Quality Assurance in Education Multi-models of quality in education Yin Cheong Cheng Wai Ming Tam
Ar t ic l e in fo rm ati on : To cite this document: Yin Cheong Cheng Wai Ming Tam, (1997),"Multi-models of quality in education", Quality Assurance in Education, Vol. 5 Iss 1 pp. 22 - 31 Permanent link to this document: http://dx.doi.org/10.1108/09684889710156558 ) T P ( 5 1 0 2 r e b m e t p e S 0 3 8 1 : 0 0 t A E C N E I C S R E T U P M O C & T N E M E G A N A M F O E T U T I T S N I A I R H A B y b d e d a o l n w o D
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In the past decade, following rapid economic development, the education systems of most countries or areas in the Asia-Pacific region have been expanded quickly. C urrently, the people in this region are concerned with not only education quantity but also education quality. For example, in Hong K ong, a number of policy efforts have been put into improvement of different aspects of education such as curriculum, language teaching, student guidance, student streaming, management, teacher-student ratio, physical environment, and teacher education (Education and M anpower Branch and Education D epartment, 1991; Education Commission, 19841992). Although these efforts aim at improving education quality and discharging accountability, they are suffering from poor understanding of the complex nature of education quality and lack of a system of education standards and indicators for directing practices and monitoring performance. T he effects of these efforts are often problematic and doubted by the public. T his seems to be a serious problem when compared with the huge investment in the education system. Recently, China and some other rapidly developing societies in the Asia-Pacific region have been facing similar problems of education quality in development of education. Also, there are different types of educational reform in search of education quality in developed countries such as the U SA, U K , and Australia (Cheng, 1994a, 1996). Responding to the rapidly growing concern about education quality in the international and local contexts, this paper aims at developing a framework of multi-models of quality in education for facilitating practice, supporting policy making, and developing research agendas.
M ulti-models of quality in educat ion
Y in Cheong Cheng and Wai M ing Tam ) T P ( 5 1 0 2 r e b m e t p e S 0 3 8 1 : 0 0 t A E C N E I C S R E T U P M O C & T N E M E G A N A M F O E T U T I T S N I A I R H A B y b d e d a o l n w o D
The authors Yin Cheong Cheng is Director and Professor and Wa i M ing Tam is Lecturer at The Centre f or Research and Development, The Hong Kong Institut e of Education, Hong Kong. Abstract Suggests that there is a strong emph asis on th e pursuit of education quality in ongoing educational reforms in both local and int ernational context s. Policies issued to im plement educational changes for education quality often fail because of lack of com prehensive understanding of the complex nature of education quality in schools or higher education institut ions. Introduces seven models of qu ality in education: the goals and specifications model; the resources input m odel; the process model; t he satisfaction model; the legiti macy model; the absence of problem s model; and the organizational learning m odel. Concludes that t hese models can form a comprehensive framew ork for understanding and conceptualizing qualit y in education f rom diff erent perspectives and facilitating development o f managem ent strategies for achieving it. The framew ork can contribute to ongo ing policy discussion, school practice, and research development on issues of quality in education institutio ns.
General conception of education quality In the management literature, the term quality has different meanings and has been variously defined as excellence (Peters and
Quality A ssurance in Education Volume 5 · Number 1 · 1997 · pp. 22–31 © M CB Un iv ersi ty Press · I SSN 09 68 -4 88 3
T his article is one of the reports of an ongoing research project on “Educational quality in Hong K ong secondary schools indicators and organizational determinants” that is supported by an Earmarked Research Grant awarded from the Research Grants Council of the Hong Kong Government to the first author. T he authors appreciate the financial support of the Council.
