WHAT IS NEWS?
News News is the informat information ion about a recentl recently y change changed d situat situation ion or a recent recent event. event. It is published published in newspaper newspaper and broadcast broadcast on radio and television about recent events in the country or world or in a particular area of activity. If we say that someone or something is News, we mean that they are considered to be interesting and important at the moment, and and that that,, peop people le want want to know know abou aboutt them them on the the radio radio OR in News Newspa pape perr OR in television.
WHAT IS NEWS PAPER?
Newspaper is combination of news print paper, which contributes 70% of the cost. It consists of ink i.e. 4% to 5 % of cost. Newspaper is a publication consisting of, a number of large sheet of folded paper, on which news, advertisement, and other information is printed. Newspaper consists of two things i.e. news and advertisement. News consists of the info inform rmat atio ion n rega regard rdin ing g the the loca locall area areas, s, citi cities es,, nati nation onal al and and inte intern rnat atio iona nal. l. And And advertisement consists of the advertisement given in the newspaper.
Page 1 of 65 S.Y.B.B.A 2010-11
INDEX
Sr. NO
EXCECUTIVE SUMMARY
PAGE NO
2.1
NAME AND ADRESSES OF THE COMPANY
03
2.2
INTRODUCTION OF THE COMPANY
04
2.3
MISSION AND VISION OF THE COMPANY
05
2.4
HISTORY
06
2.5
SEGMENT OF THE UNIT
07
2.6
STRUCTURE OF THE COMPANY
08
2.7
KEY PERSONS OF THE ORGANISATION
09
2.8
PRODUCT CLASSIFICATION
10
2.9
EDITORIAL DEPARTMENT
11
2.10
PRODUCTION DEPARTMENT
12
2.11
PRODUCTION PROCESS
13
Page 2 of 65 S.Y.B.B.A 2010-11
NAME AND ADDERESS OF THE COMPANY
CORPORATE OFFICE:
6, Dwarka Sadan, Press Complex, M P Nagar Zone I, Bhopal – 462011 Madhya Pradesh. Phone: +91-755-3988840, +91-755-3988840, Fax: +91-755-2675190
HEAD OFFICE AT AHMEDABAD:
Bhaskar House, 280 Makarba, Near YMCA club, S.G. highway, Ahmedabad Gujarat Phone: +91-079-3988885
UNIT OFFICE:
SAURASTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), High Court Road, Bhavnagar Gujarat Phone: +91-0278-2516559, 58 Fax: +91-0278-2428811 +91-0278-2428811
Page 3 of 65 S.Y.B.B.A 2010-11
INTRODUCTION OF THE COMPANY
Since 01st-September-2004, SAURASHTRA SAMACHAR has been taken over by the BHASKAR GROUP OF COMPANY, in Bhavnagar. So, now it’s become a unit of D.B.Corp.L D.B.Corp.Ltd. td. SAURASTHR SAURASTHRA A SAMACHAR SAMACHAR (A unit of D.B.Corp.L D.B.Corp.Ltd.), td.), is a dominant dominant player in the field of print media in Bhavnagar.
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) produces 42,000 to 45,000 news news paper paper copies copies every every day. day. Manufa Manufactu cturin ring g units units are well well equipp equipped ed with with matche matched d technol technology ogy,, infras infrastru tructu cture, re, proces processes ses and people people.. They They have have develo developed ped their their unique unique strength and areas in printing media at Bhavnagar District level.
Their success lies in their quality, perfection, focus, commitment and dedication towards each job, on account of which they are try to give a complete customer satisfaction.
SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR (A Unit Unit of D.B. D.B.Co Corp rp.L .Ltd td.) .) has has havi having ng diffe differe rent nt supplementary along with the daily news paper and various kind of authors like TARAK MEHT MEHTA, A, Dr. Dr. SHAR SHARAD AD THAK THAKAR AR,, VINO VINOD D BHAT BHATT, T, GUNV GUNVAN ANT T SHAH SHAH,, AJAY AJAY UMAT and MAHESH YAGNIK etc are regularly write their columns. It has 9 Burros in Bhavnagar district, as Mahuva, Sihor, Botad, Palitana, Gariyadhar, Amreli, Gadhada (Swamina.), Valbhipur and Umarala.
Page 4 of 65 S.Y.B.B.A 2010-11
MISSION AND VISION OF THE ORGANIZATION
MISSION:
The The Miss Missio ion n of the the orga organi niza zati tion on is, is, to incre increas asee the the quan quanti tity ty of peop people le who who read read SAURASHRA SAMACHR NEWS PAPER (A UNIT OF D.B.Corp.Ltd) in Bhavnagar and rural areas covered by Bhavnagar.
D.B.Corp’s ultimate mission is to increase the readers of D.B.Corp’s publications, like DAINIK BHASKER, DIVYA BHASKAR, and DNA news paper etc, world wild.
VISION:
The The Visi Vision on of the the orga organi nizat zatio ion n is, is, to be one one of the the high highes estt sell sellin ing g news news pape papers rs in Bhavnagar centre, named as a s SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.).
D.B.Corp.Ltd. is also carrying the same vision, to be the no.1 news paper in India.
Page 5 of 65 S.Y.B.B.A 2010-11
HISTORY OF THE ORGANISATION
The Divya Bhaskar Group was established in 1958 in MADHYA PRADESH. It was start started ed by Dwark Dwarkaa Pras Prasad ad Agar Agarwa wal. l. His His son, son, Mr. Rame Ramesh shch chan andr draa Agar Agarwa wal, l, is the the Chairman, Mr. Sudhir Agarwal, is the Managing Director and MR. Dinesh Agarwal, is the Director, in current situation.
Bhaskar Group first printed Dainik Bhaskar News paper, in HINDI language at North India, before 50 years ago, Bhaskar group established in the firm of one newspaper. Now doing 900 cores Rs of turnover this group is highlight in 80 decades. When time pasted this group is expanded expanded their business business activities in textile salient accusation accusation oil refinery Dalda and T.V media & Information technology etc. field they are entered. Bhaskar Group Group is establ establish ished ed before 50 years. years. It is most public public readin reading g newspa newspaper per.. Bhaska Bhaskar r Group is covered M.P, Chhattisgarh, Gujarat, Rajasthan, Chandigarh, Haryana, Himachal Pradesh & Maharashtra published from every city. In 2004, Bhaskar Group entered in Bhavnagar, Gujarat, and taken over a press called SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR..
From From then then onwa onward rds, s, the the
orga organi niza zati tion on beca became me
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd).
Page 6 of 65 S.Y.B.B.A 2010-11
SEGMENT OF THE UNIT
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is a Medium scale industry as per the definition of the industry size. As per government law, there are three type of industry size. (1) Small Small scale scale indu industr stry. y. (2) Medium Medium scal scalee indust industry. ry. (3) Large Large scale scale indu industr stry. y.
1. Small scale industry
An industry is the one whose investment in the fixed assets & current assets does not exceed 75 lacks is called small scale industry.
2. Medium scale industry
An industry industry is the one whose investment investment in fixed assets assets and current current assets is in range of 75 lack lackss & does does not not exce exceed ed Rs 100 100 lacks lacks is know known n as a medi medium um scale scale indust industry ry.. SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR (A Unit Unit of D.B. D.B.Co Corp rp.L .Ltd td)) come comess in medi medium um scale scale industry.
