INSTITUTIONAL TRAINING PROGRAM
TRAINING DONE IN MARKETING DEPARTMENT IN ROOTS INDUSTRIES INDIA LIMITED
BACHELOR OF COMMERCE WITH COMPUTER APPLICATION
SUBMITTED BY PINTO CJ 092AC1890
ACKNOWLEDGEMENT
First of all let me acknowledge in depth gratitude to the almighty for all all ble blessi ssing and and for givi giving ng me str stren engt gth h and and opp opportu ortuni nity ty to undertake this assignment. I hereby acknowledge with sincere gratitude to the SRI KRISHNA COLLEGE OF ARTS AND SCIENCE for providing me an opportunity to undergo B.COM (CA) degree course and to undertake this institutional training. I express my sincere thanks to ROOTS INDUSTRIES INDIA LIMITED for granting my permission to do my institutional training. I wish to express my deep sense of gratitude to head of various departments and those who trained me. I also extend my thanks to all the other members for extending their helping hands to complete this training successfully. I also thank the director - HRD of the company Mr.Kavidasan. I thank Mr.Sampath Kumar head – training and development of Roots Industries India Limited. I thank Mr G.Balasubramaniam – Company Secretary Roots Multiclean Limited.
C.J.PINTO
CONTENTS
INTRODUCTION
COMPANY PROFILE
QUALITY POLICIES
PRODUCT RANGE
GROUP OF COMPANY
DEPARTMENTS
SWOT ANALYSIS
EXPORT AND IMPORT DEPARTMENT
MARKETING AND SALES DEPARTMENT
FINANCE DEPARTMENT
PRODUCTION DEPARTMENT
HUMAN RESOURCE DEVELOPMENT
PURCHASE DEPARTMENT
ORGANISATIONAL CHART
FINDINGS
SUGGESTIONS AND RECCOMENDATION
CONCLUSION
INTRODUCTION
Roots Industries India Ltd. is a leading manufacturer of HORNS in India and the 11th largest Horn Manufacturing Company in the world. Headquartered in Coimbatore - India, ROOTS has been a dominant player in the manufacture of Horns and other products like Castings and Industrial Cleaning Machines. Since its establishment in 1970, ROOTS has had a vision and commitment to produce and deliver quality products adhering to International Standards. With a strong innovative base and commitment to Quality, Roots Industries India Ltd has occupied a key position in both international and domestic market as suppliers to leading OEMs and after market. Similar to products, Roots has leading edge over competitors on strong quality system base. Now, RIL is the first Indian Company and first horn manufacturing company in the world to get ISO/TS 16949 certification based on effective implementation of QS 9000 and VDA 6.1 system requirement earlier. Roots' vision is to become a world class company manufacturing world class product, excelling in human relation. NETWORK Roots products have successfully made their presence heard loud and clear in the global market. Roots horns are exported to over 15 countries worldwide. A major share of the exports goes to USA, Japan, Middle East and South America. Roots is the only Indian company that meets the demanding standards of the Japanese markets. Roots cleaning equipment and die cast parts, etc. are exported to USA, Europe, Australia, Japan, Far East, South America and several other advanced countries.
