Airlines (Come Fly With Us…)
THE GALLANTS (Those Who Fear None…)
Pakistan International Airline Group Members: Amanullah Ch. Jahanzeb Lateef Rizwan Ali Shahid Sarfaraz Shahzad Jamil
Historical Profile
A National airline operating Passenger and Cargo services.
It is the 16th largest airline in Asia
Covering Eighty-two Domestic and Foreign destinations. destinations.
Established in 1955, having vast experience in the airline industry of Pakistan with a large fleet of aircrafts a ircrafts..
The fleet size is forty-three.
A huge Corporation with 18,043 Employees.
Main bases are
Jinnah International Airport, Karachi,
The Allama Iqbal International Airport,
Lahore and the Islamabad International Airport, Islamabad/Rawalpindi.
1960s Logo
1990s Logo Version 2
1990s Logo
Historical Profile • Secondary bases,
Peshawar International Airport,
Faisalabad International Airport,
Quetta International Airport and
Multan International Airport
2000s Logo
Current Logo
Current Logo
Historical Profile
The departments include:
Human Resource and Administration Marketing Corporate Planning, Inform Information ation Services, Finance Flight Services Flight Operation Engineering Procurement and Logistics Customer Services Training Training and Development Quality Assurance
Organizational Structure
Corporate Vision To be a World Class Airline exceeding Customer Expectations through Dedicated Employees Committed to Excellence.
Corporate Mission As a Symbol of National Pride, We Aspire Aspire to to be be aa Choice Airline, Operating Profitably on Modern Commercial concepts and Capable Capable of Competing with the Best in the International as a s well as Domestic as markets.
Corporate Values • Customer Expectations (Convenience, Care and Competitive tariff)
• Service (Personalized and Courteous)
• Innovation (Cherishing new ideas, translating into actions)
• Reliability (Loyalty and Consistency)
• Safety (Passengers, Employees, Environment and Health)
• Cohesiveness (Respect for individuals, Team Work and Effective __ Communication) Communication)
• Integrity (Business Ethics, Accountability and Transparency)
Services • Business class It’s the only Business Class service that feels like First Class
Economy class It make u feel that every class provides comfort
Revenue Composition
Fleet • Pakistan International Airlines fleet includes the following aircraft (as of November 2009) Type Airbus A310-300
Numbers 12
ATR 42-500
7
Boeing 737-300
6
Boeing 747-200
1
Boeing 747-300
5
Boeing 777-200ER
4
Boeing 777-200LR
2
Boeing 777-300ER
3
Total
40
Major Competitors
SWOT Analysis of PIA
SWOT Analysis-Internal Factor
Strengths
Leading Market Position Brand Recognition Superior Operating Structure Network Presen Presence ce Presence Hub airport at Karachi
Weakness
Formulation of Govt. Rules Formulation High dependence on o n Passenger Revenues Debt Relian Reliance ce on Oil Prices Reliance
SWOT Analysis-External Factor
Opportunities
Having the maximum route and fleet Growing demand for low cost airlines Customer loyalty Shifting customer needs Industry R ecovery Recovery Recov ery Threats
High Interest Rates Accidents Strong Competition by Air-blue Interest and foreign currency exchange rates Decline in airline industry
PEST Analysis of PIA
PEST Analysis
Political Factors Increased
Competition (Deregulation of airline industry) Political Stability Increased Investment Opportunity
• Economical Factors Improved
Purchasing Power Demand Value-for-Money Soaring Oil Prices Reduced Ticket Prices
PEST Analysis
Social Factors Greater
Customer Awareness
Increased Entertainment Spending
Technology Averse Customers
Technological Factors In-flight
Entertainment
E-ticketing
Automated (Self) Check-in
SMS Services
Direct Marketing Tools
Personalization
We are setting up a plan to boost up our long term association to put into practice “The concept of personalization.”
Mr. Ali Raza ABC, Garden, Karachi.
Brochures
UMRAH MADE EASIER
Pilgrims can now enjoy comfortable and luxurious journey in Boeing-777s
These additional flights will not only provide more travel options to Umrah Pilgrims but will also enable more people to perform the holy ritual.
PIA offers more flights to Jeddah in May, June and July for Umrah
PIA 'Budget Flight' - Enjoy up to 39% discount on regular fares
PIA introduces Budget Flight between Karachi, Lahore, and Islamabad.
Fly PIA's new ATR
Up to 10kg hand baggage allowed
No checked-in baggage
Condition apply
PIA Flexible Fares - Plan Ahead & Pay Less
Book International or Domestic flights as early as possible because the earlier you buy, the cheaper you fly.
A variety of discounts in Business, Economy Plus, & Economy Classes.
The benefit of even lower fares in the lean travel period.
Flexible Fares Fares are applicable applic able on sectors where Revenue Management is implemented.
Conditions apply
Fly Business Class with a Free Ticket
Buy three tickets tickets and get one FREE
Buy one ticket and pay ONLY 50% for your companion
The offer is available on International routes only
This offer is not available on UK, USA & Canada sectors
This facility is only valid for the sectors where RM is not implemented
Discount to Students on International and Domestic Sectors
25% discount offered to students on Domestic routes.
10% discount on International routes is valid only on the routes where RM is not implemented
Offer can be availed exclusively from PIA Booking Offices or the PIA counters at the airport.