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Mult i-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
Waterman, 1982), value (F eigenbaum, 1951), very different, if not contradictory. I t is often difficult for an education institution to meet fitness for use(J uran and Gryna, 1988), all the expectations or needs at the same time. conformance to specifications (G ilmore, 1974), conformance to requirement (C rosby, T herefore, it is not rare that the education quality in an education institution is high to 1979), defect avoidance (Crosby, 1979), the perceptions of some constituencies but meeting and/or exceeding customers’ expectations (Parasuraman et al., 1985), etc. There not to others, or that some aspects of an education institution may be of high quality seems to be no consensus definition even but other aspects may be of low quality though most of these definitions are highly (H ughes, 1988). correlated. Similarly, education quality is a For assessing school education quality, rather vague and controversial concept in different indicators may be developed to give research and policy discussion. To different people, the definition may be different and so information about the performance of an education institution in different aspects of the indicators used to describe education quality may bedifferent (F uller, 1986; Hugh- input, process, and outcome. T he difference es, 1988). Some may emphasize the quality of in the choice of and the emphasis on indicators may reflect the diverse interests and inputs to the education systems whereas others emphasize the quality of processes and expectations among the concerned constituencies and also the different manageoutcomes. No matter whether referring to ment strategies used to achieve education input, process, outcome, or all of these, the quality under certain environmental condefinition of education quality may often be associated with fitness for use, the satisfaction straints within a certain time frame. In other words, based on different conceptions of of the needs of strategic constituencies (e.g. education quality and different concerns policy makers, parents, school management about achievement of education quality, committee, teachers, students, etc.) or condifferent people may use different indicators formance to strategic constituencies’ requireto assess education quality and different ments and expectations. strategies to achieveeducation quality. T he focus of these indicators and strategies may not necessarily include all aspects of the ‘… education quality is a multiinput, process, and outcome of an education dime nsional concept and cannot b e institution. easily assessed by only one indicat or … ’
M odels of quality in education Borrowing the ideas from total quality management (Tenner and D etoro, 1992) and system approach, Cheng (1995a) defined education quality as follows: Education quality is the character of the set of elements in the input, process, and output of the education system that provides services that completely satisfy both internal and external strategic constituencies by meeting their explicit and implicit expectations.
To a large extent, this definition includes the important characteristics of quality espoused in the management literature. If we accept this definition, the conception of education quality will involve the characteristics of input, process, output and multiple constituencies of an education institution. T herefore, education quality is a multi-dimensional concept and cannot be easily assessed by only one indicator. Furthermore, the expectations of different constituencies on education may be 23
In order to understand the complex nature of education quality and to develop management strategies for achieving it, it should be necessary to review the different conceptions or models of education quality explicitly or implicitly held by concerned constituencies in practice or by scholars in research. I n the past decades, research on organizational effectiveness and school effectiveness has brought forth fruitful results and has guided many of the improvement endeavours (Scheerens, 1992), yet relatively little research has been done on the topic of education quality (C heng, 1995a). I f we believe that both effectiveness and quality are the concepts used to understand performance of an education institution in providing educational services, we can expect that the literature of effectiveness may be borrowed to understand and conceptualize quality in education institutions. Based on the models of organizational
Mu lti-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
Table I M odels of Education quality
Goal and specification model
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Concept ion of educat ion qualit y
Conditions for m odel usefulness
Indicat ors/key areas for qualit y evaluat ion (w it h exam ples)
Achievem ent of stat ed institutional goals conformance to given specifi cations
W hen inst itutional goals and specifications are clear, consensual, time-bound, and m easurable W h en r eso u rces ar e su f fi ci en t to achieve the goals and conform to the specifications
Inst it ut ional object ives, standards, and specifications listed in the programme plans, e.g. academ ic achievem ent s, a t t en d an ce ra t e, d ro p ou t r at e, etc.
W hen there is a clear relationship betw een input s and out puts W hen quality resources for the inst it ut ion are scarce
Resources procured for inst itutional funct ioning, e.g. qualit y of student intake, facilities, fi nancial support , et c.
Resource-input Achievem ent of model needed qualit y resources and inputs for t he instit ut ion
Process mod el
Sm ooth internal process and fruit ful learning experiences
W hen there is a clear relat ionship bet w een process and educat ional out com es
Leadership, part icipation, social int eract ions, classroom clim ate, learning activit ies and experiences, etc.
Satisfaction model
Satisfaction of all pow erful constit uencies
W hen the dem ands of t he const ituencies are com patible and cannot be ignored
Sat isfact ion of education authorit ies, m anagem ent board, adm inist rat ors, teachers, par ents, student s, etc.
Legitimacy model
Achievement of the in st it ut io n’s legit im at e posit ion and reputation
When the survival and demise am ong edu cat ion in st it ut io ns m ust be assessed When the environment is very competitive and demanding
Public relations, marketing, p ub lic im ag e, rep ut at io n, st atus in the com m unit y, evidence of accountability, etc.
Absence of problems model
Absence of problem s an d t rou bles in t he institution
W hen there is no consensual crit eria o f qu alit y b ut strategies for im provem ent are needed
Absence of confl icts, d ysf un ct ion s, dif ficult ies, defect s, w eaknesses, troubles, et c.
