INTRODUCTION
India is a country rich in natural resources. Labour is aplenty and skilled labour is easily available given the high rates of unemployment among the educated class of the country. With Asia developing as the outsourcing hub of the world, India is soon becoming the preferred manufacturing destination of most investors across the globe. Mae in India is the Indian government's effort to harness this demand and boost the Indian economy. India ranks low on the ease of doing business inde!. Labour laws in the country are still not conducive to the Make in India campaign. "his is one of the universally noted disadvantages of manufacturing and investing in India. "he new government initiating a new ways for free flows of capital. Make in India is an initiative of the #overnment of India, to encourage companies to manufacture their products in India. "he government's flagship campaign intended to boost the domestic manufacturing industry and attract foreign investors to invest into the Indian economy with an intention of revivi reviving ng manuf manufact acturi uring ng bu busin sinesse essess and emphas emphasi$i i$ing ng key key sector sectorss in India India amidst growing concerns that most entrepreneurs are moving out of the country due to its low rank in ease of doing business ratings. %rime Minister Mr. &arendra Modi launched the Make in India campaign on eptember (), (*+. "he date of the launch was chosen to be of ma!imum advantage. -omi -oming ng righ rightt after after the the su succ cces essf sful ul inse insert rtio ion n of Mang Mangal alya yaan an a whol wholly ly indi indige geno nous usly ly bu buil iltt low lowco cost st prob probee into into the the Mart Martia ian n orbi orbitt the the even eventt highlighted India's success in manufacturing, science and technology, and all this at ine!pensive costs. It also came /ust a day ahead of the %rime Minister's
maide aiden n 0 visit isit.. -alc -alcu ulate lated d to enh enhance ance Ind India's ia's attr attrac acti tive ven ness ess as an investment destination, the launch ceremony was held at the 1igyan 2havan in &ew 3elhi. "he hall thronged with attendees, a number of who did not even even find find seat seats. s. Lead Leadin ing g entr entrep epre rene neur urss and and the the -45s -45s of abou aboutt 6* 6*** ** companies from across 6* countries were invited to attend the launch. HISTORY
&arendra Modi and -abinet ministers at the concluding session of the national workshop on Make in India in &ew 3elhi, +* 3ecember (*+ %rime Minister &arendra Modi launched the Make in India program on () eptember (*+ in a function at the 1igyan 2havan. 5n (7 3ecember (*+, a work worksh shop op was was org organis anised ed by the the 3epa 3epart rtme ment nt of Indu Indust stri rial al %oli %olicy cy and and %romotion which was attended by %M Modi, his cabinet ministers and chief secretaries of states as well as various industry leaders. "he ma/or ob/ective behind the initiative is to focus on /ob creation and skill enhancement in () sectors of the economy. "he initiative also aims at high 8ual 8u alit ity y stan standa dard rdss and and mini minimi misi sing ng the the impa impact ct on the the envi enviro ronm nmen ent. t. "h "hee initiative hopes to attract capital and technological investment in India. "he campaign was designed by Wieden9:ennedy. ;
0nde 0nderr the the init initia iati tive ve,, bro broch chur ures es on on the the () sect sector orss and and a web web por porta tall were were
released. 2efore the initiative was launched, foreign e8uity caps in various sectors had been rela!ed. "he application for licences was made available online and the validity of licences was increased to three years. 1a 1arious other norms and procedures were also rela!ed.