3. Large Scale Industries
The industry, whose investments exceed Rs 100 la cks, is known as large scale industries
Page 7 of 65 S.Y.B.B.A 2010-11
STRUCTURE OF THE ORGANISATION
CHAIRMAN
MANAGING DIRECTOR
DIRECTOR
CIRCULAR DEPARTMENT
AUDITORIAL DEPARTMENT
A/C AND FINANACE
PRODUCTION
BILLING DEPARTMENT
RECOVERY DEPARTMENT
EVENT MANAGEMENT DEPARTMENT
Page 8 of 65 S.Y.B.B.A 2010-11
KEY PERSONS OF SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)
UNIT HEAD
-
Mr. RAJENDRA YADAV
EDITOR
-
Mr. PRATAP BHAI SHAH
DY. EDITOR
-
Mr. TARAK SHAH
MARKETING MANAGER
-
Mr. RAMNAHT NAIR
FINANCIAL MANAGER
-
Mr. DUSHYANT VERMA
PRODUCTION MANAGER
-
Mr. SURYAKANT TIWARI
CIRCULATION MANAGER
-
Mr. DEVENDRA BHATT
H.R. EXECUTIVE
-
Mr. DEEPAK MAKHIJA
Page 9 of 65 S.Y.B.B.A 2010-11
PRODUCTS CLASSIFICATION
SAURASHTRA SAMACHAR is a brand name of a news paper, which is actually a unit of BHASKAR GROUP.
The BHASKAR GROUP of company also classifieds some products, as follows:
1) Dain Dainik ik Bh Bhas aska karr 2) Divy Divya a Bh Bhas aska karr 3) DNA DNA new newss pape paperr 4) Sup Supple plemen menta tary ry magazi magazines nes
Dainik Bhaskar is a Hindi news paper; Divya Bhaskar is a Guajarati news paper, and DNA Money is an English news paper.
They have also launched a magazine, called “Aha! Zindagi!”
SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR (A Unit Unit of D.B. D.B.Co Corp rp.L .Ltd td.) .),, is pu publ blis ishi hing ng four four different supplement supplementary ary in a week along with the news paper.
Day
Supplementary Name
Pages
Monday Tuesday Wednesday Thursday Friday Saturday
Women Bhaskar Kalas Dharma Darshan Navrang Bal Bhaskar Divya Bhaskar
16 16+6 16+6 16 16+4 16
Sunday
Sunday
16+8
Price money 2.5/- Rs. 2.5/- Rs. 3/- Rs. 2.5/- Rs. 3/- Rs. 2.5/- Rs. 3/- Rs.
Page 10 of 65 S.Y.B.B.A 2010-11
EDITORIAL DEPARTMENT
Editorial Department collects the current topics and related information, political views, sports information, crime reports etc and prepares them in the manner of news. SAURASHTR SAURASHTRA A SAMACHAR SAMACHAR (A Unit of D.B.Corp.L D.B.Corp.Ltd.), td.), has an Editorial Editorial Department Department as under.
EDITORIAL DEPARTMENT STRUCTURE:
BRANCH MANAGER
EDITOR
DEPUTY EDITOR
ASSISTANT EDITOR
ASSISTANT EDITOR
ASSISTANT EDITOR
WORK FORCE
WORK FORCE INCLUDES: 1) 3 TYPISTS,
2) 3 CLERKS, 3) 4 REPORTERS, 4) 1 PHOTOGRAPHER. Page 11 of 65 S.Y.B.B.A 2010-11
STRUCT
PROCESS MAN Page 12 of 65 S.Y.B.B.A 2010-11
PRODUCTI PROD UCTION ON PROCESS PROC ESS National/ international news
News of Gujarat of Gujarat
Local news
News gathering department
Color photo scanning on high radiation scanner
Online news editing and page setting
Photo color correction and graphics
Film processing
Transportation service
Image setting
Printing
Plate making
Distribution
Page 13 of 65 S.Y.B.B.A 2010-11
INDEX
Sr. NO
EXCECUTIVE SUMMARY
PAGE NO
3.1
INTRODUCTION OF HRM
15
3.2
ORGANISATION STRUCTURE
16
RECRUITMENT,
17
(2)
SELECTION,
18
(3)
ORIENTATION
19
TRAINING,
20
DEVELOPMENT
21
JOB DESCRIPTION
22
PROMOTION,
23
TRANSFER
24
3.7
PERFORMANCE APPRAISAL
25
3.8
WAGE AND SALARY
26
3.9
WORKING E.S.I. SCHEMES
27
3.10
STUDY OF PROVIDEND FUND SCHEME
28
3.11
HEALTH AND SAFETY
29
3.12
WORK LIFE BALANCE (TIME KEEPING)
30
3.13
PERSONAL RECORDS
31
3.14
EMPLOYEE WELFARE
32
3.15
SOCIAL RESPONSIBILITY
33
3.16
CONCLUSION
34
3.3 (1)
3.4 (1) (2) 3.5 3.6 (1) (2)
INTRODUCTION Page 14 of 65 S.Y.B.B.A 2010-11
Out of all factors of production, man is considered to be the most important factor of all. Indian industry is waking up the challenges thrown in by market economy. To survive in this this highly highly compet competitiv itivee scenar scenario, io, manage managers rs are being being pressu pressured red to improv improvee quality quality,, increase productivity, cut down waste and eliminate inefficiency. The collective efforts of the employer and the employee assume relevance in this context. And this is where HUMAN RESOURSE MANAGEMENT can play a crucial role.
DEFINITION: According to Glueck-, “ Human Recourse Management is concerned with the most effective use of employees to achieve organizational and individual objectives. It is a way of managing people at work, so that they give best to the organization.”
Simply, HRM is concerned with the people’s dimension in organizations.
Pers Person onne nell Depa Depart rtme ment nt is very very esse essent ntia iall and and play playss a vita vitall role role in a comp compan any. y. SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a separate HR Department. Welfa We lfare re activ activiti ities es done done by this this depa departm rtmen entt is rema remark rkab able. le. Man Powe Powerr stre streng ngth th at SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is as under.
MAN POWER STRENGTH MANAGEMENT STAFF/SUPERVISOR WORKERS TOTAL
MALE 3 73 25 101
FEMALE 3 3
TOTAL 3 76 25 104
ORGANISATION STRCTURE OF H.R. DEPARTMENT
Page 15 of 65 S.Y.B.B.A 2010-11
Organization is a group of people working to gather to achieve a specific goal. Working co-operatively and mutually benefits the employees and organization people who work to gather require defined system or structure through, which they are related to each other and through which this efforts can be coordinated. The struct structure ure of person personal al Depart Departmen mentt of SAURAS SAURASHTR HTRA A SAMAC SAMACHAR HAR (A Unit Unit of D.B.Corp.Ltd.), is as under:
HR HEAD
HR EXECUTIVE
WORK FORCE (STAFF)
4TH CLASS STAFF
WORK FORCE FORCE (STAFF): 3 CLERKS, CLERKS, : 2 TELEPHONE TELEPHONE OPERATORS.
4TH CLASS STAFF
: 3 PEONS, : 3 CLEANERS,
Page 16 of 65 S.Y.B.B.A 2010-11
RECRUITMENT, SELECTION AND ORIENTATION OBJECTIVE: Recruiting and selecting THE RIGHT PEOPLE is of paramount importance to Bhaskar’s continuing success. This policy sets out how to ensure, as far as possible, that the best people people are recruited recruited on merit and that the talent recruitment and selection process process is free from bias and discrimination. It also outlines the orientation of an employee into the organization for easy transition and adaption.
(1) RECRUITMENT In Bhaskar, manpower recruitment is a designated process. Manpower budget is approved at the start of the financial year. Bhaskar is an equal opportunity employer. The company does not discriminate against any applicant, employee or former employee on the basis of race, color, religion, caste, gender, national origin, age, sexual orientation, marital status, disability or any other attribute. All employment related decisions are based on legitimate non- discriminatory business reasons.
Bhaskar hires through the following procedures:
Campus Recruitment
Off – Campus Recruitment
Employee Referral
Internal Job Positions
Page 17 of 65 S.Y.B.B.A 2010-11
(2) SELECTION OBJECTIVE: The objective objective of selecti selection on proces processs is to determ determine ine whethe whetherr an applic applicant ant meets meets the qualification for a specific job and choose the applicant who is mostly likely to perform well in the job.
Selection stars when recruitment ends. Having identified the potential candidate, the next logical step in the Human resource process, is selecting of the qualified and competent candidates in the organization, there is no universally accepted selection process. The selection process is likely to vary from organization to organization, depending upon the nature of job.