The offer is available only for Economy Class passengers
PIA Speedex Delivers With Speed, Reliability, and Affordability
PIA Speedex delivers documents and parcels to your doorstep, with a vast domestic network, cuttingedge technology, and the highest standards of customer service.
PIA Speedex offers a range of flexible delivery options to suit your budget and your needs.
Same Day Speed Overnight Speed Second Day Speed Seasonal Products (New)
Click 'n' Fly with PIA Web Ticketing
Secure online credit card transaction Convenient accessibility from home or office Save Rs.300 per p er ticket
Free Pick & Drop Service
PIA now offers the free pick and drop service from your door to airport.
This offer will be offer only for Business class.
Magazines PIA will give advertisement in different magazines once after two month with a coupon of 15% off in the following magazines.
Times Magazines Spider Arora
Newspaper Advertisement PIA will frequently frequently give the advertisement in the most readable newspapers, mentioned as below:
Jung Dawn Business recorder
RECRUITMENT AND SELECTION PROCEDURES
RECRUITMENT AND SELECTION PROCEDURES Applications are invited on the prescribed Form available (free of cost) in PIA Recruitment & Placement Office at Karachi and in PIA Offices at other stations and also on PIA website. www.piac.com.pk www.piac.com.pk.. Vacancies are announced on all the local news paper and the PIA official official website.
Eligibility Criteria 1)
Qualification
The qualification that is compulsory for applying in PIA is started from intermediate degree and end up at to graduate degree and this very from job to job. As one of the employees Amir told us in his interview.
“PIA have dropped the required level of education from a graduate degree to an intermediate degree”
Eligibility Criteria 2) Age Age Requ Requiirem rement ent
Requirement for the age is also very from post to post and its most probably depend upon the experience required for a specific job. But generally the age requirement for PIA is ranging from 19 to 24. “The age barrier has also shifted upwards, meaning that a candidate must be a minimum of 19 years old and a maximum of 24,” said Mr. Mr. Amir
Eligibility Criteria 3) Phys Physic ical al Req Require uirem ment ent Physical requirement for the candidate of PIA is also differ from gender to gender. The minimum required height is 5 feet, 6 inches for men and 5 feet, 2 inches for women, with proportionate weight.
SELECTION PROCEDURE Candidates want to join PIA are go through a strict selection procedure before being allowed to become the part of the PIA. Normally three types of the tests are conducted by PIA for selecting a candidate. Following are the tests that are conducted
SELECTION PROCEDURE 1) Phys Physic ical al Test est Physical test is considered the first selection test in which the interviewer determines that either candidate is full filling the physical requirement for the job or not. “Their skin quality, height and weight are noted in the first interview session,” said PIA Jawad Mansoor
SELECTION PROCEDURE 2) Gr Groo oomi ming ng Test est If candidate selected in the first interview, the hopefuls take a grooming test. Here, men and women present themselves in a manner, both physical and behavioral, befitting the job while women’s make-up skills are also checked.
SELECTION PROCEDURE 3)General Test Once the grooming test is cleared, the candidates’ general knowledge is tested in written and oral tests. These tests are some times based on brainstorming. Now days this selection tests are administered by NTS. The selected candidates attend an intensive three to four week training course which is organized by the airline since there are currently no institutes in Pakistan offering training courses for flight attendants.
SELECTION PROCEDURE During this period, the selected candidates are trained to handle emergency situations such as evacuation and hijacking. They are also given basic training in first aid and are taught to deal with problematic passengers.
COMPENSATION PIA follows a proper compensation plan for its employees
As said by one of the employee; “Principles of Compensation Discussed Compensation will be perceived as fair if it is comprised of a system of components developed to maintain internal and external equity”.
COMPENSATION Compensation include:
Base Pay
Commissions
Overtime Pay
Bonuses, Profit Sharing, Merit Pay
Stock Options
Travel/Meal/Housing Allowance
Benefits including: dental, insurance, medical, vacation, leaves, retirement, taxes...
Recommendations
Recommendations • DECENTRALIZATION: Autocratic
Style to be changed to Participative Leadership. Minimal Delegation of authority to be Maximized. Easy Management Management Increased Motivation Easy Access to information and Resolution to the Conflicts.
Recommendations
STRATEGIC BUSINESS UNIT
PIA should make its different departments into Strategic Business Unit Every SBU should have a defined business strategy and a manager with sales and profit responsibility
Factors should be determined for the success of SBUs The
degree of autonomy to each SBU manager The degree to which an SBU shares functional programs and facilities with other SBU's The manner in which the corporation evaluates and rewards the performance of its SBU managers
Recommendations • EMPLOYEE EMPOWERMENT:
Empowering the employees would lead to More Employee Participation in the Decision Making Process More Employee Satisfaction Enhanced motivation More Independent Employees in discussing the issues Explicitly without Hesitation Quality team and Crossfunctional teams More Commitment and Dedication
Recommendations • OVERHEAD COSTS:
PIA should also reduce its overhead costs that are it should mange its resources: labor more effectively. the saved resources can be utilized in other areas such as introducing more training courses for the employees so that the quality of the workforce could be increased. .Hiring the services of expertise can improve the efficiency of their services.
Recommendations • Two-Way Communication
Top-down approach should be replaced with two-way communications
The employees would feel motivated and valued as they would be included in decision-making.
Question & Answer
