Going Forward
1.0
The Brand Standards of Excellence.
This manual has been designed for easy reference to the information needed to visually reproduce the Pizza Hut brand. These standards ensure a consistent global presentation of the Pizza Hut identity,, which is critical to the success identity of our brand for these reasons: The Pizza Hut logo and brand symbols represent the essence of our brand, and instill loyalty in customers. Our logo brand symbols are protected by IP laws which guard against infringement and copying of the Pizza Hut concepts. Inconsistent usage of the Pizza Hut logo and other brand symbols could weaken and dilute the message to consumers about the brand. If you have any questions about the information presented in this manual, please call (WHO?) at (NUMBER).
Going Forward
1.0
The Brand Standards of Excellence.
This manual has been designed for easy reference to the information needed to visually reproduce the Pizza Hut brand. These standards ensure a consistent global presentation of the Pizza Hut identity,, which is critical to the success identity of our brand for these reasons: The Pizza Hut logo and brand symbols represent the essence of our brand, and instill loyalty in customers. Our logo brand symbols are protected by IP laws which guard against infringement and copying of the Pizza Hut concepts. Inconsistent usage of the Pizza Hut logo and other brand symbols could weaken and dilute the message to consumers about the brand. If you have any questions about the information presented in this manual, please call (WHO?) at (NUMBER).
Table of Contents
1.1
Table of Contents
SECTION 1: INTRODUCTION
SECTION 3: SECONDARY 3: SECONDARY ELEMENTS
SECTION 5: PREMIUMS 5: PREMIUMS & WEARABLES
1.0 1.1 1.2
3.0 3.1 3.2 3.3 3.4 3.5
5.0 5.1
Going Forward Table of Contents Manual Purpose
SECTION 2: BRAND 2: BRAND STANDARDS
2.0 2.1a 2.1b 2.2 2.3a 2.3b 2.4 2.5 2.6 2.7 2.8 2.9
Our Logo Master Logo Reverse Logo Clear Space Colour Palette Supportive Colours Logo Colours Spot vs. Process Colour Colour Printing Background Control Logo Misuse Typefac ypefacee Usage
Toppin oppingg Icons Fresh Topping Icons Arte Toppin oppingg Icons Topping Colour Palette Topping Icon 1Colour Topping Icon Misuse
SECTION 4: BRAND 4: BRAND PROTECTION
4.0 4.1 4.2 4.3 4.4
Tradema rademark rk Stand Standards ards Tradema rademark rk Purpo Purpose se Tradema rademark rk Dene Dened d Legal Matters Let Us Know
Linking Up To Good Times Logo Usage
SECTION 6: COMP COMPANY ANY DOCUMENTS
6.0 6.1 6.1 6.2 6.3 6.4 6.5
Communicating Outward Overview Pizza Hut 4 Colour Pizza Hut 2 Colour YUM Letterhead YUM Business Card & Envelope
SECTION 7: PRODUCTION 7: PRODUCTION RESOURCES
7.0 7.1 7.2 7.3
Production Files Colour Swatches Colour Swatches Colour Swatches
Manual Purpose
1.2
Page Titles and Numbers The page titles listed in the Table of Contents are repeated at the top of the bar. Page numbers contain the section number followed by a period and the page number of that section.
A Fresh New Look.
Pizza Hut has a whole new look for the 21st centur y, with bold versions of classic symbols, along with a few new icons, too. The Master Logo is the key to our brand identity, and conveys Pizza Hut has fresh, delicious food in an upbeat and fun atmosphere. The Red Roof is the iconic ash of red that welcomes you to the home of hospi tality. Topping Icons are colorful and playful graphic elements that express great taste and freshness.
Section Number and Section Title are always listed in the die cut area at the bottom and are highlighted with ghosted art work that transitions the page.
Together these brand symbols communicate renewed energy, excitement, quality and freshness. They are visual shor thand for the essence of the Pizza Hut experience—friends and family sharing good times over great pizza and pastas.
Find What You Are Looking For and Download the Artwork. For a complete list of electronic les, see page 7.0 or go to
www.pizzahutlogos.com
2.0
Our Logo
Setting the Standard.