In Bhaskar Group, the panel of interviewers will evaluate a candidate against a pre – defined set of parameters. Detailed information on these parameters can be obtained from Corporate Corporate / state HR or the HR web portal. One of the important important criteria of selecting selecting the candidate is Attitude: it will be determined the qualities that are at the core to Bhaskar’s culture. This is an integral part of evaluation. Being a unit of Bhaskar Group,
SAURASTRA SAMACHAR follows the same procedure for selection.
SELECTION PROCEDURE AT BHASKAR GROUP
CAMPUS RECRUITMENT:
Pre – Placement talk
Written Test
Evaluation of the written test
Selecting and announcing the short – listed candidates for Interviews
Page 18 of 65 S.Y.B.B.A 2010-11
One round of Interview
Extending verbal offers to selected candidates
(3) ORIENTATION
OBJECTIVE: Orienta Orientatio tion, n, also also called called induct induction ion,, is design designed ed to provid providee a new employ employee ee with with the information he or she needs to function comfortably and effectively in the organization.
A formal definition of orientation is, “Pla “Plann nned ed intr introd oduc ucti tion on of empl employ oyee eess to thei theirr jobs jobs,, thei theirr co-w co-wor orke kers rs and and the the organization.”
INDUCTION
PROGRAM
AT
SAURASHTRA
SAMCHAR
(A
Unit
of
D.B.Corp.Ltd)
In SAURASHTRA SAMCHAR (A Unit of D.B.Corp.Ltd), this program is designed to familiarize employees with the organization and its members and other work related facilities.
The formal induction program is conducted in the first week of every month and can range one-fourteen days depending on the job profile.
During induction, employees are given information on the history, vision and core values of the company, and on the company’s business, projects and products.
Employ Employees ees are also also orient oriented ed to the variou variouss polici policies, es, practic practices es and guidel guideline ines, s, the organizational structure, the facilities available and the company’s expectations from individuals.
Page 19 of 65 S.Y.B.B.A 2010-11
TRAINING AND DEVELOPMENT
OBJECTIVE: Trai Traini ning ng and and Deve Develo lopm pmen entt refer refer to the the impa impart rtin ing g of speci specifi ficc skil skills ls,, abil abilit itie iess and and knowledge to an employee.
(1) TRAINING
Training is the act of improving one’s knowledge and skills to improve his or her job performance. Training bridges the aim between what the employee has and what the job demands.
METHODS OF TRAINING:
METHODS
NT HE JTO BTTION RNAINING 1.ODEMO DE MONS NST RAT RA IO
1. DEMO DEMONS NSTR TRAT ATIO ION N
OFF THE JOB TRAINING
1. LECT LECTUR URE E
2. APPRENTICESHIP
2. CONFERENCE
3. PERF PERFOR ORMA MANC NCE E APPR APPRAI AISA SAL L
3. PANE PANEL L DISC DISCUS USSI SION ON
4. EXPERI EXPERIMEN MENTS TS
4. ROLE ROLE PLAYIN PLAYING G
5. SIMULATION etc.
5. CASE STUDY etc. Page 20 of 65
S.Y.B.B.A 2010-11
(2) DEVELOPMENT
OBJECTIVE: Another component of a Training and Development programme is DEVELOPMENT, whic which h is less less skil skill-o l-ori rien ente ted d but but stre stress ss on know knowle ledg dge. e. Know Knowle ledg dgee abou aboutt busi busine ness ss environment, management principles and techniques, human relations, specific industry analysis and the like is useful for better management of a company.
TRAINING AND DEVELOPMENT AT SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)
Bhaskar provides opportunities to its employee for participating in activities what will enhance their specific job skills, their overall professional strengths, and their personal development. This approach applies same at SAURASHRA SAMACHAR, at Bhavnagar, which is a Unit of D.B.Corp.Ltd.
Page 21 of 65 S.Y.B.B.A 2010-11
JOB DESCRIPTION
OBJECTIVE: It is a standard of function in that it defines the appropriate and authorized content of a job. In brief, it should tell what is to be done, how it is done and why.
DEFINITION: statement of duties and According to Flipo, “A job description is an organized factual statement responsibilities of a specific job.”
Job Job Desc Descri rip ption tion is don done in SAUR SAURAS ASHT HTRA RA SAMA AMACHAR CHAR (A Unit Unit of D.B.Corp.Ltd.), for the following purpose.
A. Job title, title, departm department ent B. Activi Activities ties and and tasks tasks to to be perfor performed med C. Job respon responsib sibili ilities ties D. Workin Working g condit condition ionss E. Soci Social al envi enviro ronm nmen entt F. Extent Extent of supe supervi rvisio sion n given given and rece receive ived d G. Relati Relations onship hip with with othe otherr job
Page 22 of 65 S.Y.B.B.A 2010-11
PROMOTION AND TRANSFER POLICY (1) PROMOTION OBJECTIVE: Promot Promotion ion means means an invest investmen mentt in pay, pay, presti prestige, ge, positi position on and respon responsib sibili ilities ties of an employee within his/her organization. A mere shifting of an employee to a different job which has better working hours, better location and more pleasant working conditions does not amount to promotion. The new job is a promotion for the employee only when it carries increased responsibilities and enhanced pay.
The purpose of promotion may be outlined as follows:
To motivate employees to higher productivity
To attract and retain the services of qualified and competent people
To recognize and reward the efficiency of an employee
To fill up higher vacancies from within the organization
To increase the effectiveness of the employee and of the organization etc.
Page 23 of 65 S.Y.B.B.A 2010-11
CRITERIA FOR PROMOTION AT SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd)
The key criteria for promotion would include:
Performance on the job during the time spent in that particular level which can be accessed through the performance appraisal
Potential and capability for taking on higher responsibility which will be based on the feedback provided by superiors and interviewing candidates. At higher levels greater importance is given to the individual’s potential and capabilities.
(2) TRANSFER
OBJECTIVE: A tran transsfer fer inv involv olves a chan chang ge in the the job job of an empl emplo oyee yee with withou outt a chan chang ge in responsibilities or remuneration. A transfer differs from a promotion in that the latter involves a change in which a significant increase in responsibility, status and income occurs, but all these elements are stagnant in the former.
TRAN TRANSFE SFER R POLI POLICY CY AT SAUR SAURAS ASHR HRA A SAMA SAMACH CHAR AR (A Unit Unit of D.B.Corp.Ltd.)
Removal of the incompatibilities between the worker and his or her boss and between one worker and another worker.
Correction of faulty initial placement of an employee. Page 24 of 65
S.Y.B.B.A 2010-11
Over a period of time, the productivity of an employee may decline because of the monotony of his or her job. To break this monotony, the employee is transferred.
The climate may be unsatisfactory for an employee’s health. He or she may request a transfer to a different place where his or her health will not be affected by its climate.
PERFORMANCE APPRAISAL SYSTEM
OBJECTIVE: In simple simple terms, performan performance ce apprai appraisal sal may be unders understoo tood d as the assess assessmen mentt of an individual’s performance in a systematic way, the performance being measured against such factors as job knowledge, co-operation, judgment, versatility, health, and the like. A formal definition of performance appraisal:
“It is the systematic evaluation of the individual with respect to his or
her performance on the job and his or her potential for development.”
PERFOR PERFORMAN MANCE CE APPRAI APPRAISAL SAL AT SAURAS SAURASTRA TRA SAMACH SAMACHAR AR (A Unit OF D.B.Corp.Ltd): Page 25 of 65 S.Y.B.B.A 2010-11
Bhaska Bhaskarr believ believes es in KRK (Key Result Result Area) mode mode of evalua evaluatio tion. n. These These KRKs KRKs are specific specific to the functional functional areas and are provided to each of the employee employee and to the new empl employ oyee eess on join joinin ing g by their their imme immedia diate te seni senior or.. The The KRKs KRKs are are in sync sync with with the the organizational goal, job responsibility, and the performance expected from the employee. Being a unit of Bhaskar Group of Company, SAURASHTRA SAMACHAR also favors the same formula for performance appraisal.
