“Marketing Research and Sale & Distribution ” HALDIRAM’S SNACKS PRIVATE LIMITED Summer Internship Report
Submitted toward Partial Fulfillment Of Post Graduate Diploma in Management (Approved by AICTE, Govt. of India) Academic Session 2016-2018
Submitted By:
Tarun Aggarwal BM-016260 Under the Guidance of: Industry Guide
Faculty Guide
Mr. Avnish Sharma
Ms. Shalini Kapoor
Sr. Executive- Marketing
Professor
Haldiram’s Snacks Pvt. Ltd.
IMS Ghaziabad 1|Page
DECLARATION
I, Tarun Aggarwal, hereby declare that the project work entitled “Marketing Research Research and Sales & Distribution at Haldiram’s snacks Private Limited” is my own work and to the best of my knowledge
and belief, it contains no material previously published or written by an y other person. This work is done by me & submitted to Institute of Management studies under the guidance of the below mentioned guides/supervisors. For the award of Post Graduate Diploma of Management.
Tarun Aggarwal PGDM BM-016260
Signature of faculty mentor: __________________________ Name of faculty mentor: Ms. Shalini Kapoor Dated: 30th June 2017
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PREFACE
As the part of PGDM curriculum and in order to gain practical knowledge in the field of management. The title of my report is “Marketing Research and Sales & Distribution”. Distribution”. I have done research of Consumers as well as retailers of Haldiram’s. Haldiram’s. For the sales and distribution part, stock status of retailers of 4 different places were collected and then analyze which product has more sale and what price of product is most preferred in different different areas. In consumer research, I have studied about various products various products that Haldiram’s offers offers to its consumers. consumers. The advertisement effectiveness, buying decision, quality and taste, and a comparative analysis has been done. In Retailers research, 4 different places were taken into consideration covering 84 retailers. They were asked questions about their margin, most sellable product, brand competitors competitors (of Haldiram’s). The collected inputs were analyzed with the help of various tools and techniques. The interpretation was made with the solution of specific problem and recommendations has been given in that context.
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ACKNOWLEDGEMENT
I acknowledge, with thanks, the help and the co-operation extended by the Mr. Avnish Sharma, (Sr. Executive- Marketing), Haldiram’s snacks Pvt. Ltd. For giving me an opportunity to work under his
guidance and support during the course of the project. I would like to thank Mr. Sunil Shukla (Sales Officer) and Mr. Sachin Saxena(Sales Officer), for his guidance and better co-operation and help that is being provided in collecting the data and filling the questionnaire. I owe a special debt of gratitude to the entire individual and retailers, distributors & consumers who helped me in completing the project and to all the retailers for their better cooperation & help being provided by them. Last but not the least; Words are insufficient to express my gratitude to Ms. Shalini Kapoor, Assistant Professor, IMS Ghaziabad, my faculty guide, for all the teachings, suggestions and her valuable
contributions for deepening my learning of management, market research and the actual work process in the real world. However, I accept the sole responsibility for any possible possible errors of omission and would be extremely grateful to the readers of this project report if they they bring such mistakes to my notice.
TARUN AGGARWAL BM-016260 PGDM 2016-2018 IMS, Ghaziabad
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TABLE OF CONTENT Chapter 1. Executive Synopsis……………………………….………………………………………. Synopsis……………………………….………………………………………. 8 Chapter 2. Introduction………………………………………………………………………………. Introduction………………………………………………………………………………. 10 Profile…………………………………………………………………………11 2.1 Company Profile………………………………………………………………………… 11 2.2 Awards and achievements………………….……… achieve ments………………….…………………………………… ……………………………………. ……….12 12 2.3 Distribution Flow chart……………………..………… chart……………………..……………………………………… …………………………………. …….13 13 2.4 Promoters…………………… Promoters……………………………………...…………… ………………...………………………………………… …………………………….. ..14 14 2.5 Product…………………………… Product……………………………………...…………………… ………...…………………………………………….. ………………………..15 15 2.6 Competitors…………………… Competitors………………………...……………...……………… …...……………...……………………………………… ………………………21 21 2.7 SWOT analysis……………………… analysis…………………………………………………… ……………………………………………………. ……………………….22 22 Chapter 3. Objective of report………………………… report………………………………………..………………… ……………..……………………………….. ……………..23 23 Chapter 4. 4 . Literature Review…………………………………………………….…………………… Review…………………………………………………….……………………25 25 Chapter 5. Research Method ology……………………….…………...……………………………….27 ology……………………….…………...……………………………….27 5.1 Sampling design………………………..……… design………………………..………………………………...…… ………………………...……………….. …………..28 28 5.2 Sampling size……………………… size…………………………………..………………..……… …………..………………..………………………… …………………28 28 5.3 Sources & Method of o f data collection…………….……………………………………….. collection…………….………………………………………..29 29 5.4 Tools & Techniques used…………………… used……………………..……………..……………….……………. ……………..……………….…………….29 29 Chapter 6. Analysis & Findings ………………………………… …………………………………………...…………………… ………...…………………………. …….30 30 6.1 Data analysis with SPSS and Graphically………………..…… Graphically………………..……..…… ..……..………... ………...………… …………31 31 6.2 Findings……………………… Findings…………………………………………………… …………………………….………… .………….. ..…….……… …….………... ...…. ….57 57 Chapter 7. Conclusion and Recommendation…………………………….…… Recommendation…………………………….………..…………………. …..………………….58 58 7.1 Conclusion………………………… Conclusion…………………………………………..…………… ………………..……………..…….………………… …….…………………59 59 7.2 Recommendation…………………………… Recommendation………………………………………………… ……………………..….………………….... ….…………………....62 62 Chapter 8. Limitations…………… Limitations…………………………………………… ……………………………………………… ………………...…..………………63 .…..………………63 Chapter 9. Bibliography………………………………………………………….…… Bibliography………………………………………………………….……..……………...65 ……………...65
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LIST OF TABLES AND GRAPHS Table 1/ Sales Turnover ……………………………………... …………………………………… ...………………………………… …………………………………12 12 Chart 1/ Distribution Flow chart…………………………… chart……………………………..…………………………………. ………………………………….13 13 Chart 2/ Promoters………………………………………..……………… Promoters………………………………………..………………..…………………….14 ……………………. 14 Table 2/ Products……………………………………………………….…… Products……………………………………………………….…… .…………………15 …………………15 Table 3/ Competitors…………………………………………………………………………… Competitors…………………………………………………………………………… 21 Table 4/ Reliability statistics…………………………………………………………………… statistics …………………………………………………………………… 31 Table 5/ Correlation matrix…………………………………… matrix…………………………………….. ..……………………………… ………………………………31 31 Table 6/ KMO and Bartlett’s test…………………………………….…………………… test…………………………………….…………………………31 ……31 Table 7/ Total variances explained ………………………………….. …………………………………..………………………… …………………………32 32 Table 8/ Age*Snacks cross tab………………………………………………………………… tab………………………………………………………………… 33 Table 9/ Chi square test………………………………………………………………………… test………………………………………………………………………… 33 Table 10/ Descriptive…………………………………………………………………………… Descriptive…………………………………………………………………………… 34 Table 11/ ANOVA……………………………………………………………………………… ANOVA……………………………………………………………………………… 34 Table 12/ Descriptive…………………………………………………………………………… Descriptive…………………………………………………………………………… 35 Table 13/ ANOVA……………………………………………………………………………… ANOVA……………………………………………………………………………… 35 Table 14/ Correlations taste and quality………………………………………………………… quality………………………………………………………… 36 Table 15/ Test statistics traditional snacks……………………………………………………… snacks……………………………………………………… 37 Table 16/ Rank traditional snacks…………………………………….………………………… snacks…………………………………….…………………………37 37 Table 17/ Test statistics western snacks………………………………………………………… snacks………………………………………………………… 38 Table 18/ Rank western snacks…………………………………………… snacks…………………………………………… .……………………38 …………………… 38 Table 19/ Statistics Satisfaction…………………………..…………………..…………………39 Satisfaction…………………………..…………………..…………………39 Chart 3/ Snacks………………………………………………….……………………………… Snacks………………………………………………….……………………………… 39 Chart 4/ Tradition snacks………………………………………..………………………………40 snacks………………………………………..………………………………40 Chart 5/ Western Snacks………………………………………….….….……………………… Snacks………………………………………….….….………………………40 40 Chart 6/ Packed Sweets……………………………………………….………………………… Sweets……………………………………………….………………………… 41 Chart 7/ Suggest Haldiram’s to family and friends……………….….… friends……………….….…..………………………41 ……………………… 41 Table 20/ Location * Packet size cross tab……………..………… tab……………..…………..……. …….………………………42 ……………………… 42 Table 21/ Chi Square………………………………………………… Square…………………………………………………..………………………… …………………………42 42 Table 22/ Descriptive……………………………………………………… Descriptive……………………………………………………… .……………………43 …………………… 43