This section introduces the main components of the Pizza Hut Brand identity. These include our logo which highlights our red roof tr adition, as well as vibrant colours that speak to the freshest ingredients in every meal we prepare. Also in this section a secondary set of colours that are contemporary and appealing to our customers, and work well with the primary colours found in our logo. We also provide some typeface standards which help with continuity of our brand as we communicate to both external and internal audiences. Collectively these standards will help you present and promote the Pizza Hut brand with clarity and consistency, sending a powerful message about our quality, freshness and leader ship.
2.1a
Master Logo
The Master Logo. Roof Icon
The Pizza Hut logo is the key to our brand identity. It’s designed to convey a clear and simple message: Pizza Hut is a place where delicious, high quality fresh food is available in a fun, upbeat atmosphere.
G r e e n S p o t
The Pizza Hut Master Logo is a vertical arrangement of four basic elements: The Red Roof: the symbol of our restuarant heritage The Pizza Hut name The Yellow Underline The Green Spot Our 4-colour Master Logo has the greatest visual impact and should be used on a white background whenever possible. Alternate versions of the logo have been developed for exclusive use on signage, premiums and wearables. Please see the Enhanced Dine In Manual for signage specs and the Premium and Wearables section (5.0) of this manual for the alternative formats.
e p y t o g o L
Underline
2.1b
Reverse Logo
Reverse Logo Usage.
The Pizza Hut Logo will at times be placed in an environment where the background colour is not the preferred white. We have specic rules for how the logo rests on a patterned background (see 2.7 Background Control in this manual ) and guidelines for solid coloured backgrounds as well. Background colours should be conned to our branding set of colours. We offer a primary colour set and a secondary or supportive set of colours (see 2.3a Colour Palette in this manual ). There are dark and light palette colours to choose from. When in question, it is best to use Pizza Hut Black as a solid background colour as demonstrated to the r ight. If you decide to choose one of the darker secondary colours, you may do so with the reverse logo.
Reverse Logo_4 Colour
A complete list of logos and supportive brand elements are located in sections 2.0 Brand Standards and 3.0 Secondary Elements of this manual.
Reverse Logo_2 Colour
Reverse Logo_1 Colour
2.2
Clear Space
Clear Space.
The integrity of the Pizza Hut Master Logo relies on a clear and legible presentation. To provide the proper setting and to comply with trademark standards, the logo must be surrounded by space that is clear of graphic or typographic elements. This space is called “clear space .” The Pizza Hut logo clear space is dened as “X height” of the “i” that resides inside our logo.
“X Height”
Minimal Size The logo must be exible in size to accomodate a variety of demands for use. To insure readability and maintain integrity, we have formulated a minimal size which is at least 3/4” in height.
3/4” (19mm)
2.3
Color Palette
Our Brand Colours.
Colour is an integral part of brand identity. Our primary colours are found in the Pizza Hut Master Logo and are displayed on the right. We have dened our Pizza Hut colours in various colour spaces located under each colour swatch. Also included is white, the preferred background colour for our logo to reside. The second choice is Pizza Hut Black.
Pizza Hut Primary Colours
Pizza Hut Red
Pizza Hut Yellow
Pantone ® 485C/485U
Pantone ® 123C/109U
CMYK
CMYK
c0m95y100k0
c0m24y94k0
We have also developed a secondary supportive set of colours. They are located in 2.3b Suppotive Colours in this manual. Pizza Hut Green
Note! When using the reverse Pizza Hut logo, an additional colour is used, Pizza Hut Dark Red. That colour swatch is located at the back of this manual.
Pizza Hut Black
Pantone ® 347C/354U
Pantone ® Process Black
CMYK
CMYK
c100m0y86k3
c0m0y0k100
2.4
Logo Colors
Our Logo Colours.
Colours for the Pizza Hut Master Logo have been carefully selected to create a unique visual identity that communicates quality and freshness. The 4 colour version of the logo should be used whenever possible. There may be times when it is not possible to use 4 colours. We have created a limited number of acceptable colour versions. The version you choose should be determined by particular application and background, as well as by the printing or manufacturing technique employed.
