SWOT ANALYSIS On
OLA CABS A guide by CSE-C
TO-DO What are we gonna discuss.
OLA Cabs Highlight what’s new, unusual, or surprising.
SWOT Analysis Give people a reason to care.
Conclusion Provide a simple unifying message for what is to come
Where did Ola Cabs Come from and became one of the most seeked for services in the market ? Fact ANI Technologies Pvt. Ltd., operating under the trade name Ola, is an Indian online transportation network company. It was founded as an online cab aggregator in Mumbai, but is now based in Bangalore.
Ola Cabs was founded on 3 December 2010 by Bhavish Aggarwal, currently CEO, and Ankit Bhati. As of 2017, the company has expanded expande d to a netwo network rk of more more than 600,000 vehicles across 110 cities. In Nov In Novemb ember er 2014, Ola diversified to incorporat i ncorporate e autos on trial basis in Bangalore. Post the trial phase, Ola Auto expanded to other cities like Delhi, Pune, Chennai, Hyderabad and Kolkata starting December Dec ember 2014. In December December 2015, Ola expanded its auto services in Mysore, Chandigarh, Indore, Ahmedabad, Jaipur, Guwahati and Visakhapatnam. Ola was
valued at $US 5 billion as of September 2015
Book Anywhere.
Book Anytime. Ride Easy.
Ride Safe.
Then, Bhavish Founded OLA Cabs and said
“CHALO NIKLO”
Strengths 1. First mover advantage as a taxi aggregator in India 2. Acquisition of Taxi For Sure made it No. 1 in India 3. Top of the mind service 4. High awareness due to aggressive TV, online and print media marketing Fact
Ola initially started off as Olatrip.com, a website that offered package weekend trips.
5.Huge customer base & due to network effect it is increasing 6. Rapid expansion and online application 7. Multiple rounds of VC investments have made the brand financially strong
Weakness 1. Drivers are the face of the company and hence their misbehavior directly affects the brand image 2. While the demand is huge, amount of cash burning is huge and monetization is very difficult
Tip
Ola's first office was a 10 x 12 feet room in Mumbai.
OPPORTUNITIES ●
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Unorganized market is huge (~90%) and hence potential is high Increasing internet penetration & smart phone users Rising disposable income Shifting of consumers towards convenience creates huge demand Acquisition of smaller players
Tip When a number is too large or too small to easily comprehen comprehend, d, clarify it with a comparison to something familiar.
THREATS 1. Rising competition 2. Uber has deep pocket and hence can burn cash heavily 3. Presence of many national players 4. Absence of clear government regulations in developing countries 5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry
Tip When a number is too large or too small to easily comprehen comprehend, d, clarify it with a comparison to something familiar.
Good luck! OLA Cabs Is very revolutionary StartUp which is targeting to change the way we travel on our roads.
