in lifting the material by the customer than the same policy should be applicable.
7.
When the the cus custo tome merr havi havin ng roll rolliing mill mill of of a smal smalller size purchase material, which are rolled in a bigger roll rollin ing g mill mills s than than this this,, clea clearl rly y indi indica cate tes s that that the the material is being purchase for trading. This practice can be prevented if YIL obtains a copy of certificates issu issued ed to the the owne ownerr of ever every y mill mill by the the Dist Distri rict ct industry center specifying the size of the mill.
8.
YIL can appoint 2-3 authorized stockiest also to avoi avoid d trad tradin ing g prac practi tice ce.. In this this way way the the bene benefi fitt of break up pricing can be passed on to the one for whom these have been framed i.e. the actual rerollers.
9.
Price list made ava available to the various re-rol rollers ers every month by YIL should count all the items but it shou should ld clea clearl rly y indi indica cate te the the mate materi rial al whic which h is not not available so tha that the cust ustomers requ equiring that particular material can approach some other source.
10. The infrastructure facilities at the disp dispo osal yard should
be
maintained
properly
and
needs
improvements so that the pace of the lifting process is increased. 11. Fully equip uipped computers syst syste em in marketing department. 12. Proper packing is to be done to safeguard the materi materials als from from damag damage, e, which which is occurr occurring ing due to multistage handling and transportation. 13. Refund of excess payment process should be improved and simplified. It. should make payment in less time. time. Ensure delivery delivery of the the materi material al for which which the payment is accepted so that mills are not closed or shut down for want of material. 14. 14. Alte Altern rnat ativ ivel ely y if the mater materia iall is not availa availabl ble e the the YIL YIL authorities should not accept the payment so that the the buye buyerr can can appr appro oach ach some some othe otherr sour sourc ce for for procuring the material and should not unnecessarily wait for the material, which is not available.
CONCLUSION
1.
Y IL ma marrk et etiin g net net wor work is s prea pread d a ll ove ove r Indi ndia, whi wh ich
helps in collecting, orders of various customers easily and it can easily interact with its customers.
2. and
YIL YIL of offficer cers pos poste ted d out out s ide like like Kol Kolkata kata,, Del Delhi, hi, Chen Chenna naii M um um ba ba i w ho ho w or ork
in
c lo s e
c o o rd in a t io n w it ith
the
Marketing Department.
3.
Sal Sales of o f Sec Sec o nda nda ry P ro d u c t have have red r educ uced ed comp compa a re t o
previous year.
4.
S al ale s of o f TO T O N E R PO P O W DE DE R ar a re
in c re a s e d co c o m pa pa re to to
previous year.
5.
Sal Sales of Drum, Drum,pc pcrr are are al almost most same same as as las lastt yea yearr.
6.
Sales of ink cartridge are less in this financial year. Last
rd year sales of ink cartridge was nil in the and 3 4th qtr but in
this year it has shown good market which is good sign.
7.
Marke Markett of ByBy -Prod Produc uctt show shown n good good sign sign in i n thi this fina financ nciial
year year and and sal sales of ByBy-Prod Produc uctt has has incr ncrea eassed compa comparre to previous year. The price of By-Product has reduced in this financial year.
8.
YIL YIL has has fai faill to to achi achiev eve e the the tar targe gett whi which they they set set for them them
and unable to meet production of Compatable cartridge toner and ink of the target, its result has seen on the profit of the compan company y which which reduce educed d by 50% compar compare e to last ast finan financi cial al year.
BIBIOLOGRAPHY
•
Magazine
published
AUTOMATION •
Training Training Manual Manual
•
Books of organization
•
Company’s Website
www.yashujeeindia.com
http://www.iconcartridges.com/
by
YASHUJEE
INDIA