MAKE IN INDI A CAMPAIGN OBJECTIVE
0ltimate ob/ective is to make india a renowned manufacturing hub for key sectors. -ompanies across the globe would be invited to make investment and set up factories and e!pand their facilities in India
0sing India
"he purpose of make in India campaign
+. Job creation (. Economic development PROGRAM
"he Make in India program was launched by %rime Minister Modi in eptember (*+ as part of a wider set of nationbuilding initiatives. 3evised to transform India into a global design and manufacturing hub, Make in India was a timely response to a critical situation= by (*+6, the muchhyped emerging markets bubble had burst, and IndiaI- nations had faded, and India was tagged as one of the socalled ?@ragile @ive<. #lobal investors debated whether the world
PROCESS
Make in India was launched by %rime Minister Modi against the backdrop of this crisis, and 8uickly became a rallying cry for India
"o start a movement, you need a strategy that inspires, empowers and enables in e8ual measure. Make in India needed a different kind of campaign= instead of the typical statisticsladen newspaper advertisements, this e!ercise re8uired messaging that was informative, wellpackaged and most importantly, credible. It had to BaC inspire confidence in India
"he 3epartment of Industrial %olicy E %romotion B3I%%C worked with a group of highly specialised agencies to build brand new infrastructure, including a dedicated help desk and a mobilefirst website that packed a wide array of information into a simple, sleek menu. 3esigned primarily for mobile screens, the site
PARTNERSHIPS
"he Make in India program has been built on layers of collaborative effort. 3I%% initiated this process by inviting participation from 0nion Ministers, ecretaries to the #overnment of India, state governments, industry leaders, and various knowledge partners. &e!t, a &ational Workshop on sector specific industries in 3ecember (*+ brought ecretaries to the #overnment of India and industry leaders together to debate and formulate an action plan for the ne!t three years, aimed at raising the contribution of the
manufacturing sector to ()F of the #3% by (*(*. "his plan was presented to the %rime Minister, 0nion Ministers, industry associations and industry leaders by the ecretaries to the 0nion #overnment and the -hief ecretary, Maharashtra on behalf of state governments. "hese e!ercises resulted in a road map for the single largest manufacturing initiative undertaken by a nation in recent history. "hey also demonstrated the transformational power of publicprivate partnership, and have become a hallmark of the Make in India program. "his collaborative model has also been successfully e!tended to include India
In a short space of time, the obsolete and obstructive frameworks of the past have been dismantled and replaced with a transparent and userfriendly system that is helping drive investment, foster innovation, develop skills, protect I% and build bestinclass manufacturing infrastructure. "he most striking indicator of progress is the unprecedented opening up of key sectors including >ailways, 3efence, Insurance and Medical 3evices to dramatically higher levels of @oreign 3irect Investment. A workshop titled GMake in India ectorial perspective E initiativesH was conducted on (7th 3ecember, (*+ under which an action plan for + year and 6 years has been prepared to boost investments in () sectors.
"he ministry has engaged with the World 2ank group to identify areas of improvement in line with World 2ankailways, pace, etc. Also, the regulatory policies have been rela!ed to facilitate investments and ease of doing business. i! industrial corridors are being developed across various regions of the country. Industrial -ities will also come up along these corridors. "oday, India
enterprises are adopting its mantra. "he world
Why Compani! "# no$ man%&a'$%#in( in In)ia
Make in India campaign is at loggerheads with the Make in -hina ideal that has gained momentum over the past decade. -hina is a ma/or rival to India when it comes to the outsourcing, manufacturing, and services business. India's ailing infrastructure scenario and defunct logistics facilities make it difficult for the country to achieve an elite status as a manufacturing hub. "he bureaucratic approach of former governments, lack of robust transport networks, and widespread corruption makes it difficult for manufacturers to achieve timely and ade8uate production. "he Modi government has vowed to remove these hurdles and make the nation an ideal destination for investors to set up industries. Th Vi!ion o& Ma* in In)ia
"he manufacturing industry currently contributes /ust over +)F to the national #3%. "he aim of this campaign is to grow this to a ()F contribution as seen with other developing nations of Asia. In the process, the government e!pects to generate /obs, attract much foreign direct investment, and transform India into a manufacturing hub preferred around the globe. "he %rime Minister called for all those associated with the campaign, especially
the entrepreneurs and the corporates, to step and discharge their duties as Indian nationals by @irst 3eveloping India and for investors to endow the country with foreign direct investments. "he %rime Minister also promised that his administration would aid the investors by making India a pleasant e!perience and that his government considered overall development of the nation an article of faith rather than a political agenda. Ke also laid a robust foundation for his vision of a technologysavvy 3igital India as complementary to make in India. Ke stressed on the employment generation and poverty alleviation that would inevitably accompany the success of this campaign. "he ma/or ob/ective behind the initiative is to focus on () sectors of the economy Btable (C for /ob creation and skill enhancement. "he initiative hopes to increase #3% growth and ta! revenue. "he initiative also aims at high 8uality standards and minimi$ing the impact on the environment. "he initiative hopes to attract capital and technological investment in India. "he campaign was designed by the Wieden 9 :ennedy BW9:C group which had previously worked on the Incredible India campaign and a campaign for the Indian Air @orce. D!'#ip$ion on +o(o
"he logo for the Make In India campaign is an elegant lion, inspired by the Ashoka -hakra and designed to represent India's success in all spheres. Wheel denotes peaceful progress and dynamism. lion has been the official emblem of India and it stands for courage, tenacity and wisdom all Indian values "he campaign was dedicated by the %rime Minister to the
eminent patriot, philosopher and political personality, %andit 3een 3ayal 0padhyaya who had been born on the same date in +7+.