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Table 23/ ANOVA………………………………………………………………………………… ANOVA………………………………………………………………………………… 43 Table 24/ Symmetric Measures…………………………………………………………………… Measures…………………………………………………………………… 44 Chart 8/ Most sold Traditional Namkeens………………………………………………………… Namkeens………………………………………………………… 45 Chart 9/ Most sold western Namkeens…………………………………….……………………… Namkeens…………………………………….………………………45 45 Chart 10/ Preferred Brand ………………………………..………………………...………………46 ………………………………..………………………...………………46 Chart 11/ Margin………………………… Margin……………………………………………………… …………………………………………...…………… ……………...……………46 46 Table 25/ Margin…………………………………………………...……………………………… Margin…………………………………………………...………………………………46 46 Table 26/ Small category stock status Analysis…………………………………………………… Analysis…………………………………………………… 48 Chart 12/ Namkeen…………………………………………...…………………………………… Namkeen…………………………………………...……………………………………48 48 Chart 13/ Chips…………………………………………….……………………………………… Chips…………………………………………….……………………………………… 49 Chart 14/ Taka-tak (5) ……………………….…………….……………………………………… ……………………….…………….………………………………………49 49 Chart 15/ Taka-tak (10) …………………………………………………………………………… 49 Chart 16/ Whoopies (5) …………………………………………………………………………… 50 Chart 17/ Whoopies (10) …………………………………..……………………………………… 50 Chart 18/ Panga (5) ………………………………………………..……………………………… ………………………………………………..………………………………51 51 Chart 19/ Panga (20) ……………………………………………………………………………… 51 Chart 20/ Snack lite …………………………………………………………..…………………… 51 Table 27/ Large category stock status analysis……………………………….…………………… analysis……………………………….……………………53 53 Chart 21/ Namkeen………………………………………………………………………………… Namkeen………………………………………………………………………………… 53 Chart 22/ Sweets…………………………………………………………………………………… Sweets…………………………………………………………………………………… 54 Chart 23/ Mathri/ Samosa/ Kachori………………………………………...……………………… Kachori………………………………………...………………………54 54 Chart 24/ Diet Namkeen…………………………………………………………………………… Namkeen…………………………………………………………………………… 55 Chart 25/ Chana Cracker …………………………………………………………………………… …………………………………………………………………………… 55 Chart 26/ Vermicelli / Macaroni…………………………………………………………………… Macaroni…………………………………………………………………… 56 Questionnaire 1/ Consumer survey………………………………………………………………… survey………………………………………………………………… 67 ………………68 Questionnaire 2/ Retailers Survey………………………………………………… Survey…………………………………………………..………………68 Table 28 29/ Small Stock Status (Noida, Dadri) …………………………………… …………………………………….. ..…………… ……………69 69 Table 30 31/ Small stock status (Delhi, Vasundhara) ………………………………..…………… ………………………………..……………70 70 Table 32/ Large Stock status (Dadri) ……………………………………………………………… 71 Table 33/ Large stock status (Delhi) ……………………………………………………………… 72 Table 34/ Large stock status (Vasundhara) ……………………………………………..………… ……………………………………………..…………73 73 7|Page
CHAPTER 1 EXECUTIVE SYNOPSIS
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EXECUTIVE SYNOPSIS
For making this research report survey of both con sumers as well as retailers has been done. Also, stock status of 84 retailer has also been taken. The responses of 293 consumers and 84 retailers were taken. Analysis has been done on them with SPSS software. It was concluded that Haldiram’s is lacking when it comes on advertisement and visibility because the competitors competitors of Haldiram’s are active are active and effective on advertisements. They have different brand ambassadors for different products. And Haldiram’s need to take some step before it becomes b ecomes too late. It was also seen that we have a perception that youngsters prefer western snack and elder people prefer traditional snack but after analysis it was not seen from the results. It was also found that for traditional snack Haldiram’s is the market leader and when it comes on western snacks then Lays from PepsiCo is the market leader. A brief analysis on stock status has been done on 20 -20 retailers of 4 different market. It was found that Dadri has more sale in small category and Vasundhara has more sale in large category products. It may be because of the availability of stores. In Dadri there are more stores as compare to Vasundhara. It was also seen that there are some loopholes in Haldiram’s system that the distributors does not have have any mode do connect to the company. Recommendation for the same has been given to the company to establish some mode so that distributors can directly contact to the company about their problems. Some recommendation has also given to the company which can help the company to increase its sales. These recommendations includes corporate tie-ups, tie-up with big retail giants and to open food food outlets on metro stations where the foot fall of consumer is more.
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CHAPTER 2 COMPANY INTRODUCTION
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COMPANY PROFILE Haldiram’s: The Company which is today synonymous with Indian snacks and sweet food market started the first chapter of the saga, as a small sweet shop in Bikaner, Rajasthan in 1935. By 1982, the company had set up its business in Kolkata, Nagpur & the bustling Chandni-Chowk in Delhi.
Promoted by two 1st generation entrepreneurs Mr. M.L. Agarwal & Mr. M. S. Agarwal and backed by Board of Directors (Mr. Pankaj, Anand, Amit, Ashish & Umesh Agarwal) and Management Team (Dr. A.K Tyagi (Pres), P.K. Agarwal (Consultant), Rahul Kathuria, VK Gupta, Mr. A.K. Tyagi), today, the Vision and Mission of the company is to have global presence as Food & beverage company through Innovation Professionalization Expansion Strategic Approach and, Business Acquisition
Haldiram’s is Haldiram’s is on the way of its vision as today it is an ISO 9001 & HACCP certified company and has presence all over India, 80 countries (UK, US , Germany, Australia, UAE- to name a few) in world and top supermarkets of the world like TESCO, SOMMERFIELD, SPINNEYS, CARREFOUR. The fact that today Haldiram’s packaged Haldiram’s packaged products now make up 80% of revenues. Haldiram’s revenues grew 13% to cross Rs 4,000 crore in FY16 shrugging increased scrutiny from food regulator amid the Maggi crisis. Haldiram’s success saga is because of the pro-active pro-active thinking of making access into the traditional, fresh homemade food and skillfully converting it into a product line extension. With it they have busted the myth that Indian consumers will not pay extra for western concept of packaged food and that two of the Indian Household kitchen category. Haldiram’s ingredients of success recipe includes a diversified div ersified product portfolio, stringent quality controls, good raw material, storage, production and packaging processes which has resulted in unparalleled taste and extended shelf life. Today, Haldiram’s can proudly claim that what be gan as a small-time small-time enterprise in India is a global phenomenon now and HALDIRAM’S IS WAY OF LIFE FOR INDIANS NO MATTER WHICH COUNTRY THEY LIVE IN.
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AWARDS AND ACHIEVEMENTS
In recognition of its efforts to penetrate globally, HALDIRAM’S bagged the prestigious ‘INTERNATIONAL AWARD FOR FOOD & BEVERAGES’ awarded by Trade Leaders Club in Barcelona, Italy, Spain in the year 1994. HALDIRAM’S is honored to be a member of Snacks Food Association (SFA), Virginia, U.S.A. which comprises of world renowned food product manufacturers. Kashalkar Memorial Award presented by All India Food Preservers Association in 1996 at its Golden Jubilee Celebration for manufacturing the best quality food products.
‘BRAND EQUITY AWARD 1998’ was awarded by Progress Harmony Development Chamber of Commerce & Industry through Shri Yashwant Sinha, former Union Finan ce Minister recognizing the successful creation of Indian Brand ‘HALDIRAM’S’. APEDA Export Award 2001-2002 was awarded by Agricultural & Processed Food Products Export Development Authority for outstanding contribution to the promotion of Agricultural & Processed Food Products during the year 2001-2002. MERA Delhi Award was awarded by Agricultural & Processed Food Products Export Development Authority in the year 2004.
SALES TURNOVER (2011-12 TO 2015-16) Sales Turnover
Rs (crores)
2011-12
1477
2012-13
1736
2013-14
2350
2014-15
3100
2015-16
4000
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DISTRIBUTION FLOW CHART
• Haldiram transits stock only on an advance RTGS from distributors. No cash and cheque mode is entertained at Haldiram. There are no credit policy for distributors. • All Haldiram’s C&F’s centers C&F’s centers have their own vehicles v ehicles to transmit stock to distributors. • No direct contact through company of distributors, C&F’s can C&F’s can contact directly to company. • The order is taken by b y the sales officer along with one sales man of the distributor. distributor. The demand is passed to distributor daily. • So the company factory sends the stock to its C&F’s Centers. Centers. From C&F’s Centers the Centers the products are sent to distributors. Distributors send the products to retail outlets. The final user is consumer. This cycle continues daily. INDUSTRY DISTRIBUTION NETWORK
FACTORY
C&F
INSTITUTIONAL SALES
DISTRIBUTORS
WHOLESALERS
RETAILERS
RETAILERS
CONSUMERS
R ajasthan, Uttaranchal, Uttar Pradesh, Bihar, Operational States: Delhi, Haryana, Punjab, J&K , Rajasthan, Jharkhand, North East.
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PROMOTERS
Mr. Manohal Lal Agarwal (Chairman)
Mr. Anand Agarwal (MD)
Mr. Ashish Agarwal (Executive Director)
Board of directors
Managing directors directors
President
Accounts & finance
Research and develpment
Sales and Marketing
GM Operations
I am intern in this department under Mr. Avnish Sharma
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PRODUCTS OF HALDIRAM’S NAMKEENS S. No.
Name of Product
Available in
1.
Bhujia
20g, 42g, 90g, 200g, 400g, 1kg
2.
Aloo Bhujia
20g, 42g, 90g, 200g, 400g, 1kg
3.
Khatta Meetha
20g, 42g, 90g, 200g, 400g, 1kg
4.
Navrattan
20g, 42g, 90g, 200g, 400g, 1kg
5.
Moong Dal
20g, 42g, 90g, 200g, 400g, 1kg
6.
Punjabi Tadka
20g, 40g, 90g, 200g
7.
All in one
40g, 200g, 400g
8.
Dal Biji
200g, 400g
9.
Bombay Mix
200g
10.
Karanchy Mixture
200g
11.
Kashmiri Mixture
30g, 200g, 400g
12.
Cornflakes Mixture
30g, 200g, 400g
13.
Shahi Mixture
200g
14.
Kaju Mixture
30g, 200g, 400g
15.