PIZZA_MLA_2C 2 Colour Spot Pizza Hut Red Pizza Hut Black
PIZZA_MLA_4C 4 Colour Spot Pizza Hut Red Pizza Hut Green Pizza Hut Yellow Pizza Hut Black
PIZZA_MLA_3C 3 Colour Spot Pizza Hut Red Pizza Hut Yellow Pizza Hut Black
PIZZA_MLA_KT 1 Colour Spot with Tint Pizza Hut Black
PIZZA_MLA_1C 1 Colour Spot Pizza Hut Black
2.5
Spot vs. Process
Spot Colour vs. 4 Colour Process.
Pizza Hut 4 Colour Spot Logo
The difference is in the ink. Print pieces like magazines and colour newspapers use only 4 specic coloured inks to produce their publications.This is known as “4 Colour Process.” Theoretically the blend of these inks can give you the colour needed to produce an image. This 4 Colour Process is also known as “CMYK,” which stands for Cyan, Magenta, Yellow and Key. “Key” is a descriptor for “Black.” Key is used to bring out depth and detail. But there are limits to a palette of just 4 colours. There are simply some colours that can not be reproduced.That’s when specically mixed inks are used in printing. These special mixed inks are referred to as “Spot Colour s.”
Process Cyan
Process Magenta
Process Yellow
Process Black
4 Colour Process
Pizza Hut Red
Pizza Hut Green
Pizza Hut Yellow
Spot
Spot
To differentiate the brand, most companies dene their colours in spot colour s. Pizza Hut has chosen its signature red as Pantone® Matching System 485 or PMS 485. We call this Pizza Hut Red. Pizza Hut 4 Colour Process Logo
All of the Pizza Hut logos and art have been constructed with specic spot colours. Use them whenever possible. When conned to 4 Colour, refer to the CMYK breakdowns in section 2.3 of t his manual.
Spot
4 Colour Process
4 Colour Process
4 Colour Process
2.6
Colour Printing
A Crash Course on Colour.
Our goal at Pizza Hut is to achieve consis tent colour reproduction of our colours in every application worldwide. This quick overview of printing will help ensure consistent colour in everything you print.
P i zz a Hut Red
Colour Reacts Differently on Different Paper Stocks. The shade of the paper stock may be warm or cool, which could signicantly alter the nal appearance of the approved Pizza Hut ink colour you are using. Always take care to precisely match the Pizza Hut colour chips in the back of this manual. You may need to adjust the color to exactly match the color chip.
Pizza Hu t Green
Pi z za Hu t Black
H u t P i z z a e l lo w Y
Colour Reacts Differently in Different Printing and/or Reproduction Processes. Reproduction methods such as offset sheet-fed printing, exo, and gravure can affect the nal appearances of the designated Pizza Hut colour inks. No matter which process you are using, it is critical that the colour is adjusted to match the Pizza Hut colour chips in sec tion 7.1 this manual.
Important Note! The colour chip pages are extremely vulnerable to fading from ultraviolet rays – avoid excessive exposure to light and always keep them out of direct sunlight. The shelf life for these colour chip pages is one year and they are dated for your convenience. New pages should be reordered on a yearly basis to avoid an inaccurate colour match.
2.7
Background Control
Standing Out.
No matter which of our logos is best applicable, our logo must always stand out. Always make sure that the background provides sufcient contrast for the logo to be clearly legible. Whenever possible, the logo should appear against a white background, which provides the best contrast. The second best alternative is to use the reverse logo on a solid black background. The logo should never appear on a background that interferes with it s visibility. A clean, single coloured background without patterns or busy imagery is always preferred.
The Master 4 Colour Logo should never appear on a busy background.
The Master 4 Colour Logo can appear when the background provides contrast.
1 and 2 Colour Logos should never appear on a busy background.
Do not use the logo when the background does not provide sufcient contrast.
1 and 2 Colour Logos should never appear on a patterned background.
Do not use the logo on a dark background that does not provide sufcient contrast.
Note! Apply this methodology when using secondary branding elements such as typeface usage and the topping icons section 3.1 of this manual.
2.8
Logo Misuse
What Not to Do With Our Logo.
The guidelines in this manual have been developed to help with the correct and consistent use of all the elements of the Pizza Hut identity. Proper usage safeguards our brand and gives it greater impact in the global marketplace.
