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BUSINESS RESEARCH
PROJECT REPORT ON JUST DIAL SURVEY
SUBMITTED BY SUSHIL KUMAR GIRI FT-MM-11-108 SUBMITTED TO Ms. SANCHITA GHOSH
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TABLE OF CONTENTS S.NO. PARTICULARS
PAGE NO.
1.
Introduction
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2.
Industry and Company Profile
3,4,5
3.
Objective of Research
5,6
4.
Research Methodology
6,7,8
5.
Data Interpretation and Analysis
8,9,10
6.
Observations and Findings
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7.
Recommendations
11,12
8.
Conclusion
12,13
9.
Appendix (Questionnaire)
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INTRODUCTION OF THE TOPIC
The purpose of this research was to have practical experience of working in the field of research and to have exposure to the important management practices in field of research. While writing this report the language has been keep simple si mple and the entire discussion has been logical and has coherent outlines. The main motto of the project work was Market Research and Customer Satisfaction of JUST of JUST DIAL SERVICES. SERVICES. It includes through Business Research in various procedures of JUST DIAL and in detail consumer (Satisfaction) responses analysis, by surveying number of consumers. The project report is divided into two parts, first part consists market research for finding out best service of JUST DIAL, and second consist survey report of various consumers about their responses about satisfaction towards JUST DIAL. The project report is all about market research to find out best service of JUST DIAL and to measure the satisfaction level of consumers of JUST DIAL.
INDUSTRY PROFILE A bank is a commercial com mercial or state institution that provides financial services, including issuing money in form of coins, banknotes or debit cards, receiving deposits of money, lending money and processing transactions.
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A commercial bank accepts deposits from customers and in turn makes loans based on those deposits.Some banks (called Banks of issue) issue banknotes as legal tender. Many banks offer ancillary financial services to make additional profit.For example: selling insurance products, investment products or stock broking. Most banks also rent safe deposit boxes in their vault. Currently in most jurisdictions, commercial banks are regulated and require permission to operate. Operational authority is granted by bank regulatory authorities and provide rights to conduct the most fundamental banking services such as accepting deposits and making loans. Banking services have expanded to include services directed at individuals and risks in these much smaller transactions are pooled. A bank generates a profit from the differential d ifferential between what level of interest it pays for deposits and other sources of funds, and what level of interest it charges in its lending activities.
COMPANY PROFILE ICICI Bank Limited (the Bank) is a banking company. The Bank, together with its subsidiaries, joint ventures and associates, is a diversified financial services group providing a range of banking and financial services, including commercial banking, retail banking, project and corporate finance, working capital finance, insurance, venture capital and private equity, investment banking, broking and treasury products and services.
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It operates under four segments: retail banking, wholesale banking, treasury and other banking. Retail Banking includes exposures, which satisfy the four criteria of orientation, product, granularity and low value of individual exposures for retail exposures. Wholesale Banking includes all advances to trusts, partnership firms, firms , companies and statutory bodies, which are not included under Retail Banking. Treasury includes the entire investment portfolio of the Bank. Other Banking includes hire purchase and leasing operations and other items.
OBJECTIVE OF RESEARCH 1) To determine the present position and satisfaction of customer in ICICI Bank. The main objective of the project was to analyze consumer satisfaction of ICICI Bank with other services. And also the present position of the company. 2)Responses 2)Responses of customer Responses from customer were collected coll ected through survey by making them fill the questionnaire and answering the questions according to their satisfaction level. 3) Benefits derived by assessing consumer satisfaction are:
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- Feedback to organization regarding product. - Understanding customer’s requirements. - Providing superior service to customer. - Strengthen the relationship with customers. - Formulating sales strategies. 4) Identify pros and cons of the brand This was a fundamental objective of the t he whole research.It was done mainly to identify that where does the brand lack. l ack. In other words, what are the brands’ requirement so that it can rectify them in order to
establish the brand in the market and c an achieve the customers’ satisfaction. 5) Suggestions and recommendations The objective of the research was not only to find out the problem but also,the identification of solutions or suggestions of the problems.The suggestions given by the customers were kept in light so that it would be easier for the company to reach the heights of success .
RESEARCH METHODOLOGY Research is an art of scientific investigation through search for new facts in any branch of knowledge. It is a moment from known to unknown. -Research always starts with a question or a problem. -Its purpose is to find answers to questions through the application of the scientific method. -It is a systematic and intensive study directed towards a more complete knowledge of the subject studied.
