Parts and Frames
Why “parts”? • It’s It’s how peop people le think think.. We’re We’re wire wired d for part parts s • Wife, Husband, Mother, Father, Honey, baby, lover, work hat, shift gears, Executive, Owner, Employee, Franchisee(or), Job Descriptor (Agent, Advisor, Lawyer, Sales person) I’m on, I’m off, I’m a pepper are you a pepper, Judge, Jury, Enforcer, Citizen, Governed, • As you hear those those “parts “parts”, ”, your your state state shifts shifts.. It invoke invokes s the nature of those parts.
Parts can be thought of as Frames.
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Parts and Frames Continued . . .
What is a Frame? • The one who sets the frame in any communication controls that communication – i.e. wins. • Frames control emotions – setting what is and is not possible. • Frames are thinking about things in terms of another thing – it’s how we think. • What frames have you bought into regarding what you do? A (name your work) should be ________?
By using parts (framing) we are defining at a high level how someone should behave and think. • Is that incredible or what??? Copyright Maxpersuasion
Parts and Frames Continued And More!
How do we want people to behave? We must consider what frame we want to be seen in and what frame our clients should be in.
It’s our job to create those.
Parts are an easy way to think of these things.
Parts give us the means to easily frame a behavior we want from our clients. Let’s review the posts. Copyright Maxpersuasion