Organizational learning model
Adaptat ion t o environm ental changes and internal barriers Continuous im provem ent
W hen inst it ut ions are new or changing W hen the environm ent al change cannot be ignored
Aw areness of external needs and changes, internal process m onit oring, program me evaluat ion, developm ent planning, staff developm ent, et c.
effectiveness and school effectiveness summa- The goal and specification model rized by Cameron and Whetten (1983) and T his model sees education quality as achieveCheng (1990,1996), seven models of educament of stated goals and conformance to tion quality can be proposed to illustrate the given specifications. T he goal and specificadifferent conceptions that can be used to tion model is often used in the assessment of deepen understanding and develop manageeducation quality of individual institutions or ment strategies, as shown in Table I. education systems in a country. I t assumes 24
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Mult i-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
that there are clear, enduring, normative and well-accepted goals and specifications as indicators and standards for education institutions or education systems to pursue or conform to. An education institution is deemed to be of good education quality if it has achieved the stated goals or conformed to the specifications listed in the institutional plan or programme plans. Typical examples of quality indicators may include students’ academic achievements, attendance rate, dropout rate, and personal developments, number of graduates enrolled in universities or graduate schools, professional qualifications of staff, etc. T his model is useful if the goals and specifications used for judging education quality are clear and accepted by all involved constituencies, and that there are appropriate indicators which one can use to evaluate whether the institutions have attained the prescribed education standards. An advantage of this model of education quality is that it enables the institution management to focus attention on key components of education programmes.
high quality student input seems to be a “necessary” condition for some institutions to become successful or achieve high academic performance in examinations. It is often believed that students from low socio-economic status families may bring a lot of behavioural and criminal problems from the community, which seriously hinder the educational process. In order to help problem students, more resources are needed, if they are not reallocated from other institutional purposes. T he capacity of acquiring scarce and quality resources represents the potential of an education institution that can promise high education quality particularly in a context of great resource competition. To some extent, the model redresses the limitation of the goal and specification model, linking education quality to the environmental context and resources input.
The resource-input model Here education quality is regarded as the natural result of achievement of quality resources and inputs for the institution. Because of the pressure of diverse expectations of multiple constituencies, an education institution may be required to pursue different goals and conform to diverse specifications and standards. T he resource-input model assumes that scarce and quality resources are necessary for education institutions to achievediverse objectives and provide quality services in a short time. T herefore, education quality is assumed to be the natural result of achievement of scarce resources and inputs for the institution. T he education quality indicators may include high quality student intake, more qualified staff recruited, better facilities and equipment, better staffstudent ratio, and more financial support procured from the central education authority, alumni, parents, sponsoring body or any outside agents. T his model is useful if the connections between quality of inputs and outputs are clear (C ameron, 1984) and the resources are very limited for education institutions to achieve stated goals or conform to given specifications. In some Asian countries and cities (e.g. Hong K ong), quality student input is often seen as an important indicator of an education institution’s success. Attraction of
‘… the process model assumes that an educatio nal institut ion is of high educatio n quality if its interna l functioning is smooth a nd “healthy” … ’
Obviously, this model has its defects because its overemphasis only on acquisition of inputs may reducethe institutional effort put into educational processes and outputs. T he acquired resources may become wastage if they cannot be used efficiently to enhance quality of process and outcomes. The process model In this model education quality is seen as smooth and healthy internal process and fruitful learning experiences. T he process in an education institution is a transformational process which converts inputs into performance and output. A smooth internal institutional process enables staff to perform the teaching task effectively and students to gain fruitful learning experiences easily. T he nature and quality of the institution of process often determine the quality of output and the degree to which the planned goals can be achieved. Particularly in education, experience in process is often taken as a form of educational aims and outcomes. T herefore, the process model assumes that an educational institution is of high education quality if its internal functioning is smooth and “healthy”. 25
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Mu lti-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
Important internal activities or practices in the educational institution are often taken as the important indicators of education. L eadership, communication channels, participation, co-ordination, adaptability, planning, decision making, social interactions, social climate, teaching methods, classroom management, learning strategies, and learning experiences are often used as indicators of education quality. T he process in an educational institution generally includes management process, teaching process, and learning process. T hus the selection of indicators may be based on these processes, classified as management quality indicators (e.g. leadership, decision making), teaching quality indicators (e.g. teaching efficacy, teaching methods), and learning quality indicators (e.g. learning attitudes, attendance rate). If there is a clear relationship between the process in institutional and educational outcomes, this model should be useful. For example, democratic education is strongly emphasized in educational institutions. I f we believe that a democratic management process and a democratic teaching process in an educational institution are the necessary conditions for implementing democratic education (C heng, 1987a,b), then the indicators of a democratic process in an educational institution such as participation in decision making and partnership in teaching and learning, may be chosen as criteria for evaluating educational quality in implementing democratic education. To a certain extent, the current emphasis on the importance of leadership and culture to the performance of educational institutions may reflect the importance of the process model (C aldwell and Spinks, 1992; C heng, 1994b; Sergiovanni, 1984). T he process model has its limitations, such as the difficulty in monitoring processes and gathering related data, and the focus on quality of means instead of quality of ends.