Chana Dal
42g, 200g
16.
Chana Cracker Masala
20g, 200g
17.
Chana Cracker Heeng
20g, 42g, 200g
18.
Chana Jor Garam
200g
19.
Kabuli Chana
40g, 200g
20.
Long Sev
200g
21.
Methi Sev
200g
22.
Hara Chidwa
200g
23.
Gujarati Mix
200g
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24.
Chatpata Matar
20g
25.
Nimbu Masala
20g, 42g, 200g
26.
Madrasi Mixture
200g
27.
Kachori
200g
28.
Baked Bite
200g
29.
Mini Bhakhar Badi
200g
30.
Chakoli
200g
31.
Murukku
200g
32.
Milk Mathri
200g
33.
Mathri
200g
34.
Chai Puri
200g
35.
Samosa
200g
36.
Panchrattan
200g, 400g
37.
Mint Lachha
15g, 65g, 200g
38.
Chilli Chatak Lachha
15g, 65g, 200g
39.
Spicy Banana Chips
35g, 200g
40.
Salted Banana Chips
200g
41.
Tangy Tomato Banana Chips
200g
42.
Banana Chips
200g
43.
Red Chili Banana Chips
35g
44.
Boondi
42g, 200g, 400g
45.
Diet Murmura
50g, 150g
46.
Diet Chiwda
50g, 150g
47.
Jhal Muri
25g, 50g, 150g
48.
Diet Mixture
50g, 150g
49.
Lemon Bhel
25g, 50g, 150g
50.
Fatafat Bhel
45g, 150g
51.
Sev Murmura
50g
52.
Pani Puri
360g
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53.
Bhel Puri
110g, 200g
PEANUTS & FUN MEALS 54.
Masala Peanuts
200g
55.
Nut Cracker
20g, 42g, 90g, 200g, 400g
56.
Salted Peanuts
20g, 42g, 90g, 200g
57.
Gup Shup peanuts
20g, 42g, 200g
58.
Heeng Jeera Peanuts
20g, 42g, 200g
59.
Nimbu Pudina Peanuts
42g, 200g
60.
Fun Wheel
25g
61.
Lightly Spiced Fries
13g, 28g, 65g
62.
Tomato Hearts
25g
FUN FOODS 63.
Classic Salted
17g, 37g, 38g, 58g, 70g, 200g
64.
Pudina Treat
17g, 37g, 38g, 58g, 70g
65.
Mast Masala
17g, 37g, 38g, 58g, 70g
66.
Tangy Tomato
17g, 37g, 38g, 58g, 70g
67.
Sour Cream n Onion
17g, 65g
68.
Sweet Thai Chilli
17g, 65g
69.
Aloo Masala
18g, 90g
70.
Papri Chaat
16g, 36g
71.
Mango Achaari Masala
27g, 66g
72.
New Chatpata Masala Takatak
24g, 61g, 105g, 120g
73.
Cheezi Balls
22g, 48g, 60g, 75g
74.
Tomato Rings
22g
75.
Masala Rings
22g
76.
Masala Puffs
22g
77.
Teekha Achari Masala
24g, 60g
78.
Crispy Tangy Tomato
24g, 60g, 100g
SWEETS
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79.
Soan Papdi Desi Ghee
100g, 250g, 500g, 1kg
80.
Soan Papdi vegetable Ghee
100g, 250g, 500g, 1kg
81.
Soan Papdi Chocolate
250g, 500g
82.
Soan Papdi Coconut
250g, 500g
83.
Soan Papdi Orange
250g, 500g
84.
Soan Cake
250g, 500g
85.
Dry Petha
500g
86.
Patisa
500g
87.
Soan Halwa
250g, 500g
88.
Karachi Halwa
250g, 500g
89.
Gulab Jamun
500g, 1kg
90.
Rasgulla
500g, 1kg
91.
Kalam Petha
1kg
92.
White Rasbhari
500g, 1kg
93.
Kesar Gandheri
1kg
94.
Chamcham
1kg
95.
Kesar Rasbhari
1kg
96.
Rasmalai
1kg
97.
Rajbhog
1kg
SYRUPS & SHERBETS 98.
Badam Kesaria
1kg
99.
Thandai Kesaria
1kg
100.
Rose Syrup
1kg
101.
Khus Syrup
1kg
102.
Orange Crush
1kg
103.
Lemon Crush
1kg
104.
Shikanjee Lemon Crush
1kg
105.
Mango Panna
1kg
106.
Fruit Punch
1kg
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107.
Pineapple Punch
1kg
PAPADS & KHAKHRAS 108.
Punjabi Masala
200g, 400g
109.
Javitri
200g, 400g
110.
Mirch Masala
200g, 400g
111.
Medium Masala
200g, 400g
112.
Sada
200g, 400g
113.
Chana
200g
114.
Jeera
200g
115.
Masala Khakhra
180g
116.
Methi Khakhra
180g
117.
Jeera Khakhra
180g
COOKIES & RUSK 118.
Badam Pista
200g
119.
Chocolate Cookies
200g
120.
Cashew Cookies
200g
121.
Jeera Cookies
200g
122.
Cooconut Cookies
200g
123.
Almond Cookies
200g
124.
Khari
200g, 400g
125.
Methi Khari
200g, 400g
126.
Jeera Khari
200g, 400g
127.
Masala Khari
200g, 400g
READY TO EAT 128.
Paneer Makhani
300g
129.
Mutter Paneer
300g
130.
Kadhi Pakoda
300g
131.
Bhindi Masala
300g
132.
Dal Chawal Tadka
250g
133.
Aloo Palak
300g
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134.
Rajma Raseela
300g
135.
Dum Aloo
300g
136.
Choley
300g
137.
Dal Makhani
300g
138.
Navrattan Mix Veg
300g
139.
Yellow Dal Tadka
300g
140.
Pao Bhaji
300g
141.
Kadhai Paneer
300g
142.
Aloo Mutter
300g
143.
Palak Paneer
300g
144.
Hyderabadi Biryani
200g
145.
Shahi Paneer
300g
146.
Yellow Dal With Plain Rice
375g
147.
Dal Makhani With Peas Pulao
375g
148.
Choley With Jeera Rice
375g
149.
Rajma With Jeera Rice
375g
150.
Shahi Paneer With Plain Rice
375g
151.
Kadhi Pakoda With Jeera Rice
375g
152.
Punjabi Sarson Da Saag
300g
153.
Moong Halwa
300g
FUN FOODS & PICKLE 154.
Lime Pickle
400g, 1kg
155.
Mango Pickle
400g, 1kg
156.
Mixed Pickle
400g, 1kg
157.
Green Chilli Pickle
400g, 1kg
158.
Macaroni
180g, 450g
159.
Vermicelli
150g, 200g, 500g, 1kg
160.
Fussilli
180g, 450g
161.
Sattu
200g, 500g
162.
Sattu Jeera Mix
200g, 500g
163.
Suji Rusk
135g, 300g
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COMPETITORS COMPETITORS OF HALDIRAM’S The snack industry in Delhi is highly competitive where not only National and International brands exist but also local brands b rands have made their prominently. Among Among all HALDIRAM”S has the advantage of early mover but others also picking up quickly. There are many competitors in Delhi for Haldiram’s which a matter of concern. The list of Haldiram’s competitors is as follows:
NAMKEENS
Bikaji namkeens, Bikano namkeens, Bikanerwala namkeens, B alaji namkeens, lehar Namkeens, Kurkure Namkeens, Nanaji Namkeens
FUN FOOD
Bingo, Lays, Kurkure, Yellow Diamond, Parles, Pringles
SWEETS
Bikano, MTR, Bikanerwala, Bharat Sweets, Aggarwal Sweets
SYRUPS & SHERBETS
Humdard, Kisan, Dabur, Guruji thandai, Patanjali
PAPAD & KHAKHRA
Lijjat, Bikaji, Maheshwari, Patanjali
COOKIES & RUSK
Britannia, Priyagold, Bakeman’s, Parle, Sunfeast, Patanjali, Duke, Anmol
READY TO EAT
Milkmaid, Nestle, MTR, Rishta Food, McCain, Kno or
PICKLE & FUN FOODS
MTR, Nilon’s, Tops, Patanjali, Bambino
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SWOT ANALYSIS
STRENGTH
1. Haldiram’s has a large product basket for the customers to choose from. One of the biggest reasons for their Namkeen segment succeeding is the continuous updation of their product range. 2. Their brand is associated with tradition and quality. 3. Broad consumer base: All sections of society and all age groups of people consumes Haldiram’s products. 4. Their products are known among the most hygienic products available in this segment. 5. By launching small packets of their diverse Namkeen products, they have successfully penetrated the rural markets.
OPPORTUNITY
1. To cut into the unbranded sector by reducing prices to capture value conscious customers. 2. Since there are no competitors of Whoopies and Snack Lite and both the products has got a tremendous market. Both products can be market leader. 3. Market share can be increased if Haldiram’s do aggressive advertisement. 4. Haldiram’s can steel a big empty market by market by launching a premium line of specific products for high end consumers.
WEAKNESS
1. Haldiram’s doesn’t lay emphasis on the need to carry out market survey either to know the consumer needs or their feedback. 2. Haldiram’s doesn’t gives much importance to advertisement and doesn’t focus on it. 3. Schemes given to retailers are not enough as compare to other brands and no credit sales for distributors. 4. The company is not as cash rich as its competitors, which gives its competitors an edge. 5. Very weak in vermicelli, macaroni, pickle and ready to eat segment.
