Telenor Pakistan making use of Marketing Perspective in the Human Resource Department. Different Strategies are opted in order to attract the consumers i.e CANDIDATESFull description
Foreign Policy of Pakistan [Issues and Approaches in Pakistan Politics]Full description
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It is the marketing plan for Zong a company of ChinaMobile Ltd in Pakistan.Full description
Ethical Issues in Psychology
This Project contain basic information about Nippon paint Pakistan and its basic marketing strategies and marketing mix.
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This Project contain basic information about Nippon paint Pakistan and its basic marketing strategies and marketing mix.
Full description
Full description
Current issues in microeconomics 2017
ethics in organisational developments
Antonio E. Puente (Auth.), Cecil R. Reynolds, Elaine Fletcher-Janzen (Eds.)-Handbook of Clinical Child Neuropsychology-Springer US (1989)
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MARKETING ISSUES IN PAKISTAN:
CONSUMER BEHAVIOR By: FARAH FAROOQ
´Research is the foundation of any strategy, without it you are just fondling the hammer.µ
Social
Cultural
Personal
Psychological
CONSUMER BUYING DECISION (BEHAVIOR)
TREND OF CONSUMERS IN PAKISTAN
Mass- Invasion of Chinese mobiles in Pakistan Influences: socio-economic, demographic factors, lifestyles n peer pressure Usage span of mobile phone in Pakistan: 3 months
Mobile user: 1) driven by needs 2) driven by aspirations
See purchase patterns or consumer preference factor s
Nokia 5030 express radio
EXAMPLES
Commander Safeguard and Dettol: antibacterial soap
Rio Biscuits and Prince Biscuits: twin flavors vanilla n strawberry!!
Lipton Tea and Tapal: difference in positioning of the product is due the consumer behavior
Tapal: ´har lamhay ki chai ´
Lipton: Tea sharpens the mind
New platform: social marketing as the new tool
People don't care how much you know until they know how much you care about them and their problems. Robert Cavett