When is the appraisal carried out?
Appraisal is carried out on annual basis in March and October for the financial year gone by, or for the designed period on case to case basis.
WAGE AND SALARY ADMINISTRATION
OBJECTIVE: Wages means the compensation payable to the labor for performing his job. Wages usually refers to hourly or daily rate paid to such groups for maintaining employees.
Salary usually refers to the weekly or monthly rates paid to the electrical, administrative and professional employees. It includes such areas as job evaluation, survey of wages and salaries analysis or relevant organization problems.
In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), wages and salaries are distributed on the 7th of each month for workers and staff members. It is given in case/cheque. If the employee has taken a loan, the amount of its statement is directly
Page 26 of 65 S.Y.B.B.A 2010-11
deducted. In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), D.B.Corp.Ltd.),
for wages and
salary here are three grades
Wage & Salary Administration
Execut Executive ive Grade
Super Su pervis visor or and Staff Grade
Worker Worker Grade
The allowance is also gives according to salary grade. The Company as under pays the form of wages and salaries.
The form of wage and salary:
Add: Basic Salary + Daily Allowance + Allowance. Less: Provident Provident fund + Employee state state Insurance Insurance + Loan Loan Deduction = Total.
WORKING OF E.S.I. SCHEME
OBJECTIVE: ESI is an abbrev abbreviat iation ion of Employ Employees ees state state Insura Insurance nce Scheme Scheme.. The The Promul Promulgat gation ion of Employees state Insurance Act 1948 (ESI Act) by the parliament was the first major legislation on social security for workers in independent India. In this scheme, employees and government are major contributions. Employees contribute the amount as per salaries and wages. This fund is created and managed by the Government.
In SAURASHTRA SAMACHAR (a unit of D.B.Corp.Ltd.), E.S.I. Scheme is applicable. It is introduction for the benefits of the employees working in the organization for E.S.I. Scheme. Page 27 of 65 S.Y.B.B.A 2010-11
1.75 % amount form employee's salary. 4.75% amount given by the Company of Salary Salar y paid to the 6.50% contribution
The employees whose remuneration is lower than Rs 6500/- is covered under this scheme. They are given facilities mentioned below. :
(1) Medical Medical facilities facilities for the employ employees ees and their their husband husband,, wife, Childr Children en dependent dependent paren parents. ts. There There are four four hospit hospital al of ESI Corpor Corporati ations ons in Bhavna Bhavnagar gar for this this purpose. (2) IN case of of employment employment,, the corporatio corporation n gives injury injury or sickness sickness 75 75 % of salary. salary. (3) (3) In case case dis disaffi affirm rmin ing g he is gett gettin ing g pen pensio sion, which ich is fin fined by the the E.S. E.S.I. I. Corporation. (4) In case of death death of the employe employees, es, his family family member memberss are given compen compensat sation ion and pension also. (5) Matern Maternity ity leave leave for women women work workers ers for three three months months..
STUDY OF PROVIDENT FUND SCHEME
According to provident fund Scheme and Miscellaneous Provision Act of 1952, it is compulsory to apply provident fund Scheme. The Government has prescribed minimum 12 % of the salary for provident fund Scheme.
In SAURASHTRA SAMACHAR, Provident fund 12 % is deduct from the employee’s salary and the same amount is contributed by the company to employees provident Fund. Thus the total 24 % of provident fund is credited to employee's provident fund. From this amount 8.33 % is for pension Fund and 3.67 % is for employee’s provident fund. Under this scheme employees get pension after his requirement and other amount is refunded when he retires.
Page 28 of 65 S.Y.B.B.A 2010-11
In SAURASHTA SAMACHAR (A Unit of D.B.Corp.Ltd.), Provident Fund Scheme is give given n and and mana manage ged d by the the comp compan any. y. Empl Employ oyees ees can can also also get get refu refund ndab able le and and non non refundable loan from his provident fund in the following way.
1) Employees Employees can withdra withdraw w 80 % House House loan loan from their their provident provident fund. fund.
2) Employees Employees can withdra withdraw w 50 % marriage marriage loan loan from their their providen providentt fund.
HEALTH AND SAFETY OBJECTIVE: Health refers to examine employee health as physical health, mental health, noise control, stress management, AIDS, alcoholism, drug abuse and violence in work place. Safety refers to the absence of accidents. Stated differently, safety refers to the protection to workers from the danger of accidents. SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.) believes that the health and safety of its employee is a joint responsibility of the employee and the organization. And so the employee and their families are provided with hospitalization insurance. The SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.) is very much conscious about the health and safety of their employees and workers. They take medical checkup of their Page 29 of 65 S.Y.B.B.A 2010-11
employees and workers on regular base. They organize blood donation camp free of cost. The group is providing better safety measures towards their workers. They provide first aid facility to their employees.
SEFETY DEPARTMENT
The objectives of the safety department of SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.) are:
Zero Accidents.
Maintain safe working procedures.
Provide safety instructions.
Good housekeeping within the factory.
WORK LIFE BALANCE (TIME KEEPING SYSTEM)
OBJECTIVE: “Time is money as well as power because the time which has passed away will never come back again”. So every organization has its own time keeping system for disciplinary action. action. Time Time keepin keeping g system system provid provided ed comple complete te inform informati ation on about about the arrival arrival and departure of each worker which helps to ensure regularity and punctuality of ea ch worker. For the smooth running of any organization activity it is necessary to have a sound and systematic time keeping system.
Page 30 of 65 S.Y.B.B.A 2010-11
SAURASHTRA SAMACHARA(A Unit of D.B.Corp.Ltd.), understands that employees have personal commitments which they need to meet. Thus, to assist employees-meet their requirements along with the business objectives, the following policies have been designed.
WORKING HOURS: 10 am to 2 pm - WORK TIME 2 pm pm to to 4 pm pm - LUNCH TIME 4 pm pm to to 8 pm pm - WORK TIME
This Time-Schedule applies to Management, Staff/Supervisors and workers.
NIGHT SHIFT (At Chitra, Production house, GIDC) 9 pm to 4 am
PERSONAL RECORDS
OBJECTIVE:
A record is a piece of writing or a chart which provides ready information and which preserves evidence for future reference or use.
Page 31 of 65 S.Y.B.B.A 2010-11
Persona Personall Record Record is very very import important ant thing thing which which includ includes es Name, Name, addre address, ss, Date Date of appointment, Date of birth, Educational qualification, Sex, Hobbies, Past experience
etc. of each employee.
Incl Includ udin ing g
the the
pers perso onal nal
reco record rd in SAURAS URASHT HTRA RA SAMA SAMACH CHAR AR (A unit nit
of
D.B.Corp.Ltd.), also different records of its persona’s is maintained. The personal records like the record of candidates, which have been interviewed but not appointed, records regarding the presence of each employee and so on are also kept. These records are further used in taking some important man power decision like selection, promotion, transfer etc. in the organization.
RECORDING ATTENDANCE: Recording attendance is essential for maintaining leave records and for salary calculation.
EMPLOYEE WELFARE OBJECTIVE:
Welfa We lfare re mean meanss farin faring g or doin doing g well well.. It is a comp compreh rehen ensi sive ve term term,, and and refers refers to the the physical, mental, moral and emotional well-being of an individual.
Main aim is to motivate employee for better works. Page 32 of 65 S.Y.B.B.A 2010-11
The company is engaged in various Welfare Activities like SPORTS ACTIVITY (once in a year), PARENTS GET TO GATHER, and also two times tea in a day as a
facility, facility, etc for the benefit of its employees. employees. Such activities are providing providing as a gesture gesture of goodwill and for the personal development and motivation of the concerned employee and his family.