THREATS
1. If Haldiram’s doesn’t realize the importance of aggressive advertising, its competitors will cut into its market share as they do advertise on a large scale. 2. Competition from local restaurants cum sweet shops. 3. Cash rich companies like Frito Lay’s, ITC, etc., which is cash rich companies, can actually undercut Haldiram’s profits as they can afford to reduce their prices. 4. Credit sales provided by the competitors of Haldiram’s.
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CHAPTER 3 OBJECTIVE OF REPORT
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OBJECTIVE OF THE REPORT
The topics that is being taught in classroom cl assroom at PGDM program is completely theoretical so during the summer training I have compared and learnt le arnt how the marketing activity in an organization varies with theory and how this theoretical knowledge is being applied in an organization and how much they are being applicable so This internship is quite helpful to know and understand. In the Summer Internship I worked on a topic “Marketing Research and Sales Sa les & Distribution” I have Choose the topic with some objectives for those I have to do study. So for this my objectives are: To study the working of Sales and Marketing done by Haldiram’s. To Study the distribution network of Haldiram’s Products.
Sweets (Western and To Study about the consumer attitude towards Haldiram’s Namkeens and Sweets Traditional Snacks). study about the retailers Perception towards Haldiram’s products and margin that they get from To study Haldiram’s Products. To carry out a competitive analysis of Haldiram’s Snacks with its competitor brands in the same
segment available in Delhi. To study which highest selling product in 4 different markets. An which market is having highest
market share among 4 different markets.
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CHAPTER 4 LITERATURE REVIEW
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LITERATURE REVIEW After China, India is the second largest food producer in the world with the potential of being the number one in the future. The recent surprising rise in the packaged and processed foods demands noted mainly in the metropolises, are due to a variety of reasons. India is on this position just because of its happy happ y and satisfied consumers. There are few studies that are a re conducted earlier on consumer satisfaction and retailers perception.
1. In the study (Martin and joseph, 2013) concluded that the first position goes to lays Followed by Kurkure and Karthika. The majority m ajority of customer and retailers expressed that price i.e., Lower price is the most important factor followed b y Variety and Availability with respect to Customers and Availability and Advertisement according to retailers.
2. In another study (Borana, 2015) concluded that the retailers retailers were satisfied with the stock stock delivery and emergency order to some extent. It was also found that 44% of retailers were satisfied with the distribution network where as 49% of retailers were fully satisfied with meetings organized by the company.
3. In a study (Jaafar, Lalp and Naba, 2012) concluded that, that, ‘perceived value’ becomes the most most important criteria in consumers’ purchasing consumers’ purchasing of private label brand food product, followed by other factors (i.e. store image, perceived risk, perceived quality, perceived price and etc.). The result of this study also shows the association between almost all independent variables and purchase intention towards private label brand food products. Further examination of these associations indicate that the most significant factor that influencing consumers’ purchase intention intention toward private label food products products are consumers’ attitude and perceived price
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CHAPTER 5 RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY INTRODUCTION TO RESEARCH:The following methodology will be used to state and justify the reason for using the different methods selected for the research of this project. In order to achieve the aims and objective of this study, it is very important that researcher should use sound research tools and techniques and know how best to analyze the results. Here, the combination of research methods has been utilized in gaining an insight to a complex and changing area. As in the research, the theory is already available about the consumer behavior and retailer’s perception for the product by b y taking into consideration the price, quality brand preference and the Retailer’s margin. margin. Hence, the researcher has to find out the behavior of consumer and retailers toward the product by knowing the preference in the packaged food product market by comparing the prospect market of the available competitors.
RESEARCH TYPE The research type for this research report is Descriptive research.
RESEARCH SECTOR Researcher is going to carry out the research on the prospects of the packaged Namkeens, Western snacks, ready to eat products and sweets because the research is aimed at the consumer and retailers behavior retailers behavior in context of Haldiram’s.
RESEARCH POPULATION Research population comprises of each and every person come under the terms Consumers and Retailers. Consumer may be working persons, housewives, students and impulsive buyers & Retailers are those who are selling Haldiram’s Haldiram’s products.
SAMPLING SIZE Sampling size for consumer is 293 consumers. Sampling size for retailers is 84 retailers. Sampling size for sales and distribution is 80 retailers.
SOURCE OF DATA AND METHODS OF DATA COLLECTION
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As the project title itself describes the research of consumer as well as retailers so the research is conducted related to factors that consumer take into consideration while pur chasing chasing Haldiram’s Namkeen and sweets. Here in the survey primary data is collected with the help of questionnaire method to get the main theme of the project. And a stock status survey is done with the help of stock status performa form different retailers.
SAMPLING TECHNIQUES Convenient sampling method is used to do research. This is the type of non-probability sampling. This method relies on data collection from population members who are conveniently available to participate in study. Convenience sampling is a type of sampling where the first available primary data source will be used for the research without additional requirements.
TOOLS AND TECHNIQUES USED The analysis will be done in two parts. One will be consist of analysis using SPSS and the other will be consist of analysis by using various graphical methods. In both the analysis responses of consumers and retailer both will be analyzed. The raw data is not fruitful if it is not analyzed properly. There are various tools available in the statistical field. Some statistical tools used for analyzing the data are as follows: Use of statistical Package for social Studies. Hypothesis testing Use of non-parametric test (Chi-Square test) Use of parametric tests (Anova, correlation) K-related sample (Friedman) Means, Median Pie chart Bar graphs
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CHAPTER 6 ANALYSIS AND FINDINGS
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ANALYSIS
SPSS (Consumer) Reliability Analysis and Factor Analysis This test is done to check that the given scale is reliable or not. In reliability analysis our sample size should always be more than 10 times t imes of the number of scale questions.
Reliability Statistics Cronbach's Alpha
N of Items .824
5
In this we can see that the value of Cronbach’s alpha is .824 i.e. > .06 by this we can say that the given scale is reliable and further factor analysis can be d one on this as well as other o ther analysis can also be done.
Correlation Matrix Advertisement Correlation
Advertisement
Quality
Taste
Price
Packaging
1.000
.506
.398
.321
.301
Quality
.506
1.000
.670
.370
.537
Taste
.398
.670
1.000
.463
.727
Price
.321
.370
.463
1.000
.499
Packaging
.301
.537
.727
.499
1.000
KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity
Approx. Chi-Square Df Sig.
.779 581.122 10 .000
KMO test- This test is used to examin appropriatness of Factor analysis and sample size adequacy here the value of KMO need to be > .5
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Here KMO value = .779 i.e. >.5 so we can say that Factor analysis can be applied and sample size is adequate. Bartlett’s Test Bartlett’s Test of Spheticity- This test is used to examine whether the variable are correlated or not. If found correlate Factor analysis can be applied. Ho: No relation among Variable. H1: Variables are correlated. In table Chi-Square = 581.122 DF= 10 Sig.= .000 Here sig. < .05 Therefore reject Ho Thus the variables are correlated and factor analysis can be applied.
Total Variance Explained Initial Eigenvalues
Compo nent
Total
% of Variance
Cumulative %
1
2.951
59.024
59.024
2
.789
15.789
74.813
3
.648
12.965
87.778
4
.372
7.438
95.216
5
.239
4.784
100.000
Extraction Method: Principal Component Analysis.
The Total variance explained by b y the factor analysis’s result is shown in along with the Eigen value at each stage. When the Eigen value drops below 1.0 Factor analysis is stopped. Here the Eigenvalue is > 1 in only 1st component so after 1st component the factor analysis will be stopped. From the table we can say that only 1 factor can be extracted and the total variation explained is 59.024 thus this implies that by applying factor analysis 40.976% data is reduced.
Problem: To check whether the preference of snacks and age is dependent on each other? Solution:
Here in this problem both age group and Snack preference is categorical data. In case of categorical data we apply Chi-Square test to do analysis. 32 | P a g e
H0: Snacks preference and age of the consumer are independent of each other. H1: Snacks preference and age of the consumer are not independent of each other. Age * Sn acks ack s Cr oss os s tab ulati ul ation on Snacks
Count
Traditional
Western
Both the
Snacks
Snacks
snacks
Total
10-20
7
4
30
41
21-30
52
15
122
189
31-40
3
1
7
11
41-50
3
2
19
24
1
4
23
28
66
26
201
293
51 above
Total
Chi-Square Tests Asymp. Sig. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases
df
sided)
11.186a
8
.191
13.567
8
.094
4.006
1
.045
293
Since, Calculated value > α .191 > .050 Thus Ho is accepted. This implies that Snacks preference and Age of the consumer is independent of each other. Means they both are not dependent depen dent on each other. Here, we cannot ca nnot say that any an y specific age group prefer p refer any specific product.
Problem: To check whether the average advertisement effectiveness is same among difference age group. Solution:
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Here in this problem Advertisement effectiveness is Scale data and Age group is Ordinal data so we will be applying Parametric test to do further anal ysis. Responses are separated into in to 5 different age groups so we will be using ANOVA here. Ho: Advertisement effectiveness is same among all the age groups (µ 1= µ 2= µ 3= µ 4= µ 5) H1: Advertisement effectiveness is not same among different age groups. (At least 1 µ i is different) Descriptives Advertisement 95% Confidence Interval for Mean N
Mean
Std. Deviation
Std. Error
Lower Bound
Upper Bound
Minimum
Maximum
10-20
41
2.83
1.263
.197
2.43
3.23
1
5
21-30
189
2.83
1.147
.083
2.66
2.99
1
5
31-40
11
2.00
.894
.270
1.40
2.60
1
4
41-50
24
1.75
1.073
.219
1.30
2.20
1
4
51 above
28
1.14
.356
.067
1.00
1.28
1
2
293
2.55
1.228
.072
2.40
2.69
1
5
Total
ANOVA Advertisement Between Groups
Sum of Squares
Df
Mean Square
91.656
4
22.914
Within Groups
348.972
288
1.212
Total
440.628
292
F 18.911
Sig. .000
In table 1 we can see that the average advertisement effectiveness for age group 10-20 & 21-30 is 2.8 3 with the standard deviation of more than 1 which is somewhere near to neutral and as the age group increases the advertisement effectiveness is decreasing. And the average advertisement effectiveness of total sample i.e. 293 is coming out to be 2.55 means it lies between partially dissatisfied to neutral. Here is the Anova table we can see that the Sig. value is equal to .000 i.e. < α So. µ o is rejected and µ 1 is accepted So here the researcher can say that the average advertisement effectiveness differs among different age groups.
