TOPIC ROLE OF ENTREPRENEUR IN KNITWEAR INDUSTRY
(POPPYS KNITWEAR PVT LTD)
SUBJECT ENTREPRENEUR
SUBMITTED BY PRIYANKA RATHORE KDT VII NIFT MUMBAI 1|Page
LIST OF CONTENT S.no
CONTENT
1
History of the company
3
2
Management
4
3
ABOUT MR A SIVAKUMAR as Entrepreneur
7
4
Organization
11
5
market
12
6
Infrastructure
13
7
Production
14
8
Quality
16
9
Product mix
17
2|Page
Pg.no
HISTORY The Poppys Group of companies, has an annual turnover of US$70 million, is the brain child of the Chairman Mr. A. Sakthivel. Hailing from Tirupur , in Southern India he started out as a young ambitious entreprenuer in 1973. Through sheer hard work, dedication and innovative trade practices he has ensured that today, Poppys Knitwear Pvt Ltd is one of the leading knitwear exporters of India . Mr Sakthivel's endeavthere has placed Tirupur as
a leading player in the Knitwear Industry.
Poppys success would not have been possible without the unstinting commitment and encthereagement of Mr A Sivakumar the Managing Director .His efforts have been vital to the development of the company as one of the best administered companies in Tirupur.
Poppys Knitwear Pvt Ltd has opened global markets for it's products. It exports to over 50 countries worldwide and is a trusted supplier to global brands like Hanes, Ralph Lauren, Harley Davidson, Caterpillar, M & M, Domino's Pizza etc. Poppy also has an enviable
product range that includes knitted and woven wear for men, women and children.
Poppys Knitwear Pvt Ltd makes such world class products possible by integrating cutting edge technology, infrastructure and global best practices in design, manufacture and quality control. The knitwear division is ably supported by equally theyll equipped and world class labeling, tapes and packaging units. Mission
Mission of the company is to be a people oriented, professional organization with a performance constantly bettering the best, rendering yeomen service in all their endeavtheres with a high degree of social consciousness.
VISION
To be the leader in all that they do - in Quality, Efficiency, Growth and Market standing . 3|Page
MANAGEMENT
Padma Shri A Shaktivel - Chairman
Padma Shri A.Sakthivel is an entrepreneur nonpareil from Tamilnadu, India - a man born to succeed. He has proved it many times over. From building and nurturing the Poppys Group, to being the Chairman and Executive Committee Member of Apparel Export Promotion Council (AEPC) for the past ttheynty fthere years, Chairman-FIEO (Federation of Indian Export Organisations), to being awarded the
prestigious Padma Shri.
Mr. A. Sakthivel. Hailing receiving the Padma Shri His flair for business and keen interest in innovation and novelty helped him to build up a 4|Page
diversified industrial group in Tirupur, known for its hosiery industry. Being a person who does things differently, he stheyrved away from the beaten path of producing run of the mill hosiery products and boldly ventured into manufacturing and exporting knitwear. After that it was a saga of expansions and successes.
From a modest beginning, by dint of cthereage and sheer hard work, business acumen and drive, he expanded his business operations rapidly and promoted a number of ventures in areas as diverse as yarn spinning, manufacture and export of knitwear and woven garments, tthereism and hospitality. As a great architect of Tirupur's textile growth, he could envisage the directions and dimensions of growth of the knitwear industry sufficiently in advance. He could conceive, plan and accomplish massive projects to sustain the momentum of growth so that knitwear exports remains the foremost foreign exchange earner .
Through hard work and a focused approach, Padma Shri A. Sakthivel has taken Poppys group to new heights. Today Poppys is a recognised name in the international knitwear sphere. Along with the growth of his company, Mr Sakthivel has given equal importance to the growth of Tirupur as a global outstherecing hub for knitwear . He is the moving force behind the evolution of Tirupur,from a little known South Indian town into the leading knitwear exporting centre in the country. A visionary, he was instrumental in conceiving and completing strategic projects in the knitwear industry like Tirupur Export Knitwear Industrial Project, Inland Container Depot, Netaji Apparel Park, India Knit Fair Association, TWIC-IKFA convention centre to name a few.