Som *y $a*a"ay! &#om $h P#im Mini!$#,! !p'h a$ $h +a%n'h '#mony•
We do not want to see any company or enterprise leave India due to
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business constraints. An environment of trust will convince industry leaders of the
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government
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3irect Investment for the investors. 5nly when India moves away from poverty will purchasing power in the country increase and when this happens the country will start to
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bloom as a grand huge market for industries. "he movement away from poverty will come from increase in employmentD employment will come only when we start developing the manufacturing sector in India.
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Investors are not attracted by incentivesD investment will be attracted
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only by friendly policies and a secure environment. 4ase of business is important for developmentD India has slipped low in
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the list of countries in terms of ease of doing business. crutiny and red tape should not create barriers for developmentD simplification of processes should be the focus and redundancy done
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away with. "he world is looking to invest in Asia, particularly in Asian democracies, and in places with high demand India fits the bill
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perfectly. 4ffective governance is a key factor in attracting investorsD the government needs to reassure investors of its effectiveness in
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promoting business and industry. killed manpower mapped to the natural potential and creation of
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sustainable growth will be the focus of ?Make in India<. %rivatepublic partnership must be the basis of skills development in
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the country. It is the government
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environment conducive to development. )F population of the country is less than 6) years of age there is immense manpower. After the indigenous development of Mangalyaan,
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India
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come only with use of technology. @or years we have been emphasi$ing on Look 4astD only when we link West to this will we develop.
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"here are numerous opportunities in manufacturing and to develop this sector we will re8uire a whole new world of infrastructure from highways to IBnformationC ways, gas, water pipelines, ports, and a lot
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many more. "his government does not have a political agendaD it is dedicated to
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development as an article of faith. "he life and destiny of India can and will be changed for the better. May Indian companies become multinational organi$ations but only
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when they grow and develop with India. 5nly when the -entre and the state governments work together in
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tandem can India
"he launch of the ?Make in India< campaign by %rime Minister &arendra Modi to attract foreign investments and boost the manufacturing sector of India has been timed to perfection. It comes a day after India
sectors where likelihood of @3I Bforeign direct investmentC is the highest and investment shall be promoted by the government of India. It is aimed the development of these sectors would ensure that the world shall readily come to Asia, particularly to India where the availability of both democratic conditions and manufacturing superiority made it the best destinations, especially when combined with the effective governance intended by his administration. Ma* in In)ia, Ca++ G$! Sma#$ R!pon! &#om A1#oa)/
Make in India program started by Modi #overnment to transform India into a global manufacturing hub. "wenty five key sectors were marked out as priority sectors and foreign investors have been promised all assistance and information re8uired to set up businesses in India. "he %rime Minister followed up on the Make in India campaign with a series of labour reforms that were long overdue. "he response to make in India call has been 8uite promising, domestic as well as foreign, although it