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Problem: To check whether the average advertisement effectiveness is same among difference Users. Solution: Here in this problem Advertisement effectiveness is Scale data and Users is Ordinal data so we
will be applying Parametric test to do further analysis. Responses are separated into 3 different Users so we will be using ANOVA here. Ho: Advertisement effectiveness is same among all the Users. (µ 1= µ 2= µ 3= µ 4= µ 5) H1: Advertisement effectiveness is not same among different Users. (At least 1 µ i is different) Descriptive Advertisement 95% Confidence Interval for Mean
Std. N Light user
Mean
Deviation
Std. Error Lower Bound Upper Bound
Minimum
Maximum
84
2.54
1.113
.121
2.29
2.78
1
5
Medium user
134
2.77
1.274
.110
2.55
2.99
1
5
Regular user
75
2.16
1.186
.137
1.89
2.43
1
5
293
2.55
1.228
.072
2.40
2.69
1
5
Total
ANOVA Advertisement Between Groups
Sum of Squares
df
Mean Square
17.827
2
8.913
Within Groups
422.801
290
1.458
Total
440.628
292
F
Sig. 6.114
.003
In table 1 we can see that the average advertisement effectiveness on light user is 2.54 which is in between in neutral and partially dissatisfied with the standard deviation of 1.113 and for Medium users the average advertisement effectiveness is 2.77 which is near to Neutral with the standard deviation of 1.274. For regular users the average advertisement effectiveness is less then light and medium users i.e. 2.16 with the standard deviation off 1.186. Here is the Anova table we can see that the Sig. value is equal to .003 i.e. < α So. µ o is rejected and µ 1 is accepted
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So here the researcher can say that the average advertisement effectiveness differs among different users of Haldiram’s. Advertisement effectiveness is more in case of Medium users followed by light users and then Regular users.
Problem: To know the relation that exist between Quality and Taste. Solution: Here in this problem both the data is scale data. So to test the relation between quality and taste
we will be applying Karl Pearson Correlation. Ho: No relation exist between Quality and Taste. H1: There exist a relation between Quality and Taste. Correlations Quality Quality
Pearson Correlation
Taste 1
Sig. (2-tailed) N Taste
Pearson Correlation
.670** .000
293
293
.670**
1
Sig. (2-tailed)
.000
N
293
293
Only when correlation < .05 then only there exist relation between 2 variables. Here in this case Sign. Value < .05 Therefore, Ho is rejected so there exist ex ist relation between Quality and Taste. Here, R= .670 it shows that there exist moderate positive correlation between Taste and Quality. Positive correlation means that the consumer has same perception about taste and quality. Is they think that taste is bad this implies that the quality is also bad.
Problem: To determine whether the purchase decision is same among different brands or not (Traditional
snacks). Solution: Here the researcher wants to test that which brand is most preferred by consumers in traditional
snacks. Here the data collected by b y the consumer is ordinal data. The researcher will be u sing Friedman test to check the brand preference. 36 | P a g e
Ho: Consumer has same preference for all the b rands in traditional snacks. H1: Consumer has different preference for at least one brand in traditional snacks.
Friedman Test Test Statistic Statistic s a N
293
Chi-Square
55.286
Df
3
Asymp. Sig.
.000
a. Friedman Test
Here sig. value < α .000 < .050 Therefore, Ho is rejected. Hence, H1 is accepted. So the researcher can say that the purchase decision of consumer is different in traditional snacks. Ranks Mean Rank Tra_Haldirams
2.02
Tra_Bikano
2.68
Tra_Lehar
2.67
Tra_Kurkure
2.64
We can see the mean ranks of different available brands here. Consumer prefer Haldiram’s the most when it comes to purchasing traditional snacks. Then there comes Kurkure Namkeens and followed by Lehar Namkeens and then Bikano Namkeens.
Problem: To determine whether the purchase decision is same among different brands or not (Western
snacks). Solution: Here the researcher wants to test that which brand is most preferred by consumers in western
snacks. Here the data collected by b y the consumer is ordinal data. The researcher will be u sing Friedman test to check the brand preference. Ho: Consumer has same preference for all the b rands in western snacks. H1: Consumer has different preference for at least one brand in western snacks.
Friedman Test 37 | P a g e
Test Statistic Statistic s a N
293
Chi-Square
47.946
df
3
Asymp. Sig.
.000
a. Friedman Test
Here sig. value < α .000 < .050 Therefore, Ho is rejected. Hence, H1 is accepted. So the researcher can say that the purchase decision of consumer is different in western snacks. Ranks Mean Rank wes_Haldirams
2.57
wes_Lays
2.06
wes_Bingo
2.75
wes_YellowDiamond
2.62
Consumer prefer Lays (Owned by PepsiCo, Frito lay) the most with mean rank of 2.06 when it comes to purchasing western snacks. Then there comes Haldiram’s with mean rank of 2.57 which is followed by Yellow diamond and then Bingo.
b y the consumers of Haldiram’s Namkeens and sweets. Problem: To Study the overall satisfaction derived by Solution: To study the overall satisfaction derived by the consumer of Haldiram’s Namkeens and sweets
we first have to take the average of ratings given b y each consumers Advertisement effectiveness, Quality, Price, Taste and Packaging in respect to Haldiram’s and then take the average of total to calculate the average satisfaction.
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Statistics Satisfaction N
Valid Missing
293 0
Mean
3.0628
Std. Deviation
.98517
Variance Skewness Std. Error of Skewness Kurtosis
.971 -.119 .142 -.625
Std. Error of Kurtosis
.284
Minimum
1.00
Maximum
5.00
From the given table we can see that the average satisfaction derived by the consumers of Haldiram’s is 3.0628 with the standard deviation of .98517. The mean responses of consumer varies from 4.04797 to 2.07763. From this we can easily interpret that the consumers oh Haldiram’s are neutral toward it i.e. they are neither satisfied nor they the y are dissatisfied. Here, we can see that this data is negatively skewed with skewness -.119. and we can see that the kurtosis is -.625 which shows that here the curve cu rve is flatter than the normal curve.
Graphical Analysis (Consumers)
Which snacks consumer prefer the most? In a survey conducted on Delhi consumers of Haldiram’s on 293 consumers, it has been fund
that 22% consumers only prefer Traditional snack and only 9% consumers prefers western snacks. 69% respondents claims that they prefer both the snack. So we can’t say that traditional snacks are for
elders and western snacks are for kids.
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Consumer preference in Traditional snacks and western snacks.
Haldiram’s has a good image in tradition snacks
No doubt Haldiram’s is the market leader in
segment and no doubt in this segment Haldiram’s
Traditional
is the market leader. There are some frequently
Haldiram’s first when it comes on Traditional
used or most used Namkeens of Haldiram’s.
Snacks.
In this survey only in SPSS analysis of consumer
But in Western snacks market Lay’s (PepsiCo) is
it was proved that among 4 different Traditional
the market leader and Haldiram’s is facing stiff
Snacks brands Consumer prefer Haldiram’s the
competition from them.
most which is followed by Kurkure Namkeen, Lehar Namkeen an then Bikano Namkeen.
snacks
and
consumers
prefer
A survey conducted on 293 consumers of Delhi and it was found that the highest preference of
Out of 293 respondents almost half of the
consumer is with Haldiram’s chips which is 34%
respondents claims that they prefer bhujia in
and 31% consumers prefer Taka-tak whereas
traditional snacks. Which is followed by bhujia
Whoopies is with 20% preference and the 4th
with 23% respondents. Moong daal and peanut/
western snack among all these i.e. snack lite is
chana are not much preferred because only 16%
preferred by 15% consumers. In In Snack Lite range
and 14% respondents prefer them from the given
Haldiram’s doesn’t have any other big competitor
options respectively.
so Haldiram’s is having opportunity to accelerate in Western market with snack lite.
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Which Packed sweet of Haldiram’s is tried by Consumers? Everyone has a perception in mind to purchase sweets from a nearby sweet shop. So a survey conducted on 293 consumers as only 7% consumers
said
that
they
haven’t
tried
Haldiram’s packed sweets. Rest 93% consumers have tried one or other sweet of Haldiram’s. Out of these 93% consumers 37% consumers have have tried Packed Rasgulla of Haldiram’s which is followed by Soan Papdi with 34% and then Gulab Jamun with 22%. Soan Papdi and Rasgulla are also the frequently Sold Packed Sweets of Haldiram’s. It was observed while visit to the retail stores with sales off icer icer of Haldiram’s
Would you suggest Haldiram's Products to your family and relatives? Out of 293 consumers survey for this Summer internship Project it was found that 267 consumers said that yes they will suggest Haldiram’s products to their family and friends. And only 26 consumers said that they will not suggest it to their family and friends. This 91% shows that the satisfaction of Haldiram’s consumers with their products. This 91% shows the brand preference among consumers and this 91% shows what all Haldiram’s has earned in these 82 years of their business. This is nothing but the brand loyalty of the consumer. If we make a consumer satisfied with our products again and again then he/she will always suggest our products to their family and friends.
