Augmented Reality
by metaio
Matthias Greiner
[email protected]
Schedule – Day 1 • 09: 09:00 00 Bl Block ock 1 - Int Introd roduct uctio ion n • Who Who we are • Wha Whatt is Augm Augmen ented ted Rea Reality lity // // Too Tools ls & Products Products • Appl Applicati ication on fields fields of of Augmente Augmented d Reality Reality Techno echnology logy
• 10: 10:15 15 Blo Block ck 2 – Exampl Examples es and and Best Best pract practice ice • AR in Industr Industry y // Navigati Navigation on // Inter Interactiv active e Manua Manuals ls // Education Education // Art Art • AR in Lifestyl Lifestyle e // Entertain Entertainment ment // Gaming // // Print // Adve Advertisin rtising g // Retailin Retailing g
• 12:3 12:30 0 Block Block 3A – Introdu Introductio ction n of practice practice part // self aligne aligned d team building building • 14:0 14:00 0 Block Block 3B 3B – Topi opic c identi identificat fication ion • 14:4 14:45 5 Block Block 4 – Hands Hands on wit with h metaio Creat Creator or Softw Software are • 16:00 Q& Q&A • 16:30 EN END
Schedule – Day 1 • 09: 09:00 00 Bl Block ock 1 - Int Introd roduct uctio ion n • Who Who we are • Wha Whatt is Augm Augmen ented ted Rea Reality lity // // Too Tools ls & Products Products • Appl Applicati ication on fields fields of of Augmente Augmented d Reality Reality Techno echnology logy
• 10: 10:15 15 Blo Block ck 2 – Exampl Examples es and and Best Best pract practice ice • AR in Industr Industry y // Navigati Navigation on // Inter Interactiv active e Manua Manuals ls // Education Education // Art Art • AR in Lifestyl Lifestyle e // Entertain Entertainment ment // Gaming // // Print // Adve Advertisin rtising g // Retailin Retailing g
• 12:3 12:30 0 Block Block 3A – Introdu Introductio ction n of practice practice part // self aligne aligned d team building building • 14:0 14:00 0 Block Block 3B 3B – Topi opic c identi identificat fication ion • 14:4 14:45 5 Block Block 4 – Hands Hands on wit with h metaio Creat Creator or Softw Software are • 16:00 Q& Q&A • 16:30 EN END
Schedule – Day 2 • 09 09:3 :30 0 Block Block 1 – A. A.R. R.E. E.L L • Wha What is itit? • How doe does itit wor work? k?
• 10: 10:15 15 Bloc Block k 2 – Hands Hands on wit with h A.R. A.R.E. E.L L • 16:00 Q& Q&A • 16:30 EN END
Who is metaio?
metaio GmbH // metaio Inc. •
85+ people working in Germany and the USA
•
10 years experience in professional AR development
•
Only AR provider to serve the complete AR value chain
•
Strong Patent & IP Portfolio
•
extensive market know how from more than 500 completed AR projects
•
Most successful AR toolkit “metaio SDK” with 1.000+ developers
•
Largest cloud based AR deliver platform “ junaio” with 10.000+ developers / publishers
Solution Portfolio and AR Food Chain HARDWARE
enable AR-devices
SOFTWARE
enable AR use-cases
CONTENT
USERS
enable AR contents
enable AR usage
6
IP portfolio covering the primary AR markets Patents and utility models at metaio • 52 patent families with 107 active patent applications • Applications cover main AR markets ,
Trademarks • metaio, junaio, and more are trademarks or
registered trademarks of metaio GmbH in Germany and other countries • metaio owns a total of 27 registered trademarks
mainly DE, US, EP, CN and JP
in 11 different destinations
• 31 patents and 1 utility model gr anted • from 19 different patent families
(e.g. in DE, EP, US, JP and KR)
28
Granted
23
In Application
22
9 7
19
11
15
12
EP
DE
9 12
8
3
CN 9
JP
US
11
1
2
Intl. Phase
PCT
Status: 15.11.12
1 1
7
Extensive Know How to Deliver AR to Consumers AR Enabled Locations
AR @ Home
AR on the Go
• Retail AR-Kiosk
• Interactive Gift/E-Cards
• Location Based Services
• Tradeshow Promotions
• Virtual Try-on Apps
• Outdoor Games
• Interactive Shop Window
• E-Commerce AR concepts
• Outdoor Advertising
8
“Bring the internet to the real world”
What is Augmented Reality?
•
@Copyright Paramount Pictures
Augmented Reality & Hollywood
Augmented Reality & Hollywood
11
Business Models
Increased Focus on Verticals – from Browsers to single-use case apps From Apps to SDK Extending – App functionality with AR
Overall market growth from $82M – to $5,2B
metaio Products
metaio SDK – Developers • C# via JavaScript • Software Developer KIT • AR Library in C++ • Objective C • via XCode
AR Library C++
• Java • via Eclipse
• Can be used to prorgam Apps for iOS, Android, PC • Supports Unity Plugin • Supports up to 10 different tracking technologies
• C++ // C# • via Visual Studio
14
junaio Platform/App
• Mobile Platform for iOS and Android
• AR Browser App (> 3 Mio DL) • Professional Backend • Open API to create own AR • Open API • via PHP / A.R.E.L.
• Authoring tool to create own AR (metaio Creator) • > 10.000 int. developers
15
metaio Creator – non Developer
• Authoring Software to create own AR for mobile devices • No programming skills needes • Easy Drag & Drop functionality to integrate and manage contents • One click deployment to junaio Platform 16
Other metaio products
AR Library
for Flash / Shockwave
to deploy web AR
PC authoring software
to deploy AR Apps , eg. POS installations
PC authoring software
to create industrial AR Scenarios 17
Application fields of AR
Augmented Reality in Industry
Industrial Augmented Reality
20
Augmented Navigation
21
Augmented Navigation
22
Interactive Manuals
Interactive Manuals
http://www.youtube.com/watch?v=_6FMABGBMjY&feature=plcp
24
Education
Augmented Reality in Education 25
Education
26
ARt
27
ARt / Culture
28
Lifestyle
Lifestyle // Entertainment // Gaming // Print // Advertising
Augmented Reality in Lifestyle
Augmented Reality in Lifestyle
30
Entertainment
Augmented Reality in Entertainment
Lifestyle // Entertainment // Gaming // Print // Advertising
31
Augmented Reality in Entertainment
32
Augmented Reality Gaming
33
Augmented Reality Gaming
34
Print AR
Mehr als 15 Millionen Magazine mit AR erscheinen jeden Monat in Deutschland!
Print AR
37
Augmented Reality in Retail
