lush

Research

Brand Overview (continued) 

Also on their website (http://www.lushusa.com), the brand remains relevant with their social media accounts including their own LUSH App, Facebook page, Twitter, Instagram, Snapchat, Youtube, Pinterest, and Tumblr. In addition to social media, they communicate with consumers with their bi-annual catalogue, LUSH Times , which also doubles as an activist pamphlet that discusses some of the current issues they are supporting (Aronczyk, 2013). With this new technology, digital marketing creates cost efficient and speed to market alternatives for consumers by using different resources specific to their target audience. Marketers in this industry take advantage of search engine optimization and social platforms to sell more products. LUSH is centered around their mission statement, found on their website, which includes fresh products, partnering with ethical companies, producing original products, instilling happiness within their company and their consumers, promoting serenity and confidence, pleasing their customers worldwide through through more than just their products, and delivering honestly fresh and organic products to their consumers (“We Believe”, n.d.).