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SPSS (Retailers) In case of retailer the sample size taken is 84. Problem: To know whether packet size and market location is dependent or not. Solution: Here in this problem packet size and market location both the data is nominal data (Categorical
data) so the researcher has to apply appl y non parametric test i.e. Chi-Square test. Ho: Packet size and market locations are independent of each other. H1: Packet size and market locations are not independent of each other.
Location * Packet sold Cross tabulation Packet sold
Location Rs. 5
Rs. 10
Rs 20 above
Total
Noida
0
12
12
24
Dadri
3
5
12
20
Delhi
0
9
11
20
Vasundhara
0
4
16
20
3
30
51
84
Total
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases
df
sided)
15.268a
6
.018
14.349
6
.026
3.129
1
.077
84
Since, Calculated value < α .018 < .050 Thus Ho is rejected. H1 is accepted Thus Market location and packet size are not independent of each other. This Th is shows that there is a relation between the market location and packet size. We can easily observe that the sale of packet price of Rs. 20 and above is more than the sale of Packet price Rs 10 and Rs 5 in all the 4 locations.
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Problem: To study whether the average satisfaction level of margin is same among the retailers of all the
4 location is not. Solution: Here in this problem Margin of retailers is Scale data and Location is Nominal data so we will
be applying Parametric test to do further analysis. analysis. Responses are separated into 4 different locations so we will be using ANOVA here. Ho: Average satisfaction level of margin is same among the retailers of all the 4 locations. (µ 1= µ 2= µ 3= µ 4= µ 5) H1: Average satisfaction level of margin is not same among the retailers of 4 different locations. (At least 1 µ i is different) Descriptives Margin 95% Confidence Interval for Mean N
Mean
Std. Deviation
Std. Error
Lower Bound
Upper Bound
Minimum
Maximum
Noida
24
3.83
1.049
.214
3.39
4.28
1
5
Dadri
20
3.55
1.356
.303
2.92
4.18
1
5
Delhi
20
3.10
1.021
.228
2.62
3.58
1
5
Vasundhara
20
3.70
.923
.206
3.27
4.13
1
5
Total
84
3.56
1.112
.121
3.32
3.80
1
5
ANOVA Margin Between Groups Within Groups Total
Sum of Squares
df
Mean Square
6.419
3
2.140
96.283
80
1.204
102.702
83
F 1.778
Sig. .158
In table 1 we can see that the average satisfaction of margin in location 1 i.e. Noida is 3.83 which is near to partially satisfied. With the standard deviation of 1.049 means that it has a range from 2.781 to 4.879. And the average satisfaction of margin in location 2 and i.e. Dadri and Delhi is 3.55 and 3.10 with the standard deviation of 1.356 and 1.021 respectively. And for the 4th location i.e. Vasundhara the average satisfaction of margin is 3.70 which is also near to partially satisfied with the standard deviation of .923. In vasundhara the standard deviation is least as compare to the other 3 locations. Here is the Anova table we can see that the Sig. value is equal to .158 i.e. > α 43 | P a g e
So. µ o is accepted and µ 1 is rejected Thus, Average satisfaction of margin is same among all the four locations. Hence we can say that there is no difference in the satisfaction of margin to the retailer of Haldiram’s. and the average satisfaction of margin from all the four location is 3.56 w ith the standard deviation of 1.112 so we overall we can say that the average satisfaction level is lie between neutral to partially satisfied.
Problem: To check whether there exist any relation between the sale of western snacks and traditional
snacks. Solution: Here both sale of western snacks as well as sale of traditional snacks both are nominal data so
the researcher will be using phi coefficient here to calculate the correlation. Ho: No relation exist between Sale of western snacks and sale of traditional snacks. H1: There exist a relation between sale of traditional sna cks and sale of western snacks. Symmetric Measures Value Nominal by Nominal
Approx. Sig.
Phi
.323
.461
Cramer's V
.186
.461
N of Valid Cases
84
Here we can see that the sig. value is .461 i.e. sig. value is > α (0.050) Therefore, Ho is accepted and H1 is rejected Thus, no relation exist between sale of traditional snacks and sale of western snacks.
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Graphical Analysis (Retailers) Which is the most sold traditional snacks of Haldiram’s?
As we saw in consumer survey that the most preferred traditional snack according to consumers of Delhi is Bhujia. According to retailers also the most sold traditional Namkeen is Bhujia which is followed by mixtures with 37% share. Here also moong daal and peanut/ chana are with 12% and 5% share. Bhujia and mixtures are most common Namkeens and much preferred by consumers.
Which is the most sold western snacks of Haldiram’s?
Out of these 4 western snacks offered by Haldiram’s the most preferred are Chips and Taka-Tak with 45% and 36%. Out of 84 retailers 38 retailers claim that the most sold western snack is Chips and 30 retailers claim that the most sold Haldiram’s snacks is Taka-Tak. This is the responses of 84 retailers of 4 different markets. It might be possible that one product is sold more in one market and not in other market. But Chips and Taka-tak are sold more in every market
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Which is the most preferred brand in Namkeen and Sweets sector?
According to retailers of 4 different market Haldiram’s is the most preferred brand for packed Namkeen and sweets followed by Kurkure Namkeen with 27% share. But here the case is different for Bikano and Lehar. According to consumers Lehar is most preferred then Bikano but here according to retailers Bikano has 13% share and Lehar has 6% share. It might be because of the consumer survey is of Delhi only but the Retailer survey is of 4 different market.
Retailer’s satisfaction for the Margin they get in Haldiram’s Products.
Out of 84 retailers 31 retailers claims that they are partially satisfied with the Margin that they get from Haldiram’s and24 said that
they
are
neither
satisfied
nor
dissatisfied. The mean value is coming in between neutral and partially satisfied. So retailers are slightly moving to satisfaction level. Haldiram’s is offering more margin then its competitors.
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STOCK STATUS ANALYSIS OF 4 DIFFERENT MARKETS
In stock status analysis, I have visited 20 retailers for 4 different markets with sales officer of Haldiram snacks Pvt Ltd. and done a survey of their stock. In Haldiram’s the Haldiram’s the market is divided into 2 category. First one is small category and the other one is large category. For both the category the distributors are different. Small category distributors can sell only product of Rs. 5, Rs. 10 and Rs. 20 only and large category distributors can sell products having MRP more than Rs. 20. In this analysis 4 data of total 80 retailers has been taken and from 4 locations i.e. Noida, Dadri, Delhi and Vasundhara. While collecting the responses of retailers about their stock status I have asked whether they face any problem with Haldiram’s product and find out a few things: 1. They need big stand for merchandizing of Haldiram’s products. 2. Sometimes the packets of snacks and Namkeens are without air. 3. They have a space problem for merchandize Haldiram’s products. 4. Sometimes the orders are not delivered on time. It may be because of shortage of some products or it might be because of less number of visits of salesman in that particular beat.
These are some mixed feedback that I have got from the retailers of 4 different market. There are some suggestions to resolve these problems in the Recommendation Recommendation chapter.
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Small Category stock status analysis S.
Market name
No.
Product
1.
Namkeen
NOIDA
DADRI
DELHI
VASUNDHARA
90%
100%
100%
100%
Rs. 5,10 and 20) 2.
Chips (Rs. 5)
35%
80%
50%
40%
3.
Chips(Rs. 10)
55%
85%
85%
70%
4.
Chips(Rs. 20)
80%
80%
45%
40%
5.
Taka-Tak(Rs.5)
35%
80%
60%
25%
6.
Taka-Tak(Rs.10)
55%
85%
100%
85%
7.
Whoopies (Rs. 5)
30%
65%
50%
20%
8.
Whoopies(Rs. 10)
80%
75%
95%
65%
9.
Panga (Rs. 5)
40%
50%
45%
10%
10.
Panga (Rs. 20)
55%
70%
35%
40%
11.
Snack lite (Rs. 5)
45%
50%
55%
30%
12.
Snack Lite (Rs. 10)
55%
65%
85%
65%
13.
Snack Lite (Rs. 20)
90%
80%
50%
35%
Product: Namkeen (Rs. 5, 10 and 20)
Namkeen
In this product the market share of these 4 market is almost equal where Noida is having slightly less than Vasundhara and Delhi. This market share is of Rs. 5 10 and 20 but if we talk
VASUNDHA RA 26%
NOIDA 23%
separately then Dadri is having more share of Rs. 5 packet followed by Delhi and then Noida and Vasundhara. And for Rs. 10 and 20 Noida and Vasundhara are on 1st and 2nd place followed by Delhi and Dadri. This is because of the income group of people residing in Dadri and Noida and
DELHI 26%
DADRI 25%
vasundhara.