COMPANY PROFILE Roots Industries India Limited places a premium on original technology and innovation. The technical collaboration with Robert Bosch S.A. of Spain Starting from 1995 has further strengthened the R&D activities and increased Roots technical competence to international standers. This collaboration along with indigenous talent has kicked off a spree of growth unmatched in the history of automobile OE manufacturers. Roots Industries India Ltd., one of the eight companies under roots group, has been making electric horns since it started its operation in 1970 as American Auto Service. Besides a variety of Horns, the roots group now manufactures various other auto accessories, including halogen lamps and fog lamps and parking and reversing sensors. Its clients include such big names as Daimler Chrysler, Mitsubishi, Mahindra and Mahindra , Toyota, TATA motors, TVS motor company and Piaggio. Roots products find their way to the United States, Europe, West Asia and Africa. It is the first horn manufacturer in Asia to obtain QS 9000 and VDA 6.1 Certification and the first in the world to win the ISO/TS 16949 certification. Thriving on high-end research and diversification roots group also manufactures a range of non-automotive products, including cleaning equipments castings and precision tools. The technical collaboration with Bosch S.A. for auto products in 1995 set the group on the path of sustained technical growth. It also has the collaboration agreements with other German Companies for non-auto products – with hako for multicleaners and Zeinser for Textile Machinery. The Roots Group obsession with technology is evident form the range of the state-of-the-art tools it uses for research and development (R&D) – solid modeling, hard prototyping, drafting and graphics. Its methodology laboratory is a comprehensive calibration-cum-consultancy centre that offers electrical, mechanical, pressure and vacuum calibration. Roots is a leading original equipment supplier to major vehicle manufacturers like Mercedes Benz, Mitsubishi, Mahindra and Mahindra, Toyota, Fiat, TELCO, TVS, Kinetic, etc., the technical collaboration with Robert Bosch S.A. of Spain starting from 1995 has strengthen the R&D activities and increased roots technical competences to international standard.
OUR VISION We will stand technologically ahead of others to deliver world-class innovative products useful to our customers. We will rather lose our business than our customers' satisfaction. It is our aim that the customer should get the best value for his money. Every member of our company will have decent living standards. We care deeply for our families, for our environment and our society. We promise to pay back in full measure to the society by way of selfless and unstinted service.
MANAGEMENT Roots Industries India Ltd is managed by an excellent team of path-breakers, chief among them being the Chairman, Mr. K. RAMASAMY, a Master's Degree Holder in Automobile Engineering from Lincoln Technical Institute, USA. The company credo is echoed in his own words, "At ROOTS, we believe that if something is worth doing, it is worth doing well. And this attitude is reflected in every realm of our activities. As a customer, you naturally expect the best. We are fully geared, in spirit and method, to meet your requirements." He is supported by technical and administrative people, experts in their own field, who together strive to maintain the highest quality quotient in all of ROOTS' products .
QUALITY POLICIES We are committed to provide world-class products and services with due concern for the environment and safety of the society. This will be achieved through total employee involvement, technology up gradation, cost reduction and continual improvement in * *
Quality of the products and services Quality Management system
*
Compliance to QMS requirements
Quality will reflect in everything we do and think * * *
Quality in behavior Quality in governance Quality in human relation QUALITY AN ALL PERVASIVE ENTITY
Roots is committed to manufacture customer-centric and technology-driven products on par with international quality standards. For example, the horns manufactured undergo a rigorous life-cycle test and are subjected to an endurance of over 200,000 cycles of performance while the industry norm requires only 100,000. What's more, Roots believes in a quality culture that goes beyond just products. Equal emphasis is given to quality in human relation and quality in service. Roots in its journey towards Total Quality Management has reached important milestones: ISO 9001, QS 9000, VDA 6.1, ISO/TS 16949 and ISO 14001 Certification, presently in the process of obtaining NABL accreditation for our Metrology lab. The Group's TQM policy has a well-integrated Quality Circle Movement with active employee participation at various levels .
