³A PROJECT REPORT´ on ³ORGANISATION STUDY carried out at
Submitted To- Karthik T.L(HR)
Submitted byM.S Nikhil
1|Page
Acknowledgement:
I wish to express my gratitude to my managers, Mr. Karthik T.L & Mr. Deepak for his kind intention in allowing me to do the project.
My special thanks to Ms. Jayanthi Patil, my Internal Guide, who was always available, when sorted for help & for her able guidance throughout the project.
2|Page
Topics Introduction
Background Of the Study * Need Of The Study * Introduction to the Retail Industry *
*
Sources Of Data
Insight of Big Bazaar *
Facilities Offered By Big Bazaar
*
Vision & Mission Statement
Core values & future plans
Departments *
Levels
*
Involvement in Learning
SWOT Analysis
Conclusion
3|Page
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Organisation is a set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any Ambiguity. The positions occupied by different individuals are presented in the Form of resources &HR.
1.2 NEED FOR THE STUDY
This study is taken up organisation chart. Organizational structure is essential for continuity of the mission & co-ordinates & controls the business activities effectively. Optimum use of technology improvement growth& diversificat ion, creatively, use of physical to fulfil the requirement of MBA degree course of Bangalore University. The training is undertaken during July to august 2010 and the main purpose of the training is to know the application of theoretical aspects of the in our course in the corporate environment and gain firsthand experiences and expose our self to policies, ethics, culture, practices, procedures, facts about the work culture and policies of the company.
Introduction to Retail Industry
In India, organized retail constitutes about 3% of total retail and is poised to reach 15 20% in the next few years, which translates into a 40% CAGR. This indicates tremendous potential for the sector for the next few years. The future will also see the pantaloon of several new concepts targeted at the Indian consumer. Further, retail development will not just occur in Tier 1 cities, but will have far more significance in Tier 2 & 3 cities as well. The consumption drive would be fueled in smaller towns and cities. There would be definite customer responsiveness towards Value Added products and services in the next few years. Since value retailing touches the mass of the population, and with organized retailing at about US $ 300 billion at present, value retailing has the scope to almost double««. Retail is India¶s largest industry, according for over 10 per cent of the country¶s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast pac ed industries with several players entering the market. But because of the heavy initial investments required, break even is 4|Page
difficult to achieve and many of these players have not tasted success so for. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping of shopping has altered in ter ms in terms of format and consumer buying behavior, ushering in a revolution in shopping India. Modern retail has entered India as seen in sprawling shopping centers, multi -stored malls and huge complexes offer shopping, entertainment and food all under on e roof, the Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant chang e in its demographics. A large young working population with median age of 24 years, unclear families in urban areas, along with increasing working-women population and emerging opportunities in the service sector are going to be the key growth drivers of the organized retailer sector in India. The market size of Indian retail industry is about US $312 billion Organized retailing comprises only 2.8 per cent of the total retailing market and is estimated at around US$8.7 billion.
Sources: y y
Primary data Secondary data
1. Primary data: The collected data for the first time through observation and interview
method. The data is collected by observing the working of various departments also by interviewing the managers of all the departments. It is also obtained by the hel p and annual support. 2. Secondary data: The data collected by secondary sources also. The data is collected
through company manual, product brochure, company website and annual report
Insight Of Big Bazaar: Future Group, led by its founder and Group CEO, Mr. Kishore Biya ni, is one of India's leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
5|Page
Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural locatio ns across India. The group owns several leading formats including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and Central. Pantaloon Retail was awarded the International Retailer of the Year 2007, by the US-based National Retail Federation, the largest retail trade association and the Emerging Market Retailer of the Year 2007 at the World Retail Congress in Barcelona. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness'. The group's corporate credo is, 'Rewrite rules, Retain values . About Future Bazaar.com
Future Bazaar.com is the e-commerce arm of the Future Group. Future Bazaar provides an integrated shopping site where consumers are able to buy products from our flagship stores including eZone, Pantaloons and Big Bazaar online and get home delivery of products. Future Bazaar delivers across more than 1500 cities and towns in India covering 16,000 pin codes. Future Bazaar carries genuine products and offers manufacturer's warranty (as opposed to Seller's warranty) which most other sites offer. Future Bazaar offers products where the complete supply chain is managed by Future Group entities unlike other sites that are marketplaces. By the virtue of being a part of Future Group, Future Bazaar is able to offer a wide range of genuine products at very competitive prices, confidence of buying from a trusted source and the convenience of returning in our physical stores. About Big Bazaar: Big Bazaar is not just another hypermarket. It caters to every need of your family. Where
Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices - that's what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at price s that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.