The Govt of India has recognised Mr Sakthivel's unparalleled contribution to the growth and dep·t of the knitwear industry and the export sector by awarding the PADMA SHRI to him. The growth of Mr Sakthivel as an entrepreneur has also seen the growth of apparel exports in general and knitwear exports in specific. 5|Page
Mr A Sivakumar - Managing Director
Mr Sivakumar is another guiding light behind the success of the Poppys group. As MD, he oversees the continuous growth and development of the entire group. Mr A Sivakumar has been an over achiever since his school days. His student days are strewn with achievements in academic, sports and other arenas like the National Cadet Corps (NCC). He is also an avid gliding and aircraft enthusiast. He, like his brother Padma Shri A Sakthivel, is passionate about the theyll being of Tirupur. He is the Managing Trustee of the Tirupur Improvement Trust which provides yeoman service to uplift living and working conditions in and around Tirupur. He is also an active member of Tirupur Social Service Organization (TISSO) extending his monetary and physical support for
orphanages, free ambulance services, free health care for children below ttheylve years, free educational and vocational training centers for the benefit of the down trodden sections of society. The same passion and sense of achievement are passed on to his sterling service to the companies that he heads as MD. Mr A Sivakumar is also keenly grooming the next generation of high achievers from within the family to take over responsibilities within the Poppys group. Directors Of Poppys group
Mr Sakthivel Kalieswar Vignesh, Mr Om Saravanan and Mr Hari are Directors in various Poppy Group companies. They represent the next generation of entrepreneurs from within the family. They are being carefully groomed under the able stewardship of both the Chairman and the Managing Director of the group.
All of them are actively engaged in the day to day operations of different group companies 6|Page
ABOUT MR A SIVAKUMAR As Entrepreneur A. SAKTHIVEL, PRESIDENT, FIEO; suggestion to govt for union budget y
y
y
y
y
y
Abolition of Fringe Benefit Tax Exemption to the exporters in respect of goods transport services and commission to foreign agents as well as for simplification of procedures for refund of service tax. FIEO Chief suggested government to bring more items in the list of duty free import of trimmings and embellishment for readymade garments, leather and textiles sector.The introduction of optional route in respect of excise duty on cotton yarn will eliminate the difficulties faced by the exporters and enable them to get the cash rebate of such accumulated duties. The reduction in excise duty on wool waste/fiber will help wool industry in exports by increasing their competitiveness. Mr Sakthivel also suggested Finance Minister and Commerce and Industry Minister for providing exemption to FIEO and other export related organizations from the service tax which will help these organizations to focus on providing necessary support to small and medium entrepreneurs. Also requested the government to consider income tax exemption for the exporting units and look at the option to offset the derivative losses to smes exporters with a view to provide them some relief.
ACHIEVEMENT
Mr A. Sakthivel, Managing Director, Poppy·s Knitwear, Tirupur, has been elected as the President of the Federation of Indian Export Organisations (Fieo) for a period of two years. Prior to this appointment, he was Vice-President of the organisation. Fieo·s Managing Committee, which met here recently, also elected Mr S. K. Saraf as Vice-President. Mr Sakthivel, a visionary, team leader and a hands-on professional, has been 7|Page
successful in achieving time-bound solutions to the trade·s day-to-day operational problems in respect of Foreign Trade Policy, Customs issues, Central Excise, banking, and MDA & MAI schemes. He has immensely contributed to the growth of the textile export industry in the Southern region, especially to the development of the small-scale industry sector. At present, besides being past Chairman of the Apparel Export Promotion Council , New Delhi, and President of the Tirupur Exporters· Association , Mr Sakthivel is also a Director of IDBI Bank. In addition, he is a member on the Small-Scale Industries Board , the Board of Trade of the Commerce Ministry and the National Advisory Committee of SIDBI. He is also Director of New Tirupur Development Corporation. He also holds the positions of Chairman of the India Knit Fair Association, President of the Indian Chamber of Commerce and Industry, Coimbatore, besides being a member of the Industrial Development Panel of the government of Tamil Nadu. Tirupur contributes exports worth over Rs 10,000 crore per annum just because of his leadership. Mr Sakthivel have rich experience in international trade and are totally committed to protecting the interests of exporters. The exporting community will be benefited by their rich and varied experience, says a release.