PRODUCT RANGE
WIDE TONE
VIBROSONIC
CLEARTONE
ROOTS 90
MEGASONIC
SMARTONE
SPIDER
R 70
SENSORS
AIR HORNS
CONTROLLERS
SWITCHES
RELAYS
ELECTRONIC FLASHERS
RELAYS
MELODY MAKERS
SECURITY SYSTEMS
MOBILE CHARGER
GROUP OF COMPANY ROOTS INDUSTRIES INDIA LIMITED Electric horns. ROOTS AUTO PRODUCTS PRIVATE LIMITED Air Horns, Switches & Controllers ROOTS MULTICLEAN LIMITED Cleaning Machines ROOTS CAST PRIVATE LIMITED
Aluminium & Zinc Pressure Die Cast ROOTS PRECISION PRODUCTS PRIVATE LIMITED Dies, Tools, Jigs & Fixtures ROOTS METROLOGY LABORATORY Instrument Calibration, Quality System, Consultancy ROOTS POLYCRAFT Plastic components R K NATURE CURE HOME Nature Cure Therapy, Yoga & Massages SATCHIANANDA JOTHI NIKETHAN International School INTEGRAL YOGA INSTITUTE Yoga and Meditation Roots Industries Malaysia Sdn. Bhd Electric Horns ALLIANCES GLOBAL ALLIANCES FOR COMPETITIVE ADVANTAGE Roots is a leading Original Equipment supplier to major vehicle manufacturers like Mercedez Benz, Mitsubishi, Mahindra & Mahindra, Toyota, Fiat, TELCO, Harley Davidson, Navistar etc. The ever demanding requirements
of Customer Satisfaction has strengthened the R & D activities and increased Roots technical competence to international standards. Roots Multiclean Ltd. (RMCL) is a joint venture with Hako Werke GmbH & Co., Germany, one of the largest cleaning machine manufacturers with global operations. RMCL is the sole representative in India and SAARC countries for Hako Werke's entire range of cleaning equipment. The quality of RMCL products is so well established that Hako buys back a major portion for their global market. RMCL also represents several global manufacturers of cleaning products and is gearing itself up to provide customized, total cleaning solutions. DEPARTMENTS
QUALITY SYSTEM
ASSEMBLING
PRESS SHOP
MATERIALS AND SUB CONTRACT
MARKETING
QUALITY ASSURANCE
HUMAN RESOURCE AND TRAINING
PRODUCT ENGINEERING
ACCOUNTS
METROLOGY
IT
SWOT ANALYSIS STRENGTHS OF THE COMPANY: LOW LABOUR COST:
India enjoys a comparative cost advantage in labour as compared countries
to western
SKILLED MAN POWER:
India has a pool of vast manpower and skilled enginees among the largest in the world
Capability to assimilate new technologies and handle large projects
WEAKNESS OF THE COMPANY:
The product that the company produces is all over the world today, there are competitions all over the world. Different companies quote different prices for the product. Roots company is a branded quality product , there are many other fake products with the brand name roots. That’s the main weakness of the company.
OPPORTUNITY OF THE COMPANY:
Increasing setting up of global automobile manufactures in India.
Introduction of newer technologies, that provides safety to drives.
Skilled buyers who blooms out with genuine spare and spurious and conditioned spares.
Flexibly in manufacturing operations and enable the industry to quickly adjust the won’t force in line with conditions.
Financing has becomes so easy than are automobile is within every aspirants reach.
THREATS FOR THE COMPANY:
Starting pay package offered is very low.
The company has not entered into new projects to expand by diversification.
As more vehicles come on the road, this will become a major bottleneck.
High competition from East European countries and other Asian countries.
Huge labour force resulting in high labour charges. EXPORT IMPORT DEPARTMENT
In the global market EXIM departments has more importance for the success of organization, because they are playing with foreign exchange activities. Roots Industries has both Imports and Exports. Some of the most advanced products importing from various countries and 60% the roots products Export to the major developed countries. EXPORT PROCEDURES:
Receipt of order.
Approach Bank for Pre-Shipment Credit (such as packing credit).
Obtain ECGC.
Prepare post-shipment document.
Post Shipment Credit.
Liaison with C&F agent for completing shipment facilities.
Advice customer insurance.
MARKETING AND SALES DEPARTMENT
Roots Industries India ltd focus on 3 kinds of market for their products namely,
Original equipment market (OEM) Replacement market. • Intrastate (within tamilnadu) • Interstate (outside tamilnadu) Export oriented market.
