Bachelor of Science in Business Administration Administration Human Resources Management
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Introduction Focal
Points Learning Objective Company Profile Man Behind Mang Inasal Case Analysis I. Define the Problem II. Areas of Consideration III. Alternative Course of Action (ACA) IV. Conclusion and Recommendation V. Bibliography Analysis and Other Related Info
Introduction Focal
Points Learning Objective Company Profile Man Behind Mang Inasal Case Analysis I. Define the Problem II. Areas of Consideration III. Alternative Course of Action (ACA) IV. Conclusion and Recommendation V. Bibliography Analysis and Other Related Info
Fast
Food industry known as also “quick serve restaurant” is
flourishing business not only in the Philippines but also in other countries. It has been observed that this business grows as time goes by and we witness the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price.
This
study focuses on the success story and of one of the well
known Filipino fast food and one of the most preferred dining places of the Filipinos today which is “ Mang Inasal”.
Strategy Formulation Marketing Strategy Competitive Analysis
To understand and know the rationale behind the story of success of Mang Inasal
Fastest growing barbeque fast food chain, serving chicken, pork
barbeque and other Filipino foods. Established on 12 December 2003 First Store: loilo City 464 branches nationwide Filipino Style Fast Food November 2010 Mang inasal acquired 70% shares by Jollibee
Foods Corporation for P3 billion
To be the preferred quick service restaurant
of every pinoy everywhere!
To consistently provide our customers a great
pinoy dining experience.
Donated P85,000 to build one home for Gawad
Kalinga Foundation Donated P100,000 to SOS Children Villages Iloilo in
Celebration of hitting the 25 th branches nationwide Mang Inasal forest-
Mr. Edar Sia II His parents gave him nickname “INJAP”
stands for “Intsik-Japan” Born
into
a
family
of
Chinese-Filipino
entrepreneurs Sia’s first running of business was when he
was 20 year old Photo Express, Laundromat, small budget
hotel Received
award
as young entrepreneur
winner on 2010 Received awards on Urban Leadership from
Canadian Urban Institute
Be brave and be Bold Innovate and star something new Be ready for Backbreaking work Refuse to give up Go Slow and steady Join reputable organizations Continue to Look Opportunities
Mang Inasal means “Mr. Barbecue?” Mang Inasal is not only known for its delicious food, but with its
affordable, permanent, rice-all-you-can promo, equipped with quick service. Edgar Sia II is actually an architecture drop-out, but he was still
able to establish a successful fast-food chain! How cool is that? Mang Inasal's success follows this formula: good business concept +
quality of food + exceptional marketing strategy + affordable pricing and even expansion + the X Factor (blessing of God), which should be dealt with the right asal (behavior).
Injaps thinks large food chains is not conducive with his business
To eliminate a fast-growing competition and maintain its market dominance over the local fast food industry.
It’s another competitive strategy to boost its potential
growth
Advertisement/Endorsements Large Target market Market leader in the Barbecue Fast Food Chain Accessibility Efficient Commissary system Locally Adapted food menus (Filipino cuisine) Customer Satisfaction Good Business Concept Quality of Food Affordable price Promotions (Unli rice): Free soup and complete condiments Delivery Service Eco Friendly Packaging materials
Slow Service Filipino Culture Unhealthy food Commissary struggles Customer Complain Lack Research for other countries Cleanliness Gloomy Ambience Limited Space/Crowded Limited Menu Product Availability Uncontrolled customer traffic (Congested and crowded) Lack of Product Innovation Inconsistent in Service
New Brand Acquisition Delivery Expansion Franchise Technological Advances/Development International Expansion Large Target Market Local Culture and Tradition
Trend towards healthy eating Similar business concept and service Competition Economic slowdown External changes (government, politics, taxes, etc) Changing customer tastes Global Financial Crisis Sanitary Standards
Marketing Mix: is the set of controllable, tactical marketing tools
that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence
demand for its product. It is also a tool to help marketing planning and execution. Advantages
Disadvantages
Better Profits/Increase Profits Enhanced brand recognition Promote your Product/Services Gain more clients
Costly Requires investment of Time
Product Innovation: Innovation is an important aspect of
business today. It is important for companies to be innovative in order to stay competitive with their competitors.
