PAPOGI

Prince Brendan B. Rodriguez 4CHEM PGC

PAPOGI: The Imaging of Philiine Pre!iden"! Pre!iden"! Poli"ician! are na"ural#$orn leader! $u" "he %uali"ie! a leader o!!e!! are no" enough for "hem "o $e on "o. Philiine re!iden"! ha&e chari!ma' "ale "alen" n"! ! and and gimm gimmic ic(! (! "ha" "ha" ma( ma(e "hem "hem uni% uni%ue ue and !"and !"andou ou"" from from "hei "heirr di)e di)erren" en" com come" e"i" i"or or!. !. The The docu docume men" n"ar ar* * ro& ro&id ided ed info inforrma"i ma"ion on on ho+ ho+ di)eren" male re!iden"! aealed "o "he na"ion. The ,r!" -iliino re!iden" "ha" ga&e an imre!!ion +a! Manuel . /uezon. I" i! !aid "ha" he +a! "he ,r!" "o u!e "he American er!onali"* $* "he +a* he dre!!e! and me!"izo loo(! "o ca"ure "he hear"! of "he fello+men. The idea $ehind "hi! !"*li!h icon i! "ha" he ro&ed "ha" "he -iliino! can $e on ar +i"h "he American!. 0uring "hi! eriod' ad&er"i!emen" +a! a real deal. The u!e of ne+!aer! and radio! +ere &i"al "o u$licize hi! name and $ecau!e of "ha" he +a! idolized. He relea!ed !"orie! a$ou" him $eing oular +i"h "he American!' !a*ing "ha" +omen +an"ed "o dance +i"h him in Holl*+ood. I er!onall* $elie&e "ha" /uezon made "hi! !"in" "o $e "he $e!" of $o"h +orld! "o recei&e u"mo!" re!ec" from $o"h coun"rie!. 1e2" "o /uezon' Ramon Mag!a*!a* +a! "he ne2" "o $ring u "he "rue -iliino image. He +a! "he man of "he ma!!e!' do+n#"o#ear"h and hum$le. He relied on &i!i"a"ion! "o di)eren" ro&ince! for &o"e! and relea!ed a 3ingle en"i"led Mag"anim a* 0i Biro5. The American! $elie&ed "ha" Mag!a*!a* +a! caa$le $ecau!e of hi! rere!!ion of "he Hu( re$ellion. He +a! "he mo!" lo&ed e&en af"er hi! un"imel* dea"h during a

lane cra!h. The "hing a$ou" RM i! "ha" he +a! an almo!" erfec" image of  -iliino a"rio"i!m. -idel 6. Ramo! or -6R' +a! focu!ed ne2". He had a !hor" !coo. He +a! diligen" and a diloma". -6R +a! no" much (no+n "o "he ma!!e! and +a! *e" "o ro&e hi! image during hi! re!idenc*. 1e2" +a!  7o!eh E!"rada' more famou! +i"h "he call name Era5 +hich i! "he oo!i"e of are5. He +a! a$!olu"el* famou! during "ha" "ime $ecau!e he came from a +eal"h* famil* and +a! an ac"or him!elf. Hi! image +a! !"a$ilized $* hi! di)eren" o+erful role! in ,lm and "ele&i!ion +hich ga&e an imre!!ion "o "he ma!!e!. 0uring "he "ime Era +a! !ued for hi! crime!' "he eole found i" hard "o $elie&e. Thu! eole !hould $e more align "o "he fac"! and no" 3u!" rel* on +ha" "he media feed "hem. I" i! e&iden" during "he!e "ime! "ha" "he -iliino! +ere ea!il* mo&ed $* ac"i&i!"! and rallie!. Ac"uall* un"il "oda*' eole are $eing minor cri"ic! $ecau!e +e ha&e "he freedom of !eech and +i"h oiniona"ed !"a"emen"!' +e "end "o lo!e "he !earch for "ru"h. There are a lo" of cli! "ha" highligh"ed on ho+ "he re!iden"! +ere a$le "o gi&e image and +ere &er* informa"i&e mo!" li(el* "o "he *ounger genera"ion of "oda*. I commend "he documen"ar* for i"! "heme and re!en"a"ion. E&en "hough no" all re!iden"! +ere focu!ed on "he documen"ar*' I $elie&e "ha" "hi! +ould hel on "he *ou"h8! caa$ili"* "o &o"e. There are %ui"e !ome fac"or! I +ould li(e "o onder. An e2amle i! ho+ media grea"l* a)ec"! a oli"ician8! image. 1o+ada*!' candida"e! u!e commercial!' 3ingle! and o"her gimmic(! "o romo"e "hem!el&e!. The media con"rol! almo!" e&er*"hing $ecau!e "hi! i! "he informa"ion +e ge". 9ha" if "he media i"!elf +a! la*ed Onl* "he* (no+

and +ha" u! ci"izen! could do i! "o !earch for "ru"h' $e +i!e and cau"iou! for "he $e""ermen" of our coun"r*.