Do not use any colour other tha n t he Piz za Hut Lo go col our s
Do not alter proportions
D o n ot re mo ve ar t f ro m t he lo go
D o n ot al te r t he ty pe fa ce
Do place on a busy background
Do not redraw any logo elements
This page illustrates many common errors to watch for and avoid, such as altering the logo’s typography, modifying the graphic design, changing the brand colour s, and placing the logo on backgrounds that interfere with its visibility.
Do not use with 3rd par ty elements Do not reposition logo elements
2.9
Typeface Usage
Typefaces to Complement Our Branding Elements.
It’s all about giving us an ownable brand presence as we communicate both outwardly and to ourselves. Part of that brand presence is the font chosen to display our written words. Our primary typeface is Gill Sans, a sans serif typeface that is modern and easy to read. Gill Sans is available in a variety of weights and styles and should be the dominant face i n all print and electronic communications. Our secondary typeface is Palatino, a serif font with a ver y classical look. It sits well side by side with Gill S ans. Palatino also comes in a variety of weights and styles.
Primar y Typeface
Gill Sans
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^& Gill Sans Light GIll Sans Light Italic Gill Sans Regular Gill Sans Regular Italic Gill Sans Bold GIll Sans Bold Italic
Secondar y Typeface
Palatino
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^& Palatino Palatino Italic Palatino Bold Palatino Bold Italic
3.0
Enhancing Our Brand Message.
The Pizza Hut topping icons are supporting elements that speak to our fresh ingredients. They are simple illustrations which send a consistent and appetizing message of quality and freshness. In this section you will nd two sets of topping icons, along with their own colour palettes. The simple guidelines here are to help facilitate your usage of these secondary branding elements.
Topping Icons
3.1
Fresh Topping Icons
The Fresh Topping Icon Set.
The topping icons provide colourful graphic elements to complement the Pizza Hut logo. Designers can use the fresh set of topping icons creatively while maintaining a consistent Pizza Hut look. The fresh topping icons are r ecommended to be used as shown here. In certain instances it is permissable to use these icons screened back or as tone-on-tone elements in your artwork for print, in-store, POS or electronic applications.
Pizza Hut Fresh Tomato
Pizza Hut Fresh Herb
Pizza Hut Fresh Onion
Pizza Hut Fresh Green Pepper
Pizza Hut Fresh Garlic
Pizza Hut Fresh Mushroom
Pizza Hut Fresh Cheese
3.2
Arte Topping Icons
A New Set of Topping Icons.
The Pizza Hut topping icons have become part of our visual brand recognition. The Fresh Topping Icon set was originally developed in 1998 and is still in use today. We have also developed another set, the Ar te Topping I cons. This style is closer to the new artwork that will appear in the international restaurants and has been made available to give users a choice. The colour palette is shared with the original topping icons (3.1) which were designed to work with our logo colours.
Pizza Hut Fresh Tomato
Pizza Hut Fresh Green Pepper
This artwork is available electronically in the CD-Rom in the back of this manual. Pizza Hut Fresh Herb
Pizza Hut Fresh Onion
Pizza Hut Fresh Garlic
Pizza Hut Fresh Mushroom
Pizza Hut Fresh Cheese
3.3
Topping Colour Palette
Pizza Hut Topping Colour Palette
Fresh Topping Colour Palette.
This palette was designed to complement the Pizza Hut logo colours and convey a sense of freshness. The Topping Icon Colour Palette includes both the Fresh Topping Icons and Ar te Colour Icons adding shades of green and orange as well as beige and warm gray. Because of the intensity of colour used, the colour palette will stand out.
Toppings Red
Toppings Dk Red
Toppings Green
Toppings Dk Green
Pantone ® 485C/485U
704C/187U
347C/354U
342C/335U
CMYK
c0m92y72k29
Remember, good colour reproduction is very important to keep our communications sharp and fresh.
c0m95y100k0
Toppings Lt Green
Toppings Orange
c100m0y86k3
Toppings Yellow
c100m0y71k43
Toppings Dk Beige
Pantone ® 583C/397U
1375C/137 U
123C/109U
1355C/135U
CMYK
c0m40y90k0
c0m24y94k0
c0m20y56k0
c23m0y100k17
Toppings Lt Beige
Toppings Dk Gray
Toppings Lt Gray
Pantone ® 1215C/1205U
408C/Warm Gray 5U Warm Gray 3C/3U
CMYK
c0m10y11k34
c0m9y45k0
c0m4y8k17
3.4
Topping Icon 1 Colour
I Colour Fresh Topping Icon Set.