expectations of its powerful constituencies. I n the school setting, the powerful constituencies may include teachers, management board members, parents, students, alumni, and officers at the education department. Education quality may be a relative concept, depending on the expectations of concerned constituencies or parties. If expected education quality is high and diverse, it will be difficult for institutions to achieve it and satisfy the needs of multiple constituencies. If expected education quality is low and simple, of course it will be easier for educational institutions to achieve it and satisfy the expectations of constituencies so that educational institutions may be perceived as high quality more easily. Furthermore, the objective measurement of quality achievement is often technically difficult and conceptually controversial. T herefore satisfaction of powerful constituencies is often used instead of some objective indicators as the critical element to assess quality in education institution. T his model emphasizing satisfaction of clients or conformance to clients’ expectations or specifications is the very popular model used in the business sector to assess quality.
The satisfaction model According to this model education quality is defined as the satisfaction of strategic constituencies. T he satisfaction model assumes that the satisfaction of strategic constituencies of an educational institution is critical to its survival (Cheng, 1990) and therefore education quality should be determined by the extent to which the performance of an educational institution can satisfy the needs and 26
‘… if the demands of pow erful constitue ncies conflict and cannot be satisfied a t the same time, the mo del may not be appropriate… ’
If the demands of all the powerful constituencies of an education institution are compatible and the education institution has to respond to these demands, this model may be useful in studying education quality. T he indicators of education quality are often the satisfaction of students, teachers, parents, administrators, the education authority, the management committee, alumni, etc. In some Eastern societies such as Hong Kong and Taiwan, the management board of an educational institution has a dominant influence. I n comparison, the influence of parents, students, staff and the public may not so strong. T herefore, satisfaction of the management board of an education institution is often the most important indicator of education quality. I f the management board demands high achievement in academic and athletic activities, the education institution can be seen of high
Mult i-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
education quality only if it can satisfy these demands. I f the demands of powerful constituencies conflict and cannot be satisfied at the same time, the model may not be appropriate.
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tion institutions or schools have to be closed if not enough parents are willing to send their children to them. Among the educational institutions at risk, only those successfully striving for legitimacy or better public relations with the community can survive. From the standpoint of this model, educational institutions are of high education quality if they can survive in a competing environment. T hecurrent emphasis on parental choice and accountability in educational reforms in both Western and E astern societies seems to support the importance of the legitimacy model for assessing school education quality. Increase in parental choice of educational institutions may create a competitive market environment in which educational institutions have to compete and try their best to provide high quality educational services for the needs of parents. Also, the implementation of accountability systems or quality assurance systems provides a formal mechanism for educational institutions to gain the necessary legitimacy for survival. T his can explain why so many educational institutions nowadays are paying more attention to public relations, marketing activities, and building up schoolbased accountability systems or quality assurance systems.
