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Valuable (Y/N)
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Costly to Imitate (Y/N)
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Competitve Position?
Expected Performance?
YES/No
No
YES/No
NO
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,;H@< 0L;69 $9;HB7671 Firm Infrastructure:
=0%) 02 3.0/G% *0%<,)$*% B(056*)% '(, %)0(,5 $/ )#,$( 2$(<%@ 3.0/G% *0%<,)$*% 50,% /0) #'., (,)'$+ 06)+,)% )#(06-#06) )#, -+07,L )#,8 0/+8 #'., 1'(,#06%,% '/5 5$%)($76)$0/ *,/),(% )0 %)0(, )#,$( B(056*)%@ X6) 1#,/ $) *0<,% )0 'BB'(,+ '/5 #0<, 26(/$%#$/-% 3.0/ #'% (,)'$+ 06)+,)% )0 %,++ $)% B(056*)%@ X,*'6%, 02 )#, 7($7,(8 $%%6, %'+,% #'., 7,,/ -0$/- 501/ '/5 3.0/ %#6) $)% 5$%)($76)$0/ *,/),(% $/ :#$/' $/ 0(5,( )0 <'?, 6B 20( )#, +0%% $/ (,.,/6,@ Human Resource Management:
3.0/G% #6<'/ (,%06(*, <'/'-,<,/) 1#,/ $) *0<,% )0 0B,(')$0/%L $/706/5 '/5 06)706/5 +0-$%)$*% #'% /0) 7,,/ %0 %6**,%%26+ %$/*, \UUF 7,*'6%, 02 )#, 7($7,(8 '++,-')$0/%@ 3.0/G% $% B+'//$/- )0 *6)!501/ DcUU N07% $/ 0(5,( )0 <'?, 6B 20( )#, (,.,/6, '/5 3.0/ #'% '+%0 2$(,5 V )0B ,>,*6)$.,% 7,*'6%, 02 )#,%, '++,-')$0/%@ Technological Development:
"#06-# 3.0/ #'% 7,,/ 5,*+$/$/- 2(0< )#, 8,'( \UUFL $)% 20*6% 0/ /')6('+ B(056*) 20(<6+' #'% /0) *#'/-,5@ ;'+,% #'., -0/, 501/ $/ %0 <'/8 *06/)($,% 7,*'6%, 02 )#,%, '++,-')$0/% 76) 3.0/ #'% %)$++ <'/'-,5 )0 %,++ $)% B(056*)% $/ )#, ,<,(-$/<'(?,)%@ Procurement: Avon is not in the position to procure any of the other firms because of the bribery allegations. State Of Current Activities: Avon operations and service are not in a good state right now and Avon is trying to recover out of it by recruiting a new CEO and by implementing some changes in the existing strategy.
E<9
!
! !
Direct selling by women at emerging markets Retail stores at existing markets Natural products
Small market
Differentiation Differentiation
Differentiation
Focus
! ! ! !
Direct selling by women Setting up retail stores Natural products Focusing on other industries like the home furnishing industry
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