Additional Menu/Varieties of healthier food choices Bigger Chicken Packaging High Quality Foods Ensure the freshness and quality of the food
Marketing campaign: when an advertising campaign is
effective consumers begin to look forward for what is being promoted
Continuous serving of Unli rice/Free soup Tie up Promotion Combo meals/Barkada meals Educational advertisement Other Promos
Conduct orientation for staff
Strategic Locations
Personnel
delegation:
Accessibility
delegate
rightful
Online delivery system
trustworthy personnel to run the
24 hour operation
company Trainings Good customer services
to and
Minutes
of
processing
foods/develop speed Standard
serving
foods On-time Delivery Consistent quality
Maintain Cleanliness Sanitary Procedure
of
Innovation
on
ambience/design Well-groomed staff Signage designs
store
Competitive Analysis: With this evaluation, you can establish what makes your
product or service unique--and therefore what attributes you play up in order to attract your target market. Disadvantages Advantages Enables
you to identify gaps in the market for products, services or initiatives. Assists
both Might
you to price your goods and services competitively and strategically.
give you ideas for new technology and methodology that could be applied within your own organization.
Involves
a commitment of resource which will have an inherent cost to the business. Flawed
analysis of competitors might result in making poor business decisions
Too much focus on the activities of competitors might lead a business into becoming reactive instead of proactive, resulting in a lack of innovation and a lack of unique identity in the market
The researcher therefore concludes that the man behind Mang
Inasal has transformed his one store food chain Iloilo into many branches and made it one of the most prominent fast food chain in the country. The Acquisition of Mang Inasal by Jollibee Food Corporation is a
“Win-Win Strategy” Perseverance and maximization of every opportunity led the
company’s success. Although Mang Inasal has already been sold to the giant company,
Jollibee Food Corp., it continues to brandish its own uniqueness and ubiquity, bringing the favorite Filipino dish to all Pinoys across the country, the inasal chicken way.
Mang Inasal should use Product Development Strategy continuously;
with good research and development, Mang inasal is capable continuing to produce products that fit well to the taste of the clients.
It is advisable if Mang inasal will continue expanding its network by
setting more branches in strategic areas.
The use of Marketing mix
Continuous promotion of their own style barbeque chicken and unli rice
Proper training of staff members, cleanliness and sanitary procedures
Mang inasal should continue strengthen its existing branches and
should focus on the quality products that provide consumer satisfaction and add value to them.
Should conduct feasibility for possible international expansion
Ensure the freshness and quality of the food Increase Operational Efficiency
Fred R David “Strategic Management Concepts and Cases”
N.A. Orcullo Jr., Ph. D. “Fundamentals of Strategic Management” http://www.bootstrapperscorner.com “Marketing mix “
http://business-fundas.com “7 P’s of service marketing” http://businessofaccouting.blogspot.com” advantages and Disadvantages of Acquisition”
http://en.wikipedia.org http://www.entrepreneur.com “Competitive Analysis” and “Acquisition” http://fastfoodesol1312.blogspot.com”fast Food”
http://www.manginasal.com/ http://moneygizmo.net/ “Mang Inasal humble stories
Market power :It builds market presence. Market share increases. Competition
decrease. Excessive competition can be avoided by shut down of capacity.
Overcome entry barrier :It overcomes market entry barrier by acquiring an existing
organization. The risk of competitive reaction decrease.
Financial gain :Organization with low share value or low price earning ratio can be acquired to take short term gains through assets stripping.
Resources
and
competencies
:Acquisition
ofre
sources
and
competencies
not available in housecan be a motive for merger and acquisition.
Stakeholder expectations :Stakeholder may expect growth through acquisitions.
Integration problems: The activities of new and old organizations may
be difficult to integrate. c ultural fit can be problematic. High cost : The acquirer may pay high cost, especially in cases of hostile take over bids. V alue may not be added for the acquirer. Financial consequences :The returns from acquisitions may not be attractive. Executed cost saving may not materialize. Unrelated
diversification:
This
may
create
problem
of
managing resources and competencies. Too much focus: Too much managerial focus on acquisitions can be detrimental to internal development.
Responsible
Self-confident
Hard Worker
Determined
Risk Taker
High degree of energy
Creative
Innovative
Flexible
Independent
Follows through with ideas Personable Optimistic Perceptive
Ability to anticipate needs Effective communicator Responsive
to criticism
Able to take the lead Learn from mistakes Self-directed
Employee Food quality Customer satisfaction Strategic location
Without STRATEGY, an organization is like a ship, without rudder, going around circle, its like a tramp, it has no place to go” –Joel Ross and Michael Kami