Ma* in In)ia $o !$#n($hn In)ia Oman $i!/
"he %resident of India, %ranab Mukher/ee, e!tended an invitation to all the private and public sector companies of 5man to set up manufacturing units in India and enter into close ties with the () priority sectors. "he seventh /oint commission meeting between India and 5man is likely to provide both the nations a perfect platform to strengthen trade ties and for investors from 5man to e!plore investment opportunities in India country. 2ia$ p+an! &o# 3Ma* in In)ia,/
Modi
within two years and shall bring in an investment of about I&> +,)**(,)** cr. "he pro/ect has been called M or )) and will see the production of the first 01s in the country. @iat -hrysler has hitherto been sustaining losses due to low sales numbers in their Indian operations and the e!ports are likely to reverse this trend. D&n' 1oo!$ $o In)ian man%&a'$%##!/
In a ma/or boost to the Indian defence manufacturing sector, the Indian #overnment has cleared I&> *,*** cr worth of defence deals including the construction of si! submarines. "he 3efence Ac8uisition -ouncil B3A-C approved the manufacturing of these dieselelectric submarines in a single domestic shipyard. "he entire pro/ect is likely to cost the #overnment I&> )*,*** crore. 3efense manufacturing is one of the core sectors identified by the Make in India campaign. "his ac8uisition is also likely to boost the morale of the Indian. &avy which has been hurt due to a series of accidents over the past year. S")n p#ai!! 3Ma* in In)ia,
"he &3A #overnment
committed to successfully participating in Make in India and strengthening their decade old relationship with the Indian manufacturing sector. Ha+$h'a# $h#o%(h 3Ma* in In)ia, =
Make in India is not only for foreign investors, says Modi. "he Indian healthcare industry must utili$e the full potential of India
industry
and
produce
world
class
medical
devices
indigenously. "his will bring 8uality healthcare to the doorstep of the poor masses of the nation, he said at the inaugural ceremony of the K& >eliance @oundation Kospital in Mumbai. Want of affordable primary healthcare is of primary importance in a populous country like India, said the %M. "he only means to achieving this end is by cutting costs and manufacturing in domestic units. With the help of technology and 3igital India, the 8uality standards of such products can be raised as well. R'n$ In4!$mn$ $#n)!/ Ma* in In)ia •
In January (*+), the pice #roup said it would start a mobile phone manufacturing unit in 0ttar %radesh with an investment of )** crore. A memorandum of understanding was signed between the pice #roup
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and the #overnment of 0ttar %radesh. In January (*+), Kyun-hil Kong, the %resident and -45 of amsung outh West Asia, met with :alra/ Mishra, 0nion Minister for Micro, mall and Medium 4nterprises BMM4C, to discuss a /oint initiative under which +* MM4amsung "echnical chools will be established in India. In @ebruary, amsung said that will manufacture the amsung + in its plant in &oida.
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In @ebruary (*+), Kitachi said it was committed to the initiative. It said that it would increase its employees in India from +*,*** to +6,*** and it would try to increase its revenues from India from N+** billion in (*+6 to N(+* billion. It said that an auto component plant will be set up
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in -hennai in (*+. In @ebruary (*+), Kuawei opened a new research and development B>E3C campus in 2engaluru. It had invested 0O+P* million to
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establish the research and development center. In April (*+), Airbus said that it will manufacture its products in India
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and invest O ( 2illion 0 dollars. Also in @ebruary, Marine %roducts 4!port 3evelopment Authority said that it was interested in supplying shrimp eggs to shrimp farmers in
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India under the initiative. In May, (*+) "ata JL> BJaguar Land>overC announced that it will move its production of the Land >over 3efender to its %une facility in
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India in (*+. hiv :umar >ungta, president, @"A%--I, stressed on key sectors like services Bmainly in I"C, mechani$ation of Agriculture sector for achieving increased productivity, among others, for the success of ?Make in India.