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Product: Chips
Price range: Rs. 5, Rs. 10, Rs. 20
For Rs. 5 packet Dadri is having highest share with 39% and followed by Delhi vasundhara and Noida with 24%, 20%, and 17% respectively. In Rs. 5 segment Dadri is having highest share and Noida is having lowest share and the difference is the share is more than 20%. For Rs. 10 packet the highest share is for Dadri and Delhi market with 2 8% and followed by vasundhara and Noida with 24% and 20% respectively. Here in this segment Haldiram’s is going much better as the difference in the market in not much but still still Haldiram’s need to focus on Noida to penetrate sales for Rs. 5 and Rs. 10 packet. For Rs. 20 packet Noida is doing much better as compare to Rs. 5 and Rs. 10 packet because Noida and Dadri both are markets are having the share of 33% and Delhi and Vasundhara market are having a share of 18% and 16% respectively. Here the difference in the highest and lowest market share is huge. Product: Taka-Tak
Price range: Rs. 5 and Rs. 10
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For Rs 5 packet Dadri is having a huge market an d has 40% market share followed by Delhi with 30%. Whereas Noida and Vasundhara are lagging behind with 17% and 13% respectively. In segment of taka-tak Rs. 5 in Vasundhara market 1 out of 4 retailer is having taka-tak. This ratio is really very low and Haldiram’s need to take some steps to increase sale in Vasundhara market. market. For Rs. 10 packet Delhi is the market leader among these 4 markets with a share of 31% followed by Dadri and Vasundhara with 26% and here Noida is lagging behind with 17% market share only. Here the difference is more than 15%. Product: Whoopies
Price range: Rs. 5 and Rs. 10
For Rs. 5 packet Dadri is the market leader with 40% share followed by Delhi with 30% share. Here also just like taka-tak Rs. 5 Noida and Vasundhara are far behind then Dadri and Delhi with market share of 18% for Noida and 12% for vasundhara. In vasundhara only 1 out of 5 retailers are selling Whoopies Rs. 5 packet. Haldiram’s needs to increase the sales in this market m arket before any other competitor takes the advantage. For Rs. 10 packet Haldiram’s is much better because they are having share in range 21% - 30% which shows that Haldiram’s is doing same in all the 4 markets. And in Delhi the sales of Whoopies is highest than any other western snacks because 9 out of 10 retail stores are having Whoopies Rs. 10 packet followed by Noida and Dadri where almost 8 retail stores out of 10 a re selling Rs. 10 Whoopies packet.
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Product: Panga
Price range: Rs. 5 an Rs. 20
For Rs. 5 packet Dadri is the leader with 34% share followed by Delhi and Noida with 31% and 28% share respectively. Here in this segment Vasundhara in having just 7% market share because only 1 retail store out of 10 is selling Panga. This product is having the lowest sale in vasundhara vasundh ara market. For Rs 20 packet also Dadri is the market leader with 35% market share followed by Noida with 28% and vasundhara with 20%. Here in this segment Delhi is having the lowest share with 17% only where 4 out of 10 stores are selling Panga Rs. 20 packet. Product: Snack Lite
Price range: Rs. 5, Rs. 10 and Rs. 20
In Snack Lite range it can be clearly seen that the market is equally divided for all the 3 packets. Only Vasundhara market is slightly down for Rs. 5 and Rs. 20 packet. Overall snack light is performing well
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in Noida, Dadri and Delhi market. For Rs. 5 packet Haldiram’s need to increase the sales in all the market because 5 retailer stores out of 10 are selling snack lite Rs. 5 packet.
Findings: From Small category survey I have found that Dadri which is a small town in Uttar Pradesh near Ghaziabad is having the highest market share in all the products and even in all the packet range. In this survey the overall market percentage for all the product and with all the price range is 30 % which is followed by Delhi with 27% and then Noida and Vasundhara with 23% and 20% respectively. We can never say that is location is big or having a huge market will be having more market share. Because Dadri is smaller than Noida and vasundhara and still having more market share then these 2 markets.
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Large Category stock status analysis S.
DADRI DELHI VASUNDHARA
Market name
No. Product Aloo bhujia/ bhujia/ Moong Daal/ Navratan/ Khatta meetha/ Peanut/ Nut Cracker/ Kaju Mix
200 gm
100%
100%
100%
400 gm
85%
55%
90%
1 kg
40%
40%
30%
250 gm
0%
0%
15%
500 gm
0%
35%
50%
6.
Papad/ Soan Papdi/ Tin Sweet/ Sugarfree / Gur Til / Chocoalate / Orange Soan Papdi
1 kg
0%
40%
40%
7.
Mathri/ Samosa/ Kachori/
200 gm
80%
60%
85%
1. 2. 3. 4. 5.
Gapshup Peanut/ Punjabi Tadka/ Chakoli/ Khakhra 8.
Diet namkeen / Fatafat Bhel
150 gm
90%
65%
90%
9.
Chan Cracker/ Kabuli Chana/ Soyastix/ Chaipuri
200 gm
90%
55%
40%
10.
RTE/Vermicelli/ Macroni/rusk/ Pickle
55%
40%
60%
Product: Namkeen
Packet size: 200gm, 400gm and 1 kg In the segment of Namkeen (200 gm) all
the 3 markets are performing very well because every retail store surveyed is selling 200 gm packet of Namkeen. In 400 gm packet of Namkeen Dadri and
vasundhara are performing well because 9 stores out of 10 are selling 400 gm packet but Delhi is lagging behind because around 6 stores out of 10 are selling 400 gm packet of Namkeen. In 1 kg packet all the 3 markets need
improvement and has to increase sale because only 4 markets out of 10 are selling 1 kg packet of Namkeen.
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Product: Sweets
Packet Size: 250gm, 500gm, 1kg
In Dadri market Haldiram’s packed sweets are consumed only when there is any festival. In Delhi market 500gm sweets are sold at 4 stores out of 10 stores which in good in regular
days and same is the case for a pack of 1kg sweets. But there is no sale of 250gm packed sweets of Haldiram’s in Delhi. In vasundhara market sale of sweet is pretty well then other 2 markets as for 250gm packet 2
stores out of 10 are selling this. And if we t alk about packet sweets of 500gm 500 gm then every 2nd store is selling this in Vasundhara market. For 1kg packed sweets 4 stores out of 10 are selling.
Product: Mathri/ Samosa/ Kachori/ Khakhra
Packet size- 200gm
For
Mathri/ kachori/ Samosa/
Khakhra/ Punjabi tadka/ Gupshup peanut Dadri and Vasundhara market have almost equal share with 35% and 38% respectively. Delhi is slightly low as compared to
the other 2 markets with 27% In this product segment in all the 3
markets 7 stores out of 10 are selling these products.
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Product: Diet Namkeen/ Fatafat Bhel
Packet size: 150gm Diet Namkeen and fatafat bhel are
the new products in the Namkeen segment of Haldiram’s and both
are performing pretty well in the market as in vasundhara and Dadri the market share is 37% followed by Delhi with 26%. In vasundhara and Dadri 9 out of
10 stores are selling these 2 new Namkeens whereas in Delhi 7 out of 10 stores are selling this
Product: Chana cracker/ Kabuli chana/ Soyastix
Packet size: 200gm
In this segment of this product
Dadri is capturing almost half share followed by Delhi with 49% and 30%
respectively.
Whereas
vasundhara is having the market share of 21%. In Dadri 9 out of 10 stores as selling
this product followed by Delhi and Vasundhara with 6 and 4 our 10 stores respectively.
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Product: Vermicelli/ Macroni/rusk/ Pickle In this segment Haldiram’s is facing
tough competition from Bambino but still consumers are purchasing vermicelli
and
Macaroni
of
Haldiram’s. For these products Vasundhara is the
market leader followed by Dadri and Delhi with the market share of 39%, 35%, and 26% respectively. In vasundhara and Dadri market 6
out of 10 retail stores are selling these products whereas in Delhi 4 out of 10 retail stores are selling these products.
Findings: From Large category survey I have found that Vasundhara, which is a new established place in Uttar Pradesh near Vaishali is having the highest market share in all the products and even in all the packet range. In this survey the overall market percentage for all the product and with all the price range is 37 % which is followed by Dadri with 33% and then Delhi with 30%. 3 0%. In large category product almost all the 3 markets are performing somewhere equal. There is slight difference in the market share of these 3 markets.
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FINDINGS The major problem is that the company does not have direct and permanent contract with retailers. It is general complain that there is a big communication gap between the company and the distributors also do not have contact with the company because distributor have to contact to C&F’s. C&F’s. There is shortage of company’s racks at outlets. If compan y don’t provides its racks to retailers, shopkeepers don’t keep the Haldiram’s products on display, instead the products are kept in curtains which which doesn’t provides visibility of products to customers while purchasing. Sometimes the packets are found to be without air so buyers refuses ad they think that it is defective. Companies like Lays, ITC, PepsiCo (Frito lay), and Bingo pays amount to shopkeepers shopk eepers to display their products at the entrance of the shop whereas Haldiram’s doesn’t do so. o
Visibility of competitor’s products at shops is very high compared to Haldiram’s products,
Sales Man do not visits retail outlets frequently and as per schedule given by Area Sales Managers. Replacement of expired products at retail outlets is a ver y tedious process. Company do not have hav e a proper smooth process to replace products. Current p rocess of replacement takes long time. No credit policy to distributors – distributors – Competitors Competitors do so. Lacks of Promotion- Consumers are not aware of new products. Competitors being strong. Retailer has no pressure. Retailers not pushing our product. Distributive Sales Executive and Sales man are un trained and unskilled. They acts as a delivery man not a professional Sales man. Sales Man do not carries ready stock with them. If there is an urgent demand deman d of any product from retailer, sales man fails to fulfil the demand.