8|Page
A. SAKTHIVEL Helped Tirupur emerge as a leader in knitwear exports in India He sees a brighter future for the self-made town y
y
y
y
TIRUPUR: Though a water-starved town in western Tamil Nadu, Tirupur has emerged as the knitwear capital of the country in three decades. This self-made town has gained a unique place in the global clothing map without much Government support.
Hard work, entrepreneurship, ability to adapt to changing business trends and passion for growth are the reasons for the success story. Exports from Tirupur, which provides employment to over three lakh people has crossed the Rs.11,000 crore mark last year.
POTENTIAL
y
y
y
y
y
y
y
y
He realised the potential and came to Tirupur the following year. Verona was the man who brought European business to Tirupur. On seeing the quality, others soon followed suit. In 1981 European retail chain C&A came. Gradually, other stores approached the exporters. A handful of manufacturers exported garments worth Rs.15 crore in 1985. The next couple of years was a windfall for Tirupur as exports touched Rs.300 crore in 1990. We formed TEA at that time to work towards larger goals. "
CONCEPTUALISED
y
Netaji Apparel Park, Tirupur Export Knitwear Industrial Complex, India Knit Fair Association, NIFT-TEA Fashion Institute, TEA Public School and Inland Container Depot were conceptualised by TEA.
9|Page
y
y
y
Besides, it was also instrumental in the execution of Rs.1,023 crore Tirupur water project, considered one of the biggest public private partnership projects in Asia. With the leadership of Mr. Sakthivel, workers' cooperation and exporters' entrepreneurship took the town to great heights. Famous brands like Nike, Adidas or chain stores like C&A, Wal-Mart or H&M, do business with Tirupur.
QUALITY Now, quality is in the system. Right from the cutting master to the packing man everyone understands it. executed a massive housing scheme for workers and train unemployed youth across the state to cater to the growing demands of Tirupur.
y
"
y
"
y
LOOKING AHEAD
y
Mr. Sakthivel sees an even brighter future for Tirupur. Reason: good raw material strength, entrepreneurship, timely delivery with quality, design capability, long time relationship with buyers and unquenched thirst for growth.
y
Tirupur: This is a year of firsts for Tirupur.
y
The Tamil Nadu town that is synonymous with textile exports³especially T-shirts and
y
other such that are called knitwear in industry lingo³became a district in February, a milestone that gives the town and its neighbouring areas a higher priority in the state in terms of access to funds and development.
SUCCESS OF TIRUPUR. y
it witnessed India·s first private-public partnership in water supply and sanitation. Now, exporters have begun the groundwork on another private-public partnership to pipe effluents about 350km east to the sea.
There is pride among Tirupur·s entrepreneurs that they are self-made and proactive. The World Bank, too, has cited Tirupur and its Gounders as a successful example of social capital triggering a boom.
10 | P a g e
ORGANIZATION The group continues to be it's knitwear division and the allied group companies that feed this division in order to deliver global quality knitwear products to it's national and international clients.
The knitwear division has factories based at Tirupur and has an extensive product range covering mens wear, womens wear and clothes for children.
Feeder plants to the knitwear division include:
Poppys Tapes - manufacturing a wide range of plain, frill and multi color elastic tape in a
variety of designs. Poppys Plastics - involved in the production of a wide range of polypropylene and polyethylene poly bags with multi colored printing, plastic trays and containers Poppys Packs - manufactures all types of corrugated cartons and boxes which comply to international standards and buyer requirements
As a product diversification, Poppys has set up it's own stheyater manufacturing unit called Edeltheyiss in Tirupur. This company caters to European, American and Canadian markets.
Having established a firm presence in the garment industry, Poppys group has started diversification into the hospitality industry.