BUILD A NATION TO MAKE IN INDIA
"en crore account holders under the %radhan Mantri Jan 3han Qo/ana, is certainly a great initiative that uplifts the spirit of the section it is intended for. "he young and old alike are happy to get rid of the travails of getting things ?attested<. %etrol and diesel prices are reduced, and inflation,
apparently controlled. 5n black money, the people are reconciled to the reality of the situation. "hey are also watching how the wachch 2harat Abhiyan and the -lean #anga Mission shape up. What is being intensely and incisively discussed and debated is the most ambitious of all initiatives= Make in India. It can open avenues for internal and e!ternal investment, employment generation, and create a sense of self assurance and confidence amongst the youngsters of India. It could probably rid the country of defence purchase scandals which began with the /eep purchase scam in +7, when 1: :rishna Menon was India
entire country became one unit. 4veryone was convinced that they were ?working for the nation<. ?My nation< became the bu$$ word. Qoung children were, at the right age, initiated into the history of Japan R the need to internalise work culture that alone could become the cornerstone of swift progress and development. Kard work and love for the country transformed a devastated and demoralised nation into one that now gets universal respect for 8uality and e!cellence in its products. In matters of work culture, regularity and punctuality, we are on a weak wicket. If it were not so, most of our public sector undertakings would not have created an unenviable record. 4ven after the foldingup of several public sector undertakings, there is no evidence of any attitudinal change in terms of attitude and accountability. What happened in Maruti and Konda units near 3elhi also needs to be recalled. 4very investor would like to study and analyse why the "atas were hounded out of West 2engal. #enuine work culture can never develop in a system that permits unscrupulous politicians to take decisions on the basis of advice tendered by his cronies and shortsighted individuals. As people know everything in a democracy, even if corruption is indulged in clandestinely, public attitude is compromised. "his can be best be seen in #overnment offices. "he new #overnment appears conscious of the dismal situation and has initiated steps to ensure the timely presence of its employees. 2iometric attendance systems have been installed in certain offices, but, innovative as
we all are, ways and means to circumvent it have also been found. 5ne hopes that slowly, #overnment employees will realise the motive and purpose of this insistence on punctuality. chool teachers and university professors can play a positive role to help achieve the desired attitudinal change towards punctuality, as they are role models for the young. "o achieve this, we must seek guidance from Mahatma #andhi. 5ne must recall how an attitudinal transformation in the ?working of the people
one
+. -heaper costs of production E Movement of goods (. 4ase of doing business 6. Market with the ability to pay that improves margin . @inding the right skill set It is e!pect and think it is looking at the producer incentives that you reali$e that we fall flat on our faces. All factors mentioned above are a suspect. 4ven if we say that the market would finally take notice of our 8uality and pay the price for a Make in India product. -heaper costs of production and movement of goods alone will e!pose the lack of infrastructure in the country. >aw materials have to maketheir way into the factory and finished goods have to move out. In the middle of this the processing of materials into goods would take water, electricity, realestate, clinics and hospitals to support this facility. "he lack of them obviously increases the costs of production. In absence of electricity there is loss of production, or the alternative is to set up your own unit and incur more costs on it. ome others depend on 3iesel generator sets to run factories. "he current energy deficiency in India is around ) F according to the -entral 4nergy Agency. 2asically apart from the west of the country and #u/arat in particular all regions are energy deficient. "his is despite India being the third largest producer of electricity in the world and having one of the cheapest electricity rates per unit.
Water is another short resource and the indiscriminate use of ground water and lack of perennial rivers especially in the 3eccan is a ma/or issue as well. If we look at India
All of this is leading to a situation where we can
that not too many carouse a carburetor and training our talent on something like this is a total waste of time. o is ?Make in India< economically viableT What are the challenges that the pro/ect and movement will faceT What about the pro/ects that are currently running under ?Make in India
"he &3A government's Make in India campaign has till early 5ctober attracted I&> (*** crore worth investment proposals. "he campaign has, despite this, found its fair share of critics. "he topmost of these criticisms is leveled against the incumbent government. It has been felt that the government does not walk its talk labour reforms and policy reforms which are fundamental for the success of the Make in India campaign have not yet been implemented. A number of layoffs in companies such as &okia India cast long shadows over the campaign. A number of technology based companies have not been enthused by the campaign launch and have professed to continue getting their components manufactured by -hina. %roviding the strongest criti8ue to the governmenteserve 2ank of India B>2IC governor >aghuram >a/an said India rather needs to make for India, adding that either an incentivedriven, e!portled growth or importsubstitution strategy may not work for the country in the current global economic scenario.