Vision & Mission Statement: VISION
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. 6|Page
MISSION
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments ± for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
Facilities At Big Bazaar:
Online Shopping: Big Bazaar has an official website: FutureBazaar .com, whicj is
one of the most favourite sites among the people in India for online shopping. Future Bazaar is an online business venture of Future Group, which sells an assortment of products such as, fashion, which includes merchandise for men & women, mobile accessories, mobile handsets & electronic devices, like Home Theatres, Digital Cameras, LCD TV¶s, etc... Discounts: ³Hafthe ka sabse sastha din, was introduced by Big Bazaar, where in special discounts, were offered on Wednesday of every week, to attract the potential customers. Security Check: At each exit of Big Bazaar, they use electronic article surveillance, which detects the products, that has attached tags or not.
7|Page
Departmental Levels in Big Bazaar: Ground Floor:
Home Linen Plastics Utensils Home Decor Crockery Cosmetics Home Care Personal Care Ready to Cook Ready to Eat International Foods Staples Refrigerated Products Confectionaries Fruits & Vegetables Bakery Sweets & Falsan Dry Fruits & Mukhwas Photo Depot Free Gifts Customer Service Desk
Level 1:
Men¶s Denim & T-Shirts Men¶s Casuals Men¶s Accessories & night wear Men¶s Formals Men¶s Ethnic Men¶s Fabrics Ladies Western Ladies Ethnic 8|Page
Ladies Dress Materials Sarees Imitation Jewellery Watches & Sun Glasses One Mobile Luggage Foot Wear Gold Jewellers Alteration Desk
Level 2:
Kids Wear (Girls & Boys) Kids Accessories Infant & Toys Sports Goods Loot Mart Music, Books & Stationeries Auto Accessories Saloon ( Star & Sitara) Family Entertainment Centre Electronic Bazaar Laptops, Desktops, Cameras, Audio Accessories Refrigerators, Air Condition, Fans, Generators. Home Appliances
Level 3:
Food Services ( Chowpatti) Furniture Living Bazaar Living & Dining make-ups Dining Bazaar Bed mock ups Bed Bazzar Home Improvement Bath Mock ups Bath Market Bath Fitings Carpentry 9|Page
Involvement In Learning:
Home bazaar Furniture bazaar
Food bazaar Electronics
Apparels
A different entity- HSRIL The most different in the Department in the store With regards customers, Price, offers and most Important selling. All varieties & brands available With amazing offers. Latest techno drive with great Offers and also provides amazing Quality. Different brands of clothing like levis, DJ & C, wrangler are available Ladies wear, kids wear, men¶s wear are also available on 2 nd & 3rd floor
10 | P a g e
SWOT ANALYSIS: Strengths: y
In Big Bazaar we can get a large variety of goods under one roof.
y
Here good quality goods are available at reasonable prices.
y
A large percentage of customers come from the growing Indian middle class.
y
It has a good security system.
y
It has a good brand name.
Weaknesses: y
Specific items are not consistently available
y
Low incentives are provided to the sales executives .
Opportunities: y
y
There remains a large future scope for the retail industry in India, as incomes rise and consumption increases The opportunity for widening the business all over India because Big Bazaar opens new stores in untapped markets, such as smaller or second tier cities such as Sangre, Belgaum and Mysore.
Threats: y
y
y
y
Competition from current Indian retail companies like Shoppers Stop, Trent, Lifestyle, and Subhiksha. Possible future competition from international retail companies like Wal Mart. High taxes in India suppress consumption Smaller specialty shops and informal shops are sometimes able to avoid taxes, offering lower total prices to customers. Even because they are not earning that much of profits compare to these big companies and they are not paying the taxes.
CONCLUSION: 11 | P a g e
y
y
y
y
y
Big Bazaar is undoubtedly the number one retailer in India. It h as built a very emotional & cordial relationship with its customers. It is also intending to build long term relationship with its stake holders which are very essential for a successful business venture. It is observed that the organization hierarchy is professional as all the departmental managers¶ report directly to the store manager who in turn reports to the zonal head. Big Bazaar, with 25 years of experience in the field of weaving fabrics is the leading apparels & fashion design Fabric Company. There exists a healthy and positive relation between employees and managers. working environment is good and also the v arious facilities provided helps in motivating the employees
12 | P a g e
