ARINDAM PAUL 14YAC26030
A study on "Advertising effectiveness" of cars in Toyota Kirloskar Motors Pvt. Ltd
Advertising is a very important tool in marketing. Effective Advertising
helps
manufacturing
in
increasing
industry.
This
the
project
sales will
for help
any in
determining the effectiveness of advertising of cars by the Toyota Kirloskar Motors Pvt. Ltd. Cars are the main
product of the Toyota Kirloskar company. The chapters will also help in determining the campaign planning process, the types of media used by the company for objectives,
advertising their products.
advertising
budget,
various
Advertising advertising
strategies implemented to help in selling the cars can also be determined from the chapters. Also, we can get some knowledge about the nature, Board of Directors, Organization chart, Business operations, SWOT analysis, a brief profile of the product, functional chart & future growth of the company. The chapters will help to study the scope, limitations and objectives of effectiveness of advertising in the company. This
chapters
methodology collected
will
and
also
help
sources
of
in
determining
data and
the
information
The main sources used for the data collection are from the website of the Toyota Kirloskar Motors Pvt. Ltd. (www.toyotabharat.com) The sources for the information is also collected by visiting the Toyota Kirloskar Motors Pvt. Ltd. office. The two kinds of data collection used for the study of effectiveness of advertising are :
It is the collection of data during the course of the study or through direct communication with the respondent in one or the other form. The collection of data in this chapter is done by the means of Questionnaire. The questionnaire for formulated keeping in mind the objectives of the research. Primary data are basically the first hand information collected through various methods such as observation.interview and mailing.
Secondary data is used to strengthen the primary data by referring the company reports, books, websites and customer reviews.
The sample size for the data collection is 100 customers in Toyota Kirloskar Motors Pvt. Ltd.
Simple random sampling technique is used for the purpose of arriving at a sample size.
The research tools for collection of the data are direct observation, direct communication with the respondents, the Toyota Kirloskar Motors Pvt. Ltd official website (www.toyotabharat.com)
There are various scopes of studying advertising effectiveness. They
are: a. It helps in planning an effective strategy to be used in advertising the products to attract many customers. b. It helps the company in making the correct decision. c. It helps in satisfying the customer needs and wants. d. It helps in identifying the problems faced during advertising camaign.
This gives the view of the project report and mentions the outline of the chapters.
This chapter contains the basic information about the Advertising Effectiveness. This chapter mainly contains the theoretical background of the study
This chapter contains the title of the study, statement of the problems, objectives of the study, scope of the study, limitations of the study, methodology of the study, research instruments, definition of the terms used and overview of the chapter schemes of data collected about Toyota Kirloskar Motors Pvt. Ltd.
This chapter contains few informations about the Toyota Kirloskar Motors Pvt. Ltd. It contains Inception, Type, Nature, Board of Directors, Organization
chart,
Business
operations,
SWOT
Analysis,
Product/Service profile, Market share, Competitors, Functional chart, Future prospectus/growth.
This chapter contains the title of the table, data table, analysis of the table, inference of the table, graphical representation of the data collected .
This chapter contains findings, suggestions and conclusions of the study. The findings are summarized and presented in paragraph form and numbering form. It also contains the conclusions to justify the objectives of the study.
This is a final selection, which contains the questionnaire and bibliography of various books and other sources of information required to measure the advertising effectiveness in Toyota Kirloskar Motors Pvt. Ltd.
Internet websites www.toyotabharat.com