SOCIAL RESPONSIBILITY
The main objective of a news paper should be to make people aware by giving correct news on politics, sports, religion, crimes, current issues, and city news. Along with this, the main purpose of news paper is to know the issues related to human life, which includes the routine life problems of people and what are the sources to decrease those problems, means how the problems could be shorted out. Page 33 of 65 S.Y.B.B.A 2010-11
SOCIAL AWARENESS PROGRAMM BY BHASKAR GROUP
Bhaskar Group of Company have been started a wonderful job, as social awareness program, called “RUBRU” in all the cities of Gujarat, where D.B.Corp.Ltd., publishes its news paper.
In Bhavnagar, it has been started from 8 th of the August, 2009 by SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) and covered 15 wards till now and getting tremendous success. RUBRU is a program, where a common man can raise his voice towards the problems he is facing on.
Generally, issues related to water supply, road-repairing, damage water lines, night – crimes, damage drainage lines, dung heap etc are told to get its better solution.
Genera Generall lly, y, 3 corp corpor orat atis ists ts of rela related ted ward wards, s, 1 Depu Deputy ty Mana Manage gerr of PGVC PGVCL, L, PSI PSI of Bhavnagar, Bhavnagar Municipal Corp. officers and 108-ambulance get present in a RUBRU session. The program is held during 10am to 12 pm, on every Sunday at different wards by SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.)
After completing rest of the 2 wards, the organization is planning to make another social awareness program on the FOLLOW UP upon current RUBRU program.
Indeed, SAURASHTRA SAMACHAR NEWS PAPER (A Unit of D.B.Corp.Ltd.) is doing doing nice nice job, job, having having RUBRU kind of socia sociall activi activity, ty, which has become become a chain chain between the public and corporation.
CONCLUSION SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), has a large well established per perso sonn nnel el depa departm rtmen ent. t. There There is a very very good good and and co-o co-ope perat rativ ivee relat relatio ion n betw betwee een n management and employees. Hereby I conclude as under:
Page 34 of 65 S.Y.B.B.A 2010-11
1. SAURAS SAURASHTR HTRA A SAMACH SAMACHAR AR (A Unit Unit of D.B.Corp D.B.Corp.Lt .Ltd.) d.) has a sound sound organizat organization ion struct structure ure and desirab desirable le workin working g relati relations onship hip among among all worker workerss and member memberss of organization.
2. In case case of recrui recruitme tment nt they they give give 1st preference from internal sources.
3. They prepare prepare employe employees es for higher higher level level task task through through trainin training. g.
4. There is is a very very good system system of appraisi appraising ng performan performance ce of personn personnel. el.
5.
Thus, Thus, SAURASHTR SAURASHTRA A SAMACHAR SAMACHAR (A Unit of D.B.Corp. D.B.Corp.Ltd.) Ltd.) has a very smooth running.
INDEX Sr. NO
EXCECUTIVE SUMMARY
PAGE NO
4.1
INTRODUCTIOIN
36
4.2
ORGANISATION STRUCTURE
37 Page 35 of 65
S.Y.B.B.A 2010-11
4.3
PRODUCT PLANNING
38
4.4
PRODUCT LIFE-CYCLE
40
4.5
MARKET SEGMENTATION
41
4.6
PRICING POLICIES
42
4.7
CHANNEL DISTRIBUTION
43
4.8
SALES PROMOTION
44
4.9
ADVERTISING
45
4.10
MARKETING REASERCH
46
4.11
MARKETING MIX
47
4.12
CONCLUSION
49
INTRODUCTION AND DEFINITION Marke Marketi ting ng occu occupi pies es an impo importa rtant nt posi positi tion on in the the orga organi nizat zatio ion n of a busi busine ness ss unit unit.. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create changes that satisfy individual and organizational goals. The prime objection of modern marketing is satisfaction of customer Page 36 of 65 S.Y.B.B.A 2010-11
need. It is the planning, development, channels of distribution, pricing, packaging and selling etc. It is a Backbone of the company.
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is a medium scale unit and is a manufacture of News paper. It owes monopoly in production process. To identify wants and create customers the company has set up a marketing department at its ahmedabad branch. Here marketing efforts are carried out by four basic principles.
1. Reason Reasonabl ablee & Consis Consisten tentt pricin pricing. g. 2. Goo Good Qua Quali lity ty.. 3. Depe Depend ndab able le Supp Suppli lies es..
DEFINITION OF MARKETING MANAGEMENT
“Marketing is the Management process for identifying, anticipating and satisfying consumer’s requirements profitably.”
STRUCTURE OF MARKETING DEPARTMENT Organization of the marketing department defines the authority and responsibility of the employees of that department. In SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), a separate marketing department is set up as under follow.
S.Y.B.B.A 2010-11
BRANCH MANAGER
Page 37 of 65
MARKETING MANAGER
MARKETING M.I.S. EXECUTIVE
ASSISTANT MIS EXUCUTIVE
ASSISTANT MARKETING MANAGER
ASSISTANT MARKETING MANAGER
ASSISTANT MARKETING MANAGER
M
MARKRTING EXECUTIVE
MARKETING EXECUTIVE
MARKETING EXECUTIVE
PRODUCT PLANNING
OBJECTIVE: It says, if the existing product lacks in satisfying the needs of consumer, what type of modification is requires drawing the attention of consumer or becomes non profitable despite of best efforts Page 38 of 65 S.Y.B.B.A 2010-11
Product Planning is the process of determining that line of products which can secure Maximum net realization from the intended markets. Products planning means to decide what type of product is to be produced or what needs or requirement the products to satisfy the consumers and for whom the product is meant. Planning Process before it is introduced in the market.
In any company every new product formulation should under the following customer oriented product 1. Idea Idea Gene Genera rati tion on.. 2. Idea Idea Scre Screen enin ing. g. 3. Busi Busine ness ss Anal Analys ysis is.. 4. Test Test Mark Market etin ing. g. 5. Cost Costom omer eriz izat atio ion. n.
In SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), planning is done in such a way that available to it users. There are three type of product planning carried out as under.
1. Long Long Rang Rangee Pla Plann nnin ing. g. 2. Annu Annual al Oper Operati ation on Plan Planni ning ng.. 3. Mont Monthl hly y Plan Planni ning ng..
1. LONG RANGE PLANNING
It includes planning over period of 3-5 years. The planning is done at corporate level. It is for overall development of the organization.
2. ANNUAL OPERATION PLANNING
The annual operation planning is yearly plan after consulting the concerned persons from different sites. It involves marketing, production and purchase functions. It considers Page 39 of 65 S.Y.B.B.A 2010-11
Market Share
Market Demand
Market Competition
Monsoon Position
Distribution Demand
3. MONTHLY PLANNING
The monthly planning is generally done in OPG (OPERATING PLANNING GROUP) meetin meeting g held held as the corpora corporate te office. office. Here planning planning is done for 3 months months for e.g. In month of December planning is done for next 3 months January, February, March and so on.
Generally all products-planning decisions are taken at head office Ahmedabad, Gujarat.
Monthly Planning Month December January February
January 3 -
February 2 3 -
March 1 2 3
April 1 2
May 1
PRODUCT LIFE-CYCLE
OBJECTIVE: The product life cycle industries is one of the most frequently used concepts in marketing because any product any product introduced in the market by a firm has to more through different stages of growth.
Page 40 of 65 S.Y.B.B.A 2010-11
Accordi According ng to Philip Philip Kotler Kotler,, PRODUC PRODUCT T LIFE LIFE CYCLE CYCLE is an attemp attemptt to recogni recognize ze the distin distinct ct stages stages in the sales sales histor history y of the product. product. P.L.C. P.L.C. is the heart heart of market marketing ing strategies, the stages of P.L.C. is as under.
1. INTRODUCTION
This stage is also known as market-pion market-pioneering eering stages here the product product is just introduced introduced in the the mark arket for for the the firs firstt tim time. Ther Theree is no new new prod roduct uct in SAUR AURASHT ASHTRA RA SAMACHAR (A Unit of D.B.Corp.Ltd.), which id newly introduces into market.