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CHAPTER 7 CONCLUSION AND RECOMMENDATION
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CONCLUSION As the market research is done one consumers as well as retailers. So the conclusion is also divided. Conclusion for consumer research
All the scale data is correlated in consumer analysis i.e. advertisement, quality, taste, pric, packaging. As in the correlation matrix the value is more then .3 for all the variables and according to Bartlett’s test of Spheticity also the variables are correlated. We all have a mindset that teenagers like western snacks such as Kurkure lays takatak Whoopies etc. but according to the analysis the results are different. Snacks preference and age of consumer both are independent of each other. It means that they both are not dependent. We cannot say that a particular age groups likes any specific snacks. Even teen agers also like to eat traditional snacks (Namkeens) and old age consumers also prefer to eat western snacks. Advertisement effectiveness is not same among different age groups. According to this survey as the age group increasing average advertisement effectiveness tends to fall. And when the average advertisement effectiveness in measure with different users it was found that it is different for different users. We think that if we are consuming any product that shows that the advertisement effectiveness of that particular product should be more on us. But according to this survey the advertisement effectiveness in more on medium users followed by light users and then on r egular egular users of Haldiram’s. There is a moderate positive correlation found between Taste and Quality. Means that they both are move in a same direction. If a consumer is saying that the taste of Haldiram’s is good then this shows that the consumer is also rating the quality as good. So we can say that both the variables can be use on the place of other. As the buying preference of consumer toward Traditional snack is taken into consideration it was found that consumers are preferring Haldiram’s at 1st place followed by Kurkure Namkeen which is the product of PepsiCo, Frito Lay. And Lehar and Bikano Namkeens Namke ens are coming at 3rd and 4th rank respectively. For the western snacks Lays, product of PepsiCo, Frito lay is the most preferred product which is followed followed by Haldiram’s and Yellow diamond and Bingo of ITC are coming at number 3 and 4th respectively. Satisfaction of consumer is lying between neutral to partially satisfied. So Haldiram’s can work over it by providing discount schemes to consumers and by focusing more on advertisement as most of the consumers are saying that Haldiram’s need to focus mo re on advertisement. 59 | P a g e
When Traditional snacks are taken into consideration Bhujia and Mixtures are the most sold traditional Namkeens of Haldiram’s and in western western snacks Chips and Takatak are capturing the market. And in case of packed sweets Rasgulla and Soan Papdi are the most sold packed sweets of Haldiram’s. Haldiram’s consumers are brand loyal because 91% consumers out of 293 consumers surveyed has said that that they will suggest Haldiram’s product to their family and friends. Conclusion for Retailers Research
Positive relation between the location and packet size of the product. We can say that location and packet size both are dependent. For the small p acket size i.e. Rs 5-Rs. 10 Dadri is capturing the market and for the Packet size Rs 20 and more Vasundhara and Noida are on first and second place respectively. Whereas Delhi is almost same for all the the packets. Average satisfaction for margin is same among the retailers of 4 different location. The average av erage margin of retailers is slightly less than partially satisfied. Highest margin for Haldiram’s product is in Sweets and it is followed by Namkeen. There are some problems that retailers faces with Haldiram’s Haldiram’s and its products: o
Retailers need big rack/stand for merchandizing the products of Haldiram’s.
o
Sometimes the packets are without air so consumers refuse to buy it as they think that the packet is defective.
o
Space problem as the shops are not big in Dadri and Delhi so they need the products in such a way so that they can hang them.
o
Sometimes the products are not delivered on time in some particular market of Vasundhara. It might be possible because of less visit of Salesman in that particular market.
Conclusion of Stock Status Survey.
The stocks are divided into 2 different category. Small category and large c ategory. Out of 4 different markets Dadri is the market leader for small cate gory followed by Delhi. Out of 3 different market Vasundhara is the market leader for large category followed by Dadri. It was observed that Dadri, a small town near Ghaziabad is generating a good sales for Haldiram’s. The reason for more sales of small packet size in Dadri Dadri may be because of the following reason: reason: o
In Dadri the average income of residents is not very much so they prefer to buy a small product and spend the money whenever needed. 60 | P a g e
o
People have a use and throw attitude so they buy it and consume it. They do no t believe in storing the product for future use or buying bu ying in advance for future.
o
In area like Dadri shops are more than Vasundhara and Noida so people think that why to store. They can easily approach to market when they need the product.
o
It may also be possible that in Dadri mostly buyers are kids and teenagers. So they purchase and eat. Basically storing for for future use comes when any elder person is buying buying for guests. But if kids are buying it they bu y and consume it.
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RECOMMENDATION Company should establish some mode so that the distributors can share the problems they face with the company. Haldiram’s has to spend more and more on advertisement because the advertisement effectiveness is very low and the problem faced by the consumers is because they are not aware what all are the new products that Haldiram’s is introducing. Competitors are spending more on celebrity endorsement for eg. For lays PepsiCo is having Saif Ali Khan. For Kurkure they are having Juhi Chawla and we can easily see that PepsiCo is the king in western snack. Because advertisement plays a b ig role in this. Haldiram’s should introduce SMS based ordering system because some retailer have complaint that the sales man visit frequency is so less that they do not get stock on time. So this will enables the retailer to place order in emergency on SMS. Company can give some incentive or some gifts to those retailers who are selling more stock. This can be applied in such a way that for a particular market only one retailer will be selected and will be offered the gift. Or Haldiram’s can set a particular limit that retailers who sell above then that limit will eligible for the gift or some special scheme. Company should tie-up with corporate offices for food outlet. This will help the company to generate more and more sales. Company can tie-up with big retail outlets like Big Bazaar, More super store, Vishal Mega mart, etc. to sell their products and should give more offers to consumers in these outlets. Company can open their food outlets on metro stations where the foot fall is more. For eg: Rajiv Chowk, Huda city center, Sikandarpur, Rithala, Kashmiri gate, Vaishali, Dilshad Garden, Noida sector 18 etc. Haldiram’s should enter into other other segments like ice creams, Naan Khatai, Biscuits, Chocolates, and ready to eat noodles.
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CHAPTER 8 LIMITATIONS OF STUDY
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LIMITATIONS Unable to reveal much data due to company policy as the data was confidential. Many respondents have not tasted products newly launched products of Haldiram’s. So a common co mmon survey to identify the response was filled by retailers and consumers to reach the count of sample size in a time frame. Worked for 7 weeks, so there was time constrain so unable to collect more data for ma rket research of retailers. Number of retailer responses would have more if the internship duration has been more then 7 weeks, and the number of market surveyed for stock status would have more then 4. Interviewer’s judgment is used to fill the questionnaire according to the respo nses given by the retailers. The sample was collected using convenient sampling technique. As such result may not give an exact representation of the population. Due to time limitation, limitation, alternative and substitutes substitutes for company’s products are not identified in competitive analysis
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CHAPTER 9 BIBILIOGRAPHY
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REFERENCES BooksPHILIP KOTLER, GARY ARMSTRONG, PRAFULLA Y. AGNIHOTRI, ESHAN uL Haque 2010. A South Asian Perspective, 13th Edition. Kothari C.R, Research Methodology, Vishwa prakashan, New Delhi, Reprinted Edition, 2004, Page 1-112. Kotler Philip, Marketing Management, Prentice Hall of India Pvt Ltd., New Delhi, 11th Edition 2007 Haldiram’s product brochure. product brochure.
Websiteshttp://www.haldiram.com http://www.haldiram.com/achievements https://www.ibef.org/industry/indian-food-industry.aspx https://www1.udel.edu/alex/chapt6.html http://www.learnmarketing.net/consumer.htm http://economictimes.indiatimes.com/articleshow/57239972.cms?utm_source=contentofinterest& utm_medium=text&utm_campaign=cppst
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Haldiram’s Consumer Survey for Namkeens & Sweets Name ……………………… Age ……………………….. Gender (M/F)…………………….
Are you the users of Haldiram’s
Q1
1. Light users
2. Medium users
3.Regular users
Q2
What kind of snacks do you prefer the most? 1. Traditional 2.Western 3. Both
Q3
Rank the following 3 brands in the order of your preference of purchase 1. Haldiram’s 2. Bikano 3. Lehar 4. Kurkure Namkeens
Q4
Rank the following 3 products in the order of your preference of purchase 1. Haldiram’s 2. Lays 3. Bingo 4. Yellow Diamond Please indicate your level of agreement for Haldiram’s on the basis of (1=Strongly Disagree, 7= Strongly
Agree):
S. No.
Question
1
5
Advertisement effectiveness
6
Quality
7
Taste
8
Price
9
Packaging
2
3
4
5
Q10. Which traditional snack you like the most in Haldiram’s? 1. Bhujia
2. Moong Daal
3. Mixtures
4. Peanut/Chana
Q11. Q11. Which western snack you like the most in Haldiram’s? 1. Chips
2. Taka-tak
3. Whoopies
4. Snack lite
Q12. Which packed sweet you like the most? 1. Rasgulla
2. Soan Papdi
3. Gulab Jamun
Q13. Would you suggest Haldiram's Products to your family and relatives? 1. Yes
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HALDIRAM’S RETAILERS SURVEY 1) Outlet name______________ 2) Market name_____________ 3) Location_________________ 4) Which product of Haldiram’s is sold in higher volume? (Traditional) a. Bhujia b. Moong Daal c. Mixtures d. Peanut/chana 5) Which product of Haldiram’s is sold in higher volume? (Western) a. Chips b. Takatak c. Whoopies d. Snack Lite 6) Which company's Namkeen & Sweets are sold in Market? a. Haldiram’s b. Bikano c. Lehar d. Kurkure Namkeens 7) Which is the most demanded snack of Haldiram’s in market? a. Traditional Snacks b. Western Snacks c. Both 8) Which rupee pack is the most sold? a. Rs. 5 b. Rs. 10 c. Rs 20 and above? 9) Are you satisfied with the Retail margin that you are getting from Haldiram’s? a. Dissatisfied b. partially dissatisfied dissatisfied c. Neutral d. Partially satisfied e. Satisfied
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Small Stock Status Noida
Small Stock Status Dadri
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Small Stock Status Delhi
Small Stock Status Vasundhara
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Large stock Status Survey Dadri
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Large Stock Status Survey Delhi
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Large Stock Status Survey Vasundhara
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