Marketing Principles

UNIT I

1. What is meant by marketing? marketing? Explain the nature of marketing marketing 2. Explain the functions or scope and classification classification of o f marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and market ing concept. 6. Write about the principles of o f marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of marketing in Indian cont ext. UNIT II

1. Explain the scope and significance of consumer behavior.** 2. Explain the theories of consumer behavior.** 3. Explain the importance of market segmentation. 4. What are the steps of market segmentation.** 5. What are the basis of market segmentation.** UNIT III

1. What are the types of product.** 2. What are the stages of new product produ ct development.** 3. Explain the functions and role of packing** 4. What is is brand name? Explain Expla in is features.** featur es.** 5. Explain the process of Branding process.** 6. Explain after sales services.

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7. Explain Product Life Cycle.** UNIT IV

1. What are the factors determining price.** 2. Explain different strategies of price.** 3. Explain the importance of Price.** 4. Discount** 5. Rebate UNIT V

1. Explain the role of d istribution istribution channels. channe ls. 2. What are the t ypes if distribution channels.** 3. What are the a ffecting ffecting distribution channel** channe l** 4. Who is a retailer? What are his functions.** 5. Explain the functions of Wholesaler.** 6. Explain the classification of distribution channels.** 7. Explain inventory control.** 8. What is order processing** processing** 9. Explain the functions of warehousing** 10. Explain the merits and demerits of advertising media.** 11. Explain the optimum production pro duction mix. 12. What are the methods of promotion.

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7. Explain Product Life Cycle.** UNIT IV

1. What are the factors determining price.** 2. Explain different strategies of price.** 3. Explain the importance of Price.** 4. Discount** 5. Rebate UNIT V

1. Explain the role of d istribution istribution channels. channe ls. 2. What are the t ypes if distribution channels.** 3. What are the a ffecting ffecting distribution channel** channe l** 4. Who is a retailer? What are his functions.** 5. Explain the functions of Wholesaler.** 6. Explain the classification of distribution channels.** 7. Explain inventory control.** 8. What is order processing** processing** 9. Explain the functions of warehousing** 10. Explain the merits and demerits of advertising media.** 11. Explain the optimum production pro duction mix. 12. What are the methods of promotion.

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1Q) what is meant by marketing and explain the nature of marketing? Ans:-

Marketing is is nothing nothing but but al all activi ctiviti tie es, ef effecting cting cha chang nge es in in the the ownership and posi positioning tioning of goods. goods. It I t is is concerned rned with with handling ndli ng and and trans transporta portation tion of goods goods from from the point of  consumption. ption. I t is is a concept which which is is consumed orie ori ented and and its its aired aired at customers satisf satisfaction action as a key to satisfy the organizational goals.

Definition:-

Marketing is is a total systemof interacting racting busi busine ness ss activi ctiviti tie es designe signed to plan, price, promotion and distribute want satisfying products and services to the present and potential ntial consumers.” -- William j stauton

society.”

“Marketing is is the crea creation tion and and de delivery very of standa ndard of living ving to the the -M alcolm me -M menair

Nature of marketing:- Buyer and seller sell er effect the dem demand for products products in in aggrega aggregate areas, market includes both the place and region which buyers and sellers are in a free inter course with another.

1) M arketi arketing ng is a custom custome er focus:ocus:Market intense intense to to sati satisfy sfy and del delight the the custom customer, the activi activities ties of marketing must be directed directed and and focused focused at the customer marketers marketers can remain ain in in customers mind. As they are provi provided ded value value for what they spend.

2) M arke arketi ting ng mus ustt del deliver ver val value: ue:Marketer has has to track track customer needs needs and and del deliver the product as per their their requirem requirement. ent. The T he co operate storage must be aim aimed at delivering vering greater customer customer value value than competi competitors. tors.

3) M arke arketi ting ng is bus busiines ness:When a customer is the focus of all activities the marketer has not to search customer customer to see response to his his product. Customer group is is deci decide ded d from from whom the product is prepared and and presented. presented.

4) M arketi arketing ng is surr ur r ounded by cus custom tome er nee need:d:Marketing starts starts with with ide identif ntification of customer needs and requi requirem rements’. nts’.  The  These are termed int into probable fea features that migh ight satisfy isfy the basic needs

5) M arke arketi ting ng is a par partt of total envir environm onment:nt: Tot  Total enviro ironment mainly inly define fined as the co combina ination ion of all resources and institutions which are directly related to the production, distribution of goods, services, ideas deas,, place places and person persons s for for satisf satisfaction action of human needs. 1|Page

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6) M ark arketing ting syste system ms ef effect compani companie es str strate ateg gies:Marketing has its own sub-syste sub-systems which which inte interact with with each each othe otherr to turn compl complete marketing arketing system system that is is responsibl responsible e to company’ company’s s marketing arketing strategy.

7) M arke arketi ting ng has a disci discipline pli ne:: The  The sub of marketing ing has emerged out of bu busine iness which ich has derive ived its its exist istence from economic. These are different disciplines of marketing such as consumer behavior, legal gal aspe aspects marketing marketing re research, search, adverti advertisi sing ng medi edia, prici pri cing, ng, prom promotion otion method etc. etc.

8) M arke arketi ting ng cre creates ates mutual mutual bene benefi ficial cial r elationshi ationship;p;As the customer is is the focus of all all marketing activi activitie ties. The The strategie gies of  marketing have have be been shi shifting ting to di different ways. Marketing Marketing is is there for everything verything that that results in mutual benefit of the customer.

9) Unive Uni ver sal func functi tio on:Marketing has a uni universa versal function unction in in the sense sense that that it it can be appl appliied to both prof profiit motive and non-profit motive organization.

2Q) Explain the Functions or scope of marketing and its classifications? The scope of  marketing can be understood by the terms of  functions that the marketing department performs in most of  the business enterprise. Marketing department is a setup under supervision of  the marketing manager. The major purpose of  their department is to generate revenue for business by selling goods and services to the customer. A number of  functions have to be performing in every marketing process. The functions of marketing of  marketing can be classified as under:

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