The legitimacy model Education quality is regarded here as the achievement of an education institution’s legitimate position or reputation. In the past, when the educational environment changed slowly and educational institutions received relatively few external challenges, survival of educational institutions might be guaranteed by the central education authority. T here seemed little need for the education institutions to ensure any legitimacy for their survival. But now, under the impact of rapid changes and developments, the educational environment becomes more challenging and competitive. Educational institutions have to compete seriously for resources and overcome internal barriers, and on the other hand, they have to face the external challenges and demands for accountability and “value for money” (Education and M anpower Branch and Education Department, 1991; Working Group on Educational Standards, 1994). It is hardly possible for educational institutions to continue or survivewithout ensuring legitiThe absence of problems model macy in the community. I n order to gain According to this model education quality legitimacy for survival and to acquire critical means the absence of problems and troubles. resource, educational institutions have to win Borrowing the idea of the ineffectiveness the support of the community, build up good model (Cameron, 1984), it is often easier to public image and show evidence of accountrecognize problems in an institution than to ability. identify its quality because appropriate indica T helegitimacy model assumes that an tors and measurement techniques which can educational institution needs to be accepted provide concrete evidence of quality are often and supported by the community in order to difficult to obtain. H ence, instead of looking survive and achieve its mission. Along this line for quality in an education programme, one of thinking, the indicators of education qualiinspects the educational institution to check ty are often related to the activities and whether problems exist. achievements of public relations and marketing, accountability, public image, reputation, or status in the community, etc. Educational ‘… identifying strategies for the institutions should operate educational proimprovement of a n educational grammes which conform to the ethical and institut ion can be mo re precisely done moral norms of the community in order to by analysing problems and de fects as gain legitimacy. T hey also need to promote opposed to education quality… ’ their own image, in such ways as participating in district-wide contests, organizing exhibitions of students’ work, maintaining a good T heabsence of problems model assumes that relationship with district leaders, etc. if there is an absence of problems, troubles, T hemodel is useful when the survival and defects, weaknesses, difficulties, and dyfuncdemise of educational institutions must be tions in an educational institution, this instiassessed in a changing environment. F or tution is of high education quality. Problems example, in some old districts, the student population reduces quickly and some educaand deficiencies signal warnings to the admin27
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Mu lti-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
istration that some aspects of education quality may be lacking. H ence, during ainspection on an education institution, if no apparent problem arises from its operation, then this institution is assumed to be running smoothly and is fulfilling its educational objectives. T his is perhaps the oldest concept of quality in use in industry (Feigenbaum, 1951). Quality control experts tend to look at quality as meaning less scrap, rework, warranty costs, etc., for the final product. T he management team of an educational institution may set up stringent quality assurance and monitoring system in order to ensure a deficiency-free environment. Identifying strategies for the improvement of an educational institution can be more precisely done by analysing problems and defects as opposed to education quality. T herefore, this model is useful particularly when the criteria of education quality are really unclear but strategies for improvement are needed. I n general, many education institutions, particularly new ones, are more concerned with overcoming obstacles to basic school functioning than with pursuing excellent quality. T his model may be appropriate to them. F or those practitioners such as administrators and teaching staff, the absence of problems model may be more basic than the other models. But if people are more interested in high performance or excellent education quality, this model is not sufficient.
vate to provide quality services (F ullan, 1993; Schmuck and Runkel, 1985; Senge, 1990). To some extent, this model is similar to the process model. T he difference is that this model emphasizes the importance of learning behaviour for ensuring quality in education; whether the internal process is currently smooth is not so critical. T his line of thinking supports the current emphasis of strategic management and development planning in education (D empster et al. , 1993; H argreaves and Hopkins, 1991). T he model is particularly useful when educational institutions are developing or involved in educational reform, particularly in a changing external environment. T he indicators of education quality may include awareness of community needs and changes, internal process monitoring, programme evaluation, environmental analysis, development planning, etc.
‘… procuring scarce resources for eff ective functioning and ensuring smo oth and he althy inte rnal processes and fruitful learning expe riences are critical in order to a chieve stat ed goa ls and p roduce high q uality educational outcomes… ’
In developing countries, there are many new educational institutions because of the expansion of the education systems. T he new institutions have to face many problems in establishing organizational structures, educational processes, dealing with poor quality students, developing staff, and struggling against adverse influences from the community. Also, changes in the economic and political environment demand an effective adaptation of the education system in terms of curriculum change, management change, and technology change (C heng, 1995b). Against such a background, this organizational learning model may be appropriate for studying education quality. Obviously, the usefulness of this model will be limited if the connection between organizational learning process and educational outcomes is not clear. For example, some old educational institutions have their prestige traditions that can attract a high quality student input. Even though they may lack organizational learning, they can still win
The organizational learning model H ere education quality is considered to mean continuous development and improvement. T he changingeducational environment is producing great impacts on nearly every aspect of functioning in education institutions. T here seems to be no static factor or single practice that contributesto education quality for ever. Some practices may be good at a certain time but not at another. T herefore, how to deal with environmental impacts and internal process problems is an key issue in assessing whether an educational institution can provide quality service continuously. T he organizational learning model assumes that education quality is a dynamic concept involving continuous improvement and development of members, practices, process, and outcomes of an educational institution. A number of researchers have indicated that organizations, like human beings, can be empowered to learn and inno28
Mult i-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
relatively high student achievement and high status in the community.