2. GROWTH STAGE
Thus stage second stage of P.L.C. where the consumer and the market demand for the pro produ duct ct acce accept pt the the prod produc uctt incr increa ease sess and and sale saless begi begin n to rise rise.. SAUR SAURAS ASTH THRA RA SAMACHAR (A Unit of D.B.Corp.Ltd.), is in the GROWTH stage.
3. MATURITY STAGE
In this stage sales turn over reaches to the highest level market become saturated because the household demand is satisfied in the distribution channel are full.
4. DECLINE STAGE
In this stage actual sales being to fall under the impact of new product competition and changing consumer test performance during this gradual comes down. Every company has to pass through this process.
MARKET SEGENTATION
OBJECTIVE: Market consists of buyers who differ in one more ways. They may differ in their wants, resources, and location, buying attitudes and buying practices. So market segmentation is required for selecting targets cover all target market.
Page 41 of 65 S.Y.B.B.A 2010-11
defines that, “Market segmentation is dividing a market into PHILIP KOLTER defines distin distinct ct group group of buyer buyer with with diffe differen rentt nee needs, ds, chara characte cteris ristic ticss or behav behavior ior,, who require separate product of marketing mix.”
As far as SAURASHTRA SAMACHAR is concerned, its product covers all parts of BHAVNAGAR as well as many rural areas. So the market covered by SAURASHTRA SAMA SAMACH CHAR AR (A Unit Unit of D.B. D.B.Co Corp rp.L .Ltd td.) .) is larg large, e, ther therefo efore re it adop adopts ts foll follow owin ing g segmentation.
PEOPLE ORIENTED VIEW
GEOG GE OGRA RAPH PHIC ICAL ALLY LY
DEM DEMOG OGRA RAPH PHIC ICAL ALLY LY
Where, in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) the Geographical segmentation covers, the news related to Region, City news, and news about rural areas. And the Demographic segmentation includes the supplementary related to its readers’ age, gender, occupation, education etc.
PRICING POLICIES OBJECTIVE: “Price is the amount charges for a product of service.” Pricing is the most vital function of an industry or firm on business organization. First and the most foremost in this regard is to work on the cost of the production production of product taking into consideration consideration cost of raw material, input of wages/salaries paid to work force, interest on investment, over head in terms of advertisements tours, expense maintaining establishment of various places, etc.
Page 42 of 65 S.Y.B.B.A 2010-11
Producers have to also keep in view of competition in the market, consumer’s behavior regulatory policies, profit and finally, goal of organization.
In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), the pricing policy of its product is framed at the head office. The company has monopoly over its product and its demand is very high. The company maintains a price line corresponding to the cost and it does not take undue advantage of shortage or market fluctuation. Even if the demand is high, it charges low price with a view of sales maximization and satisfaction of the customers.
SAURAS SAURASHTR HTRA A SAMACH SAMACHAR AR (A Unit Unit of D.B.Co D.B.Corp. rp.Ltd Ltd.), .), onto onto consid considerat eration ion,, the following main factors while fixing the price:
1. Cost of production It includes all type of production cost i.e. fixed cost as well as variable cost.
2. Taxes
Freight
Excise
Sales tax
Octroy ( if applicable)
3. Distribution channel policy In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), distribution channel is very wide so cost of distribution plays a very important role in price of supplementary product.
4. Government policy SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) fixes the prices as per the rules of Government. Objective of business is to provide satisfaction to the consumer not to take advantages of fluctuation.
CHANNELS OF DISTRIBUTION OBJECTIVE: “Chann “Channel el shoul should d be chose chosen n accord according ing to their their effici efficienc ency, y, contr controll ollabi abilit lity y and adaptability” The channel word comes from “Canal”. It is a route through which goods and service passes from one to other channel. Distribution is a marketing activity, which facilitates the movement of goals from the initial procedure to the Page 43 of 65 S.Y.B.B.A 2010-11
ultimate consumer. It is an integral part of marketing. Its function is to distribute, spear out or disseminate. The channel of distribution is the means through which the products move from the producers or manufactures to ultimate consumers.
SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), produced well can be distributor or sold through A channel, as under:
SAURASHTRA SAMACHAR PRESS
DEPOTS
AGENTS
HAWKERS
CUSTOMERS
SALES PROMOTION
OBJECTIVE: Sales promotion promotion consists of a diverse diverse collection of incentive incentive tools mostly shortly terms, designed to stimulate quicker greater purchase of product of services by consumer or the
Page 44 of 65 S.Y.B.B.A 2010-11
trade. The purpose of promotion is to attract new tiers to reward loyal customers and to increase the repurchase rates of occasional users.
Sales promotion is a vital ingredient of the promotion mix. It is sales efforts, undertaken by a business unit to boost sales. It helps in maintaining of increasing the sale level of a product or product. It is a vital link between personal selling and advertising, which backup the pre-selling and stimulates the impulse buying. It is a temporary offer of a material reward to the consumer.
Sales Promotion activity has specific purpose which is as under.
1. To attract new customer. 2. To know customers about the introduction of new policy. 3. To encourage present customer to buy more.
It is an impo importa rtant nt acti activit vity y bein being g perf perfor orme med d by the the mark market etin ing g depa depart rtme ment nt of the the SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd), to increase the sales volume. It used some good criteria for sales promotion. The firm allows 30 days credit facility and also this limit is increased, if necessary it also gives the commission and discount (in the form of LAWAJAM system) to the consumer. Pricing policy is used by the company to maintain contact of the consumer.
ADVERTISING OBJECTIVE: Advertising is one of the tool company uses to direct persuasive communications to target buyer buyerss and public. public. It consis consists ts of non-pe non-perso rsonal nal forms forms of commun communicat ication ion,, connec connected ted through paid media under taken to increase sales and profits over what they otherwise would be. Page 45 of 65 S.Y.B.B.A 2010-11
More specifically, the purpose of advertisements of enhancing potential buyer’s response to the organization and its offers
SAURASHTA SAMACHAR (A Unit of D.B.Corp.Ltd.) is not doing any personal advertising for its new paper.
LOCA LO CAL L DISP DISPLA LAY Y ADVE ADVERT RTISE ISEME MENT NT RATE RATE:: AT SAURAS SAURASHTR HTRA A SAMACHAR
EDITION
PAGE POSITION
B/W
COLOR
Page – 2
90/-
N.A.
SAURASTRA
(Any Layout up to 10 cm.) Inside Page
150/-
200/-
SAMACHAR
Back / Last Page
180/-
250/-
Front Page
225/-
300/-
SPECIAL CATEGORY: EDITION: BHAVNAGAR
B/W
COLOR
Court / Advocate Notice
90/-
N.A.
Cinema
20/-
N.A.
Natak
90/-
N.A.
Shradhanjali (inside)
75/-
112.50
MARKETING RESEARCH
OBJECTIVE: It is the intellige intelligence nce service service of the industry industry capabl capablee of furnis furnishin hing g ideal ideal soluti solution on to different different marketing marketing problems problems that arise in day to day business. business. It mostly mostly involves involves brand preference, product usage ads, awareness, sales promotion, physical distribution, dealer’s behavior, competition and so on.
Marketing research is the systematic design, collection analysis and reporting of data and findings relevant situation facing the company. Marketing research is a management tool Page 46 of 65 S.Y.B.B.A 2010-11
that involves the top management to learn more about the most appropriate “Marketing Must”.
The scope of marketing research stretches from the identifications of consumer wants and needs needs to the evalua evaluation tion of consum consumer er satisf satisfacti action. on. It includ includes es researc research h in respec respectt of consum consumers ers,, produc product, t, sales sales distri distribut bution ion channe channels, ls, adverti advertisin sing, g, pricin pricing g and physic physical al distribution, the head office at Mumbai does the work or marketing research.
The head office at Ahmedabad does the work of marketing research of SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), on Bhavnagar unit.
As far as SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is concerned for marketing research following two steps have to be taken into consideration.
(1) Presen Presentt situ situati ation. on. (2) Planni Planning ng and and forecas forecast. t.