Upon the daily basis of manufactures of automobile in this companies. The supply of horns depends some of the product are customized. For supplying companies like m/s ford, according to the requirements of the customer. In the replace market the major role is played by the mechanics. The mechanics word of mouth is very important for the selling of the products to the customers. But to those customers who are loyal to the products of the company, it doesn’t affected at all, the particular companies product prescribed by the mechanics determines the selling of the product is the replacement market. With a view of achieving the competitive advantage new product of horn in order to cater to the needs of customer. The main aim of the company is to enhance
the value and convenience of the existing products and there by attracting new customer and retain the existing customer. From the company the distribution is termed as the primary sales. Since it is the direct sales. From the distribution to the dealer is termed as the secondary sales, from these sales onwards it is not direct sales. From the dealer to the customer. It is termed as the territory sales, where the mechanics are playing a vital role in the selling of product to the customer. The product are mainly exported to more than 15 countries such as Argentana, brazil, Canada, Finland, Germany, Holland, Italy, Japan, Malaysia, Philippines, Singapore, Spain, Srilanka, UAE, USA. SALES PROMOTIONAL ACTIVITIES:
Participating in International Marketing Exhibitions.
Advertising in news paper and magazines.
Giving discounts, warranties and after sales services.
Distribution of products in replacement market:
Distribution in Coimbatore
Dealer
Retailer
Mechanics
Customers SALES PROCEDURES:
Customer requirements
Order from customers
Verification or Evaluation
Order confirmation
Production
Delivery
FINANCE DEPARTMENT
Finance is the blood of every business. Finance is that activities which is concerned with acquisition and conversion of capital funds in meeting the financial needs and overall objectives of business enterprises. The main function of finance department is referred to the process of raising the funds and utilities of funds or provides finance to various departments as per the requirements. The finance department is controlled by the finance general manager (finance). There are 25 employees in the financial department. Roots Industries deals with almost advances banks. So that they can take loans like short term or long term, when ever they face immediate finance. If they want to raise immediate funds, they receive letter of invitation from every banks regarding the terms and conditions of loans, so that they can compare and choose the best service provided by the concerned banks. OBJECTIVES OF THE DEPARTMENT: To make a decision concerning the use of limited resources including
identification of crucial decision are and determination of objectives and goals.
To effectively direct and control the organization, human and material resources.
To maintain and report on the custodianship of resources.
To facilitates the social function and control.
BANKS OF ROOTS INDUSTRIES INDIA
State Bank of India.
Canara Bank
Punjab National Bank
HDFC Bank
ICICI Bank
Citi Bank
SOFTWARE USED
TATA EXE SYSTEM (for accounts)
SAP (System Analysis and Program Development)
RIMS (Roots Intergrated Management System)
ERP
•
Before using SAP Software Roots Industries had used MRP 9 0 0 0 S o f t w a r e . I t i s mostly used for materials only so to rephrase it SAP have introduced.
•
SAP Software used in all the kind f the transactions. SAP is a German based SoftwareCompany they developed the software and named it as SAP.
•
SAP Software is used only in Roots Auto Products Industries
•
RIMS Software which is developed by the Roots Industries. And it is not int erl inke dbetween.
•
RIMS are used in Roots Multiclean, Roots Polycraft, Roots Cast and Roo ts Pr ecis ion Industries.
PRODUCTION DEPARTMENT
Production department is the process which combines and transforms various resources used in the production subsystem of the organization into value added products in a controlled manner as per the policies of the company. Production is an activity where in the input is transformed into output. It satisfies the demand for a product. PRODUCTION PROCESS
Production process therefore is a part of the company which is concerned with the transformation of a range of input into the required output having the requisite quality level. In this company they produce various models of horns with QA 100% and the following in the method or procedure in the production department. The assembly process for different horn is almost similar with some minor modification in one or two stages. There are twelve different line identified as A, B, C……..K.,. The line A, B, C, D, E, F are pneumatic line H, I, J, L are hydraulic lines. G, K is Jit lines.