tion continues to improve and develop itself in all important aspects through learning from its errors and its environment (i.e. the organizational learning model). I t seems that the seven models reflect the different emphases on different aspects of an education institution in pursuing quality. I n order to achieve total quality in education, the application of all these models as a whole may be necessary. Every educational institution may have its own criteria of education quality and may try to achieve all of them. Because of the limited timeframes and environmental constraints, it is often difficult to achieve all these quality criteria with limited resources. An educational institution may chooseto focus its strength on certain aspects of quality which seem to be crucial at the current stage. I n order to ensure the attainment of high level of education quality under many constraints, some educational institutions may focus their attention on the acquisition of scarce resource input; some may focus on the management of the internal process or learning strategies; some may prioritize the needs of their constituencies and try to satisfy thoseof the powerful constituencies. T his may be the reason why different models are used to understand and manage quality in education. H owever, when some criteria of education quality are strongly emphasized, and energy and resources are often concentrated on their attainment, other aspects of quality will tend to be neglected. Symptoms of ineffectiveness or poor performance may then emerge owing to ignorance of other criteria, which can hamper the overall education quality in the education institution in the long run. T herefore, practitioners should be aware of this dilemma and develop long-term strategies to handle the dilemma and achieve education quality on all multiple criteria, even if not at the same time (C heng, 1994a). In other words, all the seven models of quality in education should be important in long-term planning for achieving total education quality. T his may be the reason why total quality management in educational institutions has been strongly emphasized recently (Bradley, 1993; Greenwood and G aunt, 1994; Murgatroyd and M organ, 1993). T he critical elements of total quality management in an educational institution include focus on strategic constituencies ( e.g. parents, students, etc.), continuous process improvement, and total involvement and empowerment of members (Tenner and Detoro,
Conclusion
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T heseven models have their own strengths and weaknesses, with emphasis on different aspects of the process for pursuing quality in education. T heir applicability is not universal in all situations and their usefulness is often limited by contextual conditions. One model may be applicable in some specific contexts but not in others. A s discussed above, some illustrations of the conditions for usefulness of these models have been summarized in Table I. Traditionally many people tend to use these models separately to ensure quality in education. But we should pay attention to their interrelationship and use a comprehensive approach to apply them in managing education quality. From the systems perspective, the seven models of education quality may be interrelated and their relationship can be analysed as follows: As a system, the input, process, and output of an educational institution, and the feedback loop from output to input form a chain, and the performance of one part influences the others. G oals of an education institution including input goals, process goals, or outcome goals can reflect the expectations, needs, and specifications of powerful constituencies. Procuring scarce resources for effective functioning (i.e. the system-resource model) and ensuring smooth and healthy internal processes and fruitful learning experiences (i.e. the process model) are critical in order to achieve stated goals and produce high quality educational outcomes. T he achievement of stated goals and conformance to given specifications (i.e. the goals and specifications model) can bring satisfaction to the concerned constituencies ( i.e. the satisfaction model). Also, by establishing a relationship with the community, building up a public image, and showing accountability, an educational institution can achieve its legitimate position (i.e. the legitimate model) for its survival and quality reputation. T hen, by carefully monitoring its programmes and checking signs of ineffectiveness through the feedback loop, the educational institution can ensure that no endemic problem is emerging in education quality (i.e. the absence of problems model). F inally, the educational institu29
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Mu lti-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
1992). According to the concepts of total quality management, quality in education can be totally ensured if an educational institution can involve and empower all its members in functioning, carry out continuous improvement in different aspects of internal process, and satisfy the requirements, needs, and expectations of its external and internal powerful constituencies even in a changing environment. To a great extent, the total quality management concept is an integration of the above seven models, particularly the organizational learning model, the satisfaction model, and the process model. T he above seven models can providea comprehensive framework for conceptualizing and understanding education quality from different perspectives. Obviously, the above analysis is based on the transfer of management theory to the field of education. T he limitations and implications of this international or cross-cultural transfer for education institutions at different levels may need further analysis and testing in a future study. H opefully, this preliminary framework can contribute to the development of research, practice, management, and policy for education quality in current educational reforms in both local and international contexts.
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Mult i-models of quality in education
Quality Assurance in Education
Yin Cheong Cheng and W ai M ing Tam
Volume 5 · Number 1 · 1997 · 22–31
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