These topping icons are provided for the times in which limited inks are available in the printing process. We have offered a black tone version as seen on the upper right of this page, as well as a one colour version in Pizza Hut Red. These can be used as they appear, screened back, or as tone-on-tone elements. In some cases your designer may want to use the approved Pizza Hut Colour palette to tone the art., which as seen below is permissible to ghost.
Pizza Hut Fresh Tomato
Pizza Hut Fresh Garlic
Pizza Hut Fresh Tomato
Pizza Hut Fresh Garlic
Pizza Hut Fresh Green Pepper
Pizza Hut Fresh Herb
Pizza Hut Fresh Mushroom
Pizza Hut Fresh Green Pepper
Pizza Hut Fresh Herb
Pizza Hut Fresh Mushroom
Pizza Hut Fresh Onion
Pizza Hut Fresh Cheese
Pizza Hut Fresh Onion
Pizza Hut Fresh Cheese
3.5
Icon Misuse
Topping Icon Misuse.
It is important to keep the colour integrity and size relationships when you are using the Fresh or the Arte Pizza Hut Topping icons. Remember: these icons were developed to work with the main Pizza Hut branding scheme and changing their appearance diminishes our overall brand character. 1. The icons should not be altered in any way.
1.
2. The Topping Icons Should Never Compete Wit h t he Piz za Hut Lo go
2. The icons should complement and not compete with the star of our brand identity: the Pizza Hut logo. 3. To keep the icons clearly visible, don’t display them on a coloured or patterned background. 4. Don’t create a cor nucopia effect with the icons; less is more.
The Topping Ico ns Should Not Be Alt ered In Any Way
3.
Make Sure the Icons Are Clearly Visible.Do Not Display Them On a Patterned Background
4. Do Not Create a Cornucopia Effect
5.
5. When using several icons together make sure they are proportional in size.
Keep The Size Proportional When Using Several Icons Together
6. Do not create any icons of your own. 7. Do not mix icon sets.
6.
7.
4.0
Trademark Standards.
At the core of our brand identity, the Pizza Hut name and logo are two of our most valuable assets. Just as there are graphic standards to ensure the effective application of our visual i dentity, there are also special techniques and rules to safeguard our name, our logo and all Pizza Hut trademarks from being weakened or infringed upon. Over the next few pages, you’ll learn how to protect our trademarks. And remember, when in doubt about any matter pertaining to trademark use, always consult YRI Inter national Legal in Dallas.
Trademark Standards
4.1
Trademark Purpose
A Mark of Excellence.
On Your Marks.
When people hear the name Pizza Hut and see our logo they instantly think of great tasting food, courteous service, convenience and fun. That’s the power of a world-class brand. It’s more than just a name, more than a graphic design – it’s a meaningful symbol in the minds of consumers. And that’s the result of years of work and investment in building our brand. Our name and our logo are our number one trademarks; they are among our most precious assets. As such, they need to be protected to preserve their value.
In legal terms, a brand is a trademark. A trademark can be a:
The strength and selling powers of our trademarks depend on their corr ect and consistent use. Negligent use can weaken our trademarks and make it difcult to enforce them against competitors. If neglected, trademarks may even enter the public domain as ever yday words or symbols which can be used by anyone. This can have a disastrous business impact. The following pages outline cor rect trademark usage. The guidelines will help you properly use Pizza Hut trademarks in any medium, including television, radio, print, signage, menus and point-of-purchase materials. Since the manual cannot anticipate every contect in which our trademarks may be used, it is still essential to obtain prior clearance from our legal department for trademark uses.
Word Collection of words
Phrase
Name
Slogan
Symbol
Design
Picture
Conguration
Any combination of these which is used to identify the products or services of a particular company Trademarks help consumers to distinguish one company’s products and services from similar offerings produced by other companies. A trademark is a symbol of the source of a product or service, rather than of the type of product or service. It also stands as a symbol of the quality which purchasers expect in the products or services offered by the owner of the trademark.
4.2
Servicemark vs.Trademark. A service mark is a type of tramemark that identies services rather than products. Pizza Hut is both a trademark, identifying pizza and other products, as well as a servicemark, identifying restaurant services. For practical purposes, the same rules apply to both service marks and trademarks. This manual will use the term “trademark” in its broader sense to cover goods and services. Trademarks Take Notice.