The pneumatic line consisting of pneumatic screwdriver and pneumatic press for tightening & crimping operation. The lines that are automated with hydraulic press (E, F, I, J) are similar to that of A, B, C and D. these line also consist of stages performing different operation. These include coil locking, terminal point assembling, tighting / riveting crimping (pre, final) tuning and testing etc., The hydraulic press consist of directional values switches to adjust run stokes. Mean to measure oil, pressure, etc.,
HUMAN RESOURCE DEVELOPMENT
At present there has been growing awareness for the importance of human force in corporate enterprise. The main objective of the human resources department is to utilize the human resources efficiently and effectively to improve the growth of the business organization. Human Resources Department is a management function that helps the company to recruit, select, train and develop staffs. HR department is concerned with the people’s dimension in organization. The functions and principles of HRD are applied to develop, maintain and compensate the employees in organization. HRD PRACTICES IN ROOTS FOCUSES
Learning
Knowledge
Skill
Positive Attitude
CHANGE
Institutionalizing
Proactive Change
PERFORMANCE Performance = Skill*Motivation*Opportunity
APPROCHES TO HR
Accepts & Appreciates
Educate & Elevate
Enrich the Potential
Balanced & Leadership
Accept noble failure industrial – Responsible Citizen
HR OBJECTIVES
Customer Satisfaction
Concern for Society
Concern for Employee’s Satisfaction
CUSTOMER SATISFACTION
Through Employee’s Satisfaction
Development and Skill
Developing pro – customer approach
People for future
Future for people
Development of staff
Job enrichment
Empowerment
CONCERN FOR SOCIETY
Safety
Health
HR PHILOSOPHY
Openness and mutual trust
Team culture
Customer first WIN WIN strategy
Empowerment
WELFARE ACTIVITIES
Marriage loan
Group Insurance Scheme
Roots have a strong people – oriented work culture that can be seen and felt across its entire member concerns. Whether work in group or in isolation their efforts are well appreciated and achievement well rewarded. They have a sense of belonging and they revel in an environment of openness and trust cross function s function as one seamless whole and foster the true spirit of teamwork.
PURCHASE DEPARTMENT
Proper buying of material and merchandise are of great importance in any business. If the raw material is not of requisite quality, the cost of production would rise, profit will decline, quality of finished products may go down etc. If raw materials are purchased in excessing requirement there is an unnecessary tie-up of working capital with loan of interest, inaccuring of storing and safe guarding expenses, the risk of obsolescence and detoriation of the raw material is more. Hence roots industries ltd takes careful steps in purchasing the materials of the right time. Adequate quality and the right quality. The purchase order shall contain a clear description of the products, drawing number, quality, rate, delivery, schedules, terms payment, mode of dispatch and other relevant data.
FUNCTIONS AND AUTHORITY OF HEAD PURCHASE
To ensure smooth authority of purchase.
To develop subcontractors to ensure supply of quality materials.
To interact with other functional heads as when required.
To ensure implementation of ISO 9001:2000 quality systems in purchase.
To approve and revise procedures related to purchase.
To identify training needs of department persons.
To ensure department objectives are met out & continual improvement in the department.
FREQUENNCY OF PURCHASE
Lesser the ability more the frequency of purchase.
More the ability less the frequency of purchase.
SUPPLIERS
There are 250 vendors all over India, the vendor supplies 4000 components based on the 5 product range. MAJOR SUPPLIERS OF RAW MATERIALS
Kalpana Engineering works.
RGM.
Jyothy Rubbers.
Lancer Lader Tech Pvt. Ltd.
Metro spring.
Green Technology Corporation.
Roots cast Pvt. Ltd
Navodaya Industries.
Devi tools.
Bisco Power Coating.
Jupiter Tools.
ARG Engineering.
Roots Muticlean Ltd.
FINDINGS
Human Resource department of Roots Industries India ltd., utilizes the man power efficiently and effectively.
Roots Industries India Ltd., deals with almost all advanced banks,
Roots products are highly available in the market.
Export is higher than import in the roots industries
CONCLUSION
The success of an organization depends upon the ability of its employees in order to increase the productivity, prevents employee turnover and increase the overall performance of the company. The study has helped me in some suggestion to improving the over all performance of the company. The study on “Overall Performance of Roots Industries India Limited” is carried out. The overall performance of the company as this organization is using their technology; many new customers are attracted towards the company. After conducting the study the organization has to take necessary steps to implement the strategy to improve the overall performance of the company. This study showed the employees are satisfied with the facilities provided by the company. The salesman in the previous
year has been improved when compared to present sales. The overall profit of the present year has been increased.