MARKETING MIX OBJECTIVE: Once the company has decided on its overall compaction marketing stratagem, it is ready to begin planning the detail of the marketing mix. One of the major concept in modern marketing, we define marketing mix or the set of controllable tactical marketing tools that the firm blend to produce the response it wants in the target market the marketing mix consist of everything the firm can do to influence the demand for its product.
Page 47 of 65 S.Y.B.B.A 2010-11
Marketing mix is a combination of marketing variable, it involves following element. . There are many possibilities can be collected in to four group of variable known as the 4P’s (product, price, place, promotion).
1. Prod Produc uctt Mi Mix. Product mix is related with different types of product of a particular brand. The set of all product line and items, that particular seller offers for sale. A company product mix has four important dimensions with width, length, depth and consistency.
WIDT WIDTH H :-
No. of product line
LENGTH :-
No. of items with in product line
DEPT DE PTH H :-
Varieties of each product in each line
CONSISTE CONS ISTENCY NCY : -
Consistency of product mix refers to similarly or relatedness in the product offered by the company .
2. Price Mix. While determining the price following cost is taking into consideration.
Taxes
Transfer costs
Allowances
Discount
Material costs .
3. PLACE MIX
Place means the process of proving the goods from producers to consumer. There is a par parti ticu cular lar chan channe nell of dist distri ribu buti tion on in SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR (A Unit Unit of D.B.Corp.Ltd.)
SAURASTRA SAMACHAR PRESS
DEPOTS
AGENTS
Page 48 of 65 S.Y.B.B.A 2010-11
HAWKERS
CUSTOMERS
4. Promotion mix. Prom Promot otio ion n mix mix is a very very impo import rtan antt part part for for incr increas easin ing g the the sale sales; s; SAUR SAURAS ASHT HTRA RA SAMACHAR (A Unit of D.B.Corp.Ltd.) is given promotion to their agents, in case of gifts, and credit also, if their sales are good.
CONCLUSION
From the above discussion, we can observe that, there is a monopoly of SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), in media industry. Though there are various comp compet etito itors rs like like GUJA GUJARA RAT T SAMA SAMACJ CJHA HAR R and and SAND SANDES ESH H etc. etc. the the orga organi niza zatio tion n structure is capable enough to generate new readers for their news paper. The product planning is made for monthly, yearly and for long term also. The market segmentation is Page 49 of 65 S.Y.B.B.A 2010-11
based on the product and the area. The pricing policies are based on the price of the competitors, cost of production, tax and government policies. The channels of distribution are mainly based on the type of customer. Market research is done through the Head office at AHMEDABAD. But still they should develop more of their marketing strategies and development.
INDEX
Sr. NO
EXCECUTIVE SUMMARY
PAGE NO
5.1
INTRODUCTION
51 Page 50 of 65
S.Y.B.B.A 2010-11
5.2
ORGANISATION STRUCTURE
52
5.3
FINANCIAL PLANNING
53
5.4
CAPITALISATION
54
5.5
CAPITAL STRUCTURE
55
5.6 (1) (2) 5.7 5.8
MANAGEMENT FIXED ASSETS
56
PROFITABILITY CAPITAL BUDGETING
57
MANAGEMENT OF WORKING
58
CAPITAL
5.9
CASH AND BANK MANAGEMENT
59
5.10
CONCLUSION
60
INTRODUCTION OF FINANCE
Financial Management refers rising of adequate funds at the minimum cost and using them effectively in business. In other words, financial management is concerned with the financial problems of the business organization. It is concerned with the problems of raising raising financ financee to establ establish ish,, expand expand and modern modernize ize busin business ess unit, unit, the proble problems ms of providing fixed and working capital, the problem of distribution of income etc.
Page 51 of 65 S.Y.B.B.A 2010-11
The The firs firstt aspe aspect ct to be atten attende ded d is the the esti estima mati tion on of how how much much mone money y a busi busine ness ss organization requires, and for what purpose. In the second place, it is to be seen how much the amount estimated for meeting the business requirement should be raised. .
DEFINITION: According to Hoagland says, “Financial Management is concerned mainly with such matters as, how a business corporation raises its finance and how it makes use of it.”
Looking to this importance of FINANCE, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has set up a separate department to carry out all its financial activities.
ORGANISATION STRUCTURE The Responsibility for financial management respired throughout the organization in the sense that financial management is to an extent an integral part of the job for the manager involved in planning, allocation of resources and control, finance management is highly specialized in nature and is handed by specialist financial decisions are very important. The organization structure of financial management at SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), as an under follow Page 52 of 65 S.Y.B.B.A 2010-11
BRANCH MANAGER
FINANCE MANAGER
FINANCE ACCOUNT EXECUTIVE
ACCOUNT ASSISTANT
STORE INCHARGE
ACCOUNT ASSISTANT
ASSISTANT
FINANCIAL PLANNING
OBJECTIVE:
Page 53 of 65 S.Y.B.B.A 2010-11
A firm needs to manage its resources effectively to achieve its objectives. Financial paining is pre-required for the smooth functioning finance department and for the purpose of growth and expansion of business activates.
There are two types of financial plans. 1. Long Long term term fina financ ncia iall plann plannin ing g 2. Short Short tern tern financ financial ial planni planning ng
Financ Financial ial planni planning ng shows shows firm’s firm’s growth growth,, outcom outcomee of invest investmen ments ts and need need of funds funds during a given period of time. Generally, the term financial plan are formulated for the expa expans nsio ion n of busi busine ness ss,, for for star startin ting g new new unit units, s, for for deve develo lopi ping ng new new prod produc ucts ts,, for for modernizatio modernization n of the unit, and for the purpose purpose of sales of fixed assets. assets. The share share tern financial plans are formulated for the smooth functioning of the day business operation for the payment of miscellaneous expenses like salary, wages etc.
FINANCIAL PLANNING AT SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)
As SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) have planning for both, short term as well as long term.
Short term is for day to day operations and long term planning is for yearly planning.
Financial planning and decisions of that is undertaken by central level.
Here Here,, only only,, poli polici cies es as to the the admi admini nist stra rati tion on of the the plan planss are are take taken n to be in consideration.
CAPITALISATION
We can determ determine ine compan company’s y’s perfor performan mance ce proper proper throug through h capita capitaliza lizatio tion n test. test. Over Over capitalization and under capitalization both are harmful to the company. A firm should be properly capitalized, neither more nor less. Page 54 of 65 S.Y.B.B.A 2010-11
OVER CAPITALISATIOPN
A Company is said to be over capitalized, “whose share’s real value is less than book value”. In other words a business can be said to be over capitalized, “when capitalization exceeds the real economic value of assets”. The causes of over capitalization are as under: a. Floa Floati ting ng of of exce excess ss cap capit ital. al. b. b. High High cos costt of pro promo moti tion on.. c. Borro Borrowi wing ng at hig highe herr rate rate.. d. High High rate ratess of of tax taxat atio ion. n.
UNDER CAPITALISATION
A Company is called to be undercapitalized if it share’s real value is more than the book value. The causes of under capitalization are as under.
a. Prom Promot otio ion n durin during g defla deflati tion on.. b. b. Desi Desire re of of cont contro rol. l. c. Secr Secret et res reser erv ves. es.
FAIR CAPITALISATION
A Company whose share’s real value is same that of book value i.e. share’s real value and book value are equal than it is called fair capitalization. D.B.Corp.Ltd. is in fair capitalization as its share’s is same with the book value, and SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR (A Unit Unit of D.B. D.B.Co Corp rp.L .Ltd td.) .) is also also goin going g in fair fair capitalization.
CAPITALIZATION STRUCTURE Capita Capitall struct structure ure refers refers to the making making of capita capitaliza lizatio tion n in a broade broaderr sense. sense. Capita Capitall struct structure ure includ includes es shares, shares, reserves reserves etc, and the compon component entss of the total total capita capitall the
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optimum capital structure may be defined as the capital maximum value of firm. The capital structure of D.B. Corp. Ltd. is as follow.