Trademarks are words and symbols with special status. Once they are registered, they require special treatment wherever and whenever they appear. We have registered the new Pizza Hut logo and are currently registering our new set of topping icons in every country around the world.
Trademark Defned
Our Logo Is Registered.
Our logo design has been registered in every country and you should use the ® symbol together with notice of ownership as shown below. The Pizza Hut logo is a trademark of Pizza Hut International, LLC ® designates trademarks of Pizza Hut International, LLC Reg. T.M./Enrg. Pizza Hut International, LLC (used in Canada) or Marca Registrada’ Marc. Reg.; or M.R. (used in Mexico)
The use of the registration symbol ® or any other notice of ownership (e .g. TM) in connection with a trademark that is not registered in the country of interest may carry a legal risk, including monetary penalties for improper use. ®
The pizza Hut logo is a trademark of Pizza Hut International, LLC
4.3
Trademark Management.
Since there are important legal issues involved in trademark management, our worldwide trademark program must be administered from a central point, namely our YRI Legal Depar tment. Only the Legal Department may: Clear and approve new trademarks Prepare licenses for use of our marks by other parties
Legal Matters
Get The Proper Clearance.
To help protect our trademar ks, it’s always essential to get proper legal clearance for all internal and external materials, including: New advertising Signs Packages Labels
Acquire trademark rights through agreements
Catalogs
File and prosecute applications for trademark registration
Brochures and news releases
Challenge other parties’ trademarks
Novelties
File, prosecute, and defend trademark infringement actions
Magazine articles
If you have a request related to any of the above actions, please forward it as soon as possible to the YRI Legal Department.
Promotional materials
Speeches Broad distribution memos Other media through which our trademarks will recieve signicant public attention There are two basic reasons for getting the Legal Department’s approval. First, it helps us avoid errors which might harm our tr ademarks. Second, it helps us avoid potential legal conicts with other users of the same or similar marks.
4.4
Let Us Know
Looking Out for Our Logos.
Looking Out for Our Logos.
Here are some general guidelines for using the Pizza Hut logo design, The Best Pizza Under One Roof , and our core product marks e.g. Pan, Stuffed Crust, Edge, Sicilian, Italian: The presentation of the logo must be consistent and undistorted, and the logo must be clearly reproduced.
The use of any Pizza Hut tr ademark by a company or individual other than Pizza Hut or its franchisees pursuant to the terms of their franchise agreements could constitute infringement of our exclusive r ights. Infringement may involve the use of an identical mark or a mark which, although not identical, is confusingly similar in sound, appearance or meaning to a Pizza Hut trademark.
The design mark must be at least 19mm (3/4”) in size.
If It’s Deceptively SImilar...
The appropriate registration symbol must always be used. The components of the design mark may not be altered or used in a conguration other than as registered or approved for registration. The approved colors of the Pizza Hut logo, including Pizza Hut Red, can be found in section 2.3 of this manual. Words or designs may not be used directly around or under the Pizza Hut logo, as this would make the design and words appear to be a new design mark. Note! Examples of incorrect logo usage can be found in section 2.8 of this manual
For example, use of terms such as PERSONAL PAN PIZZA, BAKIN’ IT GREAT, and JIM’S PIZZA HUT should be reported to the YRI Legal Department. Any restaurant that uses similar signage, symbols, or designs should also be reported. Please do not contact the other party directly; instead ll out a Trademark Infringement Repor t Form. These forms are available to assist in gather ing information which will allow the YRI Legal Depar tment to evaluate and pursue trademark infringements. International Registrations.
Pizza Hut trademarks which are registered in the United States may or may not be registered in all other countries. Similarly, certain Pizza Hut trademarks are not registered in the United States but are registered in other countries. To nd out the status of a par ticular mark and the appropriate trademark notice, please check with the YRI Legal Department
5.0
Linking Up To Good Times
Getting Out and About.