Poppys Hotels Pvt Ltd - The hotels company owns and operates 5 hotels in Tamil Nadu. The
immediate focus is to establish the group as a top quality player in the South Indian hotel market. In line with this strategy, Poppys hotels is undertaking development in another 4 locations in this market and is also actively on the look out for growth through acquisitions. Poppys Ttheres & Travels - Catering to both business and leisure travelers, this company of the group provides wide ranging travel related services from ticketing to arranging site seeing ttheres. 11 | P a g e
MARKETS Poppys Knitwear is a preferred supplier to global brands. These brands are spread across the globe and cater·s to each of them both in their own home markets as theyll as in their export markets. Poppys exports to these countries
Americas
Europe
United States United Kingdom Canada
12 | P a g e
Germany
Middle East/Africa Asia Pacific
INFRASTRUCTURE
PRODUCTION There production facilities have a fully vertical set up with theyll integrated spinning, knitting, processing, designing, sewing, fabric finishing, printing, embroidering, labeling and packaging. Such an integration helps us to produce the finest quality knitted and woven garments conforming to world standards.
13 | P a g e
PRODUCTION
Spinning - spinning unit ensures the production of yarn which meets global standards.
Knitting - they have the most modern knitting machines which produce flawless fabrics.
Fabrics are subjected to stringent quality inspections prior to further processing.
Processing - With there cutting edge facilities, they ensure accurate colthere matching
from batch to batch. Each dyed batch is also carefully monitored and tested for colt here fastness with a theyt and dry analysis.
Finishing - They are able to fulfil all there compacting requirements with the latest
versions of Tubetex Compacting Machines at there disposal.
Laboratory - World class testing equipment and highly qualified technicians help us
maintain there very high standards. Each lot is checked for colthere fastness, abrasion resistance and shrinkage prior to conversion. They also ensure that dimensional stability and cross staining on finished garments meet the required standards. Colthere 14 | P a g e
matching is done by Gretag Macbeth to ensure accuracy.
Embroidering - They posess 9, 8 & 6 color computerized Japanese machines. Thus they
ensure extreme accuracy in producing any required design. Machinery: 20 machines of Barudan/Tajima/SWF Capacity : 40,000 pcs/day
Sewing - The Lectra and Gerber cutting machines support there long line sewing facility
with more than 7000 sewing machines. Thus they make sure that there garments meet world class standards.
Labeling - There Lilly Labels is India's first Oeko-Tex certified and Tirupur's first label "
"
manufacturing unit. With there latest 12 colthere, fully computerised label machinery they guarantee that the quality of there labels will equal that of the garments they produce.
Machinery: Muller Airjet Loom, Muller Rapier Loom, Ultrasonic Cut & Fold, Rotary Printing, Flat-Bed Printing Capacity : 2,50,000 nos/day of woven and 10,00,000 pcs/day of printed. All types of woven labels are possible (Taffeta, Damask and Satin fusing). www.lilylabels.com
Tapes - They produce a comprehensive range of plain,frill and multi colthere elastic
tape in varied designs and coltheres. Machinery : Muller - Plain,Frill Elastics & Tapes Capacity : 1,00,000 meters per day.
Packaging - Poppys Plastics is involved in the production of a wide range of
polypropylene and polyethylene poly bags with multi colored printing, plastic trays and containers guaranteed to meet global standards. Poppys Packs manufactures all types of corrugated cartons and boxes which complies to international standards and buyer requirements 15 | P a g e
QUALITY Quality Control is one area of differentiation that the entire group is passionate about. To ensure stringency and uniformity of quality checks, the Quality Control Department is an independent, autonomous unit. This department is responsible to top management and conducts periodic quality audits at all production units across the group. The department is staffed with trained personnel has been accredited by Indian and international bodies. Some of these accreditations are:
S A 8000 OEKO-TEX STD-100 CLASS-I
16 | P a g e
OEKO-TEX STD-100 CLASS-II
ISO 9001-2000
Mens Wear T-shirt Polo's Stheyat Shirts Jackets Sports Wear Bermudas Night Wear Under Wear.
17 | P a g e
Women's Wear T-shirt, Polo's Blouses Dresses Stheyat Shirts Jackets Sports Wear Lingerie
Childrens Wear An entire range of casual wear for kids in knitted and woven.
Stheyaters W ool Cotton Acrylic Blended
Inner Wear A range of premium quality in solid , yar n dyed and printed styles for men, women and children. brief s boxer shorts slips lingerie
THANK YOU
18 | P a g e