CAPITAL STRUCTURE Capital structure is a break of long terms capital into small unit of various forms of shares. Firms should always try to maintain and optimum capital. An optimum capital stru struct ctur uree can can be defi define ned d as the the comb combin inati ation on of debt debt and and equi equity ty that that lead leadss to the the maximization of the total value of the firm. Capital structure affects the value of company by affecting either its expected earnings or the cost of capital or both. Thus it can be said that capital structure decisions are crucial as they as they affect the total value of the firm. The capital structure of D.B.Corp.Ltd is as follows.
Amount Particulars
(March-2010)
1) Sources of funds Share holder’s funds a) Shar Sharee Cap Capit ital al b) b) Rese Reserv rves es and and surpl surplus uses es 2) Loan Funds a) Secured Loan
1,687,906,050 1,543,971,686 5,095,523,507
b) Unsecured loan 3) Authorized capital
218,945,919
249,000,000 Equity shares of Rs. 10/- each
249,000,000
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(1) MANAGEMENT OF FIXED ASSETS Fixed assets of the business are the assets that remain for long term i.e. more than one year. Therefore each business required to manage these fixed assets with great care. D.B.Co D.B.Corp. rp.Ltd Ltd.. is being being a manufa manufactu cturin ring g unit; unit; manage managemen mentt of fixed fixed assets assets is very very important aspect for the financial management.
Fixed assets
(A)Gross (A) Gross block block (B) Less: depreciatio depreciation n (C) Net block
Amount
3,589,445,271 736,132,152 2,853,312,119
(2) PROFITABILITY
Profit is the primary objective of the business. In a view of heavy investment, profit is necessary for the success of most enterprise. The word profit implies a comparison of the operation of business between two specific dates, which are usually separated by an interval of one year. No company can survive long without profit. There is no future for a private enterprise which incurs loss. Profit is the signal for the allocation of resources and judging the managerial efficiency. In D.B.Corp.Ltd., though decrease in profit this year, company is hopefully getting success and not in loss.
YEAR
PROFIT Page 57 of 65
S.Y.B.B.A 2010-11
2008 – 2009
1,013,984,758
2009 – 2010
684,760,533
CAPITAL BUDGETING
The terms capital budgeting may be defined as decision making by which a firm evaluates the purpose of major fixed assets including Building, machinery and equipment. The firm’s capital budgeting contains two world capital. Production, enterprise and budgeting including a detailed qualified planning which guides activities of an enterprise towards the achievements of its profit, then capital budgeting consists of planning the available capital to the purpose of a firm.
The following methods are used. a) Payb Payback ack perio period d met metho hod d b) Account Accounting ing rate rate of of return return method method c) Prof Profit itab abil ility ity inde index x metho method d d) Intern Internal al rate rate of return return meth method od e) Net Net pres presen entt valu valuee meth method od
The funds available with the company are:
Funds
Share capital Reserves and surplus Fixed assets
Rs.
1,687,906,050 1,543,971,686 5,561,584,495
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MANAGEMENT WORKING CAPITAL
The company is required to acquire and manage efficiently the working capital for the purpose of smooth and continues business operation. Therefore, the company is required to manage the working capital very carefully to meet the regular as well as unexpected expenses.
Working Working capital may be defined as the capital invested in the working assets like stocks of row materials, semi finish goods, debtors’ etc.
Inventory Management
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has techniques for maintaining inventory at proper Level; the techniques adopted by D.B.Corp.Ltd., areas under:
1. Econ Econom omic ic orde orderr qual qualit itie ies. s. 2. Sele Selecti ctive ve inve invent ntor ory y contr control ol
Both techniques are used at time same time in D.B.Corp.Ltd. so they never face any crises of inventory. Total Inventory turnover Ratio
=
Total sales Total Inventories
=
2,150,936,538 710,818,926
=
3.025
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CASH AND BANK MANAGEMENT
Each branch or unit of D.B.Corp.Ltd prepare budget twice in a month and money addition cash are budget budget for short time and long periods are also prepared prepared to make sash planning planning more effective. effective. In every 15 days they prepare summery summery of cash inflow and out flow and find out surplus of deficit and there after it is sent to head office, if there is any deficit than head office provides cash.
Current Assets
Inventories
2009-2010
2008-2009
710,818,926
671,317,878
1,701,271,948
1,680,795,764
402,894,946
587,296,302
1,475,022,640
1,254,924,661
4,290,008,460
4,194,334,605
Liabilities
1,689,152,164
1,274,447,730
Provisions
383,430,753
338,752,028
2,072,582,917
1,623,199,731
2,217,425,543
2,571,143,874
Sundry debtors Cash and bank balance Loans and advances
Less: Current Liabilities & Provisions
Net current assets
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CONCLUSION The company’s net sales and incomes have increased compared to previous year. The exports sales registered have also an increase. The improvement in turnover and net profit during the year under review reflects.
I have found, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has very sound and efficient financial department. After my training over there, I would state following facts about it. 1. The financ financial ial executiv executivee takes takes allall- importan importantt decision decision..
2. There is short short term & long term financial financial planni planning. ng.
3. SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR (A Unit Unit of D.B. D.B.Co Corp rp.L .Ltd td.) .) has has a good good capit capital al strewed.
4. SAUR SAURAS ASHT HTRA RA SAMA SAMACH CHAR AR (A Unit Unit of D.B. D.B.Co Corp rp.L .Ltd td.) .) is a prof profit it maki making ng company with sound financial position.
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SWOT ANALYSIS
In the summing up of this report, I would like to highlight here, that SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a bright and prosperous future. After taking training at this unit, I found following points to conclude.
STRENGTH: Bhaskar Group believes in truth, purity, commitment and dedication towards their job, whic which h poin points ts out out the the way way they they pres presen entt the the news news.. Bein Being g a unit unit of D.B. D.B.Co Corp rp.L .Ltd td.. SAURASHTRA SAMACHAR applies the same format to achieve their goals in printing media in Bhavnagar. Their employees are also its strength. It has professionalism in every department.
WEAKNESS: They are still in hard competitions with other news papers published in Bhavnagar, because of weak marketing management.
OPPORTUNITIES: It can be no.1 news paper in Bhavnagar, by differentiate their schemes, product-quality and by proper marketing.
THREATS: The company is not using that much of latest technology, so it is a barrier in producing more number of papers and best qualitative work.
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LEARNING OUT COME
During and after making this project, I came to know the difference between academic know knowle ledg dgee and and appl applie ied d pract practic icee in busi busine ness ss mana manage geme ment nt is basi basica call lly y an acti activi vity ty,, involv involving ing planni planning ng,, decisi decision on making making and implem implementa entatio tion n throug through h MARKET MARKETING ING MANA MANAGE GEME MENT NT,,
HUMA HUMAN N
RESO RESOUR URCE CE
MANA MANAGE GEME MENT NT,,
and and
FINA FINANC NCIA IAL L
MANAGE MANAGEMEN MENT. T. I have have got the knowle knowledge dge about about variou variouss depart departmen ments ts and much much info inform rmati ation on rela relate ted d with with it, it, and and how how to carry carry an orga organi nizat zatio ion n succ succes essf sful ully ly,, from from SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)
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BIBLIOGRAPHY
1. BOOKS:
Aswathappa
K,
(20 (2004),
HUMAN
RESOURCE
AND
PERSONNEL MANAGEMENT the McGraw-Hill Publishing Company Limited, Fourth Edi.
Rana Rana T.J. T.J. (2006), (2006), FINANC FINANCIAL IAL MANAG MANAGEME EMENT, NT, B.S.Sh B.S.Shah ah Prakashan, Sixth Edi.
Kotler
Philip,
Keller
Kevin,
(2008),
MARKETING
MANAGEMENT Person Education, Twelth Edi.
H.R. MANUAL – BHASKAR GROUP
2. URLs:
www.divyabhaskar.com
www.saurastrasamachar.net
www.bhaskarnet.com
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