Premium and wearables offer us a chance to link the Pizza Hut logo to enjoyable experiences which help create and enhance the friendly image of our brand. Whether applied to t-shirts, polo shirts, baseball caps, watches, or anything else, the logo must always represent the spirit of the brand with fun, style, and class. Given the wide range of materials involved, it is impor tant to ensure the accurate reproduction of the Pizza Hut logo and colors on premium wearables. Some easy-to-follow guidelines are presented in this section. Be sure to use only approved suppliers and artwork in producing these items for your needs.
5.1
Logo Usage
Putting Our Logo on Premiums and Wearables.
PIZZA_MLA_4C 4 Colour Spot Pizza Hut Red Pizza Hut Green Pizza Hut Yellow Pizza Hut Black
PIZZA_MLA_3C 3 Colour Spot Pizza Hut Red Pizza Hut Yellow Pizza Hut Black
PIZZA_MLA_2C 2 Colour Spot Pizza Hut Red Pizza Hut Black
PIZZA_MLA_1C 1 Colour Spot Pizza Hut Black
Note!
Reverse Logo_5 Colour Reverse Logo_2 Colour
Pizza Hut Red
When producing wearables, embroidery directly onto fabric is always preferred over silkscreen or embroidered Reverse Logo_1 Colour patches.
Pizza Hut Maroon
Pizza Hut Green
Pizza Hut Yellow
Pantone 485C/485U
704C/187U
347C/354U
123C/109U
CMYK
c0m92y72k29
c0m95y100k0
c100m0y86k3
c100m24y94k0
Every type of Pizza Hut premium and wearable item represents a unique reproduction challenge. When creating any form of Pizza Hut premium it’s important to carefully follow the guidelines in this book regarding proper usage of the Pizza Hut logo and colors. While the 4 colour master logo on a white background is t he prefered usage, we recognize the need for exibility when it comes t o premiums and wearables. Sometimes it is preferred to use the logo reversed out of the black background as shown to the left. The type of premium/wearable you are producing will dictate the color treatment chosen for the Pizza Hut logo. Carefully select the color treatment that provides the best contrast for our logo and refer to the Background Control Section (2.7) in this manual for additional guidelines.
6.0
Communicating With Others.
As with any global franchise networ k, Pizza Hut communicates with a variety of internal and external audiences, whether it’s with customers, transmitting messages to staff, or communicating with suppliers. In order for us to project a cohesive image, it’s essential for these documents to share a unied look that’s consistent with our brand identity. The guidelines in this section will help you achieve this goal.
Communicating Outward
6.1
The Companies We Serve.
Our corporate stationery plays a prominent role in communicating our identity globally and often serves as the rst exposure to our logo and overall corpor ate image.
It’s critical that our stationery is produced consistently and accurately by following the guidelines for colour as well as logo and font positioning.
Overview
6.2
Pizza Hut Logo. This copy will be specic to the nal layout and measurements between elements.
Pizza Hut 4 Colour
6.3
Pizza Hut Logo- 2 Colour. This copy will be specic to the nal layout and measurements between elements.
Pizza Hut 2 Colour
6.4
Yum This copy will be used to dene the YUM stationery when we get it.
YUM Letterhead
6.5
Yum
This page will be used if there are two sets of YUM stationery as was the case with Tricon... one set with brands at top and one with brands at the bottom.
YUM Business Card & Envelope
7.0
Accessing the Art You Need
Copy to come. This copy will be about where to access the Pizza Hut branding resource les as well as contact info for questions.
Production Files
7.1
Colour Swatches
Pizza Hut Red (coated)
Pantone 485C Process c 0 m95 y 100 k 0
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut C
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Pizza Hut Red
Colour Swatches
7.2
Pizza Hut Green (coated)
Pizza Hut Yellow (coated)
Pantone 347C Process c 1 0 0 m0 y8 6 k 3
Pantone 123C Process c 0 m24 y 94 k 0
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
Pizza Hut Yellow
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
Pizza Hut Yellow
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
Pizza Hut Yellow
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
Pizza Hut Yellow
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
Pizza Hut Yellow
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
Pizza Hut Yellow
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
Pizza Hut Yellow
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
Pizza Hut Yellow
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
Pizza Hut Yellow
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
Pizza Hut Yellow
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
P izz a Hut Gre en
P iz za Hu t G ree n
Pizza Hut Yellow
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
P iz za Hu tYel low
P izz a Hut Ye l ow
Pizza Hut Yellow
