ppt of amul india

Presented by, Nagendra Prakash Praka sh P.Vyas 3rd sem

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Introduction Amul (Anand Milk Union Limited) ,

formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative cooperativ e organisation, Gujarat Co-









Product    

Bread Spreads Milk Drinks Powder Milk Fresh Milk Cheese









Amul Product’s Diversification









BENEFITS OF DIVERSIFICATION •  

High Growth Expansion of network Advantage of each underline objectives









Business Model Every day Amul collects 7 million of milk from 2.6million farmer (many illiterate), Convert there milk into branded, package products and delivery good to over 500,000 retail outlet across the India Its supply chain one of the most m ost complicated in India











Raw Milk









What are the Segmentation 

Wide range of product categories









Targeting 

Changing Retail environment









Promotion 



Uses of variety of media to communicate Most famous in bill board









Intelligent Marketing 

One of the most conservative FMCG estimative GCMMF spends spends a mere mer e 1% of its mere































































ppt of amul india

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