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Methods of Data Collection 1)Data to be collected Data includes facts and figures, which are required to be collected to achievethe objectives of the project,in order to determine the present position and satisfaction of customer of ICICI Bank. a) Primary Data The data that is being collected for the first time or to particularly fulfill the objectives of the project is known as primary data. These types of data were, - The market share of ICICI Bank. - The market share of other brands b rands available in the market. - Responses of consumer. - Identifying pros and cons of the brand. The above primary data were collected through responses of consumer was conducted through questionnaires prepared for them. b) Secondary Data Secondary data are that type of data, which are already assembled and neednot to collected from outside. These types of data were i) Company Profile ii) Product Profile iii) Competitors Profile The aforesaid data were collected through Internet and company s financialreport. 2) Data Collection Method For given project, the primary data, which needed to collect for the firsttime,were much significant.This type of information gathered throughSurvey technique, which is the most popular and effective technique forcorrect data collection. The survey was completed with
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the use ofquestionnaires for consumer. 3) Sampling Sample is the small group taken under consideration from the total group.This small group represents the total group. In the project the businessresearch, which was ask to be studied but as it was possible to approach all the respondent customers of the city(Greater Noida), hence a sample wasselected which represents the whole whol e city. Sample size of customer list was taken from ICICI Bank data basic. 4) Data Evaluation The data so collected were not simply accepted because it containedunnecessary information and over or under emphasized facts. Therefore onlyrelevant data were included in the report, which helped in achieving theobjectives of the project. project .
DATA INTERPRETATION AND ANALYSIS Personal detail
Classes(Age) No. of respondents 18-24 35 24-35 20 35-45 15 45-55 18 55-65 12
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40 35 30 25 20 15 10 5 0 18-24
24-35
35-45
45-55
55-65
Analysis Above diagram consist five classes of different age groups. Here 35 customers belong to 18-24 years of age group, 20 customers fall in the age group 25-35 years.Other 15 customers come in the class of 35-45 years.The age group of 45-55 years consists 18 customers and remaining 12 customers are in age group 55-65 years. Here majority of customer belong to the group of 18-24 years. years . In Question no.4, it is being asked, Do you feel that the procedure to open an account with the bank was difficult? -yes,to a certain extent -no,it was easy
No.of Respondents
yes,to a certain extent no,it was easy
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Analysis To this question,out of 100, 24 respondents answeres yes and 19 respondents answered no which was a huge difference in their responses.
Similarly in Question no.5,it was asked that in which income group do you fall?
no.of respondents
100000-500000 600000-1000000 1100000-1500000 Above 1500000
Analysis In this analysis,we can see that almost half of the total respondents have chosen the slab of 100000-500000 as their income group in which they fall.This simply means that most of the people fall in this slab of income and this shows that they are mostly belong to middle class families. the other slabs show the difference di fference of small gaps which means that the high income group people are not much in this sample.
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OBSERVATIONS AND FINDINGS
Majority of the customers belonged to age group of 1824years(youth) that is 35 consumers think ICICI Bank has some relevance in its work and is also showing a continuous growth in its performance.
Mostly respondents are having their accounts in other banking companies like Kotak Mahindra Bank,HDFC,SBI,IDBI etc.
36 percent of the total respondents have their account in ICICI for getting good rates of interest on their savings and other loan options.
Most of respondents preferred ICICI savings bank account and Fixed deposits.
40 percent respondents expect extra interests on festive occasions and other schemes from ICICI Bank.
56 percent respondents are satisfied with the services given by ICICI Bank.
As per the data says, 65% respondent accept that ICICI bank provides good tax benefits to its customers.
64% of respondents are willing to open their accounts (for example-savings,fixeddeposits,recurring deposits etc) in ICICI bank in future as they are highly satisfied with wi th the performance and customer handling of the bank.
RECOMMENDATIONS 1)There 1)There is scope to target a large number of savings and other kinds of accounts by concentrating on age group 18-24 years.Herepotential of customers are high and chances of growth
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are there.(Example-College students,Youngworkers,working womenetc). 2)As 2)As major respondents think to have savings account is veryessential so there is a lot of scope growth in the bank. 3)ICICI 3)ICICI should try to build trust among thepublic by making people aware of their tax benefits,high return oninvestment,personalbanking,onlinebanking,mobile banking etc. 4)As 4)As more respondents are opening their account account in ICICI Bank for getting high return on savings, the company should try to provide attractive returns on savings in future. 5)65% 5)65% respondents are willing to open their account in ICICI bank in future,this will benefit to the bank as mort potential customer in future.
CONCLUSION After conducting business research on ICICI Bank we came to know different needs of consumers, their valuablesuggestions, responses to the different questions. With this information we can conclude that there is good market awareness about ICICI Bank in the market. Customer satisfaction level of most respondents is higher for ICICI Bank, which is provided by survey. Highersatisfaction level of ICICI Bank was appreciable as ICICI provides good tax benefit for the consumers and also ROI, security,different kinds of banking options etc.
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ICICI’s savings account and online banking is the best-sold plan in
market by ICICI bank. This conveys that the customers are switching toonline payment methods to get easy and fast details of their account and online transactions.
APPENDIX Questionnaire on survey of customer satisfaction level towards ICICI Bank.(Service Sector